Joondalup United Football Club

What Joondalup United Football Club does

Joondalup United Football Club (JUFC) is a private, for-profit community football club founded in 2000 and headquartered in Perth's Northern Suburbs, Western Australia. The club operates 26 teams across four divisions — juniors (MiniRoos U8-U12 and Junior Development League U13-U16), women's (Construction Training Fund Women's League), masters (over-35s, 45s, and 55s), and amateur senior men (currently on hiatus for 2026) — serving 300+ players aged 6 to 70.

The core offering is organised football participation rather than a technology product. Operations run across four dedicated grounds: Forrest Park (Padbury), Charonia Reserve (Mullaloo), Prince Regent Park (Heathridge), and Beldon Park (Beldon). The club supplements team football with a Glasgow Celtic-branded football camp programme, a Macron-hosted online club shop, and integration with the Western Australian KidSport subsidy scheme that provides up to A$500 in fee assistance for eligible juniors. The digital stack is conventional: a WordPress website plus Facebook and Instagram for community engagement and player recruitment.

Revenue is generated through recurring annual membership fees (A$250 club fee for U6-U12, A$300 for U13-U16, plus a refundable A$50 volunteer levy and separately paid Football West registration fees of approximately A$87-A$110), augmented by sponsorship from a roster of local Perth businesses (Macron, Guardian Doors, Regency, MGalv, Iluka Physio, David Moss Group, BUILDMARK, Fiducian, Unirack). The club employs 11-50 staff and is independently operated with no disclosed parent company, institutional investors, or external funding. The men's senior team returned to amateur football in 2025 after a decade in the State League, signalling a deliberate return to grassroots roots.

Name

Joondalup United Football Club

Legal name

Joondalup United Football Club

Website

https://jufc.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Joondalup United Football Club is a community football club in Perth's Northern Suburbs, Australia, founded in 2000, running 26 teams across juniors, women's, masters, and amateur divisions for 300+ players aged 6-70, funded primarily through membership fees and local sponsorships.

Ownership category

akta.pro rank

Product category

Community Amateur Football Club Services

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Community football club
• Youth football development
• Amateur league football
• Women's football
• Masters football

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Membership Fees: The club generates primary revenue through membership fees from players across all divisions including juniors, seniors, women's, and masters teams. Fees vary by age group and include club fees plus Football West registration fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Joondalup United Football Club (JUFC) is a community football club based in Perth's Northern Suburbs that organizes and runs competitive and social football teams across four divisions: juniors (MiniRoos U8-U12 and Junior Development League U13-U16), women's, amateurs, and masters (over 35s, 45s, and 55s). The club provides training, match fixtures, coaching, and pathways for players aged 6-70 across four playing grounds, and operates an official merchandise shop and partner-run football camps in collaboration with Glasgow Celtic.

Product overview

Joondalup United Football Club is a community football organization offering a multi-tiered portfolio of programs across youth, women's, amateur, and masters divisions. The core offerings include MiniRoos (U8-U12) and Junior Development League teams (U13-U16), women's teams in the Construction Training Fund Women's League, senior amateur sides, and masters teams (Over 35s, 45s, 55s). The club operates through partnerships including Glasgow Celtic football camps and Macron for official merchandise, with facilities at four grounds across Perth's northern suburbs. KidSport integration provides financial accessibility for junior members.

Differentiator

Problem solved

Functional benefit

Products and services

• Junior Football Teams (MiniRoos U8-U12, JDL U13-U16) Organized youth football teams for ages 5-18, including MiniRoos (U8-U12) for beginners and Junior Development League (JDL) teams (U13-U16) for competitive players, with cluster/community and development divisions. Designed for children and teenagers in Perth's Northern Suburbs seeking structured football participation.
• Women's Football Teams Women's football teams competing in the Construction Training Fund Women's League, training at Forrest Park in Padbury. For adult women seeking competitive football participation.
• Masters Football Teams (Over 35s, 45s, 55s) Masters football teams for players aged 35 and above, competing in over 35s, 45s, and 55s divisions. For older adults seeking continued football participation and competitive play.
• Amateur Senior Football Teams Senior men's amateur football teams playing in Amateur League Division Two on Sundays. For adult men seeking competitive and social amateur football. Currently on hiatus for the 2026 season.
• Glasgow Celtic Football Camps European football camps run in partnership with Scottish club Glasgow Celtic, offered to club members and the local community. For youth and amateur players seeking international-standard coaching.
• Football Grounds and Facilities Access to playing grounds across Perth's northern suburbs including Forrest Park (Padbury), Charonia Reserve (Mullaloo), Prince Regent Park (Heathridge), and Beldon Park (Beldon) for training and match fixtures.
• KidSport Financial Assistance Program Partnership with Western Australian government KidSport program providing up to $500 financial assistance for club fees for eligible children aged 5-18. For low-income families seeking subsidized junior football participation.

Quantifiable outcome

• 2014: Promoted to State League without losing a game (Invincibles season)
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Glasgow CelticcoreStrategic or Co-development PartnerEuropean football giants partnership with Joondalup United to run football camps for both club members and the local community. This partnership provides international-standard coaching and development opportunities.
• MacronminorOthersKit supplier for Joondalup United Football Club. The club shop is hosted on Macron's platform (clubshop.macron.com/perth/joondalup-united-fc).
• Guardian DoorsminorGTM or Marketing PartnerFamily-owned garage door company servicing Perth since 2014. Offers 10% discount to JUFC members when referencing JUFC2025.
• RegencyminorOthersSponsor of Joondalup United Football Club.
• SMALminorOthersSponsor of Joondalup United Football Club.
• MGalvminorOthersSponsor of Joondalup United Football Club.
• Primary (Iluka Physio)minorOthersSponsor of Joondalup United Football Club.
• David Moss GroupminorOthersSponsor of Joondalup United Football Club.
• BUILDMARKminorOthersSponsor of Joondalup United Football Club.
• FiducianminorOthersSponsor of Joondalup United Football Club.
• UnirackminorOthersSponsor of Joondalup United Football Club.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ECU Joondalup SC: Community football club based in Joondalup, Perth's northern suburbs — direct local competitor for the same player catchment, sponsors, and Football West league slots as JUFC.
• Cockburn City SC: Perth metropolitan football club running junior, senior, women's, and masters programs under Football West — directly comparable multi-tier community club model.
• Sorrento FC: Perth northern-suburbs football club competing in Football West amateur and junior leagues; comparable community-based model targeting the same regional family demographic.
• Stirling Lions SC: Perth northern-suburbs football club with junior, amateur, and women's pathways through Football West — competing for the same northern-corridor family demographic.
• Floreat Athena FC: Perth football club offering multi-divisional community programming including juniors and women; comparable club model competing for Football West registrations.
• Perth SC: One of Western Australia's oldest and most established football clubs, with broad community programming across juniors, women, and senior teams — peer in the Football West ecosystem.
• Bayswater City FC: Established Perth football club with community roots and multi-divisional teams including juniors, amateurs, and women's; comparable operating model and target market.
• Olympic Kingsway SC: Perth metropolitan football club running junior and senior community programs under Football West; comparable operating model and league participation.

Broad incumbents

• Perth Glory: Western Australia's professional A-League club and the dominant football brand in the Perth market; broader incumbent whose participation pathways and brand compete with community clubs like JUFC for talent and visibility.

Regional players

• APIA Leichhardt FC: Sydney-based community football club with strong ethnic-community roots and multi-tier programming; comparable community-club operating model in a different Australian metropolitan market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/JoondalupUnitedFC
• Instagraminstagram.com/joondalupunited
• Xx.com/joondalupunited
• LinkedInlinkedin.com/company/joondalup-united

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joondalup United Football Club