FuneralNet

What FuneralNet does

FuneralNet, founded in 1996 and headquartered in Middleton, Wisconsin, is a provider of custom-designed deathcare websites serving funeral homes and cremation service businesses. The company's core platform offers a drag-and-drop website builder, a centralized management dashboard, online payment processing, ADA-compliant accessibility tooling, and integration with funeral home management software via "one-write logic" that automatically shares case information across systems. FuneralNet is recognized as a pioneer in deathcare-specific internet services, having introduced online obituaries, online identification of remains, and dedicated cremation websites as industry-first innovations. The platform also supports interactive obituary features (photo and message sharing, flower orders) and keepsakes ordering for families.

The company historically operated a subscription-based recurring revenue model, serving funeral homes and cremation providers across the United States, Canada, Australia, and Puerto Rico, with marketing and sales executed directly via "Schedule a Demo" calls-to-action housed on the Frazer Consultants website. FuneralNet merged with Frazer Consultants (a Wisconsin-based funeral industry technology provider), and existing FuneralNet clients were migrated to the Frazer Consultants website platform. Frazer Consultants subsequently became part of Tribute Technology, with continued customer support directed through Tribute Technology channels.

The combined offering layers Frazer's website platform capabilities onto FuneralNet's domain-specific innovations, positioning the combined entity as a vertically-specialized deathcare web services provider. The FuneralNet brand continues to be referenced within the Frazer/Tribute Technology portfolio, but its independent operating footprint has narrowed post-merger. The source data does not disclose pricing, ownership terms, or financial details.

Name

FuneralNet

Legal name

FuneralNet

Website

https://funeralnet.com

Company type

Private

Founded year

1996

Operating status

Acquired

Headcount range

1–10 employees

Short description

FuneralNet provides custom-designed deathcare websites for funeral homes and cremation businesses across the US, Canada, Australia, and Puerto Rico. Its subscription platform includes drag-and-drop building, interactive obituaries, online payments, and management software integration.

Ownership category

akta.pro rank

Headquarters

HQ city

Middleton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Website Platform Subscription: FuneralNet provided custom designed deathcare websites as a recurring subscription service. Clients have moved to the Frazer Consultants website platform following the merger.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

FuneralNet provides custom-designed deathcare websites for funeral homes and cremation service providers in the United States, Canada, Australia, and Puerto Rico. Its offering centers on a website platform with a drag-and-drop builder, management dashboard, online payment processing, ADA compliance tools, interactive obituaries, keepsakes ordering, and integration with Frazer management software through one-write logic. Following its merger with Frazer Consultants (now part of Tribute Technology), FuneralNet clients have been migrated to the Frazer Consultants website platform.

Product overview

FuneralNet was one of the largest providers of custom-designed deathcare websites in the United States, also serving clients in Canada, Australia, and Puerto Rico. The company has merged with Frazer Consultants (now part of Tribute Technology) and FuneralNet clients have transitioned to the Frazer Consultants website platform. The unified offering combines FuneralNet's obituary, ID of remains, and cremation website innovations with Frazer's website platform features including drag-and-drop builder, management dashboard, online payments, digital marketing integration, and ADA compliance tools.

Differentiator

Problem solved

Functional benefit

Products and services

• FuneralNet Website Platform Custom-designed deathcare website platform serving funeral homes and cremation businesses in the United States, Canada, Australia, and Puerto Rico. Provides drag-and-drop website building, a centralized management dashboard, online payment processing, ADA compliance tools, keepsakes ordering, interactive obituaries, and integration with Frazer management software through one-write logic.
• Cremation Websites Specialized website solutions designed specifically for cremation service providers, offering cremation-specific content, service listings, and memorial planning tools. Part of FuneralNet's history of industry innovation in the cremation segment.

Quantifiable outcome

• Reduce case errors through one-write logic
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

One partnership is on record.

• Frazer ConsultantscoreStrategic or Co-development PartnerFuneralNet merged with Frazer Consultants, bringing together two major website providers in the deathcare industry. FuneralNet clients have moved to the Frazer Consultants website platform. Frazer Consultants is now part of Tribute Technology.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Carriage Services: Carriage Services is a publicly traded funeral services operator with proprietary technology investments — a broad incumbent comparable in deathcare digital infrastructure and customer base.
• Batesville: Batesville is a large, established provider of funeral industry products and technology solutions serving funeral homes broadly — a comparable incumbent operating across the deathcare supply chain.
• Service Corporation International: Service Corporation International (Dignity Memorial) is the largest North American funeral services operator with significant in-house technology needs, comparable as a broad incumbent shaping deathcare digital standards.
• Foundation Partners Group: Foundation Partners Group operates a large network of funeral homes and cremation providers, comparable as a broad incumbent customer and technology adopter in the deathcare space.

Direct peers

• Passare: Passare is a funeral collaboration and case management platform used by funeral homes, with overlapping digital workflow functionality that competes with FuneralNet's integrated offerings.
• Tribute Technology: Tribute Technology is the parent platform of both Frazer Consultants and FuneralNet, offering a broader suite of deathcare technology including websites, management software, payments, and marketing — directly comparable as an integrated deathcare technology platform.
• Ring Ring Marketing: Ring Ring Marketing provides digital marketing and website services specifically for funeral homes, making it a directly comparable specialized competitor in the deathcare website niche.
• Frazer Consultants: Frazer Consultants was the direct peer and now acquirer/parent of FuneralNet — both are custom deathcare website providers serving funeral homes and cremation businesses with management software integration. The companies' merger makes them the closest comparable.
• Tukios: Tukios is a funeral home website and memorial platform that competes directly with FuneralNet, offering custom funeral websites, tribute pages, and online tools for funeral homes and cremation providers.

Others

• Homesteaders Life Company: Homesteaders Life Company is a pre-need funeral funding provider serving funeral homes — adjacent to FuneralNet's customer base and an ecosystem participant in deathcare services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FuneralNet
• LinkedInlinkedin.com/company/funeralnet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FuneralNet