Goudappel

Name

Goudappel

Legal name

Goudappel Groep BV

Website

https://goudappel.nl

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Mobility and Transportation Consulting

NAICS

Support Activities for Transportation (488)

SIC

Transportation Services (4700)

akta.pro primary industry

Transportation & Traffic Engineering Consulting (BPAHAIAC)

Keywords

• Mobility consulting
• Transportation planning
• Traffic engineering
• Logistics advisory
• Asset management services

Headquarters

HQ city

Deventer

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Strategic Mobility Consulting: Advisory services for mobility strategy, policy development, and planning including SUMP (Sustainable Urban Mobility Plan) development, traffic safety analysis, and urban mobility visions.
2. Research Services: Behavioral and experience research services including surveys, monitoring, and evaluation of mobility policies and infrastructure.
3. Data Products and Licenses: NVP Analyzer licenses, dashboards, and data analysis tools for mobility planning.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Goudappel is a Dutch mobility consultancy that advises governments, infrastructure operators, and organizations on transportation, traffic, logistics, and asset management challenges. Founded in 1963 and headquartered in Deventer, the firm combines data-driven transport modeling with policy and planning expertise to support public-sector and infrastructure clients. It also develops proprietary software tools and dashboards used in mobility and traffic analysis projects.

Product overview

Goudappel offers an integrated portfolio of mobility advisory services, proprietary analytics tools, and data products. The core offering spans strategy and space planning, network modeling, area/location development, policy and behavioral research, and data/IT solutions. Key proprietary tools include the Goudappel Mobility Twin (digital twin platform), NVP Analyzer (online travel panel analysis), OmniTRANS Realtime (traffic prediction), and the Hub Locator (mobility hub site selection). The company operates through subsidiaries Dat.mobility (data and IT solutions, including the NVP) and Meet4research (experience/experience research acquired in 2022). Services are delivered through expert teams across five Netherlands offices, with international operations via EuroMos Mobility (Turkey) and European SUMP training programs.

Differentiator

Problem solved

Functional benefit

Brands

• Dat.mobility: Part of Goudappel that analyzes and enriches data and delivers IT solutions in the field of mobility
• Goudappel Mobility Twin
• DMI-ecosysteem

Products and services

• Mobility and Transport Consulting
• Asset Management Services
• Logistics and Supply Chain Advisory
• Traffic Planning and Engineering

Quantifiable outcome

• Nearly 20% of cyclists on new high-quality cycling routes previously used car or public transport
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability10 records

Feature7 records

Partnerships

26 partnerships are on record, tiered core, major and minor.

• DMI-ecosysteem (Dutch Metropolitan Innovations)coreStrategic or Co-development PartnerDMI-ecosysteem is a collaboration of businesses, knowledge institutes, G4/G40 municipalities, provinces, and ministries of Infrastructure & Waterstaat and Housing & Spatial Planning. Goudappel participates in the Digital Regulation of Public Space (DRO) consortium and the shared mobility use case, contributing to the digital infrastructure for smart, sustainable urbanization and mobility in the Netherlands. The ecosystem is co-funded by the Nationaal Groeifonds with 85 million EUR.
• MobidotcoreTechnology or IntegrationMobidot is a partner in the development of the Nederlands Verplaatsingspanel (NVP), contributing smartphone-based tracking technology to monitor travel behavior including destinations, activities, routes, and transportation modes.
• KantarcoreTechnology or IntegrationKantar is a partner in the development of the Nederlands Verplaatsingspanel (NVP), providing panel research expertise for cost-effective measurement of mobility policy effects.
• Meet4research BVcoreStrategic or Co-development PartnerMeet4research was acquired by Goudappel in December 2022, increasing ownership from 49% to 100%. The company specializes in qualitative and quantitative experience research in public transport and public space, providing tools for policy advice that improve living environments.
• Sistem GlobalcoreStrategic or Co-development PartnerTurkish partner Sistem Global collaborated with Goudappel to launch EuroMos Mobility, a new company operational in Istanbul starting September 2025. Sistem Global brings expertise in governance and financing, while Goudappel contributes mobility content and international insights.
• Sweco BelgiummajorChannel Partner/ Reseller/ DistributorPart of the consortium that developed SUMP plans for five Flemish transport regions, bringing local Belgian expertise and implementation capabilities.
• The New DrivemajorChannel Partner/ Reseller/ DistributorPart of the consortium for Flemish transport region SUMP development, contributing specialized mobility expertise to the partnership.
• TechnolutionmajorTechnology or IntegrationPart of the DRO-DMI consortium working on digital regulation of public space, contributing technical expertise to the digital solutions for urban mobility management.
• NDC (Nederlands Datacenter)majorImplementation/ SI/ Consulting PartnerNDC provides traffic counting services for additional measurements beyond standard dashboard data, used for non-standard road network counting in projects like the A27 dashboard.
• NDCmajorImplementation/ SI/ Consulting PartnerFieldwork agency conducting visitor surveys at coastal areas for travel behavior research in Den Haag project.
• de SelectieminorImplementation/ SI/ Consulting PartnerParticipation bureau that collaborated successfully on the Mobiliteitsvisie Diemen project, helping engage a broad range of residents including youth through innovative approaches like coffee cart outreach.
• Tour de ForcemajorStrategic or Co-development PartnerCollaboration of governments, civil society organizations, and market parties. Goudappel developed a standard methodology for high-quality cycling routes with them in 2021, now used for effect measurements across provinces.
• TRT (Italy)minorChannel Partner/ Reseller/ DistributorPart of consortium for EU-funded SUMP training programs, providing training services across European cities.
• DTV ConsultantsminorChannel Partner/ Reseller/ DistributorPart of consortium for EU-funded SUMP training programs across European cities including Cyprus, Finland, Greece, Ireland, Croatia, Romania, Spain, and Czech Republic.
• TREDIT (Greece)minorChannel Partner/ Reseller/ DistributorPart of consortium for EU-funded SUMP training programs in European cities.
• TIS (Netherlands)minorChannel Partner/ Reseller/ DistributorPart of consortium for EU-funded SUMP training programs.
• StratecminorChannel Partner/ Reseller/ DistributorPart of consortium for EU-funded SUMP training programs.
• EurocitiesminorChannel Partner/ Reseller/ DistributorEuropean network of cities partnership for SUMP training programs.
• PosadMaxwanmajorChannel Partner/ Reseller/ DistributorPart of consortium for Limburg Toekomstvisie 2050, contributing spatial planning expertise.
• AT OsbornemajorChannel Partner/ Reseller/ DistributorPart of consortium for Limburg Toekomstvisie 2050.
• Stec GroepmajorChannel Partner/ Reseller/ DistributorPart of consortium for Limburg Toekomstvisie 2050, contributing economic expertise.
• Generation.EnergymajorChannel Partner/ Reseller/ DistributorPart of consortium for Limburg Toekomstvisie 2050, contributing energy transition expertise.
• Witteveen+BosmajorChannel Partner/ Reseller/ DistributorPart of consortium for Limburg Toekomstvisie 2050, contributing engineering and consulting expertise.
• Fair Spaces (Germany)minorChannel Partner/ Reseller/ DistributorGerman partner enabling Goudappel to deploy mobility expertise internationally, specifically in Germany for topics like cycling and traffic psychology.
• GeoBusiness NederlandminorStrategic or Co-development PartnerJoost de Bruijn serves as vice-chair of GeoBusiness Nederland, bridging Goudappel's work with the geo field.
• ConnektminorStrategic or Co-development PartnerNetwork organization for mobility innovation where Goudappel maintains strategic relationships.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Stec Groep: Dutch consultancy focused on the economic and spatial impact of mobility and infrastructure, partnered with Goudappel on the Limburg Toekomstvisie 2050 program. Comparable on mobility strategy and public-sector advisory.
• TRT Trasporti e Territorio: Italian mobility consultancy that participates alongside Goudappel in EU SUMP training programs. Comparable on sustainable urban mobility planning, transport policy advisory, and European public-sector engagements.
• TIS (Transport, Infrastructure and Spatial Development): Portuguese transport and mobility consultancy collaborating with Goudappel on EU SUMP training. Comparable on sustainable mobility planning and public-sector advisory work across European cities.
• Steer Group: Specialist transportation consultancy working with public-sector clients on transport strategy, modeling, and policy. Closely comparable to Goudappel's advisory and modeling work, with similar customer profile of government and infrastructure owners.
• PTV Group: German software and consulting firm specializing in traffic modeling, transport planning, and mobility analytics. Highly comparable to Goudappel's OmniTRANS, micromodels, and Mobility Twin offerings, serving similar government and infrastructure customers.
• DTV Consultants: Dutch mobility and traffic engineering consultancy that co-delivers EU SUMP training programs with Goudappel. Comparable on SUMP methodology, traffic modeling, and Dutch public-sector advisory work.

Broad incumbents

• Arcadis: Global design and consultancy firm headquartered in the Netherlands with a mobility and urban-resilience practice. Comparable on large-scale transport planning and policy advisory for public-sector clients.
• WSP: Global professional services firm with a large transportation and mobility consulting practice. Competes for the same government and infrastructure clients as Goudappel across Europe, though with a much broader multi-disciplinary portfolio.
• Sweco: European engineering consultancy with a strong mobility and urban-planning presence, including Belgian operations that co-developed Flemish SUMP plans alongside Goudappel. Comparable across traffic modeling, SUMP delivery, and public-sector advisory.
• Royal HaskoningDHV: Large Dutch engineering consultancy with a significant mobility, infrastructure, and urban-planning practice. Directly comparable to Goudappel on traffic modeling and transport strategy, but operates as a much broader multi-disciplinary firm.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@goudappelmobiliteit
• LinkedInnl.linkedin.com/company/goudappel
• Xx.com/GoudappelTweets

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goudappel