What Affmates does

Affmates is a Vietnam-based, two-sided affiliate marketing platform that connects advertisers seeking performance-based customer acquisition with publishers (individual affiliates) seeking commission income. The platform is operated by EasyCorporate, was established around 2021, and is headquartered in Hanoi with a headcount of 11-50 employees. On the publisher side, the company runs a self-serve web platform at pub.affmates.com where users can register, generate tracking links in multiple formats (Banner, Text, Product, Datafeed), view real-time reporting on clicks, orders, and revenue, and access multiple payment methods. On the advertiser side, Affmates uses direct sales outreach and contact forms, with pricing structured as a pay-per-performance (CPC, CPM, EPC) model in which advertisers pay only for validated conversions.

Underlying the offering is a standard affiliate tracking and reporting stack that claims 100% real-time tracking accuracy and provides a publisher dashboard for campaign management and automation tools for daily optimization. Revenue is generated by taking a share of the commission spread between advertiser payouts and publisher earnings on each tracked conversion. Inventory of advertiser offers is sourced through partnerships with major e-commerce platforms: Shopee, Lazada, and Tiki serve as core Southeast Asia partners, with Rakuten, AliExpress, and Involve Asia as supporting cross-border and network partners. The company also operates a separate casual gaming sub-brand called AFF Studio, which publishes non-monetized web games (Cat Hex Puzzle, Juice Fighter, Tiến Lên Miền Nam 2021) for user engagement.

The go-to-market motion is hybrid: self-serve product-led growth (PLG) for publishers combined with direct sales for advertisers, supported by content marketing through the Affmates blog (covering SEO, referral marketing, and personal branding topics) and organic social media presence. No external funding rounds, institutional investors, patents, certifications, or API/SDK offerings are disclosed. The company is privately held under the EasyCorporate parent entity, with no disclosed ownership changes, acquisitions, or leadership changes beyond founder and CEO Kent Ng.

Name

Affmates

Legal name

Affmates

Website

https://affmates.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Affmates is a Vietnam-based, two-sided affiliate marketing platform that connects SMB advertisers with individual publishers via a self-serve tracking and reporting system, taking a commission spread on validated conversions sourced from major e-commerce partners.

Ownership category

akta.pro rank

Product category

Affiliate Marketing Platform

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising (7310)

akta.pro primary industry

Affiliate Marketing & Partner Networks (BPAMALAI)

Keywords

• Affiliate marketing platform
• Performance-based marketing
• Publisher network
• Commission tracking software
• Partner marketing solutions

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Affiliate Commission Revenue: Affmates operates as an affiliate marketing platform connecting advertisers with publishers. The company earns commissions through performance-based marketing where advertisers pay for actual conversions (orders or leads). Publishers receive commissions for successful referrals while Affmates takes a share of the transaction value.
2. Commission from High-Paying Offers: Platform offers diverse products with high market payouts, generating revenue through commission spreads between advertiser payments and publisher payouts

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Affmates operates an affiliate marketing platform that connects advertisers seeking performance-based customer acquisition channels with publishers (affiliates) who promote advertiser offers for commissions. The platform provides real-time tracking, multi-format tracking links (Banner, Text, Product, Datafeed), commission management, and a publisher dashboard with CPC, CPM, and EPC reporting.

Product overview

Affmates is an affiliate marketing platform connecting advertisers with publishers for performance-based marketing. Its core Affmates Platform provides real-time campaign tracking and reporting (CPC, CPM, EPC), supports multiple tracking link formats (Banner, Text, Product, Datafeed), and offers a publisher dashboard with commission payouts. Under its AFF Studio sub-brand, Affmates also publishes casual entertainment games (Cat Hex Puzzle, Juice Fighter, Tiến Lên Miền Nam 2021) which carry no monetary value and are purely recreational.

Differentiator

Problem solved

Functional benefit

Brands

• AFF Studio: Gaming/entertainment platform featuring casual games including Cat Hex Puzzle, Juice Fighter, and Tiến Lên Miền Nam

Products and services

• Affmates Affiliate Marketing Platform A web-based affiliate marketing platform connecting advertisers with publishers; supports real-time tracking and reporting (CPC, CPM, EPC), multiple tracking link formats (Banner, Text, Product, Datafeed), flexible commission payouts, and a publisher dashboard for campaign management.
• AFF Studio A casual gaming and entertainment sub-brand under Affmates offering free web-based games for recreational use, with no points-to-cash redemption.
• Juice Fighter (Fruit Fighter) A fruit-slicing casual game where players use blades to slice fruits and score points; free entertainment offering with no monetary value.
• Tien Len Mien Nam 2021 (TLMN2021) A traditional Vietnamese card game (Tiến Lên) available as a web-based entertainment title; free and recreational.
• Cat Hex Puzzle A hexagonal diamond block puzzle game featuring a striped cat character; free entertainment with no cash redemption.

Quantifiable outcome

• Pay only for actual orders or leads generated - no upfront marketing costs

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• ShopeecoreGTM or Marketing PartnerMajor e-commerce marketplace partnership providing affiliate offers for publishers and advertising reach for merchants. Shopee is one of the largest e-commerce platforms in Southeast Asia.
• Involve AsiasupportingTechnology or IntegrationAffiliate marketing platform partnership enabling cross-platform collaboration and offer distribution within the affiliate marketing ecosystem.
• LazadacoreGTM or Marketing PartnerE-commerce platform partnership providing diverse product offers for affiliate publishers and marketing channel for Lazada merchants in Vietnam.
• RakutensupportingGTM or Marketing PartnerInternational e-commerce and affiliate network partnership expanding cross-border affiliate opportunities for Affmates publishers.
• TikicoreGTM or Marketing PartnerVietnamese e-commerce platform partnership providing localized product offers and advertising opportunities for the domestic market.
• AliExpresssupportingGTM or Marketing PartnerInternational e-commerce marketplace partnership enabling global product offers and cross-border affiliate marketing opportunities.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Rakuten Advertising: Rakuten Advertising is the affiliate and display arm of Rakuten, operating a global affiliate network and partnered with Affmates as a supply source. It is comparable as an established affiliate network incumbent serving enterprise advertisers.
• Awin: Awin is a global affiliate network with deep coverage across retail, travel, and finance advertisers. It competes with Affmates in the affiliate/partner network category but operates at global scale with enterprise-grade tooling.
• ShareASale: ShareASale (now part of Awin) is a long-standing US-based affiliate network serving thousands of merchants and affiliates. It is comparable to Affmates in core network functionality but is a much larger established incumbent.
• Impact: Impact is a leading partnership management platform spanning affiliate, influencer, and B2B partner programs. It competes with Affmates for advertisers seeking performance-based marketing infrastructure but offers a broader, more enterprise-grade suite.
• CJ Affiliate (Commission Junction): CJ Affiliate is one of the largest global affiliate marketing networks, connecting thousands of advertisers with global publishers. It competes with Affmates for advertiser and publisher mindshare at the higher end of the market and serves as the broad incumbent benchmark for affiliate platform capabilities.

Regional players

• Accesstrade Thailand / iPrice-style regional affiliate platforms: Accesstrade is a regional affiliate network operating across multiple Southeast Asian markets with localized publisher bases. Comparable to Affmates in technology and offer structure, but operates outside Vietnam and represents the regional expansion profile Affmates could pursue.

Direct peers

• Masoffer: Masoffer is a Vietnam-based affiliate marketing network serving local advertisers and publishers with CPA/CPL offers. It is a direct domestic competitor to Affmates in the Vietnam affiliate network space.
• Accesstrade: Accesstrade is one of the largest affiliate networks in Vietnam and across Asia, offering advertisers performance-based campaigns and publishers high-paying offers. It competes head-to-head with Affmates in the same Vietnam-focused affiliate network category.
• Involve Asia: Involve Asia is a Southeast Asia-focused affiliate and creator marketing network connecting advertisers with publishers across multiple verticals. It is already named as a partner on Affmates' site, making it the closest direct competitor in the same affiliate/partner network category in Vietnam.

Emerging players

• AdCombo: AdCombo is an affiliate network focused on performance/CPA offers with global reach and tools for publishers and advertisers. Comparable to Affmates as a CPA-focused network, but more internationally oriented and slightly more established in the performance marketing niche.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Affmates

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affmates