The Counseling Center of Wayne

What The Counseling Center of Wayne does

The Counseling Center of Wayne and Holmes Counties is a private, not-for-profit 403(b) community behavioral health agency founded in 1953 and headquartered at 2285 Benden Drive, Wooster, Ohio. It provides an integrated continuum of mental health services across Wayne and Holmes Counties in rural Northeastern Ohio through three physical offices (Wooster, Millersburg, Rittman), a telehealth platform (Doxy.me), mobile crisis response, school-based prevention programs, five adult residential group homes, and 15 permanent-supportive-housing units at Orchard Court Apartments.

The Center operates 13 core service lines organized around client acuity: 24/7 crisis intervention and MRSS mobile response for youth under 21, outpatient therapy (CBT, DBT, EMDR, Motivational Interviewing), intensive home-based treatment, mental health day treatment, psychiatric medication management, adult and youth case management (CPST), respite care, community education and prevention, and a court-approved divorcing-parents class. It employs approximately 120 staff including licensed clinicians (LPCC-S, LISW-S, PMHNP-BC), social workers, case managers, and psychiatric nurses; an on-site Genoa Healthcare pharmacy handles medication fulfillment. Technology is commodity SaaS (Doxy.me telehealth, Square billing) with no proprietary platform.

Revenue is generated from three streams: insurance reimbursement (Medicaid, Medicare, and 10+ private payers including Aetna, Anthem, CareSource, Humana, and United Healthcare), self-pay with a sliding fee scale subsidized by the Wayne-Holmes Mental Health and Recovery Board, and tax-deductible donations/grants under 501(c)(3) status. The organization holds continuous CARF accreditation since 1997, OhioMHAS licensure, and HRSA/NHSC site status, supporting both reimbursement eligibility and clinical recruitment via loan forgiveness.

Name

The Counseling Center of Wayne

Legal name

The Counseling Center of Wayne and Holmes Counties

Website

https://ccwhc.org

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

51–100 employees

Short description

The Counseling Center of Wayne and Holmes Counties is a 501(c)(3) community behavioral health agency, founded 1953 and headquartered in Wooster, Ohio, delivering an integrated continuum of mental health services — outpatient therapy, crisis, residential, housing, and prevention — to 5,000+ individuals annually across Wayne and Holmes Counties via 120 staff and three offices.

Ownership category

akta.pro rank

Product category

Community Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Residential Mental Health and Substance Abuse Facilities (623220), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Health Services (8000), Services-Social Services (8300), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers (HLAFACAI)

akta.pro secondary industries

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA), Residential Mental Health Treatment Centers (HLAFACAC), Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Community mental health services
• Outpatient behavioral health
• Crisis intervention services
• Psychiatric medication management
• Residential mental health housing

Headquarters

HQ city

Wooster

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Insurance Reimbursement: Revenue generated from billing insurance providers including Medicaid, Medicare, and private insurance plans (Aetna, Anthem, AmeriHealth, Buckeye, CareSource, Humana, Medical Mutual of Ohio, Molina, Optum, SummaCare, United Healthcare, Aultcare). Also accepts Worker's Compensation cases.
2. Self-Pay and Sliding Fee Scale: Self-pay patients can pay via online portal, phone, in-person, or mail. Sliding fee scale based on income and family size available for Wayne and Holmes County residents through the local Mental Health and Recovery Board.
3. Donations and Grants: The organization is a 501(c)(3) non-profit that accepts tax-deductible donations. Donations support specialty funds including Special Aftercare Needs Fund, Hammond Fund, Specialized Services for Children Fund, Staff education and development, and Mental Health Treatment Services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The Counseling Center of Wayne and Holmes Counties is a non-profit community behavioral health agency providing outpatient mental health counseling, psychiatric medication management, 24/7 crisis intervention and mobile response, intensive home-based treatment, residential group homes, and permanent supportive housing for residents of Wayne and Holmes Counties, Ohio. Services are delivered by licensed clinicians, case managers, psychiatrists, and psychiatric nurses across three office locations, telehealth, school-based programs, and group home settings.

Product overview

The Counseling Center of Wayne and Holmes Counties is a community behavioral health agency offering a comprehensive, integrated suite of mental health services spanning the full continuum of care. The organization operates as a unified service delivery platform organized around 13 core programs: Crisis Team/Crisis Intervention (24/7 mobile and walk-in crisis response), Counseling & Outpatient Therapy (individual, family, marital, and group therapy using evidence-based practices), Adult Case Management (CPST), Intensive Home-Based Treatment (IHBT) for youth and families, Mental Health Day Treatment, Youth & Family Therapeutic Behavioral Services, Residential Services (five group homes), Orchard Court Apartments (permanent supportive housing for young adults), Respite Care, Community Education and Prevention (CEP) including school-based programs, Divorcing Parents Class, Mobile Response & Stabilization Services (MRSS) for youth, and Psychiatric Services/Medication Management. Services are delivered at three locations (Wooster, Millersburg, Rittman) with telehealth support via Doxy.me, on-site pharmacy via Genoa Healthcare, and online payment processing via Square. The organization has served the community since 1953, assisting over 5,000 individuals and families annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Counseling & Outpatient Therapy Individual, family, marital, and group psychotherapy using evidence-based practices such as CBT, DBT, EMDR, and motivational interviewing for issues including depression, anxiety, trauma, ADHD, and bipolar disorder. Targeted at children, youth, and adults in Wayne and Holmes Counties.
• Adult Case Management (CPST) Community Psychiatric Supportive Treatment (CPST) services delivered in clients' homes or communities, focused on linking individuals with severe and persistent mental illness to medical, psychiatric, social, financial, and educational resources. Long-term, recovery-oriented, and individualized.
• Intensive Home-Based Treatment (IHBT) Short-term (3–6 month) in-home mental health program delivered by a licensed therapist and qualified case manager team, providing individual and family counseling using CBT, DBT, and trauma-informed care with a minimum of 2 sessions per week. Targeted at youth and families with complex mental health needs.
• Mental Health Day Treatment Intensive day program providing daily support (5 days/week, minimum 3 hours/day) including individual and group therapy, skills development, conflict resolution, and psychiatric services. Designed to stabilize individuals and prevent psychiatric hospitalization.
• Youth & Family Therapeutic Behavioral Services Children's case management and community psychiatric support services delivered in home and community settings. Focuses on care coordination across schools, courts, and community agencies to increase youth functioning in family and community environments.
• Psychiatric Services / Medication Management Medication management for youth and adults including initial psychiatric evaluation (1–1.5 hours) and follow-up appointments (30 minutes). Prescribes and monitors medications for depression, anxiety, bipolar disorder, schizophrenia, PTSD, and other conditions.
• Residential Services Group home environment across five homes providing 24/7 support for single adults with significant and persistent mental illness. Services include personal care assistance, medication monitoring, daily living skills training, and community integration, with no set time limit.
• Orchard Court Apartments Permanent Supportive Housing program with 15 one-bedroom units for young adults (ages 18–26) experiencing homelessness and serious persistent mental illness. Provides case management and Wraparound services to build independent living skills.
• Respite Care Short-term daytime respite for children and youth with complex mental health and substance use needs. Provides temporary relief for caregivers through structured in-home or community-based support delivered by qualified, screened respite providers.
• Community Education and Prevention (CEP) Program Community-based prevention and early intervention services including parenting education classes, QPR Gatekeeper suicide prevention training, traumatic brain injury support groups, and school-based Signs of Suicide (SOS) programs for middle and high school students.
• Divorcing Parents Class Court-approved class for parents going through divorce or dissolution, reviewing challenges of separation on parents and children and discussing helpful coping strategies. Conducted in person at the Wooster office for a $35.00 fee.
• Mobile Response & Stabilization Services (MRSS) Mobile crisis response service for youth under 21 experiencing mental health crises in Wayne and Holmes Counties. Provides safety assessments, de-escalation, peer support, and skill building, available 8am–8pm Monday–Friday, with crisis line accessible 24/7 via 988.
• Crisis Team / Crisis Intervention Services 24/7 crisis intervention services providing immediate mental health support, mobile response, pre-hospital screening, and community consultation for individuals of all ages in Wayne and Holmes Counties. Walk-in support available at the Wooster main office.

Quantifiable outcome

• Serves over 5,000 individuals and families each year

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Genoa HealthcarecoreStrategic or Co-development PartnerGenoa Healthcare provides on-site pharmacy services at The Counseling Center's Wooster location. Full-service pharmacy fulfills all patient medication needs including those from primary care physicians. Services include pre-filled pill organizers, no-cost delivery and mail services, and 24-hour customer service line. Pharmacy hours: Monday - Friday 8:00 am - 5:00 pm.
• National Health Service Corps (NHSC)minorOthersThe Counseling Center is an accredited agency through HRSA's National Health Service Corps. Clinical provider staff (counselors, nurses, psychiatric nurse practitioners, psychiatrists, psychologists) may be eligible for student loan forgiveness programs through NHSC.
• United WayminorOthersUnited Way is listed as a supporter and affiliation of The Counseling Center.
• 988 Suicide and Crisis LifelineminorOthersThe Counseling Center promotes the 988 Suicide and Crisis Lifeline as part of their crisis resources and aligns their crisis services with this national initiative.
• Wayne Holmes Mental Health and Recovery BoardcoreOthersThe local Mental Health and Recovery Board provides financial assistance to Wayne or Holmes County residents who don't have insurance or whose insurance doesn't fully cover services. This assistance can help lower costs based on income and family size.
• Wayne Holmes Information Referral Exchange (WHIRE)minorOthersWHIRE provides free and confidential information and referral services to those in Wayne & Holmes Counties for help with food, housing, employment, health care, counseling and more. Listed as a crisis resource.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Bellefaire JCB: Larger Ohio-based behavioral health and child welfare agency offering residential treatment, outpatient, and school-based services; broader regional incumbent with overlapping capabilities and CARF accreditation but greater scale and urban footprint.

Emerging players

• Lyra Health: Employer-sponsored virtual mental health platform delivering therapy and psychiatry via telehealth; comparable on outpatient therapy modality but serves a different (commercial/employer) payer segment and lacks community-based/CMHC functions.
• Talkiatry: National telehealth psychiatry practice providing medication management through online scheduling; comparable psychiatric services capability but operates virtually across multiple states rather than community-anchored in a defined geography.

Direct peers

• Coleman Professional Services: Northeast Ohio behavioral health agency offering outpatient counseling, case management, residential, and crisis services; directly comparable in mission, scale, and rural-Ohio county-based operating model.
• I Am Boundless: Ohio-based nonprofit providing behavioral health, intellectual/developmental disability, and addiction services across multiple counties; comparable as a multi-program community agency with residential and outpatient continuum.
• Portage Path Behavioral Health: Community behavioral health center serving Summit and Portage Counties in Ohio with outpatient therapy, crisis services, residential programs, and psychiatric care; same nonprofit CMHC model, geographic adjacency, and payer mix.
• Nord Center: Ohio-based nonprofit behavioral health agency in Lorain County providing outpatient, residential, crisis, and case management services - mirrors TCC's full-continuum CMHC model with similar payer mix and regulatory framework.
• Appleseed Community Mental Health Center: Ohio-based community mental health center providing outpatient, crisis, residential, and case management services across multiple counties; structurally analogous to TCC as a nonprofit CMHC with similar service continuum and CARF accreditation.
• Tri-County Mental Health and Counseling Services: Community mental health agency serving rural counties in Ohio with similar outpatient, crisis, and case management offerings; analogous scale, mission, and CARF-accredited community provider model.

Regional players

• FrontLine Service: Cuyahoga County (Cleveland) behavioral health agency providing crisis services, mobile response, residential, and outpatient care; comparable 24/7 crisis/MRSS capability but operates in an urban Northeast Ohio market.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Counseling Center of Wayne