Exact Business Solutions

What Exact Business Solutions does

Exact Business Solutions is a Romanian full-service market research and consultancy firm headquartered in Bucharest and operating since 2009 as a private limited company (EXACT BUSINESS SOLUTIONS S.R.L.). It serves enterprise clients across banking, financial services, telecommunications, FMCG/retail, healthcare, insurance, hospitality, energy, and media sectors in Romania, with selective cross-country project work extending into the Czech Republic. Its core operational asset is ExactPanel, a proprietary online research community of over 40,000 Romanian respondents aged 16+, supported by a dedicated Android mobile application and Sawtooth Software survey infrastructure. Methodological capabilities span quantitative research (CATI, online surveys, longitudinal tracking), qualitative research (interviews, focus groups, ethnographic approaches), and Design Thinking facilitation delivered through the DesignThinkers Academy Network. The firm holds ISO 9001 and ISO 27001 certifications, is an ESOMAR member, and operates as a GDPR-registered data controller.

The company's product portfolio combines custom ad-hoc research projects with a recurring syndicated catalog that includes the Digital Evolution Connected Consumer Monitor (Wave 16 in 2025), Consumer Trust Barometer (quarterly waves), Financial Services Digital Transformation (Wave 6), MediMarketScan (Wave 3, 2026), Food Service Tracker, and OOH Coffee Consumption, typically priced between €750 and €4,950+VAT per report. It monetizes through paid syndicated subscriptions, fee-based custom engagements, and the ExactPanel data collection platform. The firm is differentiated by an exclusive MROC partnership with Wave Research, a strategic alliance with DesignThinkers Academy Eastern Europe (led by its own Managing Partner), a HORECA research partnership with Hospitality Culture Institute, and a multi-year research partnership with Votat Produsul Anului Romania. Its go-to-market is sales-led and event-driven, anchored by Gold Sponsorship of ESOMAR Connect Romania 2024 and presentations at CX Forum 2024 and Romanian Healthcare Conference, with named enterprise relationships spanning BRD, OTP Bank, UniCredit, Orange, Telekom, AEGON, BAT, Enel, Ursus Breweries, and AG Radio Holding — many retained continuously since 2016.

Name

Exact Business Solutions

Legal name

EXACT BUSINESS SOLUTIONS S.R.L.

Website

https://exactbusiness.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Exact Business Solutions is a Romanian full-service market research and consultancy firm operating since 2009, delivering syndicated reports and custom research to enterprise clients across banking, telecom, FMCG, healthcare, and other sectors via a proprietary panel of 40,000+ respondents.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Due Diligence & Investigative Research (BPAHALAI)

akta.pro secondary industry

Business Intelligence, Reporting & Visualization Services (BPAEAHAD)

Keywords

• Market research services
• Syndicated research reports
• Consumer insights consulting
• Brand communication research
• Panel-based research

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Syndicated Research Reports: Exact produces and sells pre-packaged research reports covering topics such as digital evolution, financial services digitalization, consumer trust, healthcare, HORECA, and retail/FMCG. Reports are available in free and paid tiers, with paid reports priced between €750 and €4,950 plus VAT. This is a recurring product line with new annual waves.
2. Custom Ad-hoc Market Research Projects: The company conducts bespoke research studies commissioned by individual clients across banking, telecom, FMCG, insurance, healthcare, hospitality, and government sectors. Projects are tailored to specific business objectives and typically combine quantitative and qualitative methodologies.
3. Research Panel Participation (ExactPanel): ExactPanel recruits and manages a community of Romanian internet users who participate in online surveys. Panel recruitment is free for members, who receive rewards and prizes for participation. The panel serves as the primary data collection engine for both syndicated and custom research.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Exact Business Solutions is a full-service market research and consultancy firm that sells syndicated research reports (e.g., Digital Evolution, Consumer Trust Barometer, MediMarketScan) and delivers custom ad-hoc research projects combining quantitative, qualitative, and Design Thinking methodologies. Its operational backbone is ExactPanel, a proprietary online community of 40,000+ Romanian respondents used for both syndicated and bespoke data collection.

Product overview

Exact Business Solutions is a full-service market research and consulting agency operating in Romania since 2009. The company offers a portfolio combining syndicated research reports (Digital Evolution, Consumer Trust Barometer, Financial Services Digital Transformation, MediMarketScan, Food Service Tracker, OOH Coffee Consumption, Retail and FMCG Consumer) with customized research services (Market Exploration, Innovation Research, Customer & Employee Experience, Brand & Communication). The core operational asset is Exact Panel, an online research community of over 40,000 Romanian respondents. Methodological capabilities include Quantitative Research, Qualitative Research, and Design Thinking facilitation through partnership with DesignThinkers Academy. The company also provides custom ad-hoc research projects for clients across banking, telecom, FMCG, healthcare, and retail sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Exact Panel: Online research panel community of internet users in Romania who agree to regularly participate in surveys and market research studies
• Digital Evolution
• MediMarketScan
• Food Service Tracker
• Consumer Trust Barometer
• Financial Services Digital Transformation

Products and services

• ExactPanel Online research panel community of over 40,000 Romanian respondents aged 16+ who participate in syndicated and custom market research studies via desktop, laptop, tablet, or mobile devices. Members receive email survey invitations and earn rewards/prizes for participation.
• Market Exploration Services Custom research services to understand customer needs and identify new marketplace opportunities, including Usage & Attitudes studies, Persona Market Segmentation, and Market Potential analysis for enterprise clients.
• Innovation Research Services Innovation-focused research including Building Personas & Customer Journey Mapping, New Product Development, Product/Services Prototyping & Testing, Usability Testing, and Conjoint Analysis & Price Sensitivity for clients developing new products and services.
• Customer & Employee Experience Services Human-centric experience research covering Customer Satisfaction, Net Promoter Score, Customer Journey Mapping, Mystery Shopping, Employee Engagement, and Employee Experience Design.
• Brand & Communication Research Services Brand performance evaluation and communication research including Brand Performance Evaluation, Brand & Communication Tracking, Advertising Testing, and Employer Branding for enterprise clients.
• Design Thinking Facilitation Design Thinking facilitation using the Double Diamond framework, bridging customer and business needs through empathy, co-creation, and iteration. Delivered in partnership with DesignThinkers Academy Eastern Europe.
• Digital Evolution Annual syndicated research report tracking connected consumer behaviors, digital trends, and online activities among Romanian internet users. Covers AI adoption, social media usage, e-commerce, and digital services adoption with multiple waves per year. Priced at €2,950+VAT for 2025 edition.
• Financial Services Digital Transformation Syndicated study tracking digital transformation in Romanian banking, neobanking, and insurance sectors since 2022. Includes analysis of affluent banking customers with monthly income above 7,000 RON. Priced at €4,950+VAT for 2025 edition.
• MediMarketScan Romania's Private Healthcare Services Market research assessing private medical system performance, healthcare brand usage, medical service utilization, and persona segmentation based on price sensitivity and brand loyalty.
• Consumer Trust Barometer Quarterly tracking study analyzing Romanian perceptions on economic situation, confidence levels, and consumer financial behavior in context of political, economic, and social transformations. Samples of 400-500 respondents per quarterly wave.
• Food Service Tracker Syndicated study conducted for Hospitality Culture Institute assessing restaurant market in Bucharest, Timisoara, Cluj, Iasi, and Brasov, covering dining behaviors, trends, and market size. Priced at €4,250+VAT for 2026 edition.
• OOH Coffee Consumption Out-of-home coffee consumption and consumer journey study tracking trends in coffee shops, gas stations, and vending machines across Romanian urban areas. Priced at €3,850+VAT for 2025 edition.
• Digital Affluence Report Research on affluent Romanian population segment with net personal income over 1,200 EUR who are heavy digital technology users and early adopters, exploring intersection of financial wealth and digital engagement. Priced at €750+VAT.
• Retail and FMCG Consumer Study exploring Romanian retail sector trends, FMCG consumer behavior, retail brand usage, private label awareness, BIO product consumption, and e-commerce impact. Priced at €950+VAT for 2023 edition.
• Step into Teens' Youniverse Romanian teens profile and lifestyle study within Gen Z (born 1994-2002), identifying key values, decision drivers, expectations, fears, and behaviors for addressing teens as consumers and future employees.
• Individual Philanthropy Monitor Comprehensive overview of philanthropic attitudes and behaviors in Romania, covering individual donation patterns, motivations, and preferences.
• Traveler's Persona Study Romanian traveler profile study covering travel frequency, destinations, companions, accommodation preferences, and entertainment preferences.
• Understanding Millenials Year-long research study using online research community of 200 Millennials from Bucharest to understand, manage, develop, and engage millennial generation.
• BIO Products Market Study Free research report on perception of BIO/Eco/Organic products and key category KPIs including consumer awareness, willingness to pay premium, purchase channels, and barriers.

Quantifiable outcome

• Digital Evolution study has run 16 waves since 2017, making it one of Romania's most comprehensive continuous digital consumer behavior trackers
• +7 more outcomes

Named customers16 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• DesignThinkers AcademycoreStrategic or Co-development PartnerDesignThinkers Academy (DTA) is a leading design-driven innovation agency globally known for facilitating organizational transitions toward human-centric approaches. Exact Business Solutions operates as part of DTA's Global Network, providing research-based components of the Design Thinking process. Managing Partner Julien Zidaru is also Founder of DesignThinkers Academy Eastern Europe. The partnership enables joint delivery of complex projects combining research expertise with design thinking facilitation, including persona development, customer journey mapping, and solution concept testing.
• Wave ResearchcoreStrategic or Co-development PartnerWave Research is Exact Business Solutions' strategic exclusive partner for Market Research Online Communities (MROC). The partnership enables advanced online community research capabilities for syndicated and custom projects, providing innovative research tools integrated into client business decision-making processes.
• Ascent GroupminorImplementation/ SI/ Consulting PartnerAscent Group serves as Exact Business Solutions' Learning & Development strategic partner, providing broad cross-industry business consulting and training services focused on improving both external and internal customer experience. The partnership complements Exact's research capabilities with organizational development expertise.
• Hospitality Culture InstitutecoreStrategic or Co-development PartnerHospitality Culture Institute is Exact Business Solutions' key partner for HORECA and food service research. Exact conducts quantitative research (CATI methodology) on behalf of HCI across Romanian cities. Key joint studies include Hospitality Culture Research (7th edition), Food Service Tracker 2026, and Out-of-Home Coffee Consumption studies.
• Mediatel DataminorStrategic or Co-development PartnerMediatel Data and Exact Business Solutions explored collaboration on Total Experience (TX) initiatives, focusing on contact center technology innovation. The partnership aims to deliver better outcomes for businesses and their customers through combined research and technology expertise.
• ESOMARcoreOthersESOMAR (European Society for Opinion and Marketing Research) is the global professional association for market research. Exact Business Solutions is an active member, reflecting commitment to the ICC/ESOMAR International Code on Market and Social Research and highest professional standards. Exact was a Gold Sponsor of ESOMAR Connect Romania 2024.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• GfK (An NIQ Company): GfK is a global consumer and market research incumbent active across CEE, including Romania. It competes with Exact's consumer durables, retail, and FMCG syndicated products, but as part of a much wider portfolio rather than a Romania-focused niche player.
• NielsenIQ Romania: NielsenIQ is a global consumer measurement and retail/FMCG research incumbent with Romanian coverage. It competes with Exact's Retail and FMCG Consumer report and consumer behavior syndicated work, but with a global, multi-category product portfolio rather than Romania-only depth.
• Kantar Romania: Kantar is a global market research and insights incumbent with operations in Romania. It overlaps with Exact's brand tracking, consumer insights, and syndicated offerings but at a multinational scale and with a broader portfolio than Exact's Romania-specialized stack.
• Ipsos Romania: Ipsos is a global market research and public opinion polling incumbent active in Romania. It competes with Exact for enterprise custom research, brand tracking, and syndicated studies, with broader geographic coverage and a more diversified service mix.

Emerging players

• Toluna: Toluna is a global online panel and consumer insights technology company. It competes with Exact's ExactPanel-based syndicated model by offering automated, self-serve panel research and is a credible substitute buyer for clients considering outsourced online panel capabilities.

Direct peers

• ISRA Center: ISRA Center is a Romanian full-service market research firm offering quantitative and qualitative research across consumer and B2B segments. It is the closest direct competitor to Exact in the Romanian market, competing for the same enterprise and syndicated buyers and was a co-sponsor alongside Exact at ESOMAR Connect Romania 2024.
• iSense Solutions: iSense Solutions is a Romanian market research agency providing custom and syndicated consumer research, brand tracking, and innovation studies. It competes with Exact for Romanian enterprise buyers and panel-based syndicated work and was a co-sponsor at ESOMAR Connect Romania 2024.
• Mercury Research: Mercury Research is a long-established Romanian market research firm covering consumer, media, and social research. It competes with Exact for Romanian syndicated and bespoke work and was a co-sponsor at ESOMAR Connect Romania 2024.

Regional players

• Daedalus New Media Research: Daedalus New Media Research is a Romanian research firm specializing in digital, new media, and consumer tech studies. It directly competes with Exact's Digital Evolution syndicated product for Romanian digital consumer insights budgets and was a co-sponsor at ESOMAR Connect Romania 2024.
• DataDiggers: DataDiggers is a Moldova/CIS-rooted online panel and research firm that competes with Exact in CEE online panel-based research. It overlaps with ExactPanel's value proposition as a comparable online community data collection asset and was a co-sponsor at ESOMAR Connect Romania 2024.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/exactbusinesssol
• LinkedInlinkedin.com/company/exact-cercetare-si-consultanta
• Instagraminstagram.com/exactbusiness

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exact Business Solutions