Money Smart Movement

What Money Smart Movement does

Money Smart Movement (operated by 7Figure Squad, LLC) is a US-based life insurance agency-building platform that recruits, licenses, and mentors independent agents to sell life insurance and financial protection products, primarily indexed universal life policies. The company was co-founded by Matt Sapaula, a Marine Corps veteran and 12-year industry veteran, alongside his wife Sheena Sapaula, and operates within The PHP Agency umbrella under the mentorship of Patrick Bet-David, holding stock equity in that parent organization. Its core go-to-market is an attraction-based inbound marketing system that educates prospects, automates appointment booking, and pre-sells candidates before agent conversations, replacing the traditional cold-outreach model that relies on friends-and-family lists.

The platform targets four explicit recruitment personas: military veterans, retired athletes, network marketers, and coachable couples, and supports them with licensing support, structured training, ongoing mentorship, and team-based culture described as faith, discipline, and brotherhood. Revenue is generated entirely through commissions: direct commissions on life insurance product sales (including indexed universal life policies distributed via the firm's flagship partnership with Integrity Marketing Group, one of the largest US life and health insurance distributors) and override commissions earned by leaders on production from their recruited downline agents. The company also publishes the 7 Figure Squad YouTube channel hosted by Matt Sapaula as a top-of-funnel content engine and markets "Faith Made Millionaire," a book authored by the co-founder.

Money Smart Movement currently operates from offices in Oakbrook and Dallas, has named agency builders running each location, and claims a 100,000+ member ecosystem. Pricing is not publicly disclosed because the offering is structured as a career and business opportunity rather than a discrete product, with individual policy economics varying by coverage amount, product type, and applicant health profile. No proprietary technology platform, AI/ML capabilities, public APIs, or external funding rounds are disclosed; growth to date has been self-funded from commission cash flow.

Name

Money Smart Movement

Legal name

7Figure Squad, LLC

Website

https://moneysmartmovement.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Money Smart Movement is a US life insurance agency-building platform that recruits, licenses, and mentors agents to sell policies via an attraction-based inbound system, partnered with Integrity Marketing Group and operating under PHP Agency.

Ownership category

akta.pro rank

Product category

Life Insurance Agency Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

Keywords

• Life insurance agency
• Insurance agent recruitment
• Agency building platform
• Attraction marketing system
• Insurance career training

Headquarters

HQ city

Oak Brook

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Life Insurance Sales: Commissions from life insurance product sales including indexed universal life policies. Agents earn licensing and build teams while earning commissions on policy sales.
2. Agency Building: Building and mentoring teams of agents under the Money Smart Movement umbrella, with leaders earning override commissions from their downline agents' production.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Money Smart Movement recruits, licenses, and mentors independent insurance agents who sell life insurance and financial protection products — primarily indexed universal life policies — directly to consumer households. Agents are equipped with an attraction-based marketing system that automates appointment booking and pre-sells prospects, plus structured training, licensing support, and team mentorship under leaders such as Matt and Sheena Sapaula.

Product overview

Money Smart Movement is a life insurance agency building platform and coaching ecosystem. The core offering combines an attraction marketing system (which automates appointment booking and pre-sells prospects), comprehensive training and licensing programs, and ongoing mentorship from experienced agency builders. The platform is structured around four target audiences: military veterans, retired athletes, network marketers, and coachable couples. The company operates as a licensed insurance marketing organization partnered with Integrity Marketing Group and distributes through top-rated insurance carriers. The ecosystem includes the Money Smart Movement training platform, the Attraction System for inbound marketing, the Application Portal for onboarding new members, and the 7 Figure Squad YouTube channel as an educational and marketing vehicle. The company is operated by 7Figure Squad, LLC with offices in Oakbrook and Dallas.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Income replacement in as little as 8 months (testimonial from Michael R.)

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Integrity Marketing GroupcoreChannel Partner/ Reseller/ DistributorFlagship partnership with one of the largest distributors of life and health insurance in the country. Money Smart Movement has earned stock equity in The PHP Agency through this partnership. Matt Sapaula is mentored by Patrick Bet-David and co-founded MoneySmart Movement under this umbrella.
• PHP AgencycoreStrategic or Co-development PartnerMatt Sapaula connected with Patrick Bet-David and started building a real agency with scale and impact through PHP Agency. Matt earned stock equity in The PHP Agency. PHP Agency serves as the parent organizational structure.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Primerica: Publicly traded incumbent in term life insurance and investment distribution with a vast agent sales force; serves similar middle-market families but operates at much larger scale with broader product set.
• Transamerica: Major life insurance carrier with career-agent distribution channel; offers similar indexed universal life and term products but as an incumbent carrier rather than an agency-building platform.

Direct peers

• Equis Financial: Life insurance marketing organization recruiting and training agents with similar IMO structure, carrier access partnerships, and agency-building downline economics.
• Five Rings Financial: Life insurance agency building organization focused on recruiting entrepreneurs and former professionals into the industry with similar mentorship-based culture and override commission structure.
• PHP Agency: Parent organization of Money Smart Movement and the platform through which Matt Sapaula holds equity. Operates the same agency-building distribution model with life insurance and financial products across the US.
• World Financial Group: Multi-level financial services distribution platform with insurance and investment products, recruiting agents into a downline structure similar to Money Smart Movement's model.
• Family First Life: Life insurance agency building organization with similar agent recruitment model, carrier partnerships, and override commission structure targeting entrepreneurial recruits.
• National Agents Alliance: Life insurance agency building organization with similar FMO/IMO structure, agent recruitment focus, and partnership with major carriers for product access.
• Symmetry Financial Group: Large agency-building platform focused on life insurance recruitment with similar override-commission downline economics and remote agent culture. Targets similar entrepreneurial recruit profiles.

Others

• Integrity Marketing Group: Strategic distribution partner and one of the largest insurance distribution platforms in the US; not a direct competitor but the upstream infrastructure that provides Money Smart Movement's carrier access and product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@7figuresquad
• Xx.com/mattsapaula
• Facebookfacebook.com/livingmoneysmart
• LinkedInlinkedin.com/company/9246835

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Money Smart Movement