Ivno
Ivno is a self-serve payment gateway serving high-risk merchants (debt collection, adult, CBD, credit repair, travel) rejected by traditional banks. It operates as a non-custodial fiat-to-crypto technology layer, settling card payments as USDC on Polygon and supporting 12 cryptocurrencies via 20+ e-commerce integrations.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Ivno does
Ivno is a payment gateway platform that serves high-risk merchants systematically rejected by traditional banks and acquirers — including debt collection agencies, adult entertainment, CBD/hemp, credit repair, background screening, travel, automotive, and business opportunity verticals. The platform operates as a non-custodial fiat-to-crypto technology layer rather than a money services business, avoiding custodial licensing while delivering card acceptance and 12-cryptocurrency support (BTC, ETH, SOL, USDT, USDC, LTC, XMR, BNB, XRP, DOGE, ADA, TRX). Card payments settle instantly as USDC on the Polygon network via a backend bridge to licensed partners (Transak, Revolut), while crypto payments are received in the original coin paid, eliminating chargeback risk and rolling reserves that traditionally plague these verticals.
The product surface consists of two plugin variants (a High Risk Payment Plugin and a Low Risk Payment Plugin for European merchants using Mollie), a REST API with sandbox credentials, a unified Merchant Dashboard, and supporting features including Payment Links, QR code checkout, and a Branded/Whitelabel Checkout Modal. Ivno distributes through 20+ native e-commerce integrations (WooCommerce, Shopify, Magento, BigCommerce, WHMCS, PrestaShop, OpenCart, Wix, Drupal Commerce, and others) plus direct API access, enabling a fully self-serve, product-led go-to-market with no disclosed sales team or channel partners. The company is headquartered in London (with Terms of Service governed by US law), was founded in 2018, operates with 1-10 employees, and discloses neither funding rounds nor institutional investors.
Ivno monetizes via transaction-based take rates: 12% on fiat checkout (cards, Apple Pay, Google Pay, bank transfers) and 0.5% on non-custodial crypto checkout. The pricing is transparent and volume-uncapped, with no KYB required from merchants and no KYC required from customers on crypto flows. Customer evidence consists of testimonials from named merchants across multiple verticals citing outcomes such as 400% cash flow velocity improvements, 28% checkout conversion gains, and $14,500+ in chargeback dispute fee savings — though revenue, ARR, and GMV figures are not disclosed.
Ivno firmographics
Firmographics- Name
- Ivno
- Legal name
- Ivno
- Website
- https://ivno.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ivno is a self-serve payment gateway serving high-risk merchants (debt collection, adult, CBD, credit repair, travel) rejected by traditional banks. It operates as a non-custodial fiat-to-crypto technology layer, settling card payments as USDC on Polygon and supporting 12 cryptocurrencies via 20+ e-commerce integrations.
- Ownership category
- akta.pro rank
Ivno industry classification
Industry- Product category
- Payment Processing
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Crypto Payment Gateways & Checkout APIs (FSADAIAA)
- akta.pro secondary industries
- Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL), Invoice, Billing & Subscription Payments (Crypto) (FSADAIAG)
Keywords
Where Ivno is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Ivno business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Fiat Transaction Fees: 12% per transaction fee for card, Apple Pay, Google Pay, and bank transfer checkout. Fee can be passed to customer (100%), absorbed by merchant (100%), or split 50/50. Includes full chargeback protection, merchant dashboard, branded checkout API, and unlimited monthly volume.
- Crypto Transaction Fees: 0.5% per transaction fee for non-custodial cryptocurrency payments. Supports 12+ cryptocurrencies with instant settlement in original coin paid. Includes reusable payment links, QR checkout, WooCommerce/Shopify support, and full chargeback protection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Fiat Checkout - 12% per transaction |
| Transaction based/ take rate | Pay-as-you-go | Crypto Checkout - 0.5% per transaction |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Ivno product offering
Product offeringCore offering
Ivno operates a payment gateway that enables high-risk merchants to accept both fiat and cryptocurrency payments. Card payments (Credit/Debit, Apple Pay, Google Pay, bank transfer) settle instantly in USDC on the Polygon network at 12% per transaction with full chargeback protection. Cryptocurrency payments are processed non-custodially at 0.5% per transaction across 12 supported coins, with merchants receiving the original cryptocurrency paid by the customer. Distribution is delivered through native plugins for 20+ e-commerce platforms, a REST API for custom integrations, payment links/QR codes, and a merchant dashboard.
Product overview
Ivno is a payment gateway platform designed for high-risk merchants, consisting of two plugin variants (High Risk Payment Plugin and Low Risk Payment Plugin for Europe/Mollie), a REST API for custom integrations, and a Merchant Dashboard. The platform offers two distinct payment services: Fiat Checkout (12% fee, card payments settling in USDC) and Crypto Checkout (0.5% fee, non-custodial original-coin payouts). Additional features include Payment Links for generating checkout URLs, Branded Checkout for whitelabel modal overlays, and QR code checkout generation. The platform integrates with 20+ e-commerce platforms including WooCommerce, Shopify, Magento, and BigCommerce, and supports 12 cryptocurrencies for direct crypto payments.
Differentiator
Problem solved
Functional benefit
Products and services
- Ivno High Risk Payment Plugin
Quantifiable outcome
- Cash flow velocity increased by 400% for merchants switching from traditional banking
- +4 more outcomes
Companies that use Ivno
Customer profileNamed customers9 records
Segments8 records
Ideal customer profiles2 records
Ivno technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration28 records
Feature6 records
Ivno partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and major.
- WooCommercecoreIvno provides a dedicated WooCommerce plugin enabling merchants to accept cards, Apple Pay, Google Pay, and crypto with instant USDC settlement. The plugin includes features like branded checkout, cart discount with margin protection, and QR code generation.
- ShopifycoreIvno offers Shopify integration allowing merchants to accept fiat and crypto payments through a seamless native checkout experience on Shopify stores.
- TransakcoreLicensed fiat-to-crypto partner that processes credit/debit card transactions. Supports up to $75,000 per order. Handles KYC verification for fiat transactions.
- Polygon (for USDC Settlement)corePolygon network is used for USDC payouts, enabling instant, low-cost settlements globally without traditional banking delays or international wire fees.
- MagentomajorIvno provides integration for Magento e-commerce platforms, enabling high-risk merchants to accept card and crypto payments with branded checkout.
- BigCommercemajorIntegration with BigCommerce platform for merchants seeking high-risk payment processing with instant settlement capabilities.
- WHMCSmajorIvno plugin for WHMCS enabling web hosting and service businesses to accept payments including crypto with instant settlement.
- PrestaShopmajorIntegration with PrestaShop e-commerce platform for merchants requiring high-risk payment gateway services.
- OpenCartmajorIvno provides payment integration for OpenCart merchants, supporting both fiat and crypto checkout flows.
Scale indicators7 records
Recent moves1 record
Expansion highlights5 records
Ivno competitors and assessment
Company assessmentBroad incumbents
- BitPay: Largest and most established crypto payment processor offering merchant checkout, billing, and crypto-to-fiat settlement. Broader brand recognition and enterprise reach, but overlapping core functionality with Ivno's gateway.
- PaymentCloud: Established high-risk merchant account provider serving similar verticals (adult, CBD, debt collection) with fiat processing. Comparable customer base but without crypto settlement capabilities.
Direct peers
- Durango Merchant Services: Specialist high-risk payment processor serving merchants rejected by traditional banks (adult, CBD, debt collection). Overlaps with Ivno's primary customer segment but operates fiat-only, making Ivno's crypto bridge a differentiator.
- CoinGate: Established crypto payment gateway providing merchant APIs, plugin integrations, and crypto-to-fiat settlement. Serves similar merchant segments with overlapping feature set including payment links, POS, and e-commerce plugins.
- CoinPayments: Long-standing crypto payment processor offering merchant checkout APIs, shopping cart plugins, and fiat settlement options. Directly comparable in product offering and target market to Ivno.
- Alchemy Pay: Crypto and fiat payment gateway providing merchants with on/off-ramp, checkout APIs, and crypto settlement across global markets. Comparable API-first, plugin-based merchant acquisition approach.
- NOWPayments: Crypto payment gateway offering similar fiat-to-crypto and non-custodial crypto checkout services to merchants globally. Targets e-commerce merchants with plugin integrations and supports multiple cryptocurrencies, directly overlapping Ivno's core product.
- Triple-A: Crypto payment gateway licensed in multiple jurisdictions, offering merchants fiat and crypto checkout with settlement options. Targets similar e-commerce merchants with API and plugin integrations.
Emerging players
- Plisio: Crypto payment gateway with mass payouts and merchant checkout APIs. Overlaps with Ivno in plugin distribution and crypto checkout, though with somewhat different feature emphasis.
- BTCPay Server: Open-source, self-hosted crypto payment processor for merchants. Overlaps with Ivno's non-custodial crypto checkout value proposition but is free, open-source software rather than a managed service.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Ivno social profiles
Digital presenceIvno compliance and trust
Trust signalCompliance1 record
Ivno financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ivno leadership team
Management profileNumber of profiles
Ivno funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ivno M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ivno
What does Ivno do?
Ivno operates a payment gateway that enables high-risk merchants to accept both fiat and cryptocurrency payments. Card payments (Credit/Debit, Apple Pay, Google Pay, bank transfer) settle instantly in USDC on the Polygon network at 12% per transaction with full chargeback protection. Cryptocurrency payments are processed non-custodially at 0.5% per transaction across 12 supported coins, with merchants receiving the original cryptocurrency paid by the customer. Distribution is delivered through native plugins for 20+ e-commerce platforms, a REST API for custom integrations, payment links/QR codes, and a merchant dashboard.
Is Ivno a public or private company?
Ivno is a private company. It is classified as unknown and is currently operating.
When was Ivno founded?
Ivno was founded in 2018. It employs 1 to 10 people.
Where is Ivno based?
Ivno is headquartered in London, United Kingdom, in the Europe region.
How does Ivno make money?
Two revenue lines are on record. Fiat Transaction Fees are the primary driver. The others are crypto Transaction Fees.
Who are Ivno's main competitors?
Broad incumbents on record are BitPay and PaymentCloud. Direct peers are Durango Merchant Services, CoinGate, CoinPayments, Alchemy Pay, NOWPayments and Triple-A. Emerging players are Plisio and BTCPay Server.
Does Ivno have an API?
Yes. REST API for integrating card and crypto checkout flows. Provides endpoints for payment processing, generating payment links and QR codes, and managing transactions. Supports webhook handling for asynchronous payment confirmations. Offers sandbox and live credentials for testing. Developer documentation is at ivno.io/api-docs.
What industry is Ivno in?
Ivno's product category is Payment Processing. Its primary akta.pro industry code is FSADAIAA, Crypto Payment Gateways & Checkout APIs, with a secondary code of BPAMAFAL, Crypto Payments & Stablecoin Settlement Platforms. Its NAICS code is 522320 and its SIC code is 6200.