Lizzies Bundles

What Lizzies Bundles does

Lizzies Bundles is a flower bundle product line operated by Flowers By Susan Ltd, a private limited company trading as Elizabeth McKenna Flowers. The business is a Nottingham-based independent florist owned and operated by Elizabeth McKenna, who took ownership of the predecessor Flowers by Susan in 2007 and subsequently rebranded the trading name while retaining the same legal entity, staff, and service. The company operates from a single workshop at 5 Portland Road, West Bridgford, Nottingham NG2 6DN, offering fresh-made-to-order flowers for weddings, events, funerals, and gift occasions.

The product portfolio centres on the Lizzies Bundles range of curated flower bundles (including Florist Choice, Pink Lily, Spring and Classic, Lush Spring, and Pretty Pink and Lilac bundles priced between £40.00 and £47.50), complemented by themed collections such as Boho, Luxury, Romance, Summer Time, and a dedicated Funeral Flowers category. There is no proprietary technology platform; the underlying "platform" is the physical workshop, the founder-led floristry craft, and an e-commerce website (flowersbs.com). Distribution combines a physical retail showroom, telephone ordering (0115 9813359), an online storefront, click-and-collect, same-day local delivery across Nottinghamshire (covering over 100 areas and villages), and a national next-day delivery service across the UK.

The business operates on a direct-to-consumer one-time purchase model with no subscription, retainer, or contract layer. Customer segments are individuals purchasing gift flowers for personal occasions and customers requiring wedding, funeral, or event floral arrangements. Marketing is conducted through organic social media (Twitter, Facebook, LinkedIn, Instagram) and the company website. The company is privately held, founder-owned, bootstrapped with no external investment, no subsidiaries, no patents or trademarks, and no disclosed AI, API, or integration capabilities.

Name

Lizzies Bundles

Legal name

Flowers By Susan Ltd

Website

https://lizziesbundles.com

Company type

Private

Founded year

2007

Operating status

Operating

Short description

Lizzies Bundles is a flower bundle line from Flowers By Susan Ltd, a Nottingham-based independent florist owned by Elizabeth McKenna. It sells fresh, made-to-order bouquets for gifts, weddings, funerals, and events via a West Bridgford workshop, phone, online store, and UK-wide delivery.

Ownership category

akta.pro rank

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Flower and gift product sales: One-time purchase model for fresh flowers, bouquets, bundles, and bunches sold directly to consumers. Products are made fresh to order. Includes wedding, event, funeral, and gift flower arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Lizzies Bundles is a curated flower bundle and bunch product line operated by Elizabeth McKenna Flowers, a Nottingham-based independent florist (legal entity: Flowers By Susan Ltd). The business designs and assembles fresh flowers made to order for gift occasions, weddings, events, and funerals, and offers same-day local delivery across Nottinghamshire and national next-day delivery across the UK. Customers can order via the website, by telephone, or in person at the West Bridgford workshop.

Product overview

Lizzies Bundles is a flower bundle product line offered by Elizabeth McKenna Flowers (formerly Flowers by Susan), a Nottingham-based florist business. The company specializes in wedding, event, funeral, and gift flowers, providing bundles, bunches, and bouquets. The product portfolio includes the Lizzies Bundles core line featuring various themed flower bundles (Florist Choice, Pink Lily Bundle, Spring and Classic Bundle, Lush Spring Bundle, Pretty Pink and Lilac), along with complementary product lines including Boho, Luxury, Romance, Summer Time collections, and Funeral Flowers category. The business operates as a single unified service offering fresh flowers made to order with same-day local delivery in Nottinghamshire and national next-day delivery across the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Lizzies Bundles A curated flower bundle product line offering bouquets and bunches for gift occasions, available fresh to order from Elizabeth McKenna Flowers.
• Florist Choice Bundle A curated flower bundle selected by the florist featuring seasonal and fresh arrangements, priced from £40.00.
• Lizzie's Pink Lily Bundle A pink lily special-offer flower bundle, priced from £42.99.
• Spring and Classic Flower Bundle A spring-themed flower bundle featuring pinks, lemons, and whites, priced from £40.00.
• Lush Spring Bundle A lush spring-themed flower bundle, priced from £47.50.
• Pretty Pink and Lilac Bundle A Mother's Day themed bundle featuring pink and lilac flowers, priced from £45.00.
• Boho Collection A bohemian-themed flower collection featuring unique and artistic arrangements for gifting occasions.
• Luxury Collection A premium luxury flower collection featuring high-end floral arrangements for gifting occasions.
• Romance Collection A romantic-themed flower collection featuring love and romance arrangements for gifting occasions.
• Summer Time Collection A seasonal summer flower collection featuring fresh summer blooms for gifting occasions.
• Luxury Casket Sprays Luxury funeral casket spray arrangements for high-end memorial services.
• Funeral Flowers Funeral flower arrangements including wreaths, posies, sprays, sheaves, casket flowers, bespoke tributes, hearts, and letters for memorial services.
• Wedding and Event Flowers Specialized wedding and event floral arrangement services, including bespoke designs and installations, provided by Elizabeth McKenna Flowers.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Flowerbx: UK-based online florist specializing in single-variety, premium bouquets with next-day delivery nationwide. Comparable on DTC positioning and premium price points in the £40+ range, serving the same gifting occasions.
• Prestige Flowers: UK online florist offering nationwide next-day flower delivery with same-day options in select regions. Directly comparable on e-commerce-led national delivery and broad occasion coverage (gifts, funerals, weddings).
• Eflorist: UK florist network providing online ordering with local florist fulfillment and national delivery. Operates a near-identical model to Elizabeth McKenna (local workshop + national relay) and is a direct competitive reference point for a single-shop operator.
• Appleyard London: UK premium online florist offering luxury bouquets and same-day/next-day London and national delivery. Comparable on premium-tier positioning and curated collection structure (Romance, Luxury, seasonal lines) similar to Elizabeth McKenna's collection taxonomy.
• Interflora: UK's largest network of local florists offering same-day and next-day national flower delivery, mirroring Elizabeth McKenna's local-workshop-plus-national-delivery model. Most comparable on the relay-network mechanism for fulfilling national orders.
• Bloom & Wild: UK-based direct-to-consumer online florist specializing in letterbox and packaged bouquets with national delivery. Closest DTC competitor to Elizabeth McKenna's online ordering model, though at significantly larger scale and with a digitally-native brand.
• Freddie's Flowers: UK-based DTC flower brand offering curated weekly and one-off bouquets nationwide. Comparable as a brand-led UK florist, though differentiated by a subscription-first model versus Elizabeth McKenna's one-time-purchase approach.
• Arena Flowers: UK online florist with national next-day delivery and curated bouquet lines. Comparable as a multi-channel (online, phone) UK florist with broad occasion positioning and budget-tiered product range similar to Elizabeth McKenna's under-£30/£30-£40/over-£40 segmentation.

Broad incumbents

• Marks & Spencer Flowers: Major UK multiple retailer offering flowers alongside a broad grocery and general merchandise assortment. Comparable as a UK flower supplier with nationwide reach, but operates as an adjacency within a much larger retail business rather than a specialist florist.
• Waitrose Flowers: UK supermarket chain with a substantial in-store and online flower offering. Competes for the same gifting occasions as Elizabeth McKenna, but flowers are an ancillary category within a grocery business rather than the core proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/lizzie_mckenna1
• Facebookfacebook.com/pages/floristnottingham
• LinkedInlinkedin.com/in/elizabeth-mckenna-63724519
• Instagraminstagram.com/eliz_mckenna_lizzies_bundles

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lizzies Bundles