Forensiq
- Company typePublic
- Founded2010
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Forensiq firmographics
Firmographics- Name
- Forensiq
- Legal name
- Impact Tech, Inc
- Website
- https://forensiq.com
- Company type
- Public
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Forensiq industry classification
Industry- Product category
- Ad Fraud Detection
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Payment Abuse & Promo/Refund Abuse Prevention (FSAMALAI)
Keywords
Where Forensiq is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Forensiq business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Partnership Management Platform Subscription: SaaS platform subscription for managing, protecting, and optimizing partnerships including affiliate marketing, influencer marketing, and creator partnerships
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Quote-based pricing for brands and publishers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Forensiq product offering
Product offeringCore offering
Forensiq provides ad fraud detection and prevention software that helps users eliminate click fraud, conversion fraud, impression fraud, and cookie stuffing in digital marketing programs. The platform is now integrated into impact.com's Protect & Monitor solution, offering automated monitoring and real-time detection of invalid traffic, keyword violations, promo code misuse, and partner non-compliance across affiliate, influencer, and creator partnership programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Protect & Monitor Full-funnel ad fraud protection and partnership monitoring platform that safeguards brands from affiliate fraud, influencer fraud, click fraud, cookie stuffing, keyword violations, promo code misuse, and partner non-compliance. Designed for brand marketers, agencies, publishers, and highly regulated industries running affiliate, influencer, and creator partnership programs.
Quantifiable outcome
- Tripled affiliate revenue with only 16% more traffic (Sweet Zzz case study)
Companies that use Forensiq
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Forensiq technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Forensiq partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
Forensiq competitors and assessment
Company assessmentEmerging players
- AppsFlyer: Mobile attribution and marketing analytics platform with fraud-protection features for mobile app install and engagement fraud. Comparable to Forensiq's mobile-partnerships monitoring offering, though focused specifically on the mobile app ecosystem.
- Kochava: Omnichannel attribution and analytics platform with built-in fraud detection for mobile and connected-TV traffic. Comparable to Forensiq on traffic-quality analytics used by brand marketers to police partnership-driven acquisition.
- Adjust: Mobile measurement and fraud prevention suite offering attribution, analytics, and anti-fraud tools for app marketers. Adjacent overlap with Forensiq on fraud detection within influencer/affiliate-driven mobile acquisition funnels.
Others
- CJ Affiliate: Large affiliate marketing network where partner-quality and fraud management are recurring concerns for advertisers. Adjacent rather than directly competing, but the same advertisers buying Forensiq-style protection also operate affiliate programs on CJ.
- PartnerStack: Partner management platform focused on SaaS and B2B partner programs. Comparable ecosystem participant whose customers have overlapping affiliate/influencer compliance needs with Forensiq's regulated-vertical use cases.
Direct peers
- CHEQ: Go-to-market security platform that prevents invalid traffic, bot-driven leads, and affiliate fraud across digital marketing. Direct overlap with Forensiq's click/conversion fraud and cookie-stuffing protection, especially in performance marketing.
- Pixalate: Cross-platform fraud detection and intelligence provider for connected TV, mobile apps, and web traffic. Comparable as an independent IVT/fraud analytics vendor addressing the same invalid-traffic and invalid-traffic-for-apps problem set.
- DoubleVerify: Independent media-effectiveness platform offering fraud/IVT detection, brand safety, and viewability across digital ad inventory. Directly comparable as a measurement-and-protection vendor competing for the same brand advertiser budget as Forensiq's invalid-traffic detection.
- Integral Ad Science (IAS): Ad verification and optimization company providing fraud detection, viewability, and brand-safety measurement. Comparable to Forensiq on the core IVT and brand-safety capabilities delivered to brand marketers and agencies.
Broad incumbents
- impact.com: Partnership management SaaS platform that now hosts Forensiq's functionality under its 'Protect & Monitor' module. While it is the parent platform, it is also the broader incumbent whose partnership management business provides the distribution channel for Forensiq's protection capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Forensiq social profiles
Digital presenceForensiq financial estimates
Financial estimateRevenue estimate
Valuation estimate
Forensiq leadership team
Management profileNumber of profiles
Profiles1 record
Forensiq funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Forensiq M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Forensiq
What does Forensiq do?
Forensiq provides ad fraud detection and prevention software that helps users eliminate click fraud, conversion fraud, impression fraud, and cookie stuffing in digital marketing programs. The platform is now integrated into impact.com's Protect & Monitor solution, offering automated monitoring and real-time detection of invalid traffic, keyword violations, promo code misuse, and partner non-compliance across affiliate, influencer, and creator partnership programs.
Is Forensiq a public or private company?
Forensiq is a public company. It is classified as corporate owned and is currently operating.
When was Forensiq founded?
Forensiq was founded in 2010. It employs 11 to 50 people.
Where is Forensiq based?
Forensiq is headquartered in New York, United States, in the North America region.
How does Forensiq make money?
One revenue line is on record: partnership Management Platform Subscription.
Who are Forensiq's main competitors?
Emerging players on record are AppsFlyer, Kochava and Adjust. Others are CJ Affiliate and PartnerStack. Direct peers are CHEQ, Pixalate, DoubleVerify and Integral Ad Science (IAS). impact.com is listed as a broad incumbent.
Does Forensiq have an API?
No public API is recorded for Forensiq.
What industry is Forensiq in?
Forensiq's product category is Ad Fraud Detection. Its primary akta.pro industry code is FSAMALAI, Payment Abuse & Promo/Refund Abuse Prevention. Its SIC code is 7372.