ERX Motor Park

What ERX Motor Park does

ERX Motor Park is a privately held 500-acre motorsports destination located in Elk River, Minnesota, approximately 40 minutes northwest of Minneapolis. The company operates a purpose-built, championship-level facility featuring a Snocross track, off-road course, camping grounds, vendor village, and spectator areas, including premium VIP hospitality in the ERX Chalet. Its event calendar spans the full year with professional and grassroots racing events, including the Snocross National, Off-Road National, Ditchbanger National, the Grassroots Cross Series, the Smoke-N-Show truck event, the LIVIN Music Festival, and the Day of the Dozers family event.

The company's customer base spans three primary segments: motorsport enthusiasts (spectators and campers), racers ranging from youth competitors to professional riders, and B2B sponsor brands seeking access to the engaged motorsport audience. Revenue is generated through five streams: spectator ticket sales (one-time purchases for GA, VIP, and weekend passes), racer entry fees (from $75 for grassroots events to higher championship fees), tiered sponsorship packages ($3,000 Silver to $10,000 Platinum), on-site camping and hospitality (including VIP chalet suites), and recurring season services such as trailer storage subscriptions. Ticketing is distributed through the Brushfire online platform and on-site gate sales, while sponsorship and VIP hospitality are sold via direct sales.

The business model is event-driven and highly seasonal, with revenue concentrated around major event weekends. The company operates on a multi-event calendar with flagship events drawing 15,000+ fans and markets through a 30,800-contact email database, organic social media (17.1M+ impressions, 3.4M+ TikTok views), and direct B2B sponsorship outreach. Title partnership with Plaisted Companies anchors the sponsorship business, and partnerships with the LIVIN Foundation and Children's Minnesota support charity-aligned events that strengthen community positioning.

Name

ERX Motor Park

Legal name

ERX Motor Park

Website

https://erxmotorpark.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

ERX Motor Park operates a 500-acre purpose-built motorsports facility in Elk River, Minnesota, hosting year-round Snocross, off-road racing, camping, concerts, and family events for motorsport enthusiasts, competitive racers, and brand sponsors.

Ownership category

akta.pro rank

Product category

Motorsports Entertainment Venue

NAICS

Racetracks (711212), RV (Recreational Vehicle) Parks and Recreational Camps (7212), Amusement Parks and Arcades (7131)

SIC

Services-Racing, Including Track Operation (7948), Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)

akta.pro secondary industries

Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC), Seasonal & Long-Term Campsites (Snowbirds, Extended RV Stays) (THAMAJAF), Off-Road & Motorsports Adventures (ATV/UTV, Dirt Bike, Dune Buggy) (THAJABAI)

Keywords

• Motorsports entertainment venue
• Off-road racing events
• Snocross racing series
• Live motorsport experiences
• VIP hospitality packages

Headquarters

HQ city

Elk River

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Spectator Tickets: Revenue from general admission tickets, weekend passes, and VIP experiences for spectators attending Snocross, Off-Road, and other events. Free Friday admission at Off-Road National drives volume; Saturday/Sunday ticketed.
2. Racer Registration: Entry fees for racing classes ranging from Grassroots rounds ($75+ for Ditchbanger National) to championship events. Includes practice sessions, pit access, and chance at cash prizes.
3. Sponsorship Packages: Three-tiered sponsorship program (Silver $3,000, Gold $6,000, Platinum $10,000) offering on-site branding, PA reads, digital media posts, VIP tickets, and custom production assets. High Value Ticket program bundles sponsor offers into tickets.
4. Camping & Hospitality: On-site primitive camping passes ($100 for 30x40 space) and VIP hospitality experiences including ERX Chalet private suites and catered events.
5. Season Services: Season trailer storage ($500) and reserved VIP parking sold as add-on services for repeat racers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

ERX Motor Park operates a 500-acre motorsports destination in Elk River, Minnesota that hosts professional Snocross and Off-Road racing championships, music festivals, family events, and on-site camping year-round. The venue sells spectator tickets (general admission and VIP), racer entry fees across multiple classes, three-tiered sponsorship packages to brands, on-site primitive camping, and premium ERX Chalet VIP hospitality suites with catered food and private bars. Revenue is generated through ticket sales, racer registrations, sponsorship deals, camping passes, and season-long add-on services such as trailer storage.

Product overview

ERX Motor Park operates as a single unified venue offering motorsports entertainment rather than a software platform. The core product is the 500-acre motorsports park in Elk River, MN, which hosts multiple event types including Snocross racing (Grassroots Cross Series, Ditchbanger National, Snocross National), Off-Road racing (Off-Road National), family events (Day of the Dozers), and entertainment (Smoke-N-Show, LIVIN Music Festival). Additional offerings include on-site camping, spectator viewing areas, and the ERX Chalet VIP hospitality experience with private suites and catering.

Differentiator

Problem solved

Functional benefit

Products and services

• Snocross National Annual flagship snocross event featuring professional riders racing championship sleds with massive jumps, bar-to-bar action, and night racing under stadium lights. Includes VIP hospitality options and pit passes for motorsport fans.
• Off-Road National Three-day off-road racing championship featuring Pro 2, Pro 4, Pro Lite, and Pro Buggy classes across 500 acres of purpose-built track with massive jumps, rhythm sections, and elevation changes. Friday admission free; Saturday and Sunday ticketed.
• Ditchbanger National Budget-friendly snocross national event featuring 12 race classes from youth to senior with cash payouts. No racing license required; entry fees start at $75 with practice sessions and pit access included.
• Grassroots Cross Series Four-round snocross racing series for the 2025-2026 season featuring Youth (ages 4-17), Sport, Expert, Pro-Am, and Specialty classes including Womens, Senior 40+, Masters 50+, Classic, and Outlaw categories. Designed to be accessible to grassroots competitors.
• Day of the Dozers Annual family event where children climb into real bulldozers and excavators operated by industry professionals. 100% of proceeds support Children's Minnesota hospital.
• Smoke-N-Show Two-day truck event featuring a Truck Light Show, Truck Show, Tractor Pulls, and Truck Pulls. Friday night Truck Light Show is free; Saturday features the truck show and pulls with ticketed admission. Hosted by Elk River FFA Alumni.
• LIVIN Music Festival Annual two-day music festival held on the 500-acre property featuring live music acts (8th annual headlined by Blackhawk). Saturday daytime admission is free; ticketed evening concert. Proceeds support the LIVIN Foundation.
• ERX Chalet VIP Experience

Quantifiable outcome

• 15,000+ fans at flagship Snocross National event
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• Plaisted CompaniescoreGTM or Marketing PartnerTitle Partner for ERX Motor Park events. Plaisted Companies is the presenting/sponsoring partner across all major events including Snocross National, Off-Road National, and Grassroots series.
• YokohamaminorGTM or Marketing PartnerTire brand partner featured in partner section of the website.
• Power LodgeminorGTM or Marketing PartnerAMSOIL products dealer and powersports retailer partner.
• CFMOTOminorGTM or Marketing PartnerPowersports vehicle manufacturer partner.
• Fox FactoryminorGTM or Marketing PartnerSuspension and performance parts manufacturer partner.
• Holiday StationstoresminorGTM or Marketing PartnerConvenience store chain and fuel retailer partner.
• Viking Coca-ColaminorGTM or Marketing PartnerCoca-Cola bottling and distribution partner.
• Coors LightminorGTM or Marketing PartnerBeer brand sponsor and concessions partner.
• Wyndham GardenminorGTM or Marketing PartnerHotel partner with discounted rates for ERX attendees. Located in Otsego, MN.
• Country Inn & Suites - Elk RiverminorGTM or Marketing PartnerOfficial hotel partner offering discounted rates for ERX event attendees.
• Livin FoundationcoreStrategic or Co-development Partner501c3 nonprofit beneficiary of the Livin Music Festival. ERX hosts the annual festival with proceeds supporting suicide prevention through mental health conversations.
• Ditchbanger National PartnersminorGTM or Marketing PartnerGrassroots snocross racing event with budget-friendly entry fees starting at $75. Open to all racers with no license required.
• Children's MinnesotacoreStrategic or Co-development PartnerCharity beneficiary of Day of the Dozers event. All proceeds from the construction equipment family event support Children's Minnesota hospital.
• Digi in MidwestminorGTM or Marketing PartnerEvent organizer and partner for Day of the Dozers family construction equipment experience at ERX Motor Park.
• CubminorGTM or Marketing PartnerGrocery retailer partner.
• Bikeman PerformanceminorGTM or Marketing PartnerPowersports performance parts retailer partner.
• ROX Speed FXminorGTM or Marketing PartnerPerformance UTV parts and accessories manufacturer partner.
• CA Pro SkisminorGTM or Marketing PartnerWater sports equipment retailer partner.
• Elk River FFA AlumniminorGTM or Marketing PartnerHost organization for Smoke-N-Show event featuring truck show, truck pulls, and tractor pulls.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Loretta Lynn Ranch: Motocross ranch in Tennessee hosting the Amateur National Motocross Championship. Comparable as a multi-event motorsports venue with on-site camping, VIP options, and tiered sponsor/registration monetization.
• RedBud MX: Pro Motocross national venue in Buchanan, MI with year-round event programming, on-site camping, and large spectator draw. Comparable as a Midwest regional motorsports park with similar ticket, camping, and sponsorship mix.
• Crandon International Raceway: Purpose-built off-road racing venue in Wisconsin hosting the Crandon World Championship and TORC series. Directly comparable as a multi-event off-road motorsports park serving spectator and racer segments with similar ticket and sponsorship economics.
• Bark River International Raceway: Off-road and motorsports racing facility in Michigan's Upper Peninsula hosting national-level truck and buggy events. Comparable as a regional purpose-built off-road track with weekend event programming and camping on-site.

Broad incumbents

• Glen Helen Raceway: Large motorsports park in San Bernardino, CA hosting motocross, off-road, and concert events. Comparable as a multi-discipline motorsports venue with year-round event programming, on-site amenities, and sponsorship sales.
• AMSOIL Championship Snocross: The national snocross sanctioning series of which ERX is a host round. Comparable as the broader series operator that defines the competitive structure, rules, and racer ecosystem in which ERX's Snocross National competes.

Emerging players

• Knoxville Raceway: Sprint car racing venue in Knoxville, IA hosting the Knoxville Nationals. Comparable as a single-discipline motorsports venue running a marquee annual event with strong spectator and sponsorship economics.
• Glamis Sand Dunes / Imperial Sand Dunes: Premier off-road recreation area in California drawing massive seasonal off-road crowds for duning and off-road racing events. Comparable as an off-road motorsports destination attracting enthusiast visitors and brand activations, though operated as public land.

Others

• Dirt Track at Charlotte (Coca-Cola Speedway): Part of Charlotte Motor Speedway, this dirt track hosts major late-model events. Comparable as a motorsports venue within a broader racing ecosystem that competes for national sponsorships and event prestige.

Regional players

• Hawkstone Park: Off-road motorsports venue in the UK hosting Motocross, SidecarCross, and Festival of Dirt events. Comparable in format (purpose-built off-road track with camping and festivals) but operates in a different geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/erxmotorpark
• Facebookfacebook.com/ERXmotorpark
• LinkedInlinkedin.com/company/erxmotorpark

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ERX Motor Park