Cloud Golf Club

What Cloud Golf Club does

Cloud Golf Club is a Swedish greenfee membership company, founded in 2025 and headquartered in Vallentuna, that sells annual spelpaket (play packages) providing Golf-ID memberships and prepaid greenfee credit pots. It operates a digital-first, direct-to-consumer e-commerce model at cloudgolf.se, with no binding contracts and no automatic renewal; packages are purchased per calendar year (1 January to 31 December) and the Golf-ID is activated within 24 hours. The four core tiers range from 495 kr (Cloud Golf-ID, membership only) to 1,795 kr (Cloud Plus, with a 1,200 kr play pot), with a 100 kr Golf-ID Insurance add-on that guarantees 2027 renewal for Play and Plus buyers.

Cloud Golf is a subsidiary of Caddies Europe AB, the same parent group that owns GolfStar, which operates 21 golf courses in Stockholm and Gothenburg and provides the company with up to 53,760 potential Golf-ID allocations. Members receive 25% greenfee discounts at GolfStar's courses in Stockholm, Gothenburg and Malmö, 25% discounts at Indoor Golf Group simulator facilities (on Play and Plus tiers), and access to 25+ partner courses across Sweden. Tee-time booking is handled through GolfStar's Sweetspot integration and the Greenfee Outlet mobile app, so discount redemption is automated rather than paper-based.

The target customers are cost-conscious and flexible golfers in Sweden who want pay-as-you-play access to multiple courses without paying traditional club membership fees (typically 3,000-8,000 SEK annually). The company has 11-50 employees, no disclosed external funding, and is currently navigating a regulatory headwind from the Svenska Golfförbundet's April 2025 decision to cap Golf-IDs per facility from the 2026 season — a move Cloud Golf is contesting via a complaint to Konkurrensverket, the Swedish Competition Authority.

Name

Cloud Golf Club

Legal name

Cloud Golf Club

Website

https://cloudgolf.se

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Cloud Golf Club is a Swedish DTC golf membership platform selling annual spelpaket with Golf-ID and 25% greenfee discounts at 25+ partner courses across Sweden. It is part of Caddies Europe AB, which owns GolfStar's 21-course network.

Ownership category

akta.pro rank

Headquarters

HQ city

Vallentuna

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Spelpaket Sales (Game Packages): Annual membership packages (Spelpaket) sold directly to consumers with prepaid greenfee credit pots. Packages include Cloud Golf-ID (495 kr), Cloud Solo (595 kr), Cloud Play (1195 kr), and Cloud Plus (1795 kr). Revenue recognized at point of sale as packages are calendar-year based (Jan 1 - Dec 31).
2. Golf-ID Annual Membership Fee: Core Golf-ID membership fee providing access to partner golf courses and discounts. Sold as standalone product or bundled with spelpaket.
3. Greenfee Revenue (via Partner Courses): Revenue generated through partner course discounts when members pay greenfees at partner golf courses. Members receive 20-25% discount, the company earns referral/commission on transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Cloud Golf Club sells affordable annual golf membership packages (spelpaket) to individual golfers in Sweden. Each package includes a Golf-ID from the Swedish Golf Federation with Cloud Golf as the home club, up to 25% greenfee discounts at GolfStar's network of 21+ partner golf courses in Stockholm, Gothenburg, and Malmö, 25% discounts at Indoor Golf Group simulator facilities, and (in higher tiers) prepaid greenfee play pots worth 200–1,200 SEK.

Product overview

Cloud Golf Club operates a greenfee membership platform offering four tiers of annual spelpaket (play packages) — Cloud Golf-ID, Cloud Solo, Cloud Play, and Cloud Plus — each providing varying levels of play pot credit and greenfee discounts at partner golf courses. The core offering revolves around a Golf-ID (a national golf membership card linked to Cloud Golf as home club) combined with discounts at GolfStar's network of 25+ golf courses across Stockholm, Göteborg, and Malmö, plus Indoor Golf Group indoor facilities. A Golf-ID Insurance add-on is available for Cloud Play and Cloud Plus buyers to guarantee continued membership for 2027. Packages are sold annually (calendar year) and do not auto-renew.

Differentiator

Problem solved

Functional benefit

Brands

• Cloud Golf-ID: Entry-level package providing Golf-ID for 2026 with Cloud Golf as home club, 25% greenfee discount at GolfStar courses, and 25% discount at Indoor Golf Group facilities.
• Cloud Solo
• Cloud Play
• Cloud Plus

Products and services

• Cloud Golf-ID Entry-level annual Golf-ID membership (495 kr) for 2026 providing Cloud Golf as home club, 25% greenfee discount on all GolfStar courses in Sweden, and 25% discount at Indoor Golf Group simulator facilities. Activates within 24 hours of purchase.
• Cloud Solo Mid-tier annual membership (595 kr) bundling a Golf-ID with a 200 kr prepaid play pot for use at GolfStar courses across Sweden, plus 25% greenfee discount at GolfStar courses and 25% discount at Indoor Golf Group facilities.
• Cloud Play Upper-mid annual membership (1,195 kr) bundling a Golf-ID with a 600 kr prepaid play pot for use at GolfStar courses, plus 25% greenfee discount at GolfStar and 25% discount at Indoor Golf Group facilities. Includes optional Golf-ID Insurance add-on.
• Cloud Plus Premium annual membership (1,795 kr) bundling a Golf-ID with a 1,200 kr prepaid play pot for use at GolfStar courses, plus 25% greenfee discount at GolfStar and 25% discount at Indoor Golf Group facilities. The highest-value package in the lineup. Includes optional Golf-ID Insurance add-on.
• Golf-ID Insurance (Försäkra ditt Golf-ID) Optional 100 kr add-on available to Cloud Play and Cloud Plus members that guarantees Golf-ID renewal for the 2027 season when the member repurchases a qualifying package by the November 30, 2026 deadline.

Quantifiable outcome

• Up to 25% discount on greenfees at partner courses
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• GolfStarflagshipStrategic or Co-development Partner · 6 April 2025GolfStar operates 21 golf courses in Stockholm and Gothenburg regions. Cloud Golf is part of the same parent company Caddies Europe AB, allowing Cloud members to access GolfStar courses with up to 25% greenfee discount. This partnership provides Cloud Golf with significant Golf-ID allocation capacity (53,760 combined) compared to standalone greenfee clubs.
• Indoor Golf GroupcoreGTM or Marketing PartnerCloud Golf members with Play or Plus packages receive 25% discount on simulator golf at all Indoor Golf Group facilities in Sweden, enabling year-round golf regardless of weather conditions.
• SweetspotcoreTechnology or IntegrationGolfStar uses Sweetspot app for tee time booking. Cloud Golf members create a Sweetspot account linked to their Golf-ID, and discounts are automatically applied when booking GolfStar tee times.
• Greenfee OutletcoreChannel Partner/ Reseller/ DistributorMobile app for booking discounted greenfees at partner golf courses. Used for redeeming Cloud Golf member discounts. Available in App Store and Google Play.
• Svenska Golfförbundet (SGF)minorOthersGoverning body for Swedish golf. Cloud Golf issues Golf-ID through SGF system with Cloud Golf as the home club. SGF's April 2025 decision to cap Golf-ID per facility affects greenfee clubs like Cloud Golf, though the parent company's scale mitigates impact.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GolfPass: NBC Sports-owned golf membership platform offering tee-time discounts, instruction, and content. Comparable as a broad digital membership offering in golf with multi-course greenfee benefits, though operating at much larger scale and geographic reach.
• TopGolf: Global golf entertainment and pay-per-play venue operator. Comparable as a larger, established incumbent monetizing non-traditional flexible-play golf experiences, though primarily venue-based rather than membership-based.
• Svenska Golfförbundet (SGF): The Swedish Golf Federation governs the Golf-ID system under which Cloud Golf issues memberships. Comparable as the regulatory and membership-issuing authority that defines the rules of play for every greenfee club and member in Sweden.

Regional players

• Golfbox: Nordic golf club management and booking software widely used by Scandinavian clubs. Comparable as a regional player providing tee-time booking, member administration, and handicap tracking—adjacent infrastructure to Cloud Golf's membership offering.

Direct peers

• GolfStar: Operates 21 golf courses in Stockholm and Gothenburg and is part of the same Caddies Europe AB parent group as Cloud Golf. Direct comparable because members access GolfStar's network as the primary benefit, and the brand shares corporate ownership, customer base, and distribution infrastructure.
• Indoor Golf Group: Sweden's indoor golf simulator operator and an active commercial partner to Cloud Golf (25% discount for Play/Plus members). Comparable because it sits at the intersection of membership-style access and golf play, expanding Cloud Golf's year-round value proposition.
• Sweetspot: Nordic tee-time booking platform integrated into Cloud Golf's Golf-Star access flow. Comparable as a digital distribution and booking layer for golfers and as a competitive channel that could evolve into a membership offering.
• GolfMore: Swedish flexible golf membership platform offering pay-as-you-play access and greenfee discounts across multiple courses. Closely comparable business model: digital-first membership, no binding contract, multi-course greenfee discounts targeting cost-conscious Swedish golfers.

Emerging players

• Players 1st: Customer experience and member-feedback platform serving golf clubs globally. Comparable as a club-experience technology provider that helps traditional clubs improve retention—an indirect competitive layer to membership platforms like Cloud Golf.
• Golf Genius: Golf tournament and member-management software platform used by clubs worldwide. Comparable in the adjacent software layer for golf club operations and member experience, relevant if Cloud Golf evolves toward a software/SaaS offering for partner courses.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/cloudgolf.se

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cloud Golf Club