Martico

What Martico does

MARTICO, s.r.o. (trading as Martico and Marticonet) is a privately held Slovak regional telecommunications operator headquartered in Martin, Slovakia, founded in 1992. The company delivers bundled digital cable television and broadband internet services to residential households and small-to-medium businesses across the Turiec region, including Martin, Vrútky, Sučany, and an expanding set of surrounding villages. Its technology stack is a hybrid access network: legacy coaxial cable (FTTB/C) wired into apartment buildings, used since the company's inception and supplemented by fiber-to-the-home (FTTH) GPON infrastructure deployed since 1995. The cable-TV product is a DVB-C digital-and-analog line-up of approximately 150 channels, including 108 in HD, supported by HbbTV interactivity on select channels and a MultiTV feature that distributes traditional SD channels simultaneously to every TV in a household at no extra fee.

The company's product surface now extends beyond linear cable TV: a 2025-launched multi-platform MARTICO TV application delivers live streaming, a 7-day program archive, custom recording (up to 20 hours), and pause/rewind on Android, iOS, Windows, Android TV, Apple TV, Samsung Tizen, LG webOS, and Hisense VIDAA devices. Internet access is offered across coaxial tiers (up to 150/10 Mbit/s Premium) and fiber tiers (up to 1,000/500 Mbit/s Premium Giga) with no data caps, and the company markets business-grade connectivity through a dedicated "Pre firmy" section.

Commercially, Martico operates a subscription-only revenue model on monthly recurring fees, with discounted annual billing and 24-month contracts. Revenue streams include standalone TV and internet subscriptions, Duo bundled packages (combining both services with savings of up to €7.60/month), add-on thematic and premium TV packages (HBO, KinoBox HD, etc.), equipment rental (CAM modules, set-top boxes, GPON ONTs), and one-time installation and service fees. Go-to-market is direct-to-consumer via the company's own website (with address-based availability checking), telephone sales, email orders, and a physical Klientske centrum (client center) in Martin; the entire workforce is locally sourced from the Martin area. Retransmission activity is conducted under Slovak regulatory license č.TKR/27.

Name

Martico

Legal name

MARTICO, s.r.o.

Website

https://martico.sk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Martico is a privately held Slovak regional telecom operator, founded in 1992 and headquartered in Martin, providing bundled cable TV and broadband internet over a hybrid coaxial and FTTH GPON network to residential and SMB customers across the Turiec region.

Ownership category

akta.pro rank

Product category

Cable Television and Broadband Internet Services (Regional Telecommunications)

akta.pro primary industry

Fiber-to-the-Home (FTTH) Operators (HDAIACAB)

akta.pro secondary industries

Fiber ISPs (FTTH/FTTP Retail Providers) (HDAIADAE), Cable MSOs (Hybrid Fiber-Coax) (MPABAGAA)

Keywords

• Cable television services
• Broadband internet services
• Fiber-to-the-home networks
• TV and internet bundles
• Regional telecom operator

Headquarters

HQ city

Martin

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Television Subscription Services: Monthly recurring subscription fees for digital and analog television packages. Customers choose from base packages (Start, Funny podľa seba, Family) and thematic add-on bundles (Documentary, Cinema/Series, Sport, Hobby, Family, Music, etc.) plus premium packages (HBO, KinoBox HD, HOT). Revenue is recurring monthly with optional annual billing at discounted rates.
2. Internet Access Subscription: Monthly recurring fees for internet connectivity via coaxial cable (Start, Standard, Premium) or fiber optic (Standard, Premium, Premium Plus, Premium Giga). Pricing ranges from €8.50 to €20 per month plus equipment rental. Annual payment options provide discounts. Equipment rental for cable modems and GPON optical converters adds a recurring revenue component.
3. Bundle (Multipak) Packages: Combined television and internet packages (Duo Start, Duo Klasik, Duo Basic) offering savings vs. individual subscriptions. These bundles drive higher ARPU per customer and reduce churn by bundling multiple services.
4. Extra Services and Equipment Rental: Fees for additional CAM modules, Set-Top Boxes for extra TV sets, technician TV tuning services, and monthly rental of optical converters (€2/month). One-time fees for service activation and connection.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Martico is a regional telecommunications operator providing digital cable television and high-speed broadband internet to residential and small-business customers in the Turiec region of Slovakia (Martin, Vrútky, Sučany and surrounding villages). Its core offerings include a TV service with up to 158 digital channels (108 in HD) delivered via DVB-C/coaxial and FTTH, and an internet service via FTTB/C or GPON FTTH at speeds up to 1000/500 Mbit/s, sold as standalone subscriptions or combined 'Duo' bundles.

Product overview

Martico is a regional telecommunications operator providing bundled TV and internet services in Martin, Vrútky, and surrounding areas of Slovakia. The core offering consists of Digital and Analog Television (with customizable channel packages up to 158 digital channels) and High-Speed Internet (via coaxial FTTB/C or fiber FTTH networks up to 1000 Mbit/s). These core products can be purchased separately or as combined 'Multipaky' (Duo) bundles for cost savings. Additional services include the MARTICO TV mobile application for streaming on multiple devices, business internet packages, equipment rental (modems, ONT units, set-top boxes, CAM modules), extra services like additional TV receivers, and a customer self-service portal. The company has operated for over 30 years and uses both coaxial and fiber optic infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Televízia (Digital Cable TV) Digital and analog cable television delivered via DVB-C, coaxial (FTTB/C), and fiber (FTTH GPON) networks, with up to 158 digital TV channels (108 in HD/4K) and 14 analog channels; sold to residential and small-business customers in the Martin/Turiec region.
• Internet (Broadband) High-speed broadband internet access delivered via coaxial cable (FTTB/C up to 150/10 Mbit/s) or fiber optic (FTTH GPON up to 1000/500 Mbit/s) with no time or data caps; available in speed tiers Start, Standard, Premium, Premium Plus and Premium Giga.
• Multipaky (Duo TV + Internet Bundles) Combined TV and internet packages (Duo Start, Duo Klasik podľa seba, Duo Basic) offering monthly savings of up to €7.60 versus purchasing the same services separately; available in 24-month bundles.
• MARTICO TV Application Proprietary multi-platform streaming application that lets Martico TV subscribers watch live channels, access a 7-day program archive, pause/rewind live TV and record up to 20 hours of content on two devices simultaneously, available on mobile, tablets, smart TVs and streaming devices.
• Pre firmy (Business Internet) Dedicated internet offering for small and medium-sized businesses in the Martin area, emphasizing reliability, quality of service and competitive pricing over its FTTB/C or FTTH infrastructure.

Quantifiable outcome

• Internet speeds up to 1000/500 Mbit/s (Premium Giga fiber package)
• +5 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Scale indicators7 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• SATRO: Slovak cable TV and internet service provider operating regional HFC and fiber networks. Comparable to Martico as a direct cable/ISP counterpart serving overlapping customer segments in Slovakia.
• DSi DATA: Regional Slovak telecom operator delivering internet, TV and voice services to residential and SME customers, often in secondary cities. Comparable as a similarly sized regional operator competing against national incumbents with localized service.
• Slovanet: Slovak alternative telecom operator providing broadband internet, TV and voice over its own fiber/coax infrastructure to regional customers. Closely comparable to Martico as another non-incumbent regional telco with bundled consumer offerings.
• Antik Telecom: Slovak regional telecom and cable operator offering TV, internet and telephony to residential and business customers, with similar bundled subscription economics in regional Slovak markets. Directly comparable to Martico in operating model and customer profile.

Broad incumbents

• Stork / Vodafone Slovakia (cable): National telecom with cable/broadband footprint across Slovakia including converged TV, broadband and mobile offers. Comparable as a competing cable+ISP platform with far greater scale and content bargaining power than Martico.
• 4ka (Swan): Slovak mobile-led operator increasingly extending into fixed broadband via partnerships. Comparable as a national player encroaching on the residential broadband market that Martico serves.
• Orange Slovensko: Major Slovak telecom offering fiber broadband, TV and mobile bundles to consumers. Comparable as a converged national provider competing for the same household broadband and content wallet as Martico.
• O2 Slovakia: National Slovak telco with fixed and mobile broadband plus TV offerings. Comparable as a converged national competitor to Martico's bundled residential broadband proposition.
• Slovak Telekom: Dominant Slovak incumbent telco with the largest fixed broadband and IPTV footprint nationwide. Comparable in offering (fiber broadband, IPTV, bundles, mobile) and a key competitor in Martico's geographic footprint.

Regional players

• Energotel: Slovak wholesale/regional fiber operator leveraging utility infrastructure to deliver connectivity in Central/Eastern Slovakia. Comparable as a regional fiber network operator in the broader Slovak market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MARTICOsro

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martico