PIX

What PIX does

PIX is a Vietnam-based custom software development agency headquartered at 42 Me Linh, Ward 19, Binh Thanh District, Ho Chi Minh City. Founded in 2012 and operating with 11-50 employees, the firm delivers web development, mobile app development, and integrated software architecture services alongside three productized offerings: RetailAudit DMS (a GPS-enabled retail audit and compliance system with offline support), ServiceOps (an ERP/CRM/POS suite for spas, salons, and food and beverage operators), and Headless Commerce Marketplace (a TypeScript-based headless commerce stack built on Vendure's GraphQL API with a Next.js storefront and React Native Expo mobile app).

Its core technology stack spans Next.js, Laravel, Strapi, React Native Expo, Ionic, and Framework7 on the front end, with microservices, Docker/Kubernetes, and event-driven Kafka/RabbitMQ/Redis backends. PIX positions around modern, cloud-native delivery and has a publicly listed client roster that includes Sony, Hisense, Unicharm, Ru9, CPM, and Yata Yoga, indicating an enterprise and mid-market focus across electronics, consumer goods, retail, advertising, and wellness verticals.

PIX operates a sales-led, direct-engagement go-to-market model, reaching prospects through its website contact form, email ([email protected]), and phone. Revenue is generated through project-based professional services engagements; pricing is not publicly disclosed, no funding rounds have been reported, and the ownership and management team are not publicly identified. Distribution is regional, with all operations concentrated in Ho Chi Minh City and no disclosed international offices, partnerships, or alliances.

Name

PIX

Legal name

PIX

Website

https://pix.com.vn

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

PIX is a Vietnam-based custom software development agency in Ho Chi Minh City that builds web platforms, mobile apps, integrated software architecture, and vertical-specific products (RetailAudit DMS, ServiceOps, Headless Commerce Marketplace) for enterprise and mid-market clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development Services: PIX generates revenue by providing custom software development services including web development, mobile app development, integrated software architecture, eCommerce solutions, retail audit systems, and ERP/CRM/POS systems. Revenue is earned through project-based professional services engagements with enterprise and mid-market clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

PIX is a custom software development agency that designs and builds web applications, cross-platform mobile apps, integrated software architectures using microservices and event-driven patterns, and packaged products including a retail audit DMS, an ERP/CRM/POS system for service businesses, and a headless commerce marketplace solution. It serves enterprise and mid-market clients with project-based professional services engagements led from its Ho Chi Minh City office.

Product overview

PIX is a software development agency offering a comprehensive range of software development services for businesses in the digital age. The portfolio includes three main product offerings: Headless Commerce Marketplace (a modern eCommerce solution with TypeScript/Vendure GraphQL), RetailAudit DMS (a retail audit and compliance system with GPS and offline capabilities), and ServiceOps (an ERP/CRM/POS system for service industries). Supporting services include Next-Gen Web & SEO, Next-Gen Mobile app development, and Integrated Software Architecture—all leveraging modern frameworks and cloud-native technologies.

Differentiator

Problem solved

Functional benefit

Brands

• RetailAudit DMS: A robust DMS audit system designed for retail operations—featuring a mobile app with GPS check-in, optimized photo capture, offline support, and plan management tools.
• ServiceOps
• Headless Commerce Marketplace

Products and services

• Next-Gen Web & SEO Custom website design and development service with built-in SEO optimization, powered by Next.js, Laravel, and Strapi, targeting enterprise and mid-market clients seeking high-performance, flexible, growth-oriented websites.
• Next-Gen Mobile Cross-platform mobile application development service delivering native-like performance through React Native Expo, Ionic, and Framework7, producing apps across iOS, Android, and PWA channels for enterprise and mid-market clients.
• Integrated Software Architecture Custom software architecture service that unifies website, mobile app, and admin dashboard functionality using microservices, API Gateway, high-availability Docker/Kubernetes setups, and event-driven architectures with Kafka, RabbitMQ, and Redis, for clients needing scalable, integrated platforms.
• Headless Commerce Marketplace Modern headless eCommerce solution built with TypeScript on Vendure's GraphQL API, comprising a universal React Native Expo mobile app, a fast Next.js storefront, and a ShadCN-powered admin dashboard, for online retailers seeking unified omnichannel commerce experiences.
• RetailAudit DMS A retail DMS audit system featuring a mobile app with GPS check-in, optimized photo capture, offline support, and plan management tools, paired with an enterprise-grade admin dashboard for daily audit reports, statistical charts, and large-scale Excel exports, designed for retail operations and compliance oversight.
• ServiceOps All-in-one ERP/CRM/POS system tailored for service-based industries such as spas, hair salons, and food and beverage businesses, with a mobile app for customer loyalty programs and service ordering, plus an admin dashboard for business management and operations.

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Globant: Global digital transformation and IT services company with deep presence in Latin America and Europe, offering web, mobile, cloud, and headless commerce capabilities — overlaps PIX's service portfolio at a much larger scale.
• Endava: Global technology services firm combining custom software engineering, cloud, and digital product design for enterprise clients — competes for the same enterprise digital build work as PIX.
• Thoughtworks: Global technology consultancy focused on custom software development, modern engineering practices, and digital transformation — provides the same web/mobile/cloud engineering depth as PIX but at significantly larger scale.
• EPAM Systems: Major global IT services and digital engineering platform with strong custom development, product, and platform engineering offerings — a scaled incumbent that competes for enterprise digital mandates similar to PIX.

Direct peers

• Ciklum: Global digital solutions company with significant Ukraine/Eastern European delivery delivering custom software, mobile, and eCommerce development — a comparable boutique-to-mid-scale offshore engineering peer.
• FPT Software: Vietnam's largest IT services company offering custom software development, digital transformation, and enterprise modernization — directly overlapping PIX's web, mobile, and backend services for enterprise and mid-market clients.
• TMA Solutions: Large Vietnam-headquartered software outsourcing company delivering custom development, mobile apps, and embedded systems for global clients — competes for the same enterprise offshore engagement pool as PIX.
• KMS Technology: Vietnam-based custom software development and QA services firm serving US enterprise clients across web, mobile, and cloud — a close head-to-head competitor to PIX in offshore full-stack engineering.
• Saigon Technology: Ho Chi Minh City-based software outsourcing firm specializing in web, mobile, and Microsoft/.NET development — a regional peer targeting the same enterprise custom build segment.
• Luvina Software: Vietnam-based offshore software development and dedicated team provider serving Japan, US, and Europe — directly comparable custom development services with similar enterprise client orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PIX