Country Estates

Name

Country Estates

Legal name

Country Estates

Website

https://country-estates.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Appraisers (531320)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth) (BPAJADAJ)

akta.pro secondary industry

Real Estate Valuation & Appraisal (BPAHANAC)

Keywords

• Residential property sales
• Property lettings services
• Estate agency Northern Ireland
• Property valuations
• Commercial property brokerage

Headquarters

HQ city

Ballyclare

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Property Sales Commission: Estate agency fees generated from residential and commercial property sales transactions across Northern Ireland
2. Property Lettings: Rental services including tenant placement and property management through dedicated rental services branch
3. Property Valuations: Free property valuation services offered to generate sales leads and listings
4. Mortgage Services: Referral arrangements with mortgage brokers including The Mortgage Shop Ballyclare for property financing

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Country Estates is a Northern Ireland estate agency that provides residential and commercial property sales, lettings, land and site sales, new development sales, free property valuations, and mortgage referral services through three high-street branches and a PropertyPal-powered digital platform. The business earns transaction-based commission on sales and recurring fees on lettings, supporting clients across Antrim, Ballyclare, Glengormley, and the wider province.

Product overview

Country Estates is a traditional estate agency operating across Northern Ireland with a focus on residential property sales and lettings. The company operates a unified service model with physical offices in Antrim, Ballyclare, and Glengormley, augmented by a digital PropertyPal-powered website for property listings. Core services include residential property sales, lettings, commercial transactions (sales and lettings), land sales, and new build developments. The company also offers supplementary services including property valuations, mortgage referrals, and EPC assessments. The product portfolio is structured around physical branch-based services complemented by an online property search platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales End-to-end residential property sales service including listing management, viewings coordination, and sales progression support for homeowners selling property across Northern Ireland.
• Property Lettings Residential rental services including tenant placement and ongoing lettings management, operated through a dedicated Rental Services branch and contact line.
• Commercial Property Sales

Quantifiable outcome

• Properties reported sold within 4 weeks
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

One partnership is on record.

• The Mortgage Shop BallyclareminorStrategic or Co-development PartnerReferral partnership for mortgage services. The Mortgage Shop Ballyclare provides free, no-obligation mortgage broking services with access to over 3,000 mortgages from 50 lenders. Referenced on property listings as a recommended financing partner.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Connells Group: One of the UK's largest estate agency and lettings groups, operating multiple high-street brands. Overlaps with Country Estates on residential sales/lettings but at significantly greater scale and national footprint.
• Savills: Global real estate services firm with residential sales, lettings, and valuation operations in the UK and Ireland. Overlaps at the upper end of the residential market Country Estates serves.
• Knight Frank: International real estate consultancy with UK residential agency and valuation services. Comparable on valuation and prime residential sales, though weighted to higher-value segments than Country Estates.

Direct peers

• McGranaghan Estate Agents: Northern Ireland residential and commercial estate agent with comparable multi-branch operations and a similar full-service offering. Closely mirrors Country Estates' regional positioning and customer segments.
• Reeds Rains: Long-established UK estate agency chain offering residential sales, lettings, and mortgage services through a network of high-street branches. Comparable multi-branch, full-service agency model.
• Simon Brien Residential: Belfast-based independent estate agency operating across Northern Ireland with residential sales, lettings, and valuation services. Directly comparable in business model, regional focus, and service mix to Country Estates.
• Hunters Estate Agents: UK-wide network of independent estate agency branches offering residential sales, lettings, and mortgage services. Operates a similar high-street branch model to Country Estates, albeit at greater scale.
• Your Move: UK-wide high-street estate agency and lettings brand (part of LSL Property Services) with comparable residential sales, lettings, and mortgage referral services targeting similar first-time buyer and homeowner segments.

Others

• PropertyPal: Northern Ireland's leading property listing portal and the platform provider behind Country Estates' website. Critical ecosystem partner rather than a direct competitor, but represents a structural dependency.

Emerging players

• Purplebricks: Online/hybrid estate agency operating across the UK with a flat-fee model that directly undercuts traditional high-street agents on price. Competes for the same value-segment first-time-buyer and seller customer that Country Estates serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/countryestatesni
• Instagraminstagram.com/countryestatesni
• TikToktiktok.com/@countryestatesni
• Xx.com/CEstatesNI

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Country Estates