Ljungskile SK

What Ljungskile SK does

Ljungskile SK (LSK) is a Swedish community-owned football club (idrottsf\u00f6rening) founded in 1926 in Ljungskile, Bohusl\u00e4n, currently competing in the men's Superettan (Sweden's second tier) and Division 4 on the women's side. The club owns and operates Skarsj\u00f6vallen, a 5,715-capacity stadium in a forest setting featuring a 2011-built clubhouse with VIP lounges, restaurants, and conference facilities, making it a year-round venue asset. LSK runs an integrated football ecosystem spanning men's and women's senior teams, a youth academy in cooperation with Groheds IF for players up to age 15, and an elite academy for ages 16 and above with pathways to senior football.

The club monetizes this ecosystem through five primary revenue streams: match-day ticket sales (via ebiljett.nu) and season passes, tiered annual memberships culminating in the premium Stj\u00e4rnmedlemmar (Star Members) program, a 50/50 match-day lottery, a multi-tier corporate sponsorship program (main, gold, silver, bronze, iron partners), and merchandise sales through a Unisport partnership. Distribution combines online ticketing and the LSK Live mobile app for iOS and Android with on-site stadium sales across six entrance booths. Marketing relies on a multi-channel mix including the lsk.se website (10,000+ annual unique visitors), Instagram (10,000+ followers), Facebook (5,600+ followers), YouTube content via LSK Play, email, and match-day events, alongside annual Gothia Cup participation for youth exposure. Revenue is not publicly disclosed and the club operates with 11\u201350 employees under a board chaired by Ann Louise Joona, with no external parent company or institutional investor ownership.

Name

Ljungskile SK

Legal name

Ljungskile Sportklubb

Website

https://lsk.se

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

11–50 employees

Short description

Ljungskile SK is a Swedish community-owned football club founded in 1926 that fields men's Superettan and women's Division 4 teams, owns Skarsj\u00f6vallen stadium, and operates youth academies, membership tiers, sponsorships, and a 50/50 lottery for the Ljungskile/Bohusl\u00e4n community.

Ownership category

akta.pro rank

Product category

Professional Football Club Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)

Keywords

• Professional football club
• Youth football academy
• Match ticketing services
• Sports sponsorship programs
• Football club memberships

Headquarters

HQ city

Ljungskile

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Match-day revenue: Ticket sales for men's and women's home matches at Skarsjövallen, including individual match tickets and season passes (säsongskort) that cover all home games for both men's and women's teams.
2. Membership fees: Annual membership with various tiers including star members (Stjärnmedlemmar) who receive premium benefits including season tickets and exclusive events.
3. 50/50 Lottery: Lottery drawn at each match where half the total ticket sales go to the winner, generating additional club revenue.
4. Sponsorship and partnerships: Tiered sponsorship program including main partners, gold partners, silver partners, bronze partners, and iron partners, with varying levels of exposure and branding at the stadium and across digital channels.
5. Merchandise sales: Sale of club merchandise including supporter clothing and souvenirs through Unisport and on-site at matches.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Ljungskile SK operates a Swedish professional and semi-professional football club, fielding a men's team in Superettan and a women's team in Division 4, while running a tiered youth football academy (LSK Ungdom and LSK Akademi) in cooperation with Groheds IF. The club hosts home matches at its owned Skarsj\u00f6vallen stadium and sells match tickets, season passes, premium memberships (Stj\u00e4rnmedlemmar), training fees, merchandise, and a 50/50 lottery through its own digital channels and partner networks.

Product overview

Ljungskile SK is a Swedish football club operating a multi-level sports organization including men's team (Superettan), women's team (Division 4), and extensive youth academy programs. The club's product ecosystem centers around its stadium venue Skarsjövallen, digital platforms including the LSK Live mobile app for match coverage and ticketing, and LSK Play for video streaming. Additional offerings include membership programs ranging from standard youth/adult memberships to premium Stjärnmedlemmar (Star Members), a 50/50 lottery fundraising system, Club LSK business networking, and merchandise through Unisport.

Differentiator

Problem solved

Functional benefit

Brands

• LSK Live: Official mobile application for Ljungskile SK providing match tickets, 50/50 lottery, match statistics, and live updates.

Products and services

• LSK Live (Ljungskile SK Live) Mobile App Official mobile application for iOS and Android providing live match coverage, match statistics, team lineups, in-match events, digital match ticket access, and 50/50 lottery purchases for Ljungskile SK supporters.
• LSK Play Official video streaming platform for Ljungskile SK delivering match highlights, the SPOT ON LSK interview series, and exclusive football video content via fotbollplay.se/ljungskilesk.
• Skarsj\u00f6vallen Stadium and Arena Complex The club's owned home stadium featuring a 105x65m grass pitch, 4,217 covered fixed seats out of a 5,715 maximum capacity, clubhouse with VIP lounges, conference facilities, restaurants, kiosk services, press facilities, and billed as the only child-friendly football arena in Sweden.
• LSK Ungdom (Youth Football Program) Youth football development program for players up to age 15, operated in cooperation with Groheds IF since 2010, providing structured training and participation in Gothia Cup. Training fees are age-tiered from 500 kr (5-6 years) to 1,500 kr (13-14 years), charged 50% in December and 50% in June.
• LSK Akademi (Senior Academy) Elite football training program for players aged 16 and above, designed to develop talent toward the senior men's team with established pathways to higher-level professional clubs. Senior training fee is 2,500 kr.
• Stj\u00e4rnmedlemmar (Star Members) Premium Membership Annual premium membership bundle including standard membership (value 700 kr), Gold season ticket covering both men's and women's matches (value 2,400 kr), invitation to two exclusive events, and optional name listing on the club website.
• 50/50 Lottery Raffle lottery drawn at each home match where half of the total ticket sales revenue is awarded to the winner, generating additional club revenue. Available both physically at matches and digitally via the LSK Live mobile app.
• Club LSK Business Network Business networking membership group that arranges regular meetings with exclusive information about Ljungskile SK, themed activities such as golf, and structured opportunities for B2B networking and business development among local and regional member companies.
• Match Tickets and Season Passes Digital ticketing service for individual men's and women's home matches at Skarsj\u00f6vallen plus full-season season passes covering all home games, sold via lsk.ebiljett.nu and supplemented by six on-site stadium entrance ticket booths on match days.

Quantifiable outcome

• 10,000+ unique website visitors per year with 25% new visitors
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered main, gold, silver, core and minor.

• RentamainGTM or Marketing PartnerRenta is listed as a main partner of Ljungskile SK. They are a machine rental company described as believing that freedom creates engagement, serving customers in construction, renovation, and improvement sectors.
• UnisportmainChannel Partner/ Reseller/ DistributorUnisport is a main partner providing football equipment and merchandise. They offer an improved service and logistics for teams, members, and supporters through a dedicated web shop featuring LSK profile products.
• Uddevalla kommunmainStrategic or Co-development PartnerUddevalla Municipality is an important cooperation partner supporting Ljungskile SK's club operations and strengthening local community development, sports, and youth opportunities.
• Dala TrähusmainGTM or Marketing PartnerListed as a main partner, Dala Trähus builds wooden houses with customer safety and choice at the center, offering customers and supporters a web shop for club merchandise.
• H.A Bygg ABmainGTM or Marketing PartnerListed as a main partner, H.A Bygg is a flexible construction and development company operating in western Sweden, Stockholm, and Oslo regions.
• TurboShop SwedengoldGTM or Marketing PartnerPresents match highlights videos on the club website. TurboShop Sweden is a sponsor visible in match coverage and video content.
• UnibetgoldGTM or Marketing PartnerListed as a gold partner with branding on the official Swedish football website top banner, indicating sponsorship relationship in Swedish football ecosystem.
• Gimmie ABsilverGTM or Marketing PartnerPresents starting lineup information for matches, demonstrating sponsor visibility in match-day content.
• Club LSKcoreStrategic or Co-development PartnerBusiness network organized by the club that develops business, stimulates development in Ljungskile, and supports LSK. Arranges meetings with information about LSK and networking opportunities for members.
• Groheds IFcoreStrategic or Co-development PartnerYouth football cooperation partner since 2010, offering young people the best possible environment in the area for players up to age 15.
• Stiftelsen DunrossminorOthersValues partner whose values form part of LSK's foundation, referenced in the club's youth and academy work.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Hamarkameratene (HamKam): HamKam is a small-town Norwegian football club (Hamar) operating in the Norwegian second tier with a community-driven model, youth development focus, and modest match-day revenue. Comparable to LSK as a similarly scaled Nordic lower-tier football club, though geographically distinct.

Broad incumbents

• BK Häcken: BK Häcken is a Gothenburg-based Allsvenskan club with strong academy-to-first-team pathways and commercial partnerships. While a tier above LSK, it competes for the same regional sponsors and talent, making it a relevant broad incumbent benchmark.
• IFK Göteborg: IFK Göteborg is the historic dominant football club in western Sweden (Allsvenskan tier), and LSK's 2008 attendance-record opponent (7,128). As the regional incumbent, IFK Göteborg shapes the same sponsor and fan pool LSK targets, making it the principal broad incumbent peer.

Direct peers

• Örgryte IS: Örgryte IS is another Gothenburg-area Swedish football club operating in the same Superettan/Allsvenskan orbit, with a comparable community-club heritage, owned/operated stadium, and tiered local sponsorship program. Direct peer in the western-Sweden football market.
• Sandvikens IF: Sandvikens IF is a Superettan opponent scheduled against LSK (per LSK's homepage fixtures) and operates as a small-city Swedish football club with a similar mix of match-day, sponsorship, and community-driven revenue. Directly comparable in tier, scale, and regional-economy dependency.
• IK Brage: IK Brage is a Borlänge-based Swedish football club competing at Superettan/Division 1 level with a community-club structure, modest stadium, and reliance on local sponsorship. Closely mirrors LSK's small-city, member-owned, lower-tier commercial reality.
• Degerfors IF: Degerfors IF is a small-town Swedish football club with a long history of yo-yoing between Superettan and Allsvenskan — a competitive trajectory mirroring LSK's. Comparable in stadium scale, community-driven economics, and the challenge of sustaining top-flight status.
• IK Oddevold: IK Oddevold competes alongside LSK in Superettan and is referenced on LSK's fixtures (e.g., LSK vs IK Oddevold on 8 August). It is a small-town Swedish football club of comparable scale, fan-base, and commercial footprint, making it the most direct head-to-head peer.
• GAIS: GAIS is a Gothenburg-based Swedish football club competing in the Superettan/Allsvenskan tier with a similar historic community-club identity, youth-development focus, and match-day-driven revenue model. Closely comparable profile to LSK in the Swedish second-tier ecosystem.
• AFC United: AFC United (previously AFC United / Assyriska FF lineage) is a Stockholm-area Swedish football club operating at the Superettan/lower tier with a similar model combining community identity, tiered sponsorships, and youth pathways. Comparable in commercial structure and scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LjungskileSK
• YouTubeyoutube.com/channel/UCEI2w6H_l7UfZMUhNzwLLHg
• Facebookfacebook.com/LjungskileSK
• LinkedInlinkedin.com/company/ljungskile-sk
• Instagraminstagram.com/ljungskile_sk/?hl=sv

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ljungskile SK