Chrome-Soft

What Chrome-Soft does

Chrome-Soft is a privately-held Hungarian IT company headquartered in Szombathely that has operated for over 20 years in digital solutions for tourism, hospitality, and small-to-medium enterprises. Its product portfolio centers on four proprietary closed-source platforms: CityPage, a modular custom website development system with 40+ built-in modules and AI-based content personalization; CityPay, an NTAK-compliant online and on-site ticket sales and admission management system with QR/NFC/barcode entry and real-time visitor tracking; CityMaps (MAPSZ), an interactive regional tourism map; and Dormitory, a worker housing administration platform for companies employing remote or foreign labor. Chrome-Soft also operates CityPage Enterprise as a white-label partner platform for agencies and freelancers, with publicly listed tiered perpetual-license and monthly support pricing.

The company monetizes through a mix of custom project services for individual website builds (typically 4-8 weeks per project), one-time perpetual licenses plus recurring monthly support for CityPage Enterprise (22,000-60,000 HUF per site license; 6,000-24,000 HUF/month support depending on volume tier), and SaaS-style subscription or freemium access for CityPay and Dormitory modules. Its go-to-market is sales-led, run from a domestic quotation-request portal with 24-hour response commitments, supported by content marketing on chrome.hu/blog, SEO-optimized platform outputs, social media presence, and management of online advertising campaigns for clients. The customer base spans Hungarian SMEs, tourism operators (hotels, thermal baths, museums, adventure parks, sports venues), municipalities and national parks (Igali Önkormányzat, Badacsonyi Borvidék, Őrségi Nemzeti Park, Érd Aréna), event organizers (Veszprém Folk Fesztivál 2023), and selected enterprises (OTP Ingatlanüzemeltető Kft.). Distribution is exclusively domestic in Hungary, with payment integrations spanning Viva.com, SimplePay, Barion, and VivaWallet. Between 2019 and 2022, Chrome-Soft secured approximately 273M HUF across multiple Hungarian EU-funded grant programs (GINOP, PIACI KFI) for R&D on AI-driven personalization, secure streaming/digital signature, and integrated ERP implementation, indicating sustained non-dilutive capital support for product development.

Name

Chrome-Soft

Legal name

Chrome-Soft Informatikai, Kiadói és Grafikai Korlátolt Felelősségű Társaság

Website

https://chrome.hu

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Tourism and Hospitality Software Platforms

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYTHAMALAE

Direct Booking Platforms & Booking Engines for Hosts/Managers

Travel & Hospitality/Vacation Rentals & Short-Term Stays/Vacation Rental Platforms & Marketplaces (P2P, Aggregators)

SECONDARYBPAMAAAE

Local Search & Business Directories

Business & Public Services/Web, Mobile & Digital Platforms/Search, Discovery & Web Portals

Keywords

• Web development platform
• Tourism ticketing software
• NTAK compliance systems
• Interactive tourism mapping
• Digital marketing services

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. CityPage Web Development Services: Custom professional website design and development services using the proprietary CityPage platform. Projects are priced individually based on features and modules required, with typical timelines of 4–8 weeks per website.
2. CityPage Enterprise Software Licensing: Perpetual license fees for the CityPage Enterprise platform, with tiered pricing based on number of websites (1–9, 10–19, 20–49, 50+). License fees range from 22,000 Ft to 60,000 Ft per website depending on volume tier, plus recurring support and update fees.
3. CityPay Ticket Sales System: SaaS-based ticket sales and admission management software for attractions, spas, event venues, and sports facilities. Currently offered with free ticket sales module as promotional offer.
4. Online Marketing Services: Content creation (text, images, videos), social media management, online advertising (Google ADS, YouTube, Facebook, Instagram), newsletter campaigns, and branding services.
5. Dormitory Housing Administration Platform: Module for managing tax-free worker housing accommodation administration for companies and labor intermediaries, covering contracts and accounting processes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Chrome-Soft develops and sells proprietary digital platforms for Hungarian tourism, hospitality, and SME businesses, including the CityPay NTAK-compatible ticket sales and admission management system, the CityPage modular website building platform with AI-based content personalization, the CityMaps interactive tourism mapping service (MAPSZ), and the Dormitory worker housing administration platform. The company also delivers custom web development, online marketing, and content marketing services around these platforms.

Product overview

Chrome-Soft provides a portfolio of digital solutions for tourism, hospitality, and SME businesses, comprising the CityPay ticketing and NTAK-admission platform, the CityPage custom website building platform with 40+ modules, the CityMaps interactive tourism mapping service, the Dormitory worker housing administration system, and CityPage Enterprise as a partner-facing white-label website platform. The products are designed to be integrated with each other (website, map, and ticketing system) and with payment processors (Viva.com, SimplePay, Barion, VivaWallet), providing a unified digital ecosystem for online presence, visitor management, and revenue operations.

Differentiator

Problem solved

Functional benefit

Brands

• CityPay: NTAK-compatible online ticket sales and entry management system with QR code admission, online payment, and real-time visitor tracking capabilities
• CityPage
• CityPage Enterprise
• CityMaps
• Dormitory

Products and services

• CityPay An NTAK-compliant online and on-site ticket sales and admission management software for attractions, thermal baths, spas, museums, event venues, and sports facilities. Supports QR-code, NFC, and barcode-based entry, automated ticket machines, admission gates, real-time visitor tracking, and automatic fulfillment of Hungary's National Tourism Data Collection Center (NTAK) reporting obligations. Integrates with Viva.com, SimplePay, Barion, and VivaWallet payment processors.
• CityPage A 100% custom, modular website design and development platform with AI-based content personalization, drag-and-drop editing, 35+ built-in business modules (appointment booking, gallery, blog, forms, SEO tools), multilingual support, and 24/7 customer support. Built on a closed-source, Hungarian-developed system and sold with 4–8 week project timelines.
• CityMaps (MAPSZ) An interactive digital tourism map platform (Magyarországi Programok Szolgáltatások Térképe / MAPSZ) that displays tourism services, attractions, opening hours, and local events within a region. Fully responsive and mobile-optimized, with custom branding and content management for tourism boards and destinations.
• Dormitory A modular housing administration platform for companies employing remote or foreign workers and labor intermediaries, covering the full administrative cycle of tax-exempt worker housing placement from contract signing through accounting and settlement processes.
• CityPage Enterprise A white-label, partner-facing website building platform for digital agencies, marketers, freelancers, and service providers to create and manage multiple responsive business websites without programming knowledge. Features a drag-and-drop editor and 30+ built-in business modules, with server management and updates handled by Chrome-Soft under tiered volume-based perpetual licensing (1–9, 10–19, 20–49, 50+ websites).
• Custom Web Development Services Project-based custom website design and development services using the proprietary CityPage platform, delivered to Hungarian SMEs, tourism businesses, municipalities, and partner agencies. Priced individually based on features and modules required, with typical project timelines of 4–8 weeks.
• Online Marketing Services Content creation (text, images, videos), social media management, online advertising campaigns across Google ADS, YouTube, Facebook, and Instagram, newsletter campaigns, and branding services for Hungarian businesses.

Quantifiable outcome

• NTAK reporting automated in real time — eliminates manual data entry for tourism service providers
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability1 record

Feature6 records

Partnerships

One partnership is on record.

• Viva.comcoreTechnology or IntegrationViva.com is integrated as the primary payment processing partner for Chrome-Soft's CityPay ticket sales system and other digital solutions. Viva.com provides cloud-based card acceptance services across 24 European countries supporting Visa, Mastercard, JCB, Diners, Discover, Amex, Google Pay, Apple Pay, and AliPay. Chrome-Soft recommends Viva.com for its seamless integration with websites and ticket systems, transparent pricing, and secure transaction processing.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Duda: White-label website building platform for agencies and resellers. Highly comparable to Chrome-Soft's CityPage Enterprise, which similarly targets partners with a drag-and-drop editor and tiered pricing for multi-site management.
• Eventbrite: Global event ticketing and admission management platform. Directly comparable to Chrome-Soft's CityPay for online and on-site ticket sales, QR-code entry, and real-time visitor analytics for attractions and event venues.
• Webflow: Visual website builder with CMS and marketing tooling. Directly comparable to CityPage, which offers a similar modular, no-programming website creation experience with built-in SEO and content modules.

Broad incumbents

• Wix: Mainstream consumer/SMB website builder with broad template and app marketplace. Overlaps with CityPage's customizable website building offering but at significantly larger scale and broader market reach.
• Squarespace: Design-focused website builder for SMBs and creatives. Competes with CityPage in the Hungarian SME market for design-led websites, though typically targets a different visual/aesthetic segment.
• HubSpot CMS Hub: Integrated marketing, CRM, and CMS platform for SMBs and enterprises. Overlaps with Chrome-Soft's combined website + CRM + marketing offering, but at a much larger scale and broader feature set.

Emerging players

• Cloudbeds: Hospitality software suite covering bookings, distribution, and guest management for hotels and tourism operators. Comparable to Chrome-Soft's tourism-focused product bundle (CityPay + CityPage + CityMaps) targeting similar SMB accommodation and attraction operators.

Others

• SiteMinder: Hotel distribution and booking platform connecting accommodations to OTAs and direct booking channels. Adjacent to Chrome-Soft's tourism-vertical focus, particularly around booking engines and channel integration.

Regional players

• Szallas.hu: Hungarian online travel marketplace for accommodation and tourism services. Comparable as a domestic tourism digital platform serving the same operator base and Hungarian-language market Chrome-Soft targets.
• Tix.hu: Hungarian domestic ticketing platform for events and venues. Most directly comparable regional competitor to CityPay within Hungary, with overlapping ticketing and admission-control use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/chromekreativ
• Instagraminstagram.com/chrome_hu
• LinkedInlinkedin.com/company/chrome-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chrome-Soft