New Kent Winery

What New Kent Winery does

New Kent Winery is a family-owned farm winery and craft brewery operating on a 60-acre estate in New Kent County, Virginia, approximately one mile off I-64 near Richmond. The Dombroski family, who purchased the business in September 2014, operate the property across two proximate locations: a 17,000-square-foot production and tasting room facility at 8400 Old Church Road and the Vineyard Estate at 6800 New Kent Highway, which houses wedding venues, two rustic barns, and the four-suite Vineyard Estate Inn. The estate cultivates 31+ acres of vineyards planted since 2001 with varietals including Cabernet Franc, Merlot, Chardonnay, Vidal, Norton, Petit Verdot, Malbec, Tannat, and Cabernet Sauvignon, producing approximately 6,500 cases of wine annually with a stated goal of 10,000 cases, plus a separate wholly-owned craft brewery subsidiary, Talleysville Brewing Company (opened October 2020), offering 12 brews on tap. The portfolio spans 10 estate-grown wines, three Black Label specialty wines exclusive to Wine Club members, and a 12-SKU beer lineup covering lagers, IPAs, stouts, sours, hefeweizens, and seasonal specialties.

The business operates a diversified multi-revenue-stream model. Direct-to-consumer sales occur through the on-site tasting room, an online store, and two membership programs: a Wine Club (Premier at ~$90/quarter for 3 bottles and Signature at ~$180/quarter for 6 bottles, with 20% member discounts and Black Label access) and the Beer Preservation Society Mug Club ($100/year). Tasting and tour experiences are priced from $20 per person for guided wine flights up to $75 per person for the Owner's Tour & Tasting (minimum 6 guests). Event revenue is generated through four private event spaces ranging from a 25-guest loft at $300 for three hours up to a 150-guest Carriage House and Harvest Hall at $500 per hour with a four-hour minimum, and the Vineyard Estate wedding venue with custom per-person wine and beer packages. Hospitality revenue is supplemented by the Vineyard Estate Inn at $1,500 for a two-night weekend stay.

Distribution extends beyond the property through retail placement at Total Wine & More, Wegman's, and Once Upon a Vine locations in Richmond and Virginia Beach, a wholesale distribution license secured in November 2024 enabling statewide on-premise and off-premise beer sales, direct shipping to a limited number of states, and quarterly Wine Club shipments. The winery maintains a regional GTM focus on Virginia, anchored by flagship marketing partnerships with the Richmond Flying Squirrels, University of Richmond, and Colonial Downs (announced December 2025) and an event-driven acquisition model built on live concerts, food truck events, and seasonal celebrations. Leadership is concentrated in the Dombroski family (owners Joe and Jo Anna Dombroski, son-in-law Kevin Keller as VP of Brewing Operations) with winemaker Tom Payette overseeing production. The property was listed for sale in 2023 at $7 million as the owners pursue retirement, though operations continue at full capacity.

Name

New Kent Winery

Legal name

New Kent Winery

Website

https://newkentwinery.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

New Kent Winery is a family-owned Virginia farm winery and craft brewery operating on a 60-acre estate in New Kent County, producing estate-grown wines, craft beer, and hosting weddings, private events, and overnight stays at the Vineyard Estate.

Ownership category

akta.pro rank

Product category

Farm Winery and Craft Brewery

NAICS

Wineries (31213), Breweries (312120), Beer, Wine, and Liquor Retailers (44532), Drinking Places (Alcoholic Beverages) (7224), Grape Vineyards (111332)

SIC

Beverages (2080), Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Alcoholic Beverage Tours & On-site Experiences (Brewery/Winery/Distillery) (THAFALAK), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wine Bars (THAFAEAF)

Keywords

• Estate-grown wines
• Craft brewery
• Wine tastings
• Wedding venue
• Wine club

Headquarters

HQ city

New Kent

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wine Sales: Direct wine sales through the tasting room and online store, including estate-grown wines and Black Label specialty wines exclusive to club members. Wines sold at Total Wine & More, Wegman's, and Once Upon a Vine retail locations.
2. Beer Sales: Craft beer sales by the glass, flight, growler, and crowler. Talleysville Brewing Company secured wholesale distribution license allowing restaurants, bars, and event venues to feature beers on menus.
3. Wine Club Membership: Quarterly wine shipments with customizable selections. Premier tier: 3 bottles at ~$90/quarter. Signature tier: 6 bottles at ~$180/quarter. Includes 20% discount, exclusive Black Label wines, and member-only events.
4. Beer Preservation Society Mug Club: $100 annual membership with custom stein, 20-ounce pours for price of regular pour, early access to releases, exclusive discounts, and members-only events.
5. Wedding & Private Events: Vineyard Estate wedding venue rental with per-person wine and beer packages. Private event spaces include loft ($300/3 hours), wine cellar/tap room ($750), and full tasting room after-hours ($2,500/3 hours).
6. Vineyard Estate Inn: $1,500 for two-night weekend stay at historic 1855 farmhouse with four king suites, private baths, English kitchen, and complimentary wine tastings or beer flights.
7. Tasting & Tour Fees: Wine tasting experiences at $20 per person for curated tastings. Owner Tour & Tasting at $75 per person for groups of 6+.
8. Food & Beverage Service: Small plate food selections, food truck events, and special food offerings during events and happy hours.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

New Kent Winery is a family-owned farm winery that produces ten estate-grown wines from vineyards on a 60-acre property in New Kent County, Virginia, led by winemaker Tom Payette. It also operates Talleysville Brewing Company, an on-site farm brewery producing 12 craft beers, sharing a production facility and tasting room. The business sells wine and beer through a tasting room, online store, retail partners, wholesale distribution, and Wine Club and Beer Preservation Society Mug Club memberships, and hosts weddings, private events, and overnight lodging at the Vineyard Estate Inn.

Product overview

New Kent Winery is a family-owned farm winery and brewery operated alongside Talleysville Brewing Company. The portfolio consists of 10 estate-grown wines (including award-winning Chardonnay, Merlot, Cabernet Franc, Norton, Vermentino, and Bordeaux-style Meritage) plus exclusive Black Label wines for club members, and 12 craft beers from the brewery. Services include customizable wine and beer tastings, guided tasting experiences, wine and beer club memberships, and venue rentals including the Vineyard Estate for weddings on 60 acres, plus the Vineyard Estate Inn for overnight accommodations.

Differentiator

Problem solved

Functional benefit

Brands

• Talleyville Brewing Company: Farm brewery offering 12 craft beers on tap including Old School Cream Ale, Talleysville Twilight Milk Stout, Old Church Vienna Lager, Double Cut IPA, Nellie's Irish Red, Cerveza Con Limón Y Sal, Smoked on the Farm, Pinch Point IPA, Peaches & Wheat, Broken Post Pilsner, Harvester Hefeweizen, and Mango Pineapple Sour. Operates Beer Preservation Society Mug Club.

Products and services

• Estate-Grown Wine Portfolio (10 varietals including Reserve Chardonnay, Chardonnay, White Merlot, White Norton, Vermentino, Merlot, Sweet Virginia, Norton, Cabernet Franc, Trinity, Meritage) Estate-grown wines produced from 31+ acres of vineyards, including Virginia Governor's Cup gold medal winners Reserve Chardonnay (2026), Cabernet Franc (2026), Merlot (2024), and silver medal winners Vermentino (2026) and Norton (2026). Sold to consumers at the tasting room, online, and through retail and wholesale channels.
• Black Label Club-Exclusive Wines (Bourbon Barrel Chardonnay, Tequila Barrel Rose, Tannat) Specialty wines exclusive to Wine Club members, including Bourbon Barrel Chardonnay aged 18 months in charred bourbon barrels, Tequila Barrel Rose aged in blue agave tequila barrels, and Tannat grown on Short Hill in Loudon County, Virginia.
• Talleysville Brewing Company Craft Beer Portfolio (12 brews on tap) On-site craft beer line at Talleysville Brewing Company (New Kent County's first and only farm brewery) including Old School Cream Ale, Talleysville Twilight Milk Stout, Old Church Vienna Lager, Double Cut IPA, Nellie's Irish Red, Cerveza Con Limón Y Sal, Smoked on the Farm, Pinch Point IPA, Peaches & Wheat, Broken Post Pilsner, Harvester Hefeweizen, and Mango Pineapple Sour.
• Wine Club Membership (Premier ~$90/quarter and Signature ~$180/quarter tiers) Subscription-based wine club offering quarterly shipments of estate-grown wines with customizable selections. Premier tier delivers 3 bottles per quarter and Signature tier delivers 6 bottles per quarter. Members receive a 20% discount, one free wine tasting per month, exclusive Black Label wines, library wine access, and discounts on private events and event tickets.
• Beer Preservation Society Mug Club ($100/year) Annual brewery membership providing a custom numbered stein, 20-ounce pours for the price of a regular pour, early access to new beer releases, exclusive discounts, a free pour during the member's birthday month, and access to members-only events.
• Guided Wine Tastings & Flights ($20 per person) Daily tasting experiences including Classic Wine Tasting, White & Blush Wine Tasting, and Red Wine Tasting with curated 6-wine flights for $20 per person. Customizable wine and beer flights allow guests to select four wines or beers from 12 brews on tap.
• Owner's Tour & Tasting ($75 per person) Behind-the-scenes tour and tasting experience priced at $75 per person for groups of 6+, offered Saturdays at 11:30 AM, 1:00 PM, and 2:30 PM, with weekday tours by appointment.
• Vineyard Estate Weddings & Private Events Wedding and private event venue featuring the Carriage House and Harvest Hall on a 60-acre property with two rustic barns, accommodating up to 150 guests at $500 per hour with a 4-hour minimum. Includes on-site coordinators and beverage service.
• Vineyard Estate Inn ($1,500 two-night weekend stay) Historic 1855 farmhouse with four king suites, private baths, English kitchen, and sweeping vineyard views. Available for $1,500 for a two-night weekend stay plus cleaning fee, with complimentary wine tastings or beer flights included.
• Private Event Venue Rentals (Upstairs Loft, Wine Cellar & Tap Room, Tasting Room After-Hours) Tiered private event space rentals: Upstairs Loft up to 25 guests at $300 for 3 hours; Wine Cellar & Tap Room up to 80 guests at $750; Tasting Room After-Hours up to 75 guests at $2,500 for 3 hours with $1,000 per additional hour. Used for corporate events, birthdays, anniversaries, and bridal showers.
• Photography & Videography Permits ($250 per 2-hour block) Permit-based access for posed or directed photography and videography sessions on the estate. $250 permit fee per 2-hour block with three time blocks daily and two bookings permitted per block; $25 rush fee for requests under three business days.

Named customers10 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered flagship, minor and core.

• Richmond Flying SquirrelsflagshipGTM or Marketing Partner · 1 December 2025Official wine partner for the Richmond Flying Squirrels minor league baseball team. The winery supplies wine for the team's games and events, gaining visibility among sports fans in the Richmond area.
• University of RichmondflagshipGTM or Marketing Partner · 1 December 2025Official wine partner for University of Richmond sports facilities. The partnership provides exposure to the university's sports event attendees and campus community.
• Colonial DownsflagshipGTM or Marketing Partner · 1 December 2025Official wine partner for Colonial Downs horse racing venue. The partnership aligns the winery with Virginia's premier horse racing destination and event venue.
• Rosie's GamingminorGTM or Marketing PartnerGaming and entertainment partner featured in the winery's community partnerships over time section.
• Richmond RacewayminorGTM or Marketing PartnerMotorsports partner featured in the winery's community partnerships over time section.
• Sports BackersminorGTM or Marketing PartnerVirginia sports promotion organization partner supporting active lifestyle events and tourism.
• Virginia Horse Racing CoalitionminorGTM or Marketing PartnerStatewide horse racing advocacy organization partner.
• William & MaryminorGTM or Marketing PartnerCollege partnership featured in the winery's community partnerships over time section.
• Total Wine & MorecoreChannel Partner/ Reseller/ DistributorWines available for retail purchase at Total Wine & More locations in Richmond and Virginia Beach.
• Wegman'scoreChannel Partner/ Reseller/ DistributorWines available for retail purchase at Wegman's stores in Richmond southside, Short Pump, and Virginia Beach.
• Once Upon a VinecoreChannel Partner/ Reseller/ DistributorWines available for retail purchase at Once Upon a Vine location on Richmond northside.

Scale indicators6 records

Recent moves11 records

Expansion highlights4 records

Direct peers

• Veritas Vineyards and Winery: Virginia estate winery with tasting room, weddings and private events, and a recognized wine club. Comparable mid-Atlantic estate-winery model with strong DTC membership program and event revenue mix.
• Chatham Vineyards: Virginia estate winery on the Eastern Shore with tastings, events, and wedding venue. Comparable in scale and estate-winery, event-driven business model, though in a different regional submarket.
• King Family Vineyards: Virginia estate winery in Crozet offering estate-grown varietals, tastings, a tasting room, and event hosting including polo and private events. Closely mirrors New Kent Winery's farm-winery hospitality model with strong event-driven programming.
• Stone Tower Winery: Northern Virginia winery with on-site tasting room, restaurant, and large event/wedding venue. Comparable premium hospitality positioning, estate-grown wines, and aggressive event-driven GTM motion.
• Blue Mountain Brewery: Virginia craft brewery with on-site tasting room, restaurant, and farm setting. Directly comparable to Talleysville Brewing Company's farm-brewery concept and event-driven hospitality model.
• Early Mountain Vineyards: Virginia estate winery with tasting room, full-service restaurant (Magnolia's), and wedding and private event hosting. Similar premium positioning, award-winning portfolio, and direct-to-consumer focus.
• Williamsburg Winery: Virginia estate winery with on-site tasting room, the Wessex Hundred restaurant, an inn (Wedmore Place), and wedding/event venue on a large estate. Most directly comparable to New Kent Winery in combining winery production, hospitality, lodging, and weddings under one brand.
• Hardywood Park Craft Brewery: Major Virginia craft brewery with taproom, events, and broad statewide distribution. Comparable to Talleysville Brewing on the beer side as an established Virginia craft producer pursuing on-site experience and wholesale scale.
• Rosemont Vineyards and Winery: Virginia estate winery offering tastings, weddings, and events. Similar size and family-owned positioning to New Kent Winery, with comparable hospitality and DTC focus.

Regional players

• Bold Rock Hard Cider: Leading Virginia-based craft cider producer with tasting rooms, retail distribution, and taproom model. Comparable as a regional Virginia craft beverage brand, though it focuses on cider rather than wine and beer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/newkentwinery
• Facebookfacebook.com/NewKentWinery
• LinkedInlinkedin.com/company/new-kent-winery

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Kent Winery