GOBO
GOBO is a Belgian family-owned logistics company providing integrated transport and warehousing services across Europe, specializing in chemicals, pharma, food-grade, and high-value goods with proprietary RTLS warehouse technology.
- Company typePrivate
- Founded1963
- HeadquartersLanaken, Belgium
- Headcount51–100
- GTM typeB2B
- OfferingServices
What GOBO does
GOBO is a Belgian family-owned logistics service provider founded in 1963, headquartered in Lanaken, Belgium, and operating 260 employees across six facilities in Belgium, the Netherlands, Germany, Slovakia, and Romania. The company delivers integrated transport (general cargo, liquid bulk, container, temperature-controlled, and ADR/hazardous materials) and warehousing (48,000 m² including bonded facilities) services to enterprise customers in regulated industries, with chemicals, pharma/healthcare, and food-grade products as primary verticals and construction and high-value goods as secondary segments. Technology infrastructure combines a TMS/ERP backbone with partner-delivered AI capabilities: BlooLoc yooBeeEYE RTLS provides a digital twin of warehouse operations with AI-driven safety warnings and process optimization, while Hyperfox automates order intake via OCR and contract validation. The business operates on a quote-based, multi-year contract model with revenue streams spanning transport execution, managed warehousing, logistics engineering/consulting, and on-site tank cleaning services, distributed through direct enterprise field sales, the ASTRE Palet System network (access to 11 hubs across 23 countries), and digital inbound channels including website quote requests.
GOBO firmographics
Firmographics- Name
- GOBO
- Legal name
- GOBO International NV
- Website
- https://gobo.eu
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GOBO is a Belgian family-owned logistics company providing integrated transport and warehousing services across Europe, specializing in chemicals, pharma, food-grade, and high-value goods with proprietary RTLS warehouse technology.
- Ownership category
- akta.pro rank
Where GOBO is headquartered
LocationHeadquarters
- HQ city
- Lanaken
- HQ country
- Belgium
- HQ region
- Europe
Offices6 records
Markets served
GOBO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Transport Services: GOBO generates revenue from transport of liquid bulk, general cargo, container transport, pharma/healthcare logistics, and specialized transport (ADR, temperature-controlled). Services include FTL, LTL, and groupage across Europe.
- Warehousing & Logistics Services: Revenue from storage, order picking, packing, bonded warehousing, and value-added services such as quality control, labeling, and assembly. Managed via warehouse management systems with real-time inventory tracking.
- Logistics Engineering & Consulting: Strategic consulting for supply chain optimization, transport network design, and warehouse layout optimization.
- Tank Cleaning: On-site tank cleaning facility compliant with EFTCO standards, serving liquid bulk transport customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing for transport and logistics services |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
GOBO product offering
Product offeringCore offering
GOBO is a B2B logistics service provider offering road transport (general cargo, liquid bulk, container, pharma/healthcare, and high-value goods) and warehousing (bonded and non-bonded, including value-added services such as order picking, quality control, and on-site tank cleaning) across Europe. The portfolio also includes logistics engineering consulting, a Control Tower visibility platform, and truck-mounted forklift services, with proprietary technology integrations (BlooLoc digital twin, Hyperfox order automation) supporting operations.
Product overview
GOBO offers a unified logistics platform combining transport and warehousing services across Europe. The core offering includes General Transport (FTL/LTL/groupage), Liquid Bulk Transport, Container Transport, and Warehouse services with bonded warehouse facilities. Value-added modules include Logistics Engineering for process optimization, Control Tower for end-to-end supply chain visibility, and Truck Mounted Forklift services. GOBO differentiates through technology integrations including BlooLoc's Digital Twin/RTLS system for warehouse automation and Hyperfox for order processing automation. The company serves specialized industry verticals including Chemicals, Pharma & Healthcare, High Value Goods (automotive, lithium-ion batteries, solar panels), Food Grade Products, and Construction. The platform also features proprietary Track & Trace portals for transport and warehouse visibility.
Differentiator
Problem solved
Functional benefit
Products and services
- General Transport Full-truckload (FTL), less-than-truckload (LTL), groupage, and parcel shipment services across Europe with a focus on Benelux, France, Germany, and Switzerland, leveraging the ASTRE Pallet System network for cross-border distribution.
- Liquid Bulk Transport Road transport of hazardous and non-hazardous liquid products including paper, cardboard, pulp, chemicals, food-grade products, agricultural products, and ADR hazardous materials throughout Europe using dedicated tank wagons.
- Container Transport Integrated container transport services from (inland) ports to GOBO's bonded warehouses, providing a secured and closed supply chain for importers and exporters.
- Warehouse
Quantifiable outcome
- 99.2-99.6% delivery reliability, exceeding industry standard
- +5 more outcomes
Companies that use GOBO
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
GOBO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability6 records
Feature5 records
GOBO partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- ASTRE (Association des Transporteurs Européens)coreGOBO has been a member of ASTRE since 2005, utilizing the Paletsystem. This network of 11 hubs and local platforms guarantees fast and secure deliveries across Europe, often within 24-72 hours. The partnership enables GOBO to offer LTL, groupage, and pallet distribution to 23 countries, strengthening its position as a pan-European logistics provider.
- BlooLoccoreBlooLoc provides the yooBeeEYE RTLS (Real Time Location System) technology for GOBO's warehouses. The system creates a digital twin of warehouse operations, enabling real-time tracking of pallets, forklifts, and workers without manual scanning. This partnership has delivered 35.6% reduction in location errors and 43.9% reduction in damage incidents.
- HyperfoxcoreHyperfox provides automated order processing for GOBO. The system automatically recognizes and reads incoming transport orders from email, Excel, and PDF, validates against customer contracts, and integrates with GOBO's ERP and TMS systems. Result: fewer errors, faster processing, and more focus on customer value.
- Palet System (ASTRE subsidiary)corePalet System is the pallet distribution network of ASTRE, used by GOBO for daily connections to 23 countries. The system guarantees speed, reliability, and transparency through a central IT platform with full traceability.
- Local Fire Department (Lanaken)minorGOBO partnered with the local fire department to strengthen safety procedures, including realistic emergency scenario drills on-site. The partnership provides valuable learning experiences for both parties and enhances preparedness for chemical logistics emergencies.
- Red Cross LanakenminorGOBO collaborates annually with the Red Cross Lanaken to organize blind spot awareness training sessions for primary school students in Greater Lanaken. Now in its 22nd consecutive year, over 8,000 students have participated. Fire, police, and ambulance services also participate in anniversary editions.
- SGSminorSGS logo appears on GOBO's certifications/awards section, suggesting SGS provides inspection or certification services.
- FAVV (Belgian Food Safety Agency)minorFAVV recognition in Belgium for food logistics operations, ensuring compliance with Belgian food safety standards.
- BIO SKAL FoodminorBIO SKAL Food certification for GOBO Logistics in the Netherlands, ensuring compliance with organic food standards.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
GOBO competitors and assessment
Company assessmentBroad incumbents
- DSV: Danish-headquartered global transport and logistics group with strong European road and contract logistics presence — competes on large enterprise contracts where GOBO must rely on partner networks to match coverage.
- Kuehne+Nagel: Swiss-headquartered global logistics giant with dominant European road, contract logistics, and chemical/pharma vertical — competes for the same enterprise customers but at multi-orders-of-magnitude larger scale.
- CEVA Logistics: Global contract logistics provider with European chemical/pharma capabilities — competes with GOBO for enterprise tenders but operates at vastly greater scale and with broader service portfolio.
Direct peers
- H.Essers: Belgian family-owned logistics company founded in 1928, focused on chemical, pharma, and high-value goods transport and warehousing across Europe — highly comparable in vertical mix, family ownership, and Benelux-centric operating model.
- Bertschi: Swiss family-owned chemical logistics specialist with European intermodal and tank container operations; comparable to GOBO's chemical vertical with similar family-ownership discipline and quality positioning.
- Hoyer Group: German family-owned logistics specialist in chemical liquid bulk and container transport with a European footprint — directly comparable to GOBO's liquid bulk and chemical vertical, with similar family-ownership profile.
- Ahlers: Belgian logistics company founded in 1907 with comparable multimodal, warehousing, and chemical/cargo services — directly comparable in Benelux market position and product portfolio.
- De Rijke: Dutch chemical logistics and tank container operator with strong Benelux presence; competes head-to-head with GOBO in liquid bulk and ADR-compliant transport for chemical shippers.
- Van Moer Group: Belgian family-owned multimodal logistics group operating transport, warehousing, and bulk services; comparable in ownership structure, Benelux focus, and growing European ambition.
- Vervaeke: Belgian logistics provider with multimodal transport and warehousing services; comparable in scale and Benelux family-owned mid-market profile, with some overlap in industrial verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GOBO social profiles
Digital presenceGOBO compliance and trust
Trust signalCompliance9 records
GOBO financial estimates
Financial estimateRevenue estimate
Valuation estimate
GOBO leadership team
Management profileNumber of profiles
Profiles2 records
GOBO subsidiaries and ownership
Company hierarchySubsidiaries2 records
GOBO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GOBO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GOBO
What does GOBO do?
GOBO is a B2B logistics service provider offering road transport (general cargo, liquid bulk, container, pharma/healthcare, and high-value goods) and warehousing (bonded and non-bonded, including value-added services such as order picking, quality control, and on-site tank cleaning) across Europe. The portfolio also includes logistics engineering consulting, a Control Tower visibility platform, and truck-mounted forklift services, with proprietary technology integrations (BlooLoc digital twin, Hyperfox order automation) supporting operations.
Is GOBO a public or private company?
GOBO is a private company. It is classified as family owned and is currently operating.
When was GOBO founded?
GOBO was founded in 1963. It employs 51 to 100 people.
Where is GOBO based?
GOBO is headquartered in Lanaken, Belgium, in the Europe region.
How does GOBO make money?
Four revenue lines are on record. Transport Services are the primary driver. The others are warehousing & Logistics Services, logistics Engineering & Consulting and tank Cleaning.
Who are GOBO's main competitors?
Broad incumbents on record are DSV, Kuehne+Nagel and CEVA Logistics. Direct peers are H.Essers, Bertschi, Hoyer Group, Ahlers, De Rijke, Van Moer Group and Vervaeke.
Does GOBO have an API?
No public API is recorded for GOBO.