Keksi Agency

What Keksi Agency does

Keksi Agency Oy is a Helsinki-headquartered visual communication agency founded in 2009 by CEO Jenni-Justiina Niemi. It operates as a curated agency model with a small permanent core (approximately six employees) coordinating a network of nearly fifty photographers, videographers, information designers, makeup artists, stylists, and motion/animation specialists across Finland (Helsinki, Oulu, Turku, Tampere). Core service lines are photography production, video production, information design (infographics, annual-report visualization, accessibility), a 7,000+ model bank ('tavismallit'), and visual-communication consultation and training. The firm runs proprietary operational infrastructure — Luuttu (project management), Mediapankki (digital asset management), and Mallipankki (model booking portal) — that supports hybrid still-and-video production days and end-to-end campaign delivery.

Revenue is generated project-by-project under quote-based pricing across professional-services engagements, including multi-year framework agreements (notably Hansel 2020-2026 and 2026-2033 for Finnish public administration communication and marketing services, plus the City of Helsinki Culture and Leisure Division 2025-2026 contract). The customer base is split across government and public administration (multiple ministries, Fintraffic, Metsähallitus, Business Finland) and enterprises (Rantalainen, VR, Metsä Fibre, Etra, Turva, Sooma Medical, TILT Biotherapeutics), with named recurring relationships such as a five-year partnership with accounting firm Rantalainen. Distribution combines direct enterprise sales via quote request, the Hansel public-procurement channel, and self-serve client portals (Luuttu, Mediapankki, Mallipankki).

In November 2023 the company restructured its ownership to bring seven long-term partner companies (including Koponen+Hildén for information design and Videotiiviste for animation) and key individuals into the shareholder base alongside the founder, formalizing the agency-network model. The firm holds GDPR-compliant data practices and operates only in Finland (single-country market).

Name

Keksi Agency

Legal name

Keksi Agency Oy

Website

https://keksiagency.fi

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Keksi Agency is a Helsinki-based visual communication agency offering photography, video production, information design, model booking, and visual-communication consulting. It serves Finnish government ministries, municipalities, and enterprises through project-based work and Hansel framework agreements.

Ownership category

akta.pro rank

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Photography Production Services: Project-based photography services including brand photography, corporate portraits, product photography, and location shoots. Revenue generated through per-project pricing based on scope, duration, and team composition.
2. Video Production Services: Video content production including brand films, explainer videos, animations, and social media content. Pricing based on production complexity, duration, and post-production requirements.
3. Information Design Services: Data visualization, infographics, annual report design, and accessibility-focused visual communication. Professional consulting and implementation services.
4. Model Booking Services: Standalone model booking service and full production services including model casting, location sourcing, styling, and makeup. Revenue from model fees and service packages.
5. Consultation and Training: Visual communication consulting, concept development workshops, and training programs on AI, information design, and accessibility.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Keksi Agency is a Finnish visual communication agency that designs and delivers photography, video production, information design, and expert consultation services for client marketing and communications. It also operates a 7,000+ person model bank (Tavismallit) and supports end-to-end project management from strategy and concept development through casting, styling, production and post-production.

Product overview

Keksi Agency is a visual communication agency offering a comprehensive suite of services centered around photography, video production, and information design. The core offerings include Photography Services, Video Production, Information Design, Keksi Models (a model bank with thousands of diverse everyday people), and Expert Consultation services. The company also provides proprietary internal tools including Luuttu for project management, Media Bank for digital asset management, and a Model Bank platform. Services are delivered through an agency model with nearly 50 professionals, offering hybrid production approaches that combine still photography and video in single shoots. Keksi serves both private companies and public administration, with notable government framework agreements through Hansel.

Differentiator

Problem solved

Functional benefit

Products and services

• Photography Services Professional photography services including advertising photography, brand images, staff/corporate portraits, product photography and location shoots. Includes concept development, model casting, styling, makeup and post-production. For organisations needing consistent brand imagery across channels.
• Video Production Video content production including brand films, social media content, explainer videos, animations and hybrid productions that combine still and video capture in single shoots. Priced based on production complexity, duration and post-production requirements.
• Information Design Information design and data visualisation services including infographics, annual report design, sustainability communication, interactive visualisations, training and tool development. Focused on accessibility and translating complex data into clear visual communication.
• Keksi Models (Tavismallit) Model bank service providing diverse 'everyday people' models for photography and video productions. The bank contains thousands of models of various ages, sizes and backgrounds across Finland, available as a standalone booking service or as part of full production.
• Expert Consultation Visual communication consultation including strategic planning, concept development, workshop facilitation, training programs on AI, information design and accessibility, and campaign design. For organisations needing strategic guidance before production.

Quantifiable outcome

• Five-year ongoing partnership with Rantalainen demonstrating client retention and satisfaction
• +1 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core.

• Koponen+Hildén OycoreStrategic or Co-development Partner · 3 November 2023Information design specialized design agency. Partnership began in 2016 with projects for Finnish Tax Administration and multiple ministries. Co-founders Juuso Koponen and Jonatan Hildén won Grafia's 'Vuoden Graafikko 2024' award. They provide information design, data visualization, and training services to Keksi clients including YTN, Metsä Fibre, and government ministries.
• Lilleskog Oy (Katri Lehtola)coreStrategic or Co-development Partner · 3 November 2023Photography and videography company of Katri Lehtola, who has worked as Keksi photographer since founding in 2009. Katri specializes in people-focused photography with strong aesthetic understanding and multimedia storytelling capabilities.
• Suomen Kuvateollisuus Oy (Markus Pentikäinen)coreStrategic or Co-development Partner · 3 November 2023Photography and videography company of Markus Pentikäinen. Markus has been intensively involved in Keksi's media bank development over the past two years, in addition to his photography work.
• Tmi Suvi-Tuuli KankaanpääcoreStrategic or Co-development Partner · 3 November 2023Photography company of Suvi-Tuuli Kankaanpää, known in Keksi community as culture creator and innovator. Recognized as photographer who fully commits to shoots and creates warm atmosphere.
• Täyssärmä Oy (Mikko Törmänen)coreStrategic or Co-development Partner · 3 November 2023Photography and videography company of Mikko Törmänen based in Oulu. Has developed photographer collaboration and hybrid productions at Keksi, combining still and video photography.
• Valokuvaaja Mika Pakarinen OycoreStrategic or Co-development Partner · 3 November 2023Photography and videography company of Mika Pakarinen, known for uncompromising quality work and rapid adoption of new techniques. Provides technical and lighting expertise mentorship to other Keksi photographers.
• Videotiiviste OycoreStrategic or Co-development Partner · 3 November 2023Company specializing in animation, explainer videos, and complex topic communication. Partnership with Keksi began in 2018, providing animation and motion graphics services.
• HanselcoreGTM or Marketing PartnerFinnish public procurement agency. Keksi is framework agreement supplier in Hansel's dynamic purchasing system for communication and marketing services. Enables direct procurement pathway for government agencies and municipalities.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Reaktor: Finnish design and technology consultancy with creative work for enterprise and government. Comparable Nordic peer with adjacent creative and information design capabilities, though anchored in software engineering rather than production.
• Futurice: Nordic design and engineering agency with creative, brand, and visual services. Comparable as a Northern European agency with overlapping creative/design offerings but more technology-orientation, competing for parts of the same enterprise design budgets.

Direct peers

• 2050: Helsinki-based creative agency delivering brand communications, campaigns, and content services. Directly comparable Finnish creative agency peer operating in the same geographic and service category.
• Bob the Robot: Helsinki creative agency offering brand, advertising, and content production. Comparable peer in the Finnish creative agency landscape, competing for similar B2B and public sector clients.
• N2: Helsinki-based digital and creative agency with content production capabilities. Comparable as a Finnish creative/digital peer competing in the same enterprise content, campaign, and visual production segments.
• Hasan & Partners: Established Helsinki-based creative and advertising agency serving Finnish and international brands with strategy, creative, and content production. Directly comparable as a Finland-headquartered full-service creative agency competing for the same enterprise and public-sector budgets as Keksi.
• Miltton: Finnish communications and content consultancy serving enterprises and public organizations. Comparable peer because it competes with Keksi for Finnish ministry, agency, and large-enterprise communications briefs combining strategy and content.

Broad incumbents

• Siegel+Gale: Global brand strategy and design consultancy with strong information design practice. Comparable as a broader incumbent in the same brand, information design, and visual communication categories Keksi serves, but with multi-region delivery rather than Finland-local operations.
• TBWA Helsinki: Finland office of the global TBWA creative network. Comparable as an incumbent offering broader advertising and creative services to large Finnish enterprise and public-sector clients, but with broader portfolio rather than visual-communication specialization.
• Pentagram: Global independent design firm with partners leading identity, information design, and brand engagements. Comparable as a broad incumbent operating in the same visual identity, information design, and brand production categories, but at global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/keksiagency
• Facebookfacebook.com/keksiagency
• LinkedInlinkedin.com/company/keksiagency
• Instagraminstagram.com/keksiagency
• Xx.com/jennijustiina

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keksi Agency