American Society of Farm Managers and Rural Appraisers

What American Society of Farm Managers and Rural Appraisers does

The American Society of Farm Managers and Rural Appraisers (ASFMRA), founded in 1929 and headquartered at 720 South Colorado Boulevard in Glendale, Colorado, is a private nonprofit professional society that serves rural property professionals across the United States. It is the largest such society in the country, with member representation in all 50 states plus Puerto Rico and Ontario, Canada, organized through a network of local chapters. The society's primary customers are individual practitioners in three segments: farm managers, rural property appraisers, and agricultural consultants.

ASFMRA's core offering is a portfolio of four professional accreditation designations — Accredited Farm Manager (AFM), Accredited Rural Appraiser (ARA), Real Property Review Appraiser (RPRA), and Accredited Agricultural Consultant (AAC) — earned through structured coursework, examinations, and documented professional experience. Surrounding the accreditation franchise, the society operates a continuing-education catalog delivered via an On Demand Learning platform and a Summer Learning Series of webinars, an annual conference (Nashville 2023, San Antonio 2022) plus a National Meetings circuit, and a content library comprising the bi-weekly Ag News newsletter, the Journal of the ASFMRA, and Land Trends land-value publications. A Find-an-Expert directory and the AgProLink community platform connect accredited members to end clients.

Revenue is generated through four streams: recurring membership dues, education and accreditation course fees, conference ticket sales plus event sponsorships, and publication sales. The go-to-market motion is sales-led and chapter-driven, supplemented by content marketing, social media, and an education-calendar funnel. Key commercial partners include Syngenta, Bayer Crop Science, Rabo AgriFinance, and Hertz Farm Management (event and award sponsors), LIA Administrators (preferred liability-insurance partner), and AcreTrader and AcreValue (data and farmland-finance content partners). The society maintains an Education Foundation, is governed by an Executive Council, and operates with 11-50 staff; no parent company, M&A, funding, or restructuring activity is disclosed.

Name

American Society of Farm Managers and Rural Appraisers

Legal name

American Society of Farm Managers and Rural Appraisers, Inc.

Website

https://asfmra.org

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

1–10 employees

Short description

ASFMRA is a 501(c)-style nonprofit professional society founded in 1929 that accredits and serves U.S. farm managers, rural property appraisers, and agricultural consultants through four designations (AFM, ARA, RPRA, AAC), continuing education, conferences, and publications, with members across all 50 states.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Farm Management Services (115116), Support Activities for Crop Production (11511)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro industry

PRIMARYAFACAJAA

Whole-Farm Business Management & Budgeting Advisory

Agriculture & Food Production/Agricultural Services (Custom Farming, Agronomy, Veterinary)/Farm Management & Operational Advisory Services

SECONDARYAFACAJAO

Succession, Governance & Ownership Transition Advisory

Agriculture & Food Production/Agricultural Services (Custom Farming, Agronomy, Veterinary)/Farm Management & Operational Advisory Services

SECONDARYAFACAJAH

Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing)

Agriculture & Food Production/Agricultural Services (Custom Farming, Agronomy, Veterinary)/Farm Management & Operational Advisory Services

Keywords

• Professional accreditation services
• Agricultural education programs
• Rural property appraisal
• Farm management certification
• Professional membership association

Headquarters

HQ city

Glendale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Professional society membership fees for farm managers, rural appraisers, and agricultural consultants seeking accreditation and networking opportunities.
2. Education and Training Programs: Revenue from educational courses, on-demand learning, and professional accreditation testing for rural property professionals.
3. Conferences and Events: Annual conference and summer learning series ticket sales, sponsorships, and exhibitor fees.
4. Publications and Bookstore: Sale of educational materials, books, and industry publications including the Journal of the ASFMRA.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The American Society of Farm Managers and Rural Appraisers (ASFMRA) is a non-profit professional membership organization that provides industry-recognized accreditations (AFM, ARA, RPRA, AAC), continuing education courses, an annual conference, summer learning series, and specialized publications for farm managers, rural property appraisers, and agricultural consultants in the United States.

Product overview

ASFMRA is a professional society offering a comprehensive portfolio of services for rural property professionals including farm managers, rural appraisers, and agricultural consultants. The organization provides professional accreditation programs (AFM, ARA, RPRA, AAC), continuing education courses, conferences and networking events, publications (Ag News newsletter, Land Trends, Journal of the ASFMRA), and a member directory for finding accredited experts. The organization also facilitates chapter meetings and supports young professionals through its YPN network.

Differentiator

Problem solved

Functional benefit

Brands

• AFM: Accredited Farm Manager professional designation
• ARA
• RPRA
• AAC
• Ag News
• Journal of the ASFMRA
• Land Trends
• On Demand Learning
• AgProLink Community
• Young Professionals Network

Products and services

• ASFMRA Accreditation Programs
• ASFMRA Education Programs
• ASFMRA Annual Conference
• Summer Learning Series
• Journal of the ASFMRA
• Land Trends Publication

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• LIA Administrators & Insurance ServicescoreOthersLIA Administrators is a Preferred Partner of ASFMRA, providing professional liability insurance services and claims counsel for rural property appraisers. They publish educational content on appraisal liability topics including engagement letters, septic systems, water sources, and septic tank issues through the ASFMRA blog.
• Hertz Farm ManagementcoreGTM or Marketing PartnerHertz Farm Management sponsors the ASFMRA Accreditation and Awards Ceremony at the Annual Conference, supporting recognition of professional achievements in farm management and rural appraisal.
• SyngentacoreGTM or Marketing PartnerSyngenta sponsors the Professional Farm Manager of the Year Award, donating to charitable causes on behalf of winners. Multiple year sponsor of this prestigious recognition.
• Rabo AgriFinancecoreGTM or Marketing PartnerRabo AgriFinance sponsors the Henry A. Long Jr. Appraiser of the Year award and employs ASFMRA-accredited members including Barbara Hegerfeld, recipient of the 2022 Early Career Award.
• Bayer Crop SciencecoreGTM or Marketing PartnerBayer Crop Science sponsors the ASFMRA Early Career Award, recognizing outstanding early career members who contribute to their local chapters, the ASFMRA, and their communities.
• AgProLink CommunityminorOthersAgProLink Community is a networking platform integrated into the ASFMRA website, facilitating professional connections among rural property experts.
• AcreTraderminorGTM or Marketing PartnerAcreTrader partners with ASFMRA to provide educational content on farm financing options including equity crowdfunding, sale-leaseback arrangements, and traditional land loans for farmland investors.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• American Farm Bureau Federation: The largest U.S. agricultural advocacy organization with state-level federations across all 50 states. Operates the same broad membership-society model as ASFMRA and overlaps in agricultural professional networking, though focused more on policy advocacy than accreditation.
• National Association of REALTORS: The largest U.S. trade association for real estate professionals, operating member-driven accreditation, education, and advocacy at massive scale. ASFMRA functions as a specialized rural-focused version of NAR's professional-society model.
• CCIM Institute: A commercial real estate professional society offering the CCIM designation, education, and technology tools. Comparable business model to ASFMRA (accreditation + education + networking) but focused on commercial real estate rather than rural property.

Others

• Farmers National Company: A major U.S. farm management, real estate, and appraisal services firm whose employees are ASFMRA-accredited members. Comparable as a member-customer enterprise operating in farm management and rural appraisal, and referenced as a customer testimonial in ASFMRA materials.
• Hertz Farm Management: A large U.S. farm management and real estate firm that is a core ASFMRA sponsor (Accreditation and Awards Ceremony). Operates in the same farm management category that ASFMRA's AFM accreditation serves.

Direct peers

• Appraisal Institute: The leading professional association for real estate appraisers in the U.S., offering the SRA, AI-GRS, and AI-RRS designations plus education and publishing. Directly comparable to ASFMRA's appraisal accreditation and education programs (ARA, RPRA) serving a related appraiser audience.
• National Association of Independent Fee Appraisers: A national professional association for independent real estate appraisers offering the IFAS and IFAA designations and continuing education. Overlaps with ASFMRA's rural appraisal accreditation (ARA) and competes for the same appraiser member base.
• Realtors Land Institute: The land-focused affiliate of the National Association of REALTORS, providing education, accreditation (ALC designation), and member services for real estate professionals specializing in land transactions. Highly comparable to ASFMRA as a credentialing and education body serving rural/land property professionals.

Regional players

• Royal Institution of Chartered Surveyors: A UK-headquartered global professional body for property and land professionals offering the MRICS/FRICS chartered surveyor designation. Operates the same credential-and-educate professional society model as ASFMRA but in international/UK markets with similar rural surveying scope.

Emerging players

• AcreTrader: A farmland investment and crowdfunding platform partnered with ASFMRA that is digitizing farmland ownership and access. Represents the emerging tech-enabled direction the rural property profession is moving toward.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ASFMRA
• Facebookfacebook.com/asfmraofficial
• LinkedInlinkedin.com/company/american-society-of-farm-managers-&-rural-appraisers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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