LifeAid
- Company typePrivate
- Founded1986
- HeadquartersCroydon, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What LifeAid does
LifeAid is an Australian, family-owned service company founded in 1986 that delivers remote healthcare, medical coverage, and accredited training across Australia's most challenging environments, including firegrounds, mine sites, construction projects, and remote industrial worksites. The company operates three integrated service lines: Remote Medical & Onsite Support (deployment of paramedics and advanced clinicians for enterprise clients), Fireline Medical Services (specialized AIIMS-trained personnel for wildfire response and crew wellbeing monitoring), and an Accredited Training program covering first aid, CPR, fire warden, fire extinguisher, work-at-heights, confined spaces, gas testing, low-voltage rescue, and drugs-of-abuse testing courses. Founded by nurse-midwife Ann Close and advanced paramedic Alan Close, with their daughter Dr Kirstie Close now in leadership, the company maintains ISO 9001-certified governance and established partnerships with four Victorian government emergency agencies — DEECA, CFA, SES, and EMV.
The business model is professional-services based with two revenue streams: (1) enterprise deployment contracts for medical personnel (quote-based pricing on risk assessment, targeting mining, construction, and government clients), and (2) unit-priced accredited training courses ($115–$836 per person, pay-as-you-go) offered as public workshops at the Moranbah training academy in Queensland and as custom onsite programs for organizations. Customer segments are diversified across remote and industrial operations, fire and emergency services, event organizers, and workplace employees seeking certification. Go-to-market is sales-led via direct organizational outreach, supported by LinkedIn thought leadership, a website content hub, and structured bi-annual paramedic recruitment campaigns.
The company competes on clinician-led expertise, regulatory credentials (ISO 9001, government agency partnerships), and nearly four decades of operational track record in remote and high-risk environments. Headcount is small (11–50 employees), the company is privately held with no external funding or M&A activity, and geographic scope is Australia-only. LifeAid does not operate a technology platform — its competitive position rests on human clinical capability, embedded government relationships, and accumulated field experience rather than proprietary technology or data assets.
LifeAid firmographics
Firmographics- Name
- LifeAid
- Legal name
- LifeAid Pty Ltd
- Website
- https://lifeaid.com.au
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
LifeAid industry classification
Industry- Product category
- Remote Healthcare and Emergency Medical Services
- NAICS
- Ambulance Services (62191), Ambulance Services (621910)
- SIC
- Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Medical Emergency Response & On-site First Aid/Paramedics (BPABANAG)
- akta.pro secondary industries
- Emergency Management, Disaster Response & Incident Command Training (EDAOAMAD), Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ), Emergency Preparedness Planning & Readiness (HLAJAGAA)
Keywords
Where LifeAid is headquartered
LocationHeadquarters
- HQ city
- Croydon
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
LifeAid business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Training Services: LifeAid generates revenue through accredited training courses including first aid, CPR, fire safety, confined space entry, and specialized industrial safety courses. These are offered as public workshops at their Moranbah location and as custom onsite training for organizations.
- Remote Medical & Onsite Support: Revenue from providing paramedics and advanced clinicians for mining, construction, remote operations, and events. Includes fireline medical services with AIIMS-trained personnel for wildfire response.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | HLTAID009 Provide CPR - 5 hours |
| Unit Pricing | Pay-as-you-go | HLTAID011 Provide First Aid - 2 days |
| Unit Pricing | Pay-as-you-go | HLTAID011 Provide First Aid (Refresher) - 1 day |
| Unit Pricing | Pay-as-you-go | UETDRMP018 LVR/CPR - 5 hours |
| Unit Pricing | Pay-as-you-go | RIIWHS204E Work Safely at Heights - full day |
| Unit Pricing | Pay-as-you-go | RIIWHS202E/MSMWHS217 Confined Spaces & Gas Testing - full day |
| Unit Pricing | Pay-as-you-go | PUAFER005 Fire Warden - half day |
| Unit Pricing | Pay-as-you-go | PUAFER008 Fire Extinguisher - half day |
| Unit Pricing | Pay-as-you-go | HLTPAT010 Drugs of Abuse Testing - full day |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
LifeAid product offering
Product offeringCore offering
LifeAid deploys paramedics and advanced clinicians to provide onsite medical coverage at mining, construction, remote worksites, events, and firegrounds, including AIIMS-trained fireline medics for wildfire response. It also delivers accredited training courses in first aid, CPR, fire safety, confined space entry, work at heights, LVR/CPR, fire warden/extinguisher, and drugs of abuse testing through public workshops at Moranbah and custom onsite programs for organisations. The unified offering combines remote healthcare delivery, fireline and rescue medical services, and nationally certified training under ISO 9001 governance.
Product overview
LifeAid is a clinician-led, family-run organisation delivering remote healthcare, training, and governance across Australia's challenging environments. The company operates a unified services model combining three core offerings: Remote Medical & Onsite Support (paramedics and advanced clinicians for mining, construction, and events), Fireline Medical Services (specialized wildfire response and fireground support with AIIMS-trained personnel), and an Accredited Training & Courses program (nationally recognized first aid, CPR, fire safety, rescue, and specialist courses). Founded by Ann and Alan Close along with Dr Kirstie Close, LifeAid has served Australia's remote industries for nearly four decades with ISO 9001-certified governance and partnerships with DEECA, CFA, SES, and EMV.
Differentiator
Problem solved
Functional benefit
Products and services
- Remote Medical & Onsite Support Deployment of paramedics and advanced clinicians to provide medical coverage and onsite clinical support at mining, construction, remote operations, and events, including clinical governance for client sites.
- Fireline Medical Services Specialised fireline medics, wildfire response support, AIIMS-trained personnel, and crew wellbeing monitoring for fireground operations and emergency response partnerships with fire agencies.
- Accredited Training & Courses Nationally recognised first aid, CPR, fire safety, confined space, work at heights, LVR/CPR, fire warden, fire extinguisher, and drugs of abuse testing courses meeting Australian certification standards, delivered as public workshops at Moranbah and custom onsite programs for organisations.
- HLTAID009 Provide CPR 5-hour cardiopulmonary resuscitation training aligned with Australian Resuscitation Council guidelines, covering emergency response, CPR procedures, incident communication, and review. Priced at $115 per person.
- HLTAID011 Provide First Aid 2-day comprehensive first aid training covering response to emergency situations, first aid procedures, communication, and incident review. Priced at $345 per person.
- RIIWHS204E Work Safely at Heights Full-day work health and safety training for working at heights in the resources and infrastructure industries. Priced at $325 per person.
- UETDRMP018 LVR/CPR 5-hour combined training for low voltage rescue operations and cardiopulmonary resuscitation procedures. Priced at $200 per person.
- RIIWHS202E/MSMWHS217 Confined Spaces & Gas Testing Full-day combined training for confined space entry operations and atmospheric gas testing using electronic test apparatus. Priced at $345 per person.
- PUAFER005 Fire Warden Half-day fire warden training for operating as part of an emergency control organisation in facility settings. Priced at $225 per person.
- PUAFER008 Fire Extinguisher Half-day fire extinguisher training for confining small emergencies within a facility environment. Priced at $225 per person.
- HLTPAT010 Drugs of Abuse Testing Full-day specialised training for collecting specimens for drugs of abuse testing, including interpretation of test results. Priced at $836 per person.
- HLTAID011 Provide First Aid (Refresher) 1-day refresher course for first aid certification covering updated emergency response procedures and first aid techniques. Priced at $320 per person.
Companies that use LifeAid
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
LifeAid technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LifeAid partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- DEECA (Department of Energy, Environment and Climate Action)corePartnership with Victorian government department for emergency management and environmental response services. LifeAid contributes to the development of remote healthcare and emergency resilience capabilities.
- CFA (Country Fire Authority)coreStrategic partnership with Country Fire Authority for fireline medical services, wildfire response, and crew wellbeing monitoring during fireground operations.
- SES (State Emergency Service)corePartnership with State Emergency Service for emergency response operations, providing specialized medical support during disaster and emergency situations.
- EMV (Emergency Management Victoria)corePartnership with Emergency Management Victoria contributing to the development of remote healthcare, emergency response and fireground safety initiatives.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
LifeAid competitors and assessment
Company assessmentPeers
Direct peers
- Aspen Medical: Australian-headquartered provider of remote medical, paramedic, and emergency response services to mining, defense, and government clients across Australia and internationally. Directly competes with LifeAid in onsite medical coverage for remote industrial sites and government emergency services contracts.
- MTS Health (formerly MedSec 7): Australian specialist in onsite medical, paramedic, and emergency response services for the mining, resources, and industrial sectors. Closely comparable to LifeAid in serving remote mining operations with deployed clinical staff and emergency response capability.
Broad incumbents
- International SOS: Global leader in workforce medical, remote site health services, and emergency assistance for mining, energy, and government clients. Operates in Australia and competes for large remote medical and emergency response contracts, though at much greater scale and global breadth than LifeAid.
- Sonic HealthPlus: One of Australia's largest occupational health and workplace medical service providers, part of Sonic Healthcare. Offers onsite medical services, drug and alcohol testing, and accredited training for industrial clients — directly overlapping with LifeAid's mining/construction medical and training offerings, but at significantly greater scale.
- St John Ambulance Australia: National not-for-profit delivering first aid training, CPR certification, event medical coverage, and ambulance services across Australia. Directly competes with LifeAid in accredited first aid/CPR training and event medical support, though with a much broader geographic footprint and brand recognition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
LifeAid social profiles
Digital presenceLifeAid compliance and trust
Trust signalCompliance1 record
LifeAid financial estimates
Financial estimateRevenue estimate
Valuation estimate
LifeAid leadership team
Management profileNumber of profiles
Profiles3 records
LifeAid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LifeAid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LifeAid
What does LifeAid do?
LifeAid deploys paramedics and advanced clinicians to provide onsite medical coverage at mining, construction, remote worksites, events, and firegrounds, including AIIMS-trained fireline medics for wildfire response. It also delivers accredited training courses in first aid, CPR, fire safety, confined space entry, work at heights, LVR/CPR, fire warden/extinguisher, and drugs of abuse testing through public workshops at Moranbah and custom onsite programs for organisations. The unified offering combines remote healthcare delivery, fireline and rescue medical services, and nationally certified training under ISO 9001 governance.
Is LifeAid a public or private company?
LifeAid is a private company. It is classified as family owned and is currently operating.
When was LifeAid founded?
LifeAid was founded in 1986. It employs 11 to 50 people.
Where is LifeAid based?
LifeAid is headquartered in Croydon, Australia, in the Oceania region.
How does LifeAid make money?
Two revenue lines are on record. Training Services are the primary driver. The others are remote Medical & Onsite Support.
Who are LifeAid's main competitors?
RARMS (Rural and Remote Medical Services) is listed as a peer. Direct peers are Aspen Medical and MTS Health (formerly MedSec 7). Broad incumbents are International SOS, Sonic HealthPlus and St John Ambulance Australia.
Does LifeAid have an API?
No public API is recorded for LifeAid.
What industry is LifeAid in?
LifeAid's product category is Remote Healthcare and Emergency Medical Services. Its primary akta.pro industry code is BPABANAG, Medical Emergency Response & On-site First Aid/Paramedics, with a secondary code of EDAOAMAD, Emergency Management, Disaster Response & Incident Command Training. Its NAICS code is 62191 and its SIC code is 8000.