Aquarius Records

What Aquarius Records does

Aquarius Records is a privately held, Zagreb-based music recording studio and record label founded in 1995 that provides end-to-end services for Croatian and regional artists across music production, physical and digital distribution, artist booking, and live event organization. The company operates a multi-format release catalog (26 albums, 6 EPs, and 132 singles tracked on its website) spanning pop, rock, funk, R&B, soul, electronic, alternative, indie, jazz, swing, and Latino genres, with notable roster acts including Nina Badrić, Natali Dizdar, Nika Turković, Mayales, kids from the sky, Marko Bošnjak, Boris Štok, and Jelusick. Beyond recorded music, the label organizes large-scale live events featuring both domestic artists and international acts (including stand-up comedians and science popularizers), and sells physical media and merchandise through its own webshop (cedeterijanova.hr) and a physical store at Varšavska 13 in Zagreb.

The business monetizes through three primary revenue streams: one-time physical and digital album/single sales via the webshop and major streaming platforms; live event ticket sales distributed primarily through the Entrio.hr ticketing platform; and artist booking fees for live performances, festivals, and private events, handled via dedicated email contacts per artist. Aquarius Records maintains an active digital marketing presence through its own website (with categorized news, release, and event sections), a Facebook page, and email newsletters. The technology stack is conventional: standard music production, recording, release management, and live event coordination, with no disclosed proprietary technology, AI/ML systems, or patents.

Strategic positioning centers on being a one-stop regional label and live-event platform for the Croatian and broader ex-Yu market, leveraging 30 years of brand equity, established relationships with chart-topping and award-winning artists, and partnerships with co-promoters such as Spindrift Promotions to bring international acts into Zagreb. The label has achieved recognition through multiple Porin awards, a 2024 Croatian Discographic Association Multiplatinum Award, and an IMPALA 100 Artists To Watch 2025 nomination. Ownership is private and family-run under director Boris Horvat, with no disclosed external funding or institutional investors.

Name

Aquarius Records

Legal name

Aquarius Records

Website

https://aquarius-records.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Aquarius Records is a privately held Zagreb-based record label and live-event organizer, founded in 1995, serving Croatian and regional artists with music production, physical and digital distribution, artist booking, and concert promotion across pop, rock, and alternative genres.

Ownership category

akta.pro rank

Product category

Recorded Music

NAICS

Record Production and Distribution (51225), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Retail-Record & Prerecorded Tape Stores (5735), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Concert & Tour Promoters (MPAIAFAA)

akta.pro secondary industries

Live Music Booking (Bands, Soloists, DJs) (HSACAHAA), Merchandising & On-Site Retail (Tour Merch, Pop-ups) (MPAIAFAJ)

Keywords

• Record label
• Music publishing
• Artist booking
• Live event promotion
• Physical music distribution

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Album and Single Sales (Physical and Digital): Sales of CD and vinyl albums, singles, and digital releases from the Aquarius Records catalog through the cedeterijanova.hr webshop and streaming platforms.
2. Live Events and Ticketing: Organization and promotion of concerts, stand-up comedy shows, and science/education live events, with ticket sales via Entrio.hr platform.
3. Artist Booking: Booking representation for roster artists for live performances, festivals, and private events. Booking inquiries handled via dedicated email contacts per artist.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Aquarius Records operates as a Croatian record label, signing and developing regional artists and releasing their music as albums, EPs, and singles in physical formats (CD, vinyl) and digital distribution via streaming platforms. The company additionally provides artist booking representation for live performances, festivals, and private events, and organizes large-scale live concerts and shows featuring both domestic roster artists and international acts (stand-up comedians, science popularizers). Sales of physical music and merchandise are fulfilled through its own webshop (cedeterijanova.hr) and physical music shop, while live event tickets are distributed through the Entrio.hr platform.

Product overview

Aquarius Records is a Croatian music publishing label founded in 1995 in Zagreb. The company offers music catalog releases across multiple formats (CD, vinyl, digital/streaming), artist booking services, and live event organization. The portfolio includes releases from artists such as Nina Badrić, Natali Dizdar, Nika Turković, Mayales, kids from the sky, and others. The company operates a webshop through cedeterijanova.hr for physical music merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Recorded Music Catalog (Albums, EPs, Singles)

Quantifiable outcome

• Nina Badrić's album Moji ljudi stayed at the top of the best-selling domestic albums chart for weeks
• +2 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Spindrift PromotionscoreGTM or Marketing PartnerAquarius Records partners with Spindrift Promotions to organize and promote large-scale live events in Croatia and the region. Spindrift Promotions serves as the co-organizer of international acts including Professor Brian Cox's European tour shows and Chris Hadfield's A Journey Into the Cosmos tour stops in Zagreb, as well as major stand-up comedy shows featuring Jimmy Carr, Daniel Sloss, Dylan Moran, Eddie Izzard, and others.
• MZAminorGTM or Marketing PartnerMZA is listed as a co-presenter of the Daniel Sloss 'BITTER' show in Zagreb at Kino SC on December 8.
• And Your Dog & Get SlossedminorGTM or Marketing PartnerListed as a co-presenter of Daniel Sloss's 'BITTER' show in Zagreb, alongside MZA and Aquarius Records.
• Entrio.hrcoreChannel Partner/ Reseller/ DistributorEntrio.hr is the primary ticketing platform used by Aquarius Records for distribution of tickets to all live events organized by the label. All event articles reference Entrio.hr as the ticketing source.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Beggars Group: Long-established UK independent group (XL Recordings, 4AD, Matador, Rough Trade) with global artist rosters and integrated label/promotion capabilities. Relevant as a scaled-up analog to Aquarius's independent label model.
• PIAS: Belgium-headquartered global independent label group with distribution, marketing, and label services across Europe. Comparable as a wider independent group operating at much larger scale with similar artist services DNA.

Direct peers

• Cooking Vinyl: UK-based independent label known for artist-friendly deals and integrated label/touring support across alternative, pop, and rock genres. Comparable in offering a 360-degree service model to a roster of established and developing artists.
• Croatia Records: Croatian record label with deep domestic catalog and long history in the regional market. Comparable as a similarly positioned Croatian label with a focus on domestic repertoire and physical/digital distribution.
• Menart: Slovenian-founded independent label with strong presence across Croatia and the wider ex-Yu region. Closely comparable integrated label/promoter model signing domestic pop and rock artists and organizing live events.
• Multimedia Music: Croatian independent music company offering label, distribution, and event services to domestic artists. Comparable peer operating in the same regional market with similar scope of services.
• Dallas Records: Croatian independent record label with a roster of domestic pop and rock artists, comparable in geography, scale, and integrated artist services to Aquarius Records. Direct competitor for Croatian artist signings and catalog sales.

Others

• Spindrift Promotions: Croatian live event promoter and Aquarius's core partner for organizing international acts (Brian Cox, Jimmy Carr, Eddie Izzard, Daniel Sloss). Included as a strategic partner and adjacent ecosystem participant in the live event value chain.
• Entrio: Croatian ticketing platform serving as Aquarius's primary distribution channel for live event tickets. Included as a key channel/ecosystem partner enabling the label's live event revenue stream.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AquariusRecords
• Xx.com/AquaRec
• LinkedInlinkedin.com/company/aquarius-records-d-o-o-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aquarius Records