Success By Design Wellness Center

What Success By Design Wellness Center does

Success By Design Wellness Center is a private, founder- and physician-owned med spa and wellness center headquartered at 9095 Belcher Rd N, Pinellas Park, Florida, founded in 2007 by Sherri Morrison, RN, BSN, and co-led by Dr. Tami Horner, MD (Medical Director). The practice operates a single physical location serving the greater Tampa Bay market (Pinellas Park, Clearwater, St. Petersburg) with appointment-only access via phone, an online form, and the Mindbody scheduling platform. It employs roughly ten named staff and providers spanning two MDs (Dr. Tami Horner, Dr. Brandi Phillips), an NP (Michele Lyn Cantone), a licensed aesthetician, a nutritional counselor, a front-office manager, and a marketing manager.

The core offering is a vertically integrated portfolio spanning injectables (Botox, Dysport, dermal fillers, Sculptra), skin rejuvenation (Emface, VI Peel, RF Microneedling, HydraFacial, Exion), body contouring (Emsculpt NEO, Emtone, Emsella), hormone optimization (Biote HRT pellets for men and women), medical weight loss (injections and appetite suppressants), mental wellness (Exomind/ExoTMS), and hair restoration (RF Microneedling with Exosomes, Keravive). The underlying technology stack consists of FDA-cleared, capital-intensive proprietary devices — including Emface (synchronized RF + HIFES), Emsculpt NEO (HIFEM + RF), Exion (monopolar RF + ultrasound with AI guidance), Emsella (electromagnetic pelvic-floor chair), and Exomind (transcranial magnetic stimulation) — supplemented by 3D imaging (Vectra) for consultation and treatment planning.

Revenue is generated primarily through direct-to-consumer professional services priced per unit or per syringe (injectables), per session (device treatments), and per package (Emsculpt NEO/Emface courses), with a three-tier annual membership program (5/10/20 Years Younger) creating recurring subscription revenue, complemented by Biote HRT pellet subscriptions (3–5 month cadence) and indefinite medical weight-loss programs. Patient financing is offered through Cherry, CareCredit, and Affirm (minimum $1,000), and retail revenue is generated from medical-grade skincare (SkinBetter Science, Alastin, Nutrafol, Whole Scripts). Go-to-market relies on inside sales through a virtual consultation tool (treatment-builder.com), multi-channel digital marketing (Facebook, Instagram, YouTube, Pinterest, LinkedIn, TikTok, paid search, paid social, blog/SEO, influencer marketing), community seminars, and physician referrals. The practice is LegitScript-verified and has no external PE/VC backing.

Name

Success By Design Wellness Center

Legal name

Success by Design

Website

https://sbdwellness.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Success By Design is a private, founder- and physician-owned med spa and wellness center in Pinellas Park, FL, serving Tampa Bay adult consumers with injectables, skin rejuvenation, body contouring, hormone optimization, weight loss, mental wellness, and hair restoration using FDA-cleared proprietary devices and a tiered membership model.

Ownership category

akta.pro rank

Product category

Medical Spa and Aesthetic Wellness Services

NAICS

Other Personal Care Services (81219), Personal Care Services (8121), Hair, Nail, and Skin Care Services (81211)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Professional Skincare & Facial Treatments (CRABALAF)

akta.pro secondary industries

Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG), Body Scrubs & Exfoliation Treatments (HSALAFAE)

Keywords

• Medical spa services
• Aesthetic injectables
• Hormone replacement therapy
• Body contouring treatments
• Skin rejuvenation services

Headquarters

HQ city

Pinellas Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Aesthetic Injectables: Revenue from Botox, Dysport, dermal fillers (Sculptra, HA fillers) administered by licensed injectors. Treatments are priced per unit or per syringe, with maintenance sessions required every 3-6 months for neuromodulators and up to 1-2 years for fillers.
2. Body Contouring & Muscle Sculpting: Revenue from Emsculpt NEO and Emtone treatments using proprietary devices. Sessions are sold individually or in packages. Emsculpt NEO is FDA-approved for both aesthetic body sculpting and functional wellness/rehabilitation.
3. Skin Rejuvenation & Tightening: Revenue from HydraFacial, VI Peel, RF Microneedling, Exion skin tightening, and Emface treatments. Services provided by licensed aestheticians and medical providers. Results typically last 3-12 months.
4. Hair Restoration: Revenue from RF Microneedling with Exosomes and Keravive treatments targeting hair thinning and scalp health. Requires a series of 3+ treatments spaced 2-4 weeks apart.
5. Hormone Replacement Therapy (HRT): Revenue from Biote pellet insertion (for men and women), creams, patches, injectable hormones, and oral progesterone. Pellets last 3-5 months and require re-insertion. Consultation fee of $349 including blood work.
6. Medical Weight Loss: Revenue from medical weight loss injections (including semaglutide), appetite suppressants, and weight loss program fees. Program may be indefinite based on patient progress and weight loss goals.
7. Pelvic Floor & Sexual Wellness: Revenue from Emsella treatments for urinary incontinence and sexual wellness. Typically requires 6 sessions with 3-day intervals between sessions.
8. Mental Wellness (Exomind): Revenue from Exomind brain training sessions using ExoTMS technology for depression, cognitive enhancement, and emotional resilience. Sessions are non-invasive, under 30 minutes each.
9. Membership Programs: Three-tiered membership program (5 Years Younger, 10 Years Younger, 20 Years Younger) providing ongoing revenue through monthly/quarterly recurring benefits including discounted treatments, complimentary services, and exclusive pricing on devices. Members earn and redeem rewards through the SBD Rewards Program.
10. Medical-Grade Skincare Products: Revenue from retail sale of medical-grade skincare products including SkinBetter Science, Alastin Skincare, Nutrafol, and Whole Scripts. Products are available through in-office and online shop.
11. Financing Services: Partnered with Cherry, CareCredit, and Affirm to provide patient financing. Minimum purchase of $1,000 required for financing options. Financing enables higher ticket aesthetic and wellness purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels17 records

Core offering

Success By Design operates a single-location med spa and wellness center delivering non-surgical aesthetic, weight-loss, hormone, mental wellness, and rehabilitation services directly to consumers. Core service lines include neuromodulator and dermal filler injectables (Botox, Dysport, fillers, Sculptra), body contouring and muscle sculpting (Emsculpt NEO, Emtone, Exion), skin rejuvenation (HydraFacial, VI Peel, RF Microneedling, Exion), bioidentical hormone replacement therapy (Biote pellets for men and women), medical weight loss injections and appetite suppressants, Emsella pelvic floor therapy, and Exomind transcranial magnetic stimulation. The practice supplements services with retail sales of medical-grade skincare products and recurring-revenue membership programs.

Product overview

Success by Design Wellness Center is a MedSpa offering a comprehensive portfolio of aesthetic, wellness, and medical weight loss services. The core offering centers on injectables (Botox, Dysport, Filler, Sculptra), skin rejuvenation treatments (Emface, VI Peel, RF Microneedling, HydraFacial, Exion), and body contouring (Emsculpt NEO, Emtone, Emsella). The wellness division includes Biote hormone replacement therapy (pellets for men and women) and medical weight loss programs. Newer offerings include Exomind (FDA-cleared brain training for mental wellness) and RF Microneedling with Exosomes for advanced hair restoration. The center also retails medical-grade skincare products. All services are supported by virtual consultation tools and membership/rewards programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Botox FDA-approved injectable treatment that relaxes facial muscles to smooth wrinkles and prevent future wrinkles; results last 3-4 months and standard treatments require 3-5 injections per treatment area.
• Dysport FDA-approved injectable that relaxes facial muscles for wrinkle reduction; provides faster results than Botox and lasts 3-4 months (up to 1 month longer in some cases).
• Dermal Fillers Dermal filler injections using gel-like substances to restore lost volume, smooth wrinkles, and enhance natural contours; results can last up to 24 months depending on brand and placement.
• Sculptra Poly-L-lactic acid filler that restores collagen in cheeks and reduces wrinkles while stimulating natural collagen production for long-lasting results up to 2 years.
• Emface Nonsurgical Facelift Nonsurgical facelift combining high-intensity electromagnetic therapy (HIFES) with RF thermal energy; increases muscle density, smooths skin, and lifts facial tissues without needles. Requires 6-8 sessions, results last up to 15 months.
• VI Peel Balanced chemical peel for exfoliation and skin cell turnover; addresses sun damage, wrinkles, acne, and skin texture with minimal downtime and works for multiple skin types. Maintenance recommended 4 times per year.
• RF Microneedling Radiofrequency microneedling treatment that penetrates deep into skin to deliver RF energy, improving collagen production for brighter, smoother skin. Requires 3 or more treatments spaced 2-3 weeks apart.
• HydraFacial Medical-grade facial combining exfoliation, extraction, and antioxidant infusion using patented vortex technology; reduces fine lines, increases firmness, and reduces pore size with no downtime. Recommended monthly maintenance.
• Exion Face & Neck Skin Tightening Skin tightening using radiofrequency and ultrasound technology combined with AI; increases natural hyaluronic acid production and collagen for smoother, brighter skin. Results visible around 4 weeks; full results lasting up to 2 years.
• RF Microneedling + Exosomes for Hair Restoration Advanced regenerative hair therapy combining RF microneedling with exosomes to awaken dormant follicles and strengthen existing hair for thicker, fuller-looking hair restoration.
• Keravive Hair Restoration Hair restoration using HydraFacial technology to cleanse hair follicles, hydrate pores, and stimulate growth with booster serum. Works for all scalp and hair types.
• HydraFacial for Body Full-body HydraFacial treatment for exfoliation, anti-aging serums, and enriched antioxidants. Treats back, neck, décolletage, thighs, scalp, hands, and arms.
• VI Body Peel Customizable body peel for sun damage, wrinkles, acne, and loose skin. Addresses multiple skin concerns with one treatment and minimal recovery time.
• Exion Skin Tightening & Fat Reduction Body contouring using monopolar radiofrequency and targeted ultrasound to break down fat cells and tighten loose skin. Non-invasive with no needles or surgery.
• Exomind Mental Wellness FDA-cleared brain-training technology using ExoTMS magnetic stimulation to enhance cognitive function, promote self-control, and boost emotional resilience. Drug-free, non-invasive treatment lasting under 30 minutes per session.
• Biote Hormone Replacement Therapy for Women Bioidentical hormone replacement therapy for women using pellets, creams, patches, or injections customized to address menopause symptoms and hormone imbalances. Pellets last 3-4 months.
• Biote Hormone Replacement Therapy for Men Testosterone replacement therapy using bioidentical hormone pellets customized for men's needs. Addresses andropause symptoms including low energy, decreased muscle mass, and erectile dysfunction. Pellets last 4-5 months.
• Emsculpt NEO Body Contouring FDA-approved body contouring combining high-intensity electromagnetic therapy with radiofrequency to stimulate approximately 20,000 muscle contractions per session, killing fat cells and building muscle simultaneously. Also FDA-cleared for muscle strengthening, pain relief, and disuse atrophy prevention.
• Emsella Pelvic Floor Therapy Nonsurgical treatment for urinary incontinence and sexual wellness. Strengthens pelvic floor muscles through electromagnetic stimulation while seated. Typically requires 6 sessions at 3-day intervals.
• Emtone Cellulite Reduction Cellulite reduction using radiofrequency and targeted pressure to address the physiological causes of cellulite by discouraging excess fluid from pushing fibrous bands. Surgery-free treatment requiring 4-8 sessions with no downtime.
• Medical Weight Loss Program Doctor-supervised medical weight loss program including medical weight loss injections (such as semaglutide) and prescription appetite suppressants. Program may be indefinite based on patient progress and weight loss goals.
• Medical-Grade Skincare Products Medical-grade skincare products including SkinBetter Science, Alastin Skincare, Biote, Whole Scripts, Nutrafol, and Full Script. Available for purchase at the clinic.

Quantifiable outcome

• Emsculpt NEO stimulates approximately 20,000 muscle contractions per session, combining fat reduction with muscle building in a single treatment
• +6 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature9 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• MindbodycoreTechnology or IntegrationMindbody is the practice management and online booking platform used for appointment scheduling, patient management, and business operations. Patients can book services through the Mindbody platform.
• Galderma (Aspire Rewards Program)supportingGTM or Marketing PartnerThe ASPIRE Galderma Rewards Program is a free, points-based loyalty program offering bonuses and discounts for the purchase of Restylane, Dysport, and Sculptra products. Helps drive repeat purchases of Galderma injectable products.
• Allergan (Allē Rewards Program)supportingGTM or Marketing PartnerAllē is a free loyalty program created by Allergan for Botox that allows members to earn points for products and treatments that can be redeemed for discounts and exclusive offers. Encourages repeat Botox treatments and brand loyalty.
• SBD Rewards Program (Internal)coreGTM or Marketing PartnerSuccess by Design's proprietary free loyalty program that lets patients discover, shop, finance, and earn rewards for treatments and services. Patients earn points by checking in during every visit and redeem for rewards. Integrated with RepeatMD platform.
• RepeatMDsupportingTechnology or IntegrationRepeatMD platform powers the SBD Rewards Program, enabling patients to manage rewards, schedule, and access membership benefits digitally.
• LegitScriptsupportingOthersLegitScript certification verifies the practice's compliance with healthcare and pharmacy standards, providing patients with assurance of legitimate and compliant healthcare service delivery. Badge displayed on website footer.
• Treatment Builder (Virtual Consultation Tool)coreTechnology or IntegrationTreatment Builder is the third-party virtual consultation platform used to capture leads and deliver personalized treatment recommendations. Patients complete an online questionnaire and receive tailored service recommendations, generating qualified leads for the practice.
• Google AnalyticssupportingTechnology or IntegrationGoogle Analytics Advertising Features including Remarketing, Display Advertising, and YouTube Remarketing are enabled on the website for marketing attribution and audience targeting.
• Facebook Advertising NetworksupportingGTM or Marketing PartnerThe practice utilizes Facebook Ad Network (Facebook, Instagram, and Affiliates) for targeted advertising and remarketing campaigns, reaching prospective patients in the Tampa Bay area.
• Lifted LogicsupportingOthersLifted Logic provides web design and SEO services for the practice's website, optimizing organic search visibility and user experience.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Body Details: Multi-location med spa providing laser hair removal, body contouring, skin treatments, and injectables. Comparable cash-pay med spa service stack and direct-to-consumer marketing approach, with overlap in body sculpting and skin rejuvenation devices.
• The Hydration Room: Multi-location medical wellness practice offering IV therapy, injectables, hormone replacement, and aesthetic treatments under medical supervision. Highly comparable integrated wellness + aesthetics model and similar cash-pay / membership approach as Success By Design.
• Privé-Swiss MedSpa: Med spa offering injectables, body contouring, laser treatments, and skin rejuvenation with a clinical, results-driven positioning. Comparable device-led aesthetic service mix and consultative sales model, though narrower wellness scope than Success By Design.
• Restore Hyper Wellness: Multi-location wellness franchise combining IV therapy, hormone optimization, aesthetic injectables, body contouring, and recovery services under one roof. Closest comparable business model to Success By Design's integrated wellness + aesthetics stack, with similar membership programs and cash-pay orientation.

Emerging players

• Skin Laundry: Membership-driven med spa chain focused on laser facials, injectables, and skin treatments with a recurring-revenue model. Comparable membership-based pricing approach but narrower scope (skin-focused) compared with Success By Design's full aesthetic + wellness offering.

Broad incumbents

• Therapie Clinic: International aesthetics and wellness clinic chain offering injectables, body contouring, laser hair removal, and skin treatments across the UK and Ireland. Comparable device-driven aesthetic service menu and membership pricing, though primarily serves European geographies.
• LaserAway: National med spa chain specializing in laser hair removal, body contouring, injectables, and skin treatments with strong brand marketing. Comparable aesthetic service menu and direct-to-consumer cash-pay orientation, though lacks Success By Design's hormone and mental wellness offerings.
• SkinSpirit: Medical spa chain offering Botox, fillers, laser treatments, body contouring, and skin rejuvenation with a medical-director-led model. Similar clinical positioning and aesthetic service mix to Success By Design, but at multi-location scale and without Success By Design's HRT/weight loss/mental wellness extensions.
• Ideal Image: Largest U.S. med spa chain offering Botox, fillers, laser hair removal, body contouring, and skin rejuvenation across 150+ locations. Comparable service categories (injectables, body contouring, skin) but operates as a national incumbent versus Success By Design's single-site, integrated wellness model.
• Advanced Dermatology & Cosmetic Surgery: Multi-location dermatology and cosmetic surgery practice offering injectables, laser treatments, body contouring, and medical-grade skincare. Comparable physician-led model and aesthetic service mix, with deeper medical dermatology footprint than Success By Design.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/success-by-design-wellness-center

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Success By Design Wellness Center