Videotiiviste Oy

What Videotiiviste Oy does

Videotiiviste Oy is a Tampere, Finland-based explainer video production studio founded in 2014 as a spin-off from Tussitaikurit Oy. The company specializes in producing custom selitysvideot (explainer videos) — a term the company itself coined and popularized in Finnish — across multiple execution styles: hand-drawn illustration (piirrosvideo), 2D animation, 3D animation, and filmed production (elokuvallinen). Its flagship Oivallusvideo product follows a structured, workshop-based production process combining facilitated client workshops, iterative draft reviews, and a published satisfaction guarantee with unlimited revision rounds. The company also offers standalone illustration services (Kuvitus) and a layered menu of add-ons including language versions, accessibility packages at WCAG A/AA/AAA levels, social media adaptations, and aspect ratio versions.

The company's technology stack centers on the proprietary selitysvideo.pro digital collaboration platform, which enables asynchronous client engagement without fixed meeting times and is being expanded with AI-assisted capabilities — automated transcription, content personalization, intelligent editing, and AI-driven feedback analysis — under an EAKR (European Regional Development Fund) project running through 2027. The company holds the Avainlippu (Key Flag) certification for domestic Finnish production.

Revenue is generated primarily through project-based professional services, with transparent fixed pricing ranging from €3,600 per minute for animated products up to €5,500 base for filmed production, and typical projects ranging €4,000–€9,000 with a 6-week delivery cycle. Customers include Finnish listed enterprises (Finnair, Kone, Metsä, S-Pankki, Valmet Automotive, Tikkurila), public sector bodies (STUK, ministries, ELY centres, Opetushallitus), universities (University of Helsinki, University of Turku), and NGOs. GTM is sales-led and consultative, supported by a 50+ article knowledge bank, free e-book, webinars, and a free 30-minute remote consultation as a top-of-funnel conversion mechanism. The company has 'hundreds of customers' spanning startups to listed enterprises, with no disclosed institutional investment and no parent or subsidiary structure.

Name

Videotiiviste Oy

Legal name

Videotiiviste Oy

Website

https://videotiiviste.fi

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Videotiiviste Oy is a Finnish explainer video production studio founded in 2014 and based in Tampere, specializing in custom selitysvideot across drawing, 2D/3D animation, and filmed production for enterprises, public sector, and NGOs in Finland and internationally.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211), Graphic Design Services (54143)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

3D Product/Explainer Animation (MPAHACAD)

akta.pro secondary industry

2D (Traditional & Digital) Animation Production (MPADACAA)

Keywords

• Explainer video production
• Corporate animation services
• Custom illustration design
• Video communication services
• Digital video collaboration

Headquarters

HQ city

Tampere

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Explainer Video Production (Selitysvideo): Custom video production services priced per project, with the primary determinant being video duration (per-minute rate). The company offers three main product tiers: Oivallusvideo (full-service, starts from €3,600/min), Kiteytysvideo (digital drawing-based, starts from €3,600/min), and Elokuvallinen (filmed, starts from €5,500). Additional costs arise for language versions, accessibility packages, social media versions, and update/revision work. Projects are typically billed at completion (per tyytyväisyystakuu), with multi-video projects receiving a 20% volume discount. Revenue is project-based, one-time per delivery, with limited recurring elements from updates.
2. Illustration Services (Kuvitus): Standalone illustration services for clients needing visual assets for marketing, sales, internal/external communication, websites, or print. Priced as a one-time fee starting at €250 for basic digital illustration, up to €750+ for high-quality illustrations from video frames. Additional illustration work in matching style is priced from €350 upward. Illustrations are custom-designed per client brief.
3. Add-on Services and Upsells: Revenue is also generated from supplementary services attached to video projects: language versions (full translation from €2,350, subtitles only €290), accessibility packages (A-level €250, AA-level €800, AAA-level €1,500), social media versions (€300), aspect ratio versions (€1,250), and revision/update work (€90/hour). These services provide incremental revenue per project and create upsell opportunities from the base production contract.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Videotiiviste Oy produces custom explainer videos (selitysvideo), animations (2D and 3D), filmed videos, and illustrations for organizational communication. The company offers its flagship Oivallusvideo product with a structured workshop-based production process, an entry-level Kiteytysvideo, and standalone illustration services (Kuvitus), all delivered through its proprietary selitysvideo.pro asynchronous digital collaboration platform.

Product overview

Videotiiviste Oy is a Finnish explainer video specialist offering a portfolio of video products and illustration services. The core offering includes Selitysvideo (Oivallusvideo) as the premium workshop-based solution and Kiteytysvideo as the entry-level option, both available in multiple execution styles: Piirrosvideo (drawing), Animaatiovideo (2D animation), 3D-animaatio, and Elokuvallinen (filmed). Supporting services include Kuvitus (illustration), language versions, accessibility packages, and social media adaptations. The digital selitysvideo.pro platform enables asynchronous customer collaboration and international scalability.

Differentiator

Problem solved

Functional benefit

Brands

• Selitysvideo: Core explanatory video product service
• Oivallusvideo
• Kiteytysvideo
• Piirrosvideo
• Animaatiovideo
• Kuvitus
• selitysvideo.pro

Products and services

• Oivallusvideo (Selitysvideo) Premium explainer video solution combining clear narration with illustrative visuals to help viewers understand complex topics. Delivered through three facilitated workshops, includes unlimited comment rounds, satisfaction guarantee with right to cancel, music licensing, subtitles, and language editing. For organizations needing to communicate complex messages concisely and effectively.
• Kiteytysvideo Entry-level explainer video product with a streamlined process for faster delivery. Suitable for simpler communication needs with efficient messaging crystallization. Digital drawing-based format.
• Piirrosvideo (Drawing-style Explainer Video) Drawing-style explainer video where illustrations are progressively drawn as narration unfolds, maintaining engagement through visual discovery.
• Animaatiovideo (2D Animation Explainer Video) 2D animation explainer video where characters, objects, and visual elements animate to illustrate messages and guide viewer thinking.
• 3D-animaatio (3D Animation Explainer Video) 3D animation explainer video suitable for complex processes and technical presentations, particularly suited for industry, technology, and machinery topics.
• Elokuvallinen selitysvideo (Filmed Explainer Video) Filmed/cinematic explainer video using cinematic techniques, often combined with animation or illustrations. Includes professional speaker, studio costs, speech editing, language proofreading, subtitles, music, still image package, and distribution guidelines.
• Kuvitus (Illustration Services) Standalone illustration services for visualizing concepts and strengthening imagery. Custom illustrations designed to match brand identity, available for digital drawings, 3D illustrations, and various styles for multiple platforms. Starting from €250.
• selitysvideo.pro Digital Collaboration Platform Proprietary digital platform enabling asynchronous project collaboration. Customers can participate in workshops, review drafts, and provide feedback on their own schedule without fixed meeting times. Supports international scalability with multilingual interface.

Quantifiable outcome

• Project timeline: one video project typically takes 6 weeks. Multi-video projects add approximately one week per additional video.
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Tussitaikurit OycoreChannel Partner/ Reseller/ DistributorTussitaikurit Oy is the leading Finnish producer of hand-drawn whiteboard/whiteboard-style animation videos. Videotiiviste has an ongoing collaboration with Tussitaikurit for producing traditional hand-drawn animation videos. When clients specifically want authentic tussivideo (hand-drawn whiteboard) style, Videotiiviste coordinates with Tussitaikurit and forwards client contacts. The collaboration dates to Videotiiviste's founding, when it was established as a spin-off from Tussitaikurit in 2014. Videotiiviste agreed with Tussitaikurit on a collaboration model for cartoon videos.
• Keksi AgencycoreStrategic or Co-development PartnerKeksi Agency is a long-term strategic partner for comprehensive visual communication projects. In joint projects, Keksi focuses on the visual development based on the client's brand guidelines, while Videotiiviste handles script writing and message crystallization. An example joint project was the creation of sales videos for KPA Unicon, where Keksi designed visuals aligned with KPA Unicon's newly refreshed brand.
• Pipeprive OÜminorOthersPipeprive OÜ is a third-party technical service provider responsible for the technical protection and management of Videotiiviste's customer database (asiakasrekisteri). Data is stored in electronic form and protected with SSL during network transmission.
• Alphabet LimitedminorOthersAlphabet Limited is a third-party technical service provider responsible for the technical protection and management of Videotiiviste's customer database (asiakasrekisteri).

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Switch Video: Canadian explainer-video agency offering script-to-screen animated explainers for enterprise and nonprofit clients; comparable in delivery model (workshop/script development + animation) and customer segments including NGOs and public-sector-adjacent buyers.
• Wyzowl: UK-based explainer-video and animated-video production company with a strong research/content-marketing presence (annual State of Video Marketing report); comparable product mix and B2B go-to-market motion.
• Common Craft: Pioneer in explainer videos (founded 2007) with iconic style and an explainer-video platform; comparable in product category leadership, B2B/education customer base, and emphasis on visual explanations of complex topics.
• Grumo Media: Boutique explainer-video production agency focused on animated explainers for B2B and SaaS; closely comparable in scale, service scope (explainers, animation, illustration), and target customer profile.
• Tussitaikurit Oy: Finnish hand-drawn whiteboard animation studio and Videotiiviste's former parent; the two maintain a coordination agreement where Tussitaikurit handles traditional cartoon/tussi-style videos that Videotiiviste refers out. Most directly comparable peer given shared Finnish roots, adjacent style, and ongoing collaboration.
• Explainify: US-based explainer-video and animated-video production company serving B2B technology and SaaS brands; comparable in production approach (script-led workshop process) and customer profile to Videotiiviste's enterprise segment.
• DemoDuck: Explainer-video production agency serving B2B technology and SaaS companies; directly comparable in terms of explainer/animation focus, mid-to-large enterprise client base, and project-based fee structure similar to Videotiiviste.
• Yum Yum Videos: Mid-sized explainer-video agency producing animated and live-action explainer videos for global B2B clients; comparable service offering, target customer (mid-market and enterprise), and production style mix to Videotiiviste.

Broad incumbents

• SimpleShow: One of the largest global explainer-video production companies with an owned SaaS platform (mysimpleshow); directly comparable product (animated explainer videos for enterprise, public sector, education) at significantly larger scale and broader geographic footprint.

Regional players

• Keksi Agency: Finnish creative agency and Videotiiviste's strategic partner on visual communication projects (e.g., KPA Unicon); comparable in Finnish market focus and creative services to brands, and the company formally co-delivers projects with Videotiiviste.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xyoutube.com/@videotiiviste
• YouTubeyoutube.com/@videotiiviste
• Facebookfacebook.com/videotiiviste
• LinkedInlinkedin.com/company/videotiiviste-oy
• Instagraminstagram.com/videotiiviste

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Videotiiviste Oy