What Mobidot does

Mobidot is a Dutch personal mobility data services provider founded in 2012 and headquartered in Enschede, Netherlands (operates from Colosseum 44, 7521 PT). The company focuses on capturing, processing, and analyzing how individuals travel, where they stay, and which activities they engage in over time, via its proprietary SESAMO turn-key tracker application — an all-in-one smartphone app that passively and unobtrusively collects mobility behavior data and supports an in-the-moment experience sampling add-on for context-sensitive survey responses. Underlying technology combines advanced learning algorithms for travel data enhancement and enrichment, a high-availability scalable data processing infrastructure (operations center), and a behavioral change nudging/coaching engine, with the Dutch Travel Panel (NVP) — referenced via dat.nl — forming a longitudinal national mobility data asset.

Mobidot sells primarily to three segments: academic and research institutions conducting mobility, transportation, and tourism studies (named users include the University of Oslo Department of Sociology and Human Geography, Breda University of Applied Sciences Academy for Tourism, and CCO Media / Kantar Denmark); government and public-sector organizations working on smart-city mobility, sustainable travel promotion, and behavioral change; and private companies leveraging floating-people data for engagement and personalization. Revenue mechanics operate via B2B enterprise sales, with annual subscription/managed-services pricing (full-service data collection plus modular data collection, processing engine, and analysis options) and flexible API/integration offerings; pricing is not publicly disclosed. Distribution combines direct enterprise sales with a white-label/OEM channel in which SESAMO is embedded into client apps and software systems globally.

The firm claims more than 10 years of operational experience and self-describes as the leading Dutch personal mobility data services provider. It holds ISO 27001:2013 Information Security Management System certification and operates GDPR-compliant processes. Headcount is small (1–10 employees), there is a single office location, no disclosed funding rounds, no acquisition activity, and no parent company — consistent with a founder-led or closely-held independent operator.

Name

Mobidot

Legal name

Mobidot

Website

https://mobidot.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Mobidot is a Dutch personal mobility data services provider operating the proprietary SESAMO smartphone tracking platform for capturing and analyzing travel behavior. It sells B2B to academic researchers, government agencies, and private companies seeking multimodal mobility insights and behavioral change tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Enschede

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Data Services and Software Solutions: Full-service data collection and management solutions for detailed travel behavior datasets of target groups. Modular service options in data collection, processing engines and analysis. White-label mobility service provision with low-sweat app integration model.
2. SESAMO Tracker App: Turn-key all-in-one tracker app provided as solution for participants to track travel, stays, and activities
3. API and Integration Services: Flexible integration APIs and exporting with standardized or custom output options

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Mobidot provides a full-service software and data platform that captures, processes, and analyses personal travel behavior for organizational clients. Its flagship product, the SESAMO turn-key tracker app, passively collects 24x7 mobility data (trips, stays, activities), which is then enriched using advanced learning algorithms and delivered through multimodal insights, a real-time mobility dashboard, and behavioral engagement services. The offering is sold as modular B2B subscriptions and white-label integrations for academic, public-sector, and private-sector buyers.

Product overview

Mobidot offers a comprehensive personal mobility data platform consisting of the SESAMO all-in-one tracker app as the primary data collection tool, combined with a real-time Mobility Dashboard displaying Dutch travel patterns. The platform provides integrated services for tracking software, multimodal insights, behavioral engagement, and data enrichment. SESAMO serves as the core consumer-facing tracker while the dashboard and analytics services are built on top for processing and visualization.

Differentiator

Problem solved

Functional benefit

Brands

• SESAMO: Turn-key all-in-one tracker app for collecting and managing detailed travel behavior data of target groups. Offered as a white-label mobility service solution at sesamo.nl.

Products and services

• SESAMO Tracker App Turn-key all-in-one tracker app that passively and unobtrusively collects mobility behavior data (travel patterns, location, activities) for enterprise clients conducting travel studies or behavioral engagement programs. Includes an in-the-moment situational experience sampling add-on for qualitative survey-style context answers.
• Mobidot Mobility Dashboard Real-time public Dutch mobility dashboard displaying 4-week trendlines for modal split, day patterns for various transport modes (car, bike, walking, public transport), and activity patterns (shopping, work, leisure, nature, sports, visiting), sourced from the Dutch Travel Panel (NVP).
• Tracking Software 24x7 mobility behavior tracking software that captures how specific target groups travel, where they stay, and what activities they engage in over time.
• Multimodal Insights Services Service offering that leverages Mobidot's existing large-scale mobility panels to assess and analyze representative travel movements, transfer patterns, stay locations, and activity trends for impact assessments.
• Behavioral Engagement Services Service offering that stimulates and incentivizes sustainable travel decisions in smart city environments, surfaces personal CO2 footprint, and drives lasting behavioral change through personalized nudging, coaching, and rewards.
• Data Enrichment and Processing Service Customizable travel data enhancement, processing, and enrichment service based on advanced learning algorithms that process raw mobility data into clean, well-formatted datasets for client analysis.

Quantifiable outcome

• Clean and well-formatted data files making mapping and analysis easier than standard GPS data
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• StreetLight Data: US-based mobility analytics provider using passive location data to deliver travel pattern insights for transportation planning and government — directly comparable to Mobidot's multimodal insights and panel offering, but at significantly larger scale.
• Cuebiq (Precisely): Location intelligence and footfall analytics provider leveraging anonymized GPS panel data — directly comparable to Mobidot's passive mobility panel and behavioral insight offerings, especially for retail and audience use cases.

Broad incumbents

• INRIX: Global transportation intelligence platform combining traffic, parking, and mobility analytics for cities and enterprises — overlaps with Mobidot's transportation data services but operates as a broad incumbent across many mobility verticals.
• HERE Technologies: Major location data and mapping platform offering mobility analytics APIs and datasets — comparable as an enterprise mobility data provider, though much broader in scope than Mobidot's niche personal-mobility focus.
• TomTom: Dutch-founded location technology company providing traffic and movement data products to governments and enterprises — geographically and thematically close to Mobidot, but at a vastly larger enterprise scale.
• Kantar (Mobility division): Global market research firm with significant mobility and audience research practices — named Mobidot customer (Kantar Denmark) and operates overlapping travel pattern research capabilities at enterprise scale.

Emerging players

• Geotab: Telematics and fleet intelligence provider generating large-scale vehicle movement datasets — partially overlapping with Mobidot's multimodal tracking, especially for road-based travel behavior.
• Moovit: MaaS app aggregating public transport and mobility data globally — adjacent to Mobidot through multimodal mobility insights and behavioral engagement, but consumer-facing rather than research-facing.

Regional players

• DAT.mobility: Dutch mobility data consultancy operating the Nederlands VerplaatsingsPanel (NVP) — a direct regional peer and likely data partner/source for Mobidot's Dutch mobility dashboard, with comparable Dutch panel expertise.

Others

• Royal HaskoningDHV Smart Mobility: Dutch engineering consultancy with a smart mobility practice advising cities and transport authorities — adjacent peer working with similar Dutch/European government and transit clients on sustainable mobility outcomes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mobidottweets

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobidot