Elfab
- Company typePrivate
- Founded1975
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Elfab firmographics
Firmographics- Name
- Elfab
- Legal name
- Elfab
- Website
- https://elfabshop.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Elfab industry classification
Industry- Product category
- Online Meat and Seafood Retail
- NAICS
- Meat Retailers (445240)
- SIC
- Retail-Food Stores (5400)
- akta.pro primary industry
- Specialty & Exotic Meats Retail (Game, Halal, Kosher) (CRAHAHAF)
- akta.pro secondary industry
- Frozen Ethnic & International Meals (CRADADAE)
Keywords
Where Elfab is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
Elfab business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales: One-time product transactions through e-commerce platform. Customers purchase meat and seafood products at unit prices (per kg) with free delivery for orders over Dhs. 100. Products range from budget-friendly chicken (AED 11-16/kg) to premium Japanese A5 Wagyu beef (AED 997.5/kg).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit pricing per kg for all meat and seafood products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Elfab product offering
Product offeringCore offering
Elfab is a Dubai-based online retailer that sells premium imported meat, poultry, seafood, and related gourmet food products directly to consumers via its Shopify-based e-commerce storefront and iOS/Android mobile apps, with farm-to-home delivery across the UAE. The catalog spans chilled and frozen beef (including Australian, Japanese A5, USA Angus, Brazilian, Argentine, South African, New Zealand, and Indian varieties), lamb, veal, poultry, seafood, non-Halal pork products, ready meals, BBQ boxes, deli items, and meatless alternatives sourced from more than 10 countries.
Product overview
Elfab Shop is a premium meat and seafood e-commerce platform offering farm-to-home delivery in Dubai and across the UAE. The business operates as a multi-category online marketplace with a unified Shopify-based platform. The core product portfolio includes fresh and frozen beef (with sub-categories for wagyu, steaks, burgers & mince), lamb, veal, poultry, seafood, and non-Halal products. Additional offerings include Heat & Eat ready meals, BBQ boxes, delicatessen items, meatless alternatives, vegetables, and stocks. The company also offers gift cards and a mobile app for convenient shopping. Products are sourced globally from Australia, USA, Brazil, South Africa, Argentina, Japan, New Zealand, India, and Europe, with temperature options ranging from chilled to frozen.
Differentiator
Problem solved
Functional benefit
Products and services
- Premium Beef
Companies that use Elfab
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Elfab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Elfab partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Elfab competitors and assessment
Company assessmentDirect peers
- 1st Foods (1st Choice): UAE-based online meat and seafood retailer with home delivery across the Emirates. Direct competitor for imported premium cuts.
- The Meat Expert: UAE-based online meat and seafood retailer offering imported cuts with home delivery. Closest direct peer to Elfab in Dubai/UAE specialty meat e-commerce.
- Kibsons: Dubai-based online grocery with strong fresh meat and seafood assortment and same-day/next-day delivery. Competes directly for the same household meal-prep occasions Elfab serves.
- The Butchery: UAE specialty butcher with online ordering and premium imported cuts, including Wagyu. Operates in the same premium imported meat niche as Elfab.
- Nougat Meat Shop: UAE online meat retailer offering imported cuts with delivery. Overlaps Elfab on imported beef, lamb, and poultry.
- Prime Gourmet: Dubai-based premium meat retailer with online ordering and home delivery. Overlaps with Elfab on premium imported beef, lamb, and seafood.
Broad incumbents
- Waitrose UAE: Premium UK-origin grocery chain in the UAE with strong imported meat, seafood, and deli assortment plus online delivery. Larger incumbent overlapping on Elfab's premium meat positioning.
- Carrefour UAE: Mass-market UAE hypermarket/grocery chain with broad imported meat offering and online delivery. Competes on price and convenience across Elfab's assortment.
- Spinneys UAE: Established UAE supermarket chain with imported beef, lamb, and seafood and online delivery. Broad incumbent competitor for premium household meat purchasing.
Others
- Carrefour NOW / InstaShop (quick-commerce): UAE quick-commerce platforms offering rapid delivery of groceries including meat. Adjacent competitor for delivery-convenience occasions rather than premium-cut sourcing.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Elfab social profiles
Digital presenceElfab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elfab leadership team
Management profileNumber of profiles
Elfab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elfab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elfab
What does Elfab do?
Elfab is a Dubai-based online retailer that sells premium imported meat, poultry, seafood, and related gourmet food products directly to consumers via its Shopify-based e-commerce storefront and iOS/Android mobile apps, with farm-to-home delivery across the UAE. The catalog spans chilled and frozen beef (including Australian, Japanese A5, USA Angus, Brazilian, Argentine, South African, New Zealand, and Indian varieties), lamb, veal, poultry, seafood, non-Halal pork products, ready meals, BBQ boxes, deli items, and meatless alternatives sourced from more than 10 countries.
Is Elfab a public or private company?
Elfab is a private company. It is classified as unknown and is currently operating.
When was Elfab founded?
Elfab was founded in 1975. It employs 11 to 50 people.
Where is Elfab based?
Elfab is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Elfab make money?
One revenue line is on record: product Sales.
Who are Elfab's main competitors?
Direct peers on record are 1st Foods (1st Choice), The Meat Expert, Kibsons, The Butchery, Nougat Meat Shop and Prime Gourmet. Broad incumbents are Waitrose UAE, Carrefour UAE and Spinneys UAE. Carrefour NOW / InstaShop (quick-commerce) is listed as an others.
Does Elfab have an API?
No public API is recorded for Elfab.
What industry is Elfab in?
Elfab's product category is Online Meat and Seafood Retail. Its primary akta.pro industry code is CRAHAHAF, Specialty & Exotic Meats Retail (Game, Halal, Kosher), with a secondary code of CRADADAE, Frozen Ethnic & International Meals. Its NAICS code is 445240 and its SIC code is 5400.