What Gappt does

Gappt Limited is a UK-based, privately-held SaaS company (registered in England and Wales, company number 07854602) that operates a cloud-based appointment management and last-minute availability platform targeted at the hairdressing, beauty, spa and wellness verticals. Its core function is enabling service businesses to fill cancelled or unfilled appointment slots in real time without resorting to discounting — the platform surfaces last-minute availability through a website widget (Quick Request Panel), branded iOS/Android apps, and Facebook page integration (gappt for Social), with two-way SMS/messenger communication via gappt Messenger for reception-side confirmation.

The product is structured as three subscription tiers: gappt Pro (entry-level, quick setup, annual subscription with basic CMS and stylist/therapist filter), gappt Bespoke (integrated setup with custom branding, advanced marketing suite, and Facebook publishing, annual subscription), and Professional Services (enterprise-grade custom configuration and development for large chains and franchises, hybrid pricing on multi-year contracts). The underlying technology is a cloud SaaS that can integrate with most major third-party booking systems for automated availability publishing, with a manual fallback. The consumer-facing application is provided free of charge, generating revenue exclusively from business-side subscriptions and professional services.

The go-to-market is primarily product-led/self-serve via gappt.com for individual salons and spas, supplemented by direct enterprise sales through dedicated VIP enquiry pathways for chain and franchise customers. Marketing relies on the company website, organic social (Facebook, Twitter), video testimonials hosted on Vimeo, and SEO. The company has no disclosed external funding, operates with 11–50 employees across London (trading address) and Lichfield (registered office), and was shortlisted for the HJ British Hairdressing Business Award Innovation of the Year in 2014.

Name

Gappt

Legal name

Gappt Limited

Website

https://gappt.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Gappt Limited is a UK-based SaaS platform that helps salons, spas and hairdressers fill last-minute appointment cancellations via a website widget, branded mobile apps and Facebook integration, monetized through tiered business subscriptions.

Ownership category

akta.pro rank

Product category

Salon & Spa Appointment Management Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Appointment Reservations (Spa, Salon, Wellness) (HSACALAK)

akta.pro secondary industry

Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF)

Keywords

• Salon appointment software
• Last-minute booking platform
• Spa scheduling software
• Beauty industry appointments
• Salon marketing software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. gappt Pro Subscription: Tiered subscription service providing quick setup with instant publishing, availability app, stylist/therapist filter, push notifications, quick promotions, gappt Messenger, branded mini-website, and basic CMS. No booking system integration required.
2. gappt Bespoke Subscription: Integrated setup with custom branding, 2-day tailored design, advanced marketing suite, gappt for social, and advanced CMS. Longer implementation timeline of approximately one week.
3. Professional Services: Premium features and custom configuration and development for large chains, franchises, and businesses with complex requirements. Includes automated upselling, payment options, call centre solutions, and industry benchmarking.
4. Application Platform (Free): The core Gappt application is provided free of charge to end users (consumers). Revenue is generated from business customers subscribing to the platform services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Gappt provides a cloud-based SaaS appointment management platform that helps salons, spas, hairdressers, and beauty businesses fill last-minute cancellations and empty appointment slots. The platform instantly publishes availability across the business's website, branded mobile app, and Facebook page through a Quick Request Panel, with optional integration into existing booking systems. It enables full-paying clients to be alerted to and claim last-minute openings without discounting services.

Product overview

Gappt is an appointment management and last-minute booking platform designed to help service-based businesses (primarily salons and spas) fill cancellations and empty appointment slots. The platform operates across three tiers: gappt Pro (entry-level with Quick Request Panel, Availability App, gappt Messenger, and gappt CMS Basic), gappt Bespoke (custom branding, Marketing Suite, gappt CMS Advanced, and gappt for Social Facebook integration), and Professional Services (enterprise solutions for large chains and franchises). Key features include push notifications for last-minute appointments, stylist/therapist filtering, manual or automated booking system integration, and two-way SMS communication via gappt Messenger. The platform connects availability across website, mobile devices, and social media channels.

Differentiator

Problem solved

Functional benefit

Brands

• gappt Pro: Entry-level package offering quick setup, quick request panel, availability app, stylist/therapist filter, push notifications, and branded mobile solution
• gappt Bespoke
• Professional Services

Products and services

• gappt Pro Entry-level subscription tier for salons, spas, and beauty businesses providing quick setup within a day. Includes Quick Request Panel, Availability App, Stylist/Therapist Filter, push notifications, quick promotions, gappt Messenger, branded mini website, and gappt CMS Basic. Supports manual publishing or automated publishing via booking system integration.
• gappt Bespoke Mid-tier subscription for salons and spas requiring integrated setup, custom branding, and a 2-day tailored design. Adds the Marketing Suite (promotions, testimonials, treatment pages, staff pages, video/photo galleries, offer pages), gappt for Social (Facebook publishing), and gappt CMS Advanced on top of all gappt Pro features.
• Professional Services Enterprise solutions for large chains and franchises requiring custom configuration and development. Includes automated upselling, payment options, Salon Finder, industry benchmarking, and call centre solutions, scoped and priced individually per customer.
• Gappt Consumer Application Free mobile application for end users (consumers) that enables them to find and request last-minute appointments with Gappt's business partners (salons and spas). Provided free of charge, with revenue generated from business subscriptions.

Quantifiable outcome

• Fill last-minute appointment gaps without discounting services - businesses can attract full-paying clients rather than 'coupon clippers'

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Fresha: Global marketplace and SaaS platform for salons, spas, and barbers; offers booking, payments, marketing, and a free tier that competes directly with Gappt's appointment management value proposition.
• Vagaro: SaaS platform for salons, spas, barbers, and fitness businesses offering online booking, marketing, and POS; directly comparable to Gappt on appointment management for beauty and wellness verticals.
• Salonized: Cloud-based salon and spa software for online booking, client management, and marketing; a European-focused direct competitor to Gappt in the salon SaaS category.
• Booksy: Booking and management platform for barbers, salons, and beauty professionals with a strong consumer marketplace; overlaps with Gappt on appointment booking and last-minute availability in the beauty vertical.
• Phorest Salon Software: Salon-specific SaaS used by hair and beauty salons primarily in the UK and Ireland for online booking, client management, and marketing; targets the same UK salon segment as Gappt.
• StyleSeat: Online booking and marketplace platform for beauty and grooming professionals (hair, nails, barbers) with a free SaaS tier; comparable to Gappt on salon appointment management and consumer discovery.
• Treatwell: UK- and Europe-based online booking marketplace for hair and beauty salons with integrated salon SaaS software; the closest geographic and vertical competitor to Gappt.

Broad incumbents

• Booker by Mindbody: Spa and salon SaaS owned by Mindbody covering online booking, marketing, and POS for day spas and salons; competes in the same niche as Gappt but as part of a larger suite.
• Square Appointments: Booking module within the broader Square payments and POS ecosystem targeting service businesses including salons and spas; competes with Gappt on online scheduling and client management.
• Mindbody: Large incumbent SaaS for salons, spas, fitness, and wellness businesses with full-stack booking, payments, and marketing; competes with Gappt on appointment management but as part of a much broader platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gappt
• Facebookfacebook.com/gappt.news
• LinkedInlinkedin.com/company/gappt

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gappt