What Pindstrup does

Pindstrup Mosebrug A/S is a Danish, family-owned manufacturer of growing media substrates founded in 1905, headquartered in the village of Pindstrup near Ryomgård, Denmark, and operating in more than 100 countries with over 800 employees. The company produces peat-based substrates, wood-fibre substrates under the Forest Gold brand processed at a dedicated plant in Latvia, and coco-based growing media supplied from its 2026 acquisition of La Mundial de Coco in the Dominican Republic. Pindstrup also owns and operates the Compaqpeat peat-production brand in Latvia (acquired 2025) and Carolina Soil do Brasil (acquired 2021), giving it a multi-brand, multi-geography substrate portfolio.

The business serves two customer segments. The primary segment is professional greenhouse and horticultural growers, who purchase custom-formulated substrates developed for specific crops, climates, and production systems, supported by trials, on-site technical advice, and a global field-sales force of 27 representatives across Europe, the Americas, Asia-Pacific, Africa, and the Middle East. The secondary segment is retail and home-garden consumers, reached through distributor and retail-partner channels using the same formulation expertise applied to consumer packaging.

Pindstrup generates revenue predominantly through direct hardware sales of substrate products, with a green-transition strategy that targets 40% non-peat raw materials by 2028, up from a current 34%. The company pursues growth through acquisitions of operating substrate producers rather than external equity funding, retains a private family-controlled ownership structure, and uses regional subsidiaries (Bulrush Horticulture in Northern Ireland, Pindstrup Mosebrug S.A.E. in Spain, SIA Pindstrup Latvia, Carolina Soil do Brasil, and La Mundial de Coco) to serve local markets.

Name

Pindstrup

Legal name

Pindstrup Mosebrug A/S

Website

https://pindstrup.com

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Horticultural Growing Media

akta.pro primary industry

Substrates & Growing Media (Coco, Rockwool, Peat Alternatives) (AFAAAHAF)

Keywords

• Growing media substrates
• Peat substrates
• Wood fibre substrates
• Horticulture supplies
• Coco growing media

Headquarters

HQ city

Ryomgård

HQ country

Denmark

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Growing Media: Tailored substrates for professional growers including peat-based and renewable raw material substrates. Products are developed for specific crops, climates, and production systems with technical advice and on-site support.
2. Retail Growing Media: Retail products for home gardeners developed with the same expertise as professional range, making it easy for anyone to grow healthy plants at home.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Pindstrup manufactures and supplies growing media substrates for professional horticultural growers and retail/home gardeners. Its portfolio includes peat-based substrates, the Forest Gold wood fibre substrate, and coco-based growing media, with tailored formulations for specific crops, climates, and production systems, complemented by expert trials, technical advice, and on-site support from horticultural specialists.

Product overview

Pindstrup is a Danish company and world-leading producer of growing media for professional growers and retail/home gardeners. The company operates a multi-brand portfolio of substrate products including traditional peat-based substrates, the Forest Gold wood fibre substrate, coco-based growing media (from acquired La Mundial de Coco), and acquired brands Compaqpeat (Latvia) and Carolina Soil do Brasil (Brazil). For professional growers, Pindstrup develops tailored substrates for specific crops, climates, and production systems with expert technical support. The company is undergoing a green transition, targeting 40% non-peat raw materials by 2028 (currently 34%). Products are distributed globally through sales representatives in over 100 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Forest Gold: A sustainable wood fibre substrate product launched in 2016, processed at the Forest Gold wood fibre processing plant in Latvia.
• Compaqpeat

Products and services

• Professional Growers Substrates Tailored substrates developed for specific crops, climates, and production systems. Includes expert trials, technical advice, and on-site support from horticultural experts for commercial growers and greenhouse operators.
• Retail / Home Garden Growing Media Growing media products for home gardeners, developed with the same horticultural expertise as the professional range, designed to make it easy for non-professional users to grow healthy plants at home. Sold through retail partners.
• Peat-Based Growing Media Substrates Traditional peat-based growing media substrates originally developed in the 1960s and representing Pindstrup's heritage product line. The company is transitioning toward reducing peat content in favor of renewable raw materials, targeting 40% non-peat by 2028.
• Forest Gold Wood Fibre Substrate A sustainable wood fibre substrate launched in 2016 and produced at the Forest Gold processing plant in Latvia. Part of Pindstrup's renewable raw materials portfolio alongside coco and other circular materials.
• Coco-Based Growing Media Growing substrates based on coco fibre and coco pith, sourced from La Mundial de Coco operations in the Dominican Republic. Processed mechanically under roof for consistent quality and product parameters critical for greenhouse growers.

Quantifiable outcome

• Target to reach 40% non-peat raw materials in growing media by 2028, up from current 34%
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• La Mundial de CococoreStrategic or Co-development Partner · 24 February 2026Pindstrup acquired La Mundial de Coco S.R.L., a Dominican Republic-based supplier of high-quality coco fibre and coco pith products. Founded 30 years ago, the company processes coco husk mechanically under roof. This acquisition strengthens Pindstrup's renewable raw-material base and supports its green transition strategy to reach 40% non-peat raw materials by 2028. La Mundial de Coco founder Alberto Rosi expressed confidence in Pindstrup's commitment to developing the business.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Klasmann-Deilmann: German-based, family-owned global leader in growing media and substrates for professional horticulture, with peat and renewable raw material portfolios. Directly comparable to Pindstrup in product mix, customer base (greenhouse growers), and ownership profile, competing head-to-head in Europe and internationally.
• Kekkilä-BVB: Finnish-Dutch substrate producer formed from the merger of Kekkilä and BVB Substrates, offering peat-based and renewable growing media to professional and retail markets. Closely comparable to Pindstrup in substrate technology, geographic reach across Europe and beyond, and crop-specific product specialization.
• Sun Gro Horticulture: North American leader in peat-based and peat-reduced growing media sold under brands like Sunshine and Black Gold to professional and retail customers. Directly comparable to Pindstrup in core product category, crop-specific substrate development, and green transition toward renewable raw materials.
• Florentaise: French producer of growing media and soil conditioners, including peat-reduced and peat-free substrates derived from organic inputs. Comparable to Pindstrup in substrate manufacturing for horticulture and in the strategic focus on renewable raw material alternatives to peat.
• Lambert Peat Moss: Canadian peat harvesting and substrate producer serving professional horticulture in North America, Europe, and Asia. Comparable to Pindstrup in peat-based growing media and in offering both straight peat and custom-blended substrates for greenhouse and nursery growers.
• Pelemix: Israeli-headquartered global supplier of coco coir substrates serving professional greenhouse growers in horticulture and soft fruit. Highly comparable to Pindstrup's newly acquired La Mundial de Coco business, and increasingly relevant as Pindstrup expands its coco-based substrate offering.
• ASB Greenworld: German producer of growing media and substrates for professional horticulture, with a portfolio of peat, wood fibre, and other renewable substrate products. Comparable to Pindstrup in substrate technology, European professional grower customer base, and transition strategy toward peat alternatives.
• Jiffy Group: Norwegian-headquartered producer of growing media, propagation substrates, and plant containers, serving greenhouse growers and nurseries worldwide. Comparable to Pindstrup in substrate manufacturing for professional horticulture and in the development of peat-reduced and coco-based product alternatives.
• Premier Tech: Canadian diversified group with a major Horticulture division producing peat-based and peat-reduced growing media for professional and consumer markets. Comparable to Pindstrup in substrate product lines, professional grower customer segment, and ongoing peat-to-renewable transition strategy.

Emerging players

• Riococo: Sri Lanka-based producer of coco coir substrates for greenhouse and hydroponic growers, exporting globally. Comparable to Pindstrup's coco substrate line and representative of the emerging renewable-substrate supplier base that Pindstrup will increasingly compete with or source from as it scales non-peat volumes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pindstrup