Sorrento Football Club

What Sorrento Football Club does

Sorrento Football Club Inc. (SFC) is a community football (soccer) club based in Duncraig, Western Australia, established on 9 February 1972 with 77 junior players and 9 members. The club operates from Percy Doyle Reserve (42 Beddi Road, Duncraig), its home since 1979, and runs competitive and participation teams across NPL WA senior men's, NPL Youth (U13s–U23s), junior community leagues (ages ~8–16), female football (State League 1 and Amateur), men's amateurs, and Sunday Masters (35s and 45s). It was the first WA NPL club to reach the FFA Cup last 16 in 2017, and is one of the prominent clubs in the WA Premier Division. The club is governed as an incorporated association under Football West.

The club's core product is competitive and recreational football participation, supported by a coaching staff that includes former A-League professionals (Head Coach Steven McGarry, Assistant Coach Neil Kilkenny). Beyond playing football, Sorrento FC operates three monetized lines: (1) corporate sponsorship from 12+ named local businesses (John Hughes, Liquor Barons, Foodies Market, H&B Mining, City of Joondalup, Smith Wealth Partners, Integra Legal, The Rigging Shed, UberLine, D'Arcy Hospitality Group, Glengarry Shopping Centre, The Computing Australia Group), (2) player registration and trial fees across divisions, and (3) venue hire of a refurbished, liquor-licensed clubhouse accommodating up to 200 guests with bar, kitchen, and media facilities. Merchandise is sold via a Macron-powered online club shop. Pricing for registration, membership, and venue hire is quote-based and not publicly disclosed.

Sorrento FC is structured as a volunteer-led incorporated association under a committee model (President, Senior/Junior Vice Presidents, Secretary, Treasurer, Registrar, Media Officer, Wellbeing Officer, Member Protection Information Officer, Player Welfare Manager, and additional committee members). It operates exclusively within Western Australia under the Football West governing body and does not have parent/subsidiary entities, external funding rounds, or disclosed financial statements. Technology footprint is limited to a website, social media accounts (Facebook, Instagram, Twitter/X), and the use of Football West's Squadi registration platform.

Name

Sorrento Football Club

Legal name

Sorrento Football Club Inc.

Website

https://sorrentofc.com.au

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Sorrento Football Club is a community football (soccer) club in Duncraig, Western Australia, operating NPL, youth, female, amateur, and masters teams. Founded in 1972, it serves local players and generates revenue from sponsorships, registrations, venue hire, and merchandise.

Ownership category

akta.pro rank

Product category

Community Sports Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Community football club
• Soccer club memberships
• Youth football development
• Venue hire services
• Club merchandise sales

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Sponsorship: Corporate sponsorship from local businesses including retail, hospitality, legal, financial services, and mining sectors. Major sponsors include John Hughes, Liquor Barons, Foodies Market, H&B Mining, City of Joondalup, and others.
2. Venue Hire: Clubhouse and facility rental for functions, parties, and meetings. The venue accommodates up to 200 people with full bar, kitchen facilities, and media equipment.
3. Club Shop / Merchandise: Sale of club merchandise through Macron online club shop including apparel and equipment.
4. Player Registration and Trials: Fees collected for player participation in trials and team registrations across various leagues including NPL, junior, senior, female, and masters competitions.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Sorrento Football Club is a community football (soccer) club based in Duncraig, Western Australia, operating competitive and recreational football teams across NPL WA senior and youth divisions, junior community leagues, female football, men's amateurs, and Sunday masters competitions. The club supplements its football operations with venue hire services for functions and events, and branded merchandise sales through an online club shop.

Product overview

Sorrento Football Club is a single-product football organization offering competitive and recreational football programs across multiple divisions. The club operates its core football program (competitive NPL teams from U13s to seniors, women's teams, masters, and community junior leagues) and supplements revenue through venue hire services and a branded merchandise shop. The venue hire provides event facilities at their refurbished club rooms, while the Macron-powered club shop offers official club merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Football Club Membership & Team Participation Competitive and recreational football participation across NPL WA senior and youth (U13s–U23s), junior community leagues, female football (State League 1 and Amateur), men's amateurs, and Sunday masters (35s and 45s). Open to players seeking semi-professional, developmental, or social football pathways in Western Australia.
• Venue Hire

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered minor and core.

• John HughesminorOthersMajor sponsor of Sorrento Football Club. John Hughes is a Western Australian car dealership group providing financial sponsorship and brand visibility.
• Liquor BaronsminorOthersSponsor providing liquor supply and financial sponsorship. Local Duncraig liquor retailer with community focus.
• Foodies MarketminorOthersMarmion-based food market sponsor providing community support and financial sponsorship.
• H&B MiningminorOthersMining industry sponsor providing financial support to the club.
• City of JoondalupcoreOthersLocal government partner and sponsor providing support for community sport and facilities. The club operates within the City of Joondalup boundaries.
• D'Arcy Hospitality GroupminorOthersHospitality industry sponsor providing sponsorship support to the club.
• Smith Wealth PartnersminorOthersFinancial services sponsor providing wealth management sponsorship to the club.
• The Computing Australia GroupminorOthersTechnology sponsor providing website development and IT support. Credited for website creation (Made with by The Computing Australia Group).
• Glengarry Shopping CentreminorOthersLocal retail centre sponsor in Duncraig providing community commercial sponsorship.
• Integra LegalminorOthersLegal services sponsor providing professional services sponsorship.
• The Rigging ShedminorOthersRigging equipment and services company sponsoring the club.
• UberLineminorOthersUniform and sportswear supplier sponsor.
• MacroncoreOthersOfficial kit supplier and technical sponsor providing club apparel and merchandise through the Macron club shop.
• The Agency Richard GarciaminorOthersReal estate agency sponsor associated with Richard Garcia, providing community sponsorship.
• Football WestcoreStrategic or Co-development PartnerGoverning body for football in Western Australia. Sorrento FC participates in Football West competitions including NPL WA, junior leagues, and community competitions under Football West administration.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Others

• Football West: Football West is the governing body for football in Western Australia and Sorrento's core strategic partner. Not a competitor, but the relevant ecosystem administrator whose competition structure directly shapes Sorrento's operating environment.

Direct peers

• Balcatta FC: Balcatta FC competes in Football West competitions from a community-club base. Comparable scale, sponsorship mix, and metropolitan Perth footprint make it a relevant operating peer to Sorrento.
• ECU Joondalup SC: ECU Joondalup operates within the same City of Joondalup catchment as Sorrento and competes in NPL WA. Geographic overlap and identical league participation make it one of the most direct local competitors for players and sponsors.
• Cockburn City SC: Cockburn City is another NPL WA club operating semi-professional and grassroots teams. Comparable governance structure, sponsorship mix, and Football West competition participation make it a direct peer for benchmarking.
• Bayswater City SC: Bayswater City SC competes in NPL WA with similar semi-professional and community football operations. Operates on a comparable community-club model with sponsorship-driven revenue, competing for the same metropolitan Perth talent.
• Stirling Lions SC: Stirling Lions is a Perth-based community club participating in Football West leagues. Similar operational model and NPL-level competition participation make it a direct comparable to Sorrento.
• Inglewood United FC: Inglewood United is a Perth-based community football club competing in Football West leagues. Shares the same volunteer-governed, sponsorship-funded model and operates at a similar tier to Sorrento in NPL WA.
• Floreat Athena: Floreat Athena is a long-established NPL WA club with comparable semi-professional and community league participation. Directly competes for players, sponsors, and Football West competition placement alongside Sorrento.
• Perth SC: Perth Soccer Club is another historic NPL WA club competing in the same Football West competitions as Sorrento. Both clubs operate community-driven, multi-tier football programs targeting overlapping player and sponsor pools in the Perth metropolitan area.

Broad incumbents

• Perth Glory: Perth Glory is the A-League professional franchise in Western Australia and represents the aspirational pathway above NPL clubs. Competes for elite player talent and top-tier sponsorship dollars within the same WA football ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Sorrento_FC
• Facebookfacebook.com/sorrentofc
• Instagraminstagram.com/sorrento_fc/?hl=en
• LinkedInlinkedin.com/company/sorrento-football-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sorrento Football Club