Social Life

What Social Life does

Social Life is a privately held creative social media agency headquartered in London, United Kingdom. The firm was founded in 2014 and operates with a headcount in the 11-50 range, positioning it as a small UK agency. Its public web presence is at youneedasociallife.co.uk, and the company is led by two co-founders, Alistair Parrington and Laura-May Coope, both of whom hold Founder/Director titles.

The company's stated functional description is that of a 'creative social media agency,' indicating it serves clients with social-first creative services, though the input does not specify verticals, client sizes, technology stack, pricing model, or service line mix. No funding rounds, ownership structure beyond co-founders, customer logos, awards, partnerships, regulatory disclosures, or product portfolio are documented in the available source material. The aggregated data blocks present in the input are predominantly associated with a separate entity (Jellyfish Digital Group Limited) and have not been treated as descriptive of Social Life. Consequently, the description above is bounded to what the firmographic and leadership fields directly support, and any further claims about service specialization, client mix, or revenue mechanics would exceed the evidentiary basis of the input.

Name

Social Life

Legal name

Jellyfish Digital Group Limited

Website

https://youneedasociallife.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Social Life is a London-based, privately held creative social media agency founded in 2014, serving clients with social-first creative services through a small team of 11-50 employees.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Digital Marketing Services: Integrated global digital marketing services combining media, creative, and data through AI technology. Revenue likely generated through agency retainer fees, project-based engagements, and potentially performance-based pricing aligned with client outcomes such as increased sales and reduced media spend.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Social Life is a creative social media agency that provides social media management, creative content production, and digital marketing services to brands. Founded in 2014 and based in London, the agency helps brands develop and execute social media strategies, produce content, and run campaigns across social platforms.

Product overview

Jellyfish is an integrated global digital marketing business that combines human creativity with cutting-edge AI technology to deliver marketing campaigns. The offering operates as a platform-plus-modules architecture built around core AI-powered tools: AI Studios for content production, J+ Bidding for dynamic media budgeting, Now Next Soon for media plan simulation, Share of Model for LLM brand tracking, Social Agents for cultural trend monitoring, Switchboard for creative-media analytics integration, and J+ Scribe for text optimization. These tools are complemented by Preflight Testing for pre-launch asset refinement, Creative Collective for original concept development, and a global Language Services team supporting 150+ languages. The portfolio unifies media, creative, and data through Generative AI, enabling real-time adaptation, optimization, and scaling across markets.

Differentiator

Problem solved

Functional benefit

Brands

• AI Studios: AI-powered platform that streamlines content production, enabling brands to create thousands of assets 55% faster using Pencil integration
• Share of Model™
• Social Agents™
• J+ Bidding
• Now Next Soon
• Switchboard
• Creative Collective

Products and services

• Social Media Management Ongoing management of brands' social media accounts, including content scheduling, community engagement, and platform strategy execution.
• Creative Content Production Creative development and production of social media content, including visuals, copy, and campaign assets for brand social channels.
• Social Media Strategy and Campaign Execution Strategic planning and execution of social media campaigns for brands, including creative ideation, platform selection, and campaign rollout.

Quantifiable outcome

• 55% faster asset creation
• +5 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature8 records

Partnerships

One partnership is on record.

• PencilcoreTechnology or IntegrationPencil is an AI platform used by Jellyfish for creative asset creation and preflight testing. The platform is trained on $2.65BN in ad spend and 235,000 AI-generated assets. Jellyfish delivers thousands of assets 55% faster using this platform. Pencil is used for refining creative assets before launch, eliminating wasted spend and ensuring campaigns go live optimized from day one.

Scale indicators4 records

Expansion highlights1 record

Broad incumbents

• Brainlabs: UK-originated digital marketing agency with strong paid media and SEO capabilities. Comparable as a London-headquartered digital agency, but with a broader, performance-led offering versus Social Life's creative-social focus.
• Jellyfish: Global digital marketing group offering media, creative, data and AI-powered tools across 38+ markets. A larger incumbent in the same digital/creative services category, but operating as a full-service agency rather than a social-only boutique.
• Dentsu Creative: Global creative network from Dentsu offering brand and social creative at enterprise scale. Overlaps with Social Life's creative social remit but operates as a multinational holding-company network.

Regional players

• Mother London: Independent London creative agency known for culturally led campaigns. Comparable as a London creative shop with brand-building and campaign work, though its remit is broader than social-only.
• Anomaly: Independent creative agency with a London office producing brand, digital and social campaigns. Comparable on creative quality and London presence, though it operates globally and at larger scale than Social Life.

Direct peers

• The Social Element: UK-based social media agency delivering social media management, content production, and community engagement for global brands. Comparable as a UK boutique social agency with enterprise clients.
• Social Chain: Manchester- and Berlin-headquartered social media agency offering social strategy, content creation, influencer marketing, and paid social. Closely comparable to Social Life as a UK-anchored social-first creative agency serving brand clients.
• Born Social: London-based social media agency focused on social strategy, content, community management and paid social for brands. A direct boutique competitor to Social Life with similar size, geography, and service mix.

Market position

Strengths4 records

Weaknesses4 records

Customer concentration

• Xx.com/hellosociallife
• YouTubeyoutube.com/user/JellyfishAgency
• Facebookfacebook.com/JellyfishGlobal
• LinkedInlinkedin.com/company/youneedasociallife
• Instagraminstagram.com/jellyfishglobal
• TikToktiktok.com/@jellyfishglobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social Life