Excite

What Excite does

Excite (legally 'Excite', commercially 'Inbound Marketing México' and 'Excite Marketing') is a privately held, founder-led boutique digital marketing agency founded in 1999 and headquartered in Cuajimalpa, Mexico City. The firm positions itself as a 27-year digital-native agency with a multidisciplinary team and a retainer-based service model, delivering strategic digital marketing, inbound marketing, social media management, SEO, paid digital advertising, influencer marketing, email marketing, content production, and digital transformation advisory to mid-market and enterprise clients.

The core technology stack is assembled from best-of-breed third-party platforms rather than proprietary infrastructure: Sprout Social for social media management and analytics, the Meta Agencies Program for Facebook and Instagram, RD Station and HubSpot for marketing automation and CRM, plus paid media execution across Google Ads, Bing Ads, TikTok, LinkedIn, Pinterest, YouTube, and Spotify. AI capabilities are layered onto this stack, covering generative content creation with human oversight, predictive audience segmentation, NLP-informed SEO, social listening and sentiment analysis, recommendation engines, and AI chatbots deployed primarily for the real estate vertical. The agency also lists proprietary technology development as part of its offering, though no specific proprietary product is named.

Excite generates revenue primarily through monthly retainer contracts (MXN 35,000 to MXN 150,000+, ideally 12–24 months in duration), supplemented by project-based engagements and managed paid advertising fees. Go-to-market is sales-led and direct, using a free digital audit as the initial touchpoint, with outreach conducted via phone, WhatsApp, email, and inbound from the agency's own SEO and content marketing. The client base is concentrated in Mexico but extends across the United States, Canada, Latin America, and Spain, with long-tenured enterprise relationships across food & beverage, education, telecommunications, financial services, automotive, government, real estate, and industrial sectors.

Name

Excite

Legal name

Excite

Website

https://excite.com.mx

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Excite is a 27-year-old, founder-led digital marketing agency headquartered in Mexico City that delivers retainer-based inbound marketing, SEO, social media, paid media, and content services to mid-market and enterprise clients across Mexico, the United States, Canada, Latin America, and Spain.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industries

Brand Activations & Experiential Campaign Design (MPAAAGAA), Experiential Measurement & ROI Analytics (MPAAAGAL)

Keywords

• Digital marketing agency
• Inbound marketing services
• Social media management
• SEO services
• Digital advertising services

Headquarters

HQ city

Cuajimalpa

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Full-Service Monthly Retainer: Monthly retainer contracts where Excite functions as the client's dedicated digital marketing department. Services include SEO, social media management, content creation, paid advertising, and inbound marketing. Contracts ideally run 12-24 months.
2. Project-Based Services: One-time or short-term digital marketing projects including website optimization, campaign design, content production, and SEO audits. Pricing tiers range from MXN 35,000 to 150,000+ monthly.
3. Paid Advertising Management: Manages paid campaigns on Google Ads, Facebook, Instagram, TikTok, LinkedIn, YouTube, Pinterest, Spotify, and programmatic platforms, charging a management fee as part of the retainer or as a standalone service.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Excite is a Mexican digital marketing agency offering strategic digital marketing, inbound marketing, influencer marketing, social media management, SEO, paid media (SEM), content creation, and marketing automation services. The agency delivers end-to-end digital marketing programs through monthly retainer packages and project-based engagements, primarily serving B2B clients, real estate developers, consumer brands, automotive dealers, and government entities.

Product overview

Excite (also known as Inbound Marketing México) is a boutique digital marketing agency founded in 1999 in Mexico, offering a comprehensive suite of marketing services centered on a strategic digital marketing platform. The core offering is anchored by its flagship Inbound Marketing methodology, supplemented by specialized services including Influencer Marketing, Social Media Management (via Sprout Social), SEO, and Digital Advertising (SEM). These are complemented by add-on modules such as Content Creation and Production, AI-powered Chatbots, Email Marketing, Marketing 360 (integrated offline+online), and Full-Service Monthly Retainer Packages. The agency also provides Digital Transformation advisory. The company operates as a boutique agency model with a multidisciplinary team, also offering proprietary technology development capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Inbound Marketing México: Primary brand identity, representing the company's inbound marketing philosophy and services.

Products and services

• Marketing Digital Estratégico (Strategic Digital Marketing)

Quantifiable outcome

• Over 250,000 emails sent monthly with whitelisted IPs and strict anti-spam compliance
• +2 more outcomes

Named customers36 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability9 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and secondary.

• Sprout SocialcoreTechnology or IntegrationExcite is an official Agencia Partner of Sprout Social, a leading social media management and analytics platform. They use Sprout Social's tools for managing client social accounts, scheduling, monitoring, analysis, and generating industry-leading reports. This partnership provides Excite with access to premium social media management features available only to agency partners.
• Meta Agencies ProgramcoreTechnology or IntegrationExcite is a member of Meta's Agencies Program for Facebook, Instagram, and related Meta platforms. This provides enhanced access to Meta's advertising tools, support, and resources for managing client campaigns on Facebook and Instagram.
• RD StationcoreTechnology or IntegrationExcite is an official agency partner of RD Station, a leading Latin American marketing automation and inbound marketing platform. RD Station is a key tool in Excite's technology stack for marketing automation, email marketing, lead nurturing, and CRM integration.
• LinkedInsecondaryTechnology or IntegrationExcite utilizes LinkedIn's advertising and organic marketing tools as part of their B2B social media strategy offerings. They leverage LinkedIn's advanced targeting capabilities for client campaigns in the professional and B2B space.
• TikToksecondaryTechnology or IntegrationExcite leverages TikTok's platform capabilities for creating and managing short-form video content campaigns, particularly for reaching Gen Z and Millennial audiences.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LLYC (Llorente & Cuenca): Spanish-origin marketing and communications firm with deep LATAM presence, providing brand, digital, and PR services across Mexico and the Americas — overlapping directly with Excite's regional client base and service mix.
• Elogia: Spanish and Latin American digital marketing agency specializing in performance, content, e-commerce, and social media — closely comparable to Excite on service mix and Spain/LATAM geographic footprint.
• Multiplica: Mexican-founded digital marketing agency with operations across Latin America and Europe, offering performance, content, social, and inbound marketing services to enterprise clients — directly comparable to Excite's boutique full-service model.

Broad incumbents

• BBDO Mexico: Global creative agency with a long-standing Mexico presence, offering integrated advertising and digital services — comparable on enterprise client mix and full-service positioning.
• McCann Mexico: Global advertising network with significant operations in Mexico, offering integrated brand, digital, and media services — competes with Excite for the same enterprise CPG, telecom, and financial services clients.
• Ogilvy Mexico: Global creative and marketing network with a major Mexico presence, serving CPG, telecom, and enterprise clients — a direct competitor for the same accounts (Herdez, Telefónica, etc.) that Excite serves.
• Publicis Mexico: Global advertising and marketing holding company with a Mexico affiliate delivering integrated digital marketing, media, and creative services — competes for enterprise retainer accounts with broader geographic reach.
• Havas Mexico: Global advertising network with operations in Mexico, offering digital marketing, media, and creative services across CPG, automotive, and retail — competes with Excite for mid-market and enterprise clients.
• Wunderman Thompson Mexico (now VML): Global digital agency network with a Mexico office, offering integrated advertising, CRM, and digital marketing services to enterprise clients — competes with Excite for the same enterprise budgets at greater scale.

Regional players

• Brand New: Mexican independent creative and digital marketing agency serving local and international brands — comparable as a fellow Mexican boutique agency competing for similar mid-market and enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Excite_MKT
• Facebookfacebook.com/ExciteMarketing
• LinkedInlinkedin.com/company/excite-inbound-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Excite