Superare

What Superare does

Superare is a privately held Brazilian company headquartered in São Paulo that operates Wetalkie, an omnichannel customer-service and messaging platform built on top of the official WhatsApp Business API. The company serves Brazilian businesses ranging from small firms to large enterprises, with named reference customers in retail/e-commerce (Zenir) and healthcare (MedSênior). Superare holds Official WhatsApp API Provider and Meta Business Partner designations, which underwrite the platform's verified-account status, priority Meta support, and anti-blocking guarantees.

The Wetalkie platform centralizes customer communications across WhatsApp, SMS, Instagram, Messenger, Telegram, Email, and WebChat into a single dashboard, augmented by an intelligent chatbot, real-time performance dashboards, contact and team segmentation, mass active messaging, customizable surveys, and an integration catalog covering CRM (Salesforce, Pipedrive), customer support (Zendesk, Jira, Reclame Aqui), e-commerce (VTEX, Nuvemshop, Mercado Livre), ERP (Sankhya), BI (Power BI), collaboration (Microsoft Teams), and AI (OpenAI). Technology is delivered as cloud-hosted SaaS with the WhatsApp Business API as the foundational integration layer; chatbot automation relies on a mix of rule-based flows and NLP intent handling with OpenAI-powered generative responses.

The business operates a B2B SaaS subscription model with six disclosed tiers denominated in Brazilian Reais (Bronze at R$299.99/month up to Platinum at R$2,999.99/month, plus a quote-based Enterprise tier with 24/7 support), with all plans including unlimited agent and bot seats. Go-to-market is sales-led and inside-sales driven: Superare pursues direct WhatsApp outreach, consultative selling with mid-market and SMB prospects, and lead capture through a website (wetalkie.com) featuring a WhatsApp-initiated "Fale com um consultor" CTA. Marketing relies on the company blog, an email newsletter, and prominent Meta Business Partner branding to build trust. The company has no disclosed revenue, funding history, or institutional investors in the available source material.

Name

Superare

Legal name

Superare

Website

https://wetalkie.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Superare is a Brazilian SaaS company operating Wetalkie, an omnichannel customer-service platform that uses the official WhatsApp Business API to centralize messaging across WhatsApp, Instagram, Messenger, Telegram, Email, SMS, and WebChat for SMB and enterprise customers in Brazil.

Ownership category

akta.pro rank

Product category

Customer Communication / Omnichannel Messaging Platform

NAICS

Software Publishers (513210), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

VIP/White-Glove & Executive Support (BPAAABAL)

akta.pro secondary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Omnichannel customer service
• WhatsApp business API
• Conversational AI platform
• Customer messaging automation
• Chatbot platform

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription Plans: Tiered monthly subscription model with six pricing tiers ranging from R$299.99 to R$2,999.99 per month, differentiated by active and receptive service ticket volumes. This is the primary revenue stream for the Wetalkie platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Superare sells the Wetalkie platform, an omnichannel digital customer service SaaS that centralizes and automates business communications across WhatsApp, SMS, Instagram, Messenger, Telegram, Email, and WebChat in a single dashboard. The platform is powered by the official WhatsApp Business API (delivered via Superare's Official Provider and Meta Business Partner status) and includes an intelligent chatbot, real-time performance dashboards, contact and team segmentation, mass messaging, customizable surveys, and native integrations with CRM, ERP, e-commerce, and analytics tools. It is offered to Brazilian businesses of all sizes through tiered monthly subscription plans (Bronze through Enterprise).

Product overview

Superare operates Wetalkie, an omnichannel digital customer service platform organized around a core platform and supporting modules. The primary product is the Wetalkie platform, which provides centralized omnichannel communication management across WhatsApp, SMS, Instagram, Messenger, Telegram, Email, and WebChat, built on top of the WhatsApp Business API via Superare's official provider status. Wetalkie is supplemented by an intelligent chatbot (Bot Inteligente) for automation, real-time dashboards for performance monitoring, and native integrations with CRM, e-commerce, and analytics tools. Subscription plans (Bronze through Enterprise) provide tiered access to the platform with increasing message volume limits (200 to 5,000+ active receptions per month).

Differentiator

Problem solved

Functional benefit

Brands

• Wetalkie: Omnichannel digital customer service platform enabling businesses to automate, integrate, and manage customer messages across WhatsApp, SMS, Instagram, Messenger, Telegram, Email, and WebChat.

Products and services

• Wetalkie Wetalkie is Superare's omnichannel digital customer service SaaS platform for Brazilian businesses. It centralizes and automates communications across WhatsApp, SMS, Instagram, Messenger, Telegram, Email, and WebChat in a single dashboard, powered by the official WhatsApp Business API. It includes an intelligent chatbot, real-time performance dashboards, contact and team segmentation, mass messaging, customizable surveys, and native integrations with CRM, ERP, e-commerce, and analytics platforms (Salesforce, Pipedrive, Zendesk, VTEX, Nuvemshop, Mercado Livre, Power BI, Reclame Aqui, Jira, Sankhya, Microsoft Teams, OpenAI). It is sold via monthly subscription plans from R$299.99 to R$2,999.99 (plus custom Enterprise pricing), with unlimited agents and bots included.

Quantifiable outcome

• 24/7 customer availability — businesses can serve customers around the clock via automated chatbot
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability4 records

Feature11 records

Partnerships

Two partnerships are on record, tiered core.

• WhatsApp / MetacoreStrategic or Co-development PartnerSuperare is an official WhatsApp API provider, directly aligned with WhatsApp/Meta's guidelines and standards. This partnership provides Superare's clients with verified business account status (green checkmark), priority Meta support, maximum security, and assurance that business numbers will not be blocked. It is the foundational partnership underpinning the Wetalkie platform's core value proposition.
• MetacoreStrategic or Co-development PartnerSuperare holds a Meta Business Partner designation — a seal of excellence awarded to partners meeting rigorous quality and compliance standards set by Meta. The partnership grants access to exclusive tools, priority technical support, and constant updates on Meta's platform developments, enabling Superare to deliver cutting-edge communication solutions.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Freshdesk (Freshworks): Global customer support software suite with omnichannel inbox, AI agents (Freddy AI), and integrations to messaging apps including WhatsApp. Competes with Wetalkie at the SMB and mid-market segment where Freshworks has built global brand recognition and aggressive freemium pricing.
• Zendesk: Global customer service and support platform with omnichannel messaging, AI bots, and deep CRM/helpdesk integrations (Zendesk is also a Wetalkie integration partner). Competes indirectly by offering a similar suite at the enterprise end of the market where Superare is pushing via its Enterprise plan.
• Intercom: Global leader in customer messaging and AI agent platforms (Fin AI). Intercom offers an omnichannel inbox, chatbot automation, and integration ecosystem overlapping Wetalkie's core functionality, though typically targeting higher-end global SaaS and enterprise buyers rather than Brazilian SMBs.

Others

• Twilio: Global communications platform-as-a-service provider that powers much of the underlying WhatsApp Business API infrastructure and adjacent messaging APIs. Functions as both an upstream enabler/competitor (Twilio's Flex/Facebook Messenger products) and an infrastructure layer that Superare's offerings complement or substitute.

Direct peers

• Inbot: Brazilian chatbot and conversational automation platform with WhatsApp and multi-channel support. Inbot focuses on chatbot-led customer journeys for Brazilian SMBs and mid-market companies, competing for the same tier of conversational messaging budgets as Wetalkie.
• Zenvia: Brazil's largest publicly listed conversational commerce and omnichannel customer service platform. Zenvia offers WhatsApp Business API solutions, chatbots, and a similar tiered SaaS model targeting the same Brazilian SMB and enterprise segments as Superare/Wetalkie, making it the most directly comparable competitor in the home market.
• Octadesk: Brazilian omnichannel customer service platform consolidating WhatsApp, Instagram, Messenger, webchat, and email into a single agent workspace. Octadesk's product surface area, target market (Brazilian SMB to enterprise), and WhatsApp-first positioning make it a near-clone competitor to Wetalkie.
• Bird (formerly MessageBird): Global CPaaS and conversational AI platform with WhatsApp Business API offerings (acquired Blip competitor). Bird offers a directly comparable WhatsApp-first omnichannel stack with AI agents, targeting the same enterprise conversational messaging category as Wetalkie but at international scale.
• Movile / Wavy: Movile's Wavy business operates conversational commerce and mass-messaging solutions over WhatsApp and other channels in Latin America. It targets Brazilian and LATAM brands for marketing and customer service automation, overlapping materially with Superare's value proposition.
• Take Blip (Sinch BLiP): Brazil-origin conversational AI and chatbot platform, now part of Sinch. Blip specializes in WhatsApp business messaging, intelligent chatbots, and contact-center integrations — directly competing with Wetalkie for the same Brazilian enterprise and mid-market conversational messaging budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/app.wetalkie
• LinkedInlinkedin.com/company/wetalkie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superare