What RepeatMD does

RepeatMD is a Houston-based, venture-backed software company that operates an AI-powered "medcommerce" platform for aesthetic and wellness practices. Founded in 2018 originally as restaurant software, the company pivoted to the medical spa vertical in 2020 during the COVID-19 downturn and has since expanded to serve medical spas, cosmetic dermatology practices, plastic surgeons, wellness and integrative medicine clinics, cosmetic dentistry practices, and chiropractors across the United States and Canada. The core product, RepeatMD V3, combines mobile rewards/loyalty, tiered memberships, branded e-commerce storefronts, patient financing (via an Affirm integration that lifts patient spend 167%), and AI-driven treatment advisors (Adonis and Aria) inside a white-labeled patient mobile app on iOS and Android, with a stated base of 4,000+ practices and 2M+ patients.

The platform's technical stack is anchored by a proprietary "MedCommerce Engine" that integrates natively with the dominant practice management systems in the aesthetics vertical (Weave, Aesthetic Record, Boulevard, Zenoti) as well as general-purpose CRMs and marketing tools (HubSpot, Salesforce, GoHighLevel, PatientPop, Google, Yelp, Zapier). RepeatMD monetizes through three primary streams: SaaS subscriptions at $149-$299 per month (with a $99-$249 monthly Beauty Bank membership overlay), a SkinDrop dropshipping marketplace that delivers 3,000+ professional skincare SKUs at up to 30% margin per order, and transaction take-rates across membership and financing flows. The company has also launched Ageless AI as a separate sub-brand offering computer-vision treatment visualization, Beauty Score predictive analytics, and AI-driven lead qualification, developed alongside a Medical Advisory Board of board-certified physicians.

RepeatMD is incorporated in Delaware as RepeatMD, Inc., operates 101-250 employees, and has raised approximately $54M in institutional capital to date, including a $50M Series A in November 2023 led by Mercury with co-investors Centana Growth Partners, Full In, PROOF, and a $10M Silicon Valley Bank facility. The company is led by founder and CEO Phil Sitter and reports $3B in cumulative client revenue generated through its platform. Strategic priorities signaled in 2025-2026 include international expansion (Canada), vertical broadening (wellness, dental), and deeper AI integration via the V3 platform and Ageless AI sub-brand.

Name

RepeatMD

Legal name

RepeatMD, Inc.

Website

https://repeatmd.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

RepeatMD provides an AI-powered medcommerce platform combining mobile rewards, memberships, e-commerce, and AI treatment advisors in a branded mobile app. It serves 4,000+ medical spas, cosmetic dermatology, plastic surgery, wellness, dental, and chiropractic practices across the US and Canada.

Ownership category

akta.pro rank

Product category

Aesthetic Practice Management Software

NAICS

Business Support Services (5614)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Patient Relationship Management (PRM) & CRM for Provider Growth (Marketing/Outreach) (HLACAEAO)

Keywords

• Aesthetic practice software
• Medspa patient engagement
• Medical ecommerce platform
• AI treatment advisor
• Wellness loyalty software

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Monthly subscription fees for platform access, ranging from $149-$299 per month depending on practice size and feature tier. Core revenue driver for repeatMD's MedCommerce platform.
2. Marketplace Commission (SkinDrop): Transaction-based revenue from SkinDrop dropshipping marketplace where practices earn margins (up to 30%) on product sales fulfilled through repeatMD's platform.
3. Transaction Take-Rate: Take rate on patient transactions processed through the platform including membership fees, product purchases, and financing arrangements.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels10 records

Core offering

RepeatMD provides an AI-powered Medcommerce platform (V3) that enables aesthetic and wellness practices to automate patient engagement, run loyalty and membership programs, sell treatments and skincare products through branded mobile apps, offer patient financing, and qualify leads. The platform is sold as a monthly SaaS subscription ($149–$299) and includes proprietary AI treatment advisors, an Ageless AI visualization engine, and a dropshipping marketplace (SkinDrop) that lets practices earn up to 30% margin per product order without holding inventory.

Product overview

RepeatMD is a unified AI-powered medcommerce platform (V3) for aesthetic and wellness practices that combines mobile rewards, AI treatment advisors, ecommerce, and 24/7 shopping in a branded mobile app. The core platform is supported by add-on modules including Mobile Rewards, Memberships, Ecommerce, Patient Engagement, Patient Financing (via Affirm), Business Intelligence, SkinDrop (dropshipping skincare), Beauty Bank (patient pre-savings), Digital Gift Cards, and Referral Rewards. The portfolio also includes Ageless AI as a sub-brand for AI-powered visualization and lead qualification. Practices served include Medical Spas, Cosmetic Dermatology, Plastic Surgeons, Wellness/Integrative Medicine, Cosmetic Dentistry, and Chiropractors.

Differentiator

Problem solved

Functional benefit

Brands

• Ageless AI: A clinically accurate before-and-after AI imaging platform for aesthetic and wellness practices. Developed over 14 months with a Medical Advisory Board, it enables patients to visualize treatment outcomes and helps practices qualify leads. Features include treatment visualization, Beauty Score, future aging simulation, and intelligent outreach.
• SkinDrop
• Beauty Bank

Products and services

• RepeatMD V3 Medcommerce Platform Core SaaS platform that unifies mobile rewards, AI treatment advisors, e-commerce, memberships, patient financing, and engagement for aesthetic and wellness practices. Sold via monthly subscription ($149–$299) plus add-on modules.
• Mobile Rewards Loyalty rewards program delivered through a branded patient mobile app; 48% of initial treatments on RepeatMD come from unlocked rewards.
• Memberships Monthly membership programs with tiered or specialized plans and rolling credits; members spend 44% more than non-members.
• Ecommerce Online store capabilities that let practices sell treatments, products, and services 24/7 from the branded mobile app; drives an average 22% revenue increase.
• Patient Engagement Personalized communication and engagement tools that keep patients active between visits and drive repeat bookings.
• Patient Financing Affirm-powered patient financing integration that increases patient spend by 167% by making treatments and products more affordable.
• Business Intelligence Analytics dashboard providing insights into patient behavior, revenue trends, and practice performance.
• SkinDrop Dropshipping skincare service that lets practices sell 3,000+ professional skincare products (including SkinCeuticals) without holding inventory; up to 30% margin per order.
• Ageless AI AI-powered clinical before-and-after visualization and lead qualification platform. Patients upload a selfie and see photorealistic previews of treatments, receive a Beauty Score, and are qualified into the practice CRM with intelligent outreach. Developed with a Medical Advisory Board of board-certified physicians.
• Beauty Bank Pre-savings account feature that lets patients load funds for future aesthetic and wellness treatments; credits roll over indefinitely, unlike traditional use-it-or-lose-it memberships.
• AI Treatment Advisors (Adonis and Aria) AI-powered virtual advisors that answer patient questions instantly via chat and drive treatment sales; during beta, saved practitioners over 1,000 hours and generated $50,000+ in additional treatment sales.

Quantifiable outcome

• $3 billion in client revenue generated through the platform
• +3 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability9 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered core.

• WeavecoreTechnology or IntegrationWeave provides integrated communications and patient engagement platform integration with RepeatMD, enabling seamless data flow between practice management and patient communication workflows.
• Aesthetic RecordcoreTechnology or IntegrationAesthetic Record is a practice management platform for aesthetic practices with native integration into RepeatMD's medcommerce platform.
• BoulevardcoreTechnology or IntegrationBoulevard provides appointment booking and practice management integration with RepeatMD for seamless operational connectivity.
• ZenoticoreTechnology or IntegrationZenoti provides enterprise spa and salon management platform integration with RepeatMD for larger aesthetic chain operations.
• GoHighLevelcoreTechnology or IntegrationGoHighLevel provides marketing automation and CRM integration capabilities with RepeatMD's platform for enhanced patient engagement.
• HubSpotcoreTechnology or IntegrationHubSpot provides CRM and marketing platform integration with RepeatMD for enhanced patient relationship management.
• SalesforcecoreTechnology or IntegrationSalesforce provides enterprise CRM integration with RepeatMD's platform for large aesthetic enterprise clients requiring Salesforce connectivity.
• PatientPopcoreTechnology or IntegrationPatientPop provides healthcare growth platform integration with RepeatMD for practice marketing and patient acquisition.
• Apple App StorecoreTechnology or IntegrationApple App Store distribution partnership for RepeatMD's iOS mobile application serving aesthetic practice patients.
• Google PlaycoreTechnology or IntegrationGoogle Play distribution partnership for RepeatMD's Android mobile application serving aesthetic practice patients.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Boulevard: Boulevard provides practice management software specifically for self-care businesses including med spas, salons, and barbershops, with built-in client engagement, online booking, and payment features. It competes directly with RepeatMD for the same aesthetic practice customer and is progressively expanding into AI-driven patient engagement and commerce.
• Zenoti: Zenoti is an enterprise SaaS platform for spa, salon, and med spa chains with integrated booking, payments, marketing automation, and AI features. It serves the same aesthetic and wellness verticals as RepeatMD and competes both as a practice management platform and increasingly as an engagement/AI-enabled commerce layer.
• Aesthetic Record: Aesthetic Record is a purpose-built practice management system for medical spas, plastic surgeons, and cosmetic dermatology practices. It overlaps directly with RepeatMD on patient engagement, charting, and ecommerce for the same customer base, and is already an integration partner.
• PatientNow: PatientNow provides EMR, practice management, and patient engagement software for medical spas, plastic surgeons, and dermatology practices. It serves the same core verticals as RepeatMD with overlapping patient retention, marketing automation, and ecommerce capabilities.
• Mangomint: Mangomint is a cloud-based salon and spa management platform with online booking, client management, and payment processing built for beauty and wellness businesses. While more focused on salons than med spas, it increasingly targets the aesthetic and wellness verticals where RepeatMD operates.

Broad incumbents

• Weave: Weave is a patient communication and engagement platform serving small and mid-sized healthcare practices broadly (dental, optometry, veterinary, med spa). It competes with RepeatMD in the patient engagement layer for aesthetic practices but lacks vertical-specific AI treatment advisors and ecommerce modules.
• HubSpot: HubSpot is a general-purpose CRM and marketing automation platform used by healthcare practices for patient relationship management. While not aesthetic-specialized, it competes for the CRM/marketing layer of RepeatMD's offering and could verticalize into aesthetics as the market grows.
• Salesforce: Salesforce is a general-purpose enterprise CRM with healthcare-specific clouds (Health Cloud) used by large aesthetic and wellness enterprises. It competes for the CRM layer of RepeatMD's offering, particularly at the enterprise end of the customer base.
• GoHighLevel: GoHighLevel is a marketing automation and CRM platform popular with small and mid-sized service businesses, including med spas and aesthetic practices. It competes with RepeatMD on marketing automation, lead nurturing, and patient engagement, and is an integration partner as well.
• ModMed (Modernizing Medicine): ModMed provides specialty-specific EHR and practice management systems for dermatology, plastic surgery, and orthopedics, with embedded patient engagement and analytics. It overlaps with RepeatMD's cosmetic dermatology and plastic surgery segments via deeper clinical workflows, though with less emphasis on consumer-facing ecommerce and rewards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@repeatmd
• Facebookfacebook.com/RepeatMD
• LinkedInlinkedin.com/company/repeatmd
• Instagraminstagram.com/repeat.md
• TikToktiktok.com/@repeatmd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RepeatMD