Nordicwoods

What Nordicwoods does

Nordicwoods is a privately held Danish direct-to-consumer e-commerce and garden center operator headquartered in Kvistgård, Denmark. The company sells Mediterranean plants — principally olive trees imported from Spain (ages 20-25 to 200-300 years), palm trees (Yucca Rostrata, Trachycarpus Fortunei), and outdoor/indoor plant pots — alongside complementary categories of kiln-dried and air-dried firewood, wood pellets, wood briquettes, Danish-designed bamboo furniture (resold under the NorthByNorth brand), and French bistro-style café furniture. The core technology is a Shopify-powered online store with nationwide Danish delivery, supplemented by a physical retail showroom in Kvistgård operating Monday-Friday 10:00-16:00, plus a FaceTime consultation channel for remote customers.

The business model is straightforward unit-based DTC commerce with volume discounts (2+ items save 6%, 3+ items save 9%) and free curbside delivery on orders over 5,000 kr. Revenue is generated almost entirely through one-time product sales, with no subscription or recurring contract components. Customer segments are primarily Danish residential homeowners seeking climate-suitable Mediterranean plants, outdoor furniture, and quality firewood, with a secondary segment of cafés, restaurants, and hotels sourcing commercial-grade café furniture. The company also operates Nordicwoods Trees, a sustainability initiative that has planted 60,560 trees in Denmark, absorbing an estimated 12,700 kg of CO2 annually, and is supported by partnerships with Pindstrup (specialty soil and fertilizer) and PriceRunner (purchase guarantee marketing channel). Founded by Jacob Risskov after a personal experience with inconsistent firewood quality, Nordicwoods holds the Danish e-mærket e-commerce trust certification with a 4.5/5 customer recommendation rating and reports a 35,000+ customer base.

Name

Nordicwoods

Legal name

Nordicwoods

Website

https://nordicwoods.dk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Nordicwoods is a privately held Danish DTC e-commerce and garden center selling Mediterranean plants (olive trees, palms), firewood, and outdoor furniture to residential and hospitality customers across Denmark via a Shopify store and a Kvistgård showroom.

Ownership category

akta.pro rank

Product category

Garden Center Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas) (CRAIAIAF)

Keywords

• Garden center retail
• Mediterranean plants
• Firewood sales
• Outdoor furniture
• E-commerce garden

Headquarters

HQ city

Virum

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Product Sales: Nordicwoods generates revenue through direct product sales across multiple categories: firewood (oven-dried and air-dried), olive trees and Mediterranean plants, bamboo furniture, café furniture, plant pots and accessories, wood pellets, and wood briquettes. Products are sold at fixed prices with volume discounts available.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Nordicwoods is a Danish garden center (havecenter) that imports and sells Mediterranean olive trees and palms adapted to Nordic climates, kiln-dried and air-dried firewood, wood pellets, wood briquettes, Danish-designed bamboo and café furniture, garden pots, and plant care accessories. Products are sold directly to Danish consumers through a Shopify-powered online store with nationwide delivery and a physical showroom in Kvistgård, Denmark.

Product overview

Nordicwoods is a Danish garden center (havecenter) offering a unified e-commerce platform for garden and outdoor products. The core portfolio consists of Mediterranean olive trees (Olea europaea) imported from Spain with ages ranging from 20-25 years to 200-300 years old, palm trees (Yucca Rostrata, Trachycarpus Fortunei), and outdoor/indoor pots in terracotta and frost-resistant designs. Complementary product lines include Danish-designed bamboo furniture (NorthByNorth brand) for indoor/outdoor use, French bistro-style café furniture with marble-look tabletops, and a complete firewood category with kiln-dried/air-dried firewood (birch, beech, ash, hornbeam, oak, olive), wood pellets, and briquettes sold as towers or bags. Plant care accessories include Pindstrup fertilizers, leca balls, and Mediterranean soil. The company also operates Nordicwoods Trees, a sustainability initiative that has planted 60,560 trees in Denmark absorbing 12,700 kg CO2 annually. All products are available through their Shopify-powered e-commerce store with delivery throughout Denmark.

Differentiator

Problem solved

Functional benefit

Products and services

• Olive Trees (Oliventræer) Mediterranean olive trees (Olea europaea) imported from Spain, available in ages ranging from 20-25 years to 200-300 years old, with various pot sizes and repotted options suited to the Danish climate. Sold to Danish residential homeowners seeking ornamental Mediterranean-style outdoor plants.
• Palms (Palmer) Palm trees including Yucca Rostrata (Mexican Palm Lily) and Hørpalme (Trachycarpus Fortunei), available repotted in various pot sizes for Danish residential gardens and terraces.
• Garden Pots (Havekrukker) Outdoor and indoor plant pots including terracotta and frost-resistant designs from brands such as Florae Choco, Terravita, Marbella, Bali, and Saphira. Includes specialty pots such as Water Jar and Roman Jar for Danish homeowners.
• Bamboo Furniture (Bambusmøbler) Danish-designed and handcrafted bamboo furniture from Vietnam by the NorthByNorth brand, including sofas, sun loungers, lounge sets, tables, and accessories for indoor and outdoor use. Sold to Danish consumers.
• Café Furniture (Cafémøbler) French bistro-inspired café furniture including café chairs, benches, and tables with marble-look compressed natural stone tabletops and brass accents. Includes the AFRICA bistro frames and Ellis/Paris café chair lines, suitable for both residential terraces and commercial hospitality venues.
• Firewood (Brænde) Kiln-dried and air-dried firewood in multiple wood types (birch, beech, ash, hornbeam, oak, olive) sold as firewood towers (brændetårne), half towers, or bags. Includes kindling and firewood covers. Sold to Danish homeowners for stove and fireplace heating.
• Wood Pellets (Træpiller) Wood pellets available in 6mm and 8mm sizes for residential heating purposes, sold to Danish consumers.
• Wood Briquettes (Træbriketter) Compressed wood briquettes offered for efficient residential heating, sold to Danish consumers.
• Thermo Winter Covers (Thermo Vinterovertræk) 7-layer insulated winter covers for pots and plants that protect roots and soil from frost and temperature fluctuations. Available in various sizes up to Ø71cm, sold to Danish homeowners for overwintering outdoor Mediterranean plants.
• Plant Care Accessories (Plante tilbehør) Plant care products including Pindstrup olive/palm/citrus fertilizer, leca balls, specialized Mediterranean soil, and gardening soil for optimal plant growth conditions. Sold to Danish consumers as standalone accessories.
• Hedge Plants (Hækplanter) Premium hedge plants including laurel cherry Etna and evergreen privet (Ligustrum Ovalifolium), sold with growth guarantees to Danish residential homeowners.
• Wine Barrels (Vintønder) Solid oak wine barrels designed to withstand the Nordic climate, sold for use as plant containers, rainwater collectors, or decorative elements.

Quantifiable outcome

• 60,560 trees planted in Denmark
• +4 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• NorthByNorthcoreChannel Partner/ Reseller/ DistributorNordicwoods resells bamboo furniture from NorthByNorth, a Danish design brand. The furniture is Danish-designed and handcrafted in Vietnam. Nordicwoods offers NorthByNorth products including bamboo sofas, sun loungers, lounge sets, and daybeds through their e-commerce platform.
• PriceRunnerminorGTM or Marketing PartnerNordicwoods partners with PriceRunner to offer purchase guarantees to customers. Through this partnership, customers receive buyer protection up to 50,000 DKK when purchasing through PriceRunner.
• PindstrupcoreTechnology or IntegrationNordicwoods stocks and recommends Pindstrup branded soil and fertilizer products including: Pindstrup Oliven-, Palme- og Citrusgødning (olive, palm and citrus fertilizer), Pindstrup Lecakugler (lightweight expanded clay aggregate), and Pindstrup Oliven-, Palme- og Citrusmuld (specialized Mediterranean plant soil). These products are sold as recommended accessories for olive trees and Mediterranean plants.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bakker Spalding: Long-standing European mail-order plant and garden retailer shipping live plants across Europe — comparable online-first garden retail model and overlapping product categories (ornamental plants, garden accessories) with Nordicwoods.
• Plantasjen: Leading Scandinavian garden center chain (originally Norwegian) operating across the Nordics with plants, outdoor furniture, and garden accessories — directly comparable in product mix, geography, and customer base to Nordicwoods, but at materially larger scale.
• NordicNest: Nordic e-commerce retailer focused on Scandinavian-design home and outdoor products — comparable DTC model, Nordic customer base, and overlap in outdoor furniture and garden accessories.
• Plantorama: Denmark's largest garden center chain, selling plants, garden furniture, and outdoor living products through large-format stores — direct domestic competitor to Nordicwoods with overlapping assortment and Danish consumer target.
• Harald Nyborg: Danish discount retail chain selling tools, garden equipment, and outdoor supplies — competing for the same Danish homeowner DIY/garden budget with a more value-oriented positioning.
• Jem & Fix: Danish chain of home improvement, hardware and garden supply stores — directly comparable Danish retail format for garden and outdoor living products, though broader DIY assortment.

Broad incumbents

• Bauhaus: Major European DIY and garden retailer with a strong Danish footprint — overlapping garden/outdoor living categories but as part of a much broader home improvement assortment.
• IKEA: Global home furnishing retailer with a substantial outdoor/garden range in Denmark — competing for outdoor furniture and plant pot spend but as part of a much broader home assortment.
• Hornbach: European DIY/garden retail chain with Danish operations — competing for the same outdoor/garden renovation spend but anchored in a much wider home improvement portfolio.

Regional players

• Crocus: UK-based online garden center with deep plants-and-garden-accessories assortment and own-brand plants — comparable pure-play online garden retailer model, though serving a different (UK) geography.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nordicwoods
• Instagraminstagram.com/nordicwoods_
• LinkedInlinkedin.com/company/nordicwoods

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nordicwoods