Meriton Suites

What Meriton Suites does

Meriton Suites is a privately held Australian apartment-style hotel operator owned and operated by Meriton Property Services Pty Ltd, a subsidiary of the Meriton Group founded by Harry Triguboff in 1963. Founded in 2003 as Meriton Serviced Apartments and rebranded in June 2017, the company operates 23 locations across New South Wales (16), Queensland (5), Victoria (1), and the Australian Capital Territory (1), with a portfolio of 6,210 hotel suites plus a premium Penthouse Collection tier. The company employs more than 500 hotel professionals and is described as Australia's largest owner and operator of apartment-style hotel accommodation.

Its core product is fully self-contained hotel suites ranging from studios to three-bedroom configurations and luxury penthouses, each equipped with residential-sized gourmet kitchens, European appliances, in-suite laundry, separate living and dining areas, free uncapped WiFi, and Staycast in-room TV streaming. The supporting technology platform includes a direct booking website, a reservations system (reservations.meritonsuites.com.au), and operational integrations for Asian-market payments (WeChat Pay, Alipay+, UnionPay), post-stay reviews (Tripadvisor Review Express), gift card issuance (Waivpay), and email communications (Resend). Select properties also feature EV charging stations.

The business model is accommodation-centric, monetized through nightly per-suite pricing in Australian dollars inclusive of 10% GST, with differentiated rate tiers (Flexible, Go Green, Eminence Member, Extended Stay 21+ nights, Penthouse Collection), refundable security bonds by suite type, ancillary fees for parking, baby cots, and additional housekeeping, and prepaid gift cards. Go-to-market is multi-channel: direct-to-consumer via the website and Australian-based Reservations Team is the preferred and incentivized channel through a Best Rate Guarantee; a corporate motion called Elevate Business Stays targets enterprise accounts; the Eminence free loyalty program supports individual retention; travel agencies and select third-party booking sites serve as supplemental distribution; and a dedicated Group Accommodation team handles bookings of 10 or more suites. Customer segments span leisure travelers, business travelers, extended-stay guests, and group bookings for weddings, sporting events, and conferences.

Name

Meriton Suites

Legal name

Meriton Property Services Pty Ltd

Website

https://meritonsuites.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Short description

Meriton Suites is Australia's largest owner and operator of apartment-style hotel accommodation, operating 6,210 self-contained suites across 23 locations in New South Wales, Queensland, Victoria, and the ACT, serving leisure travelers, business guests, and group bookings via direct, corporate, and travel-agency channels.

Ownership category

akta.pro rank

Product category

Serviced Apartment Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Other Traveler Accommodation (72119)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Extended-Stay Suites (Kitchenette/All-Suite) (THAGAEAC)

akta.pro secondary industries

Luxury Serviced Residences (THAGAEAJ), Executive & VIP Corporate Housing (THAMAHAF)

Keywords

• Apartment-style hotel accommodation
• Serviced apartment suites
• Extended stay accommodation
• Corporate accommodation program
• Hotel loyalty program

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Accommodation: Primary revenue from renting hotel suites across 23 Australian locations. Revenue generated from nightly, weekly, and extended stay bookings. Includes various suite types from studio to 3-bedroom and Penthouse Collection.
2. Eminence Loyalty Program: Free membership program offering discounted rates to members. Provides recurring revenue through repeat bookings at lower margins.
3. Gift Cards: Gift cards sold for hotel accommodation, managed through external provider Waivpay. Provides prepaid revenue for future stays.
4. Corporate Accommodation: Elevate Business Stays program offering negotiated rates for corporate clients and business travelers.
5. Meriton Suites Shop: Online shop selling SuiteDreams pillows and merchandise. Extends brand experience beyond hotel stays.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Meriton Suites owns and operates apartment-style hotel accommodation across 23 central locations in Australia, offering 6,210 fully self-contained suites ranging from studios to 3-bedroom penthouses. Each suite includes a gourmet kitchen with European appliances, in-suite laundry, separate living and dining areas, and modern amenities. The portfolio includes the premium Penthouse Collection at select properties and is complemented by loyalty (Eminence), corporate (Elevate Business Stays), and group accommodation programs.

Product overview

Meriton Suites operates a single unified hospitality platform offering apartment-style hotel accommodation across 23 Australian locations. The core offering consists of self-contained suites (Studio, 1, 2, and 3-bedroom configurations) with kitchens and laundry facilities, complemented by the premium Penthouse Collection at select properties. Supporting services include the Eminence loyalty program for individual travelers, the Elevate program for corporate guests, Group Accommodation for large bookings (10+ suites), Gift Cards, Extended Stays for long-term visitors, Go Green eco-friendly housekeeping options, and the SuiteDreams proprietary bedding line available through the online shop. Additional amenities include EV charging stations, car parking, and prepayment services. The portfolio spans New South Wales (Sydney CBD, Eastern/Northern/Western suburbs, Airport), Queensland (Brisbane, Gold Coast), Victoria (Melbourne), and the Australian Capital Territory (Canberra).

Differentiator

Problem solved

Functional benefit

Brands

• Eminence: Loyalty program offering exclusive member-only hotel rates across all Meriton Suites locations.
• Penthouse Collection
• Elevate Business Stays
• SuiteDreams

Products and services

• Meriton Suites Accommodation

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

One partnership is on record.

• Captain Cook CruisesminorGTM or Marketing Partner · 20 May 2026Joint promotional partnership for Vivid Sydney campaign. Captain Cook Cruises provides Vivid Dinner Cruise tickets as prize for Eminence member giveaway promotion. Meriton Suites provides $200 accommodation credit and ICON gift pack. Valid for Vivid Sydney period 22 May to 13 June 2026.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Quest Apartment Hotels: Largest serviced apartment operator in Australia with a franchise-led network targeting corporate and leisure travellers; competes head-to-head with Meriton in CBD locations with similar apartment-style suite offerings.
• Adina Apartment Hotels: Operates upscale apartment-style hotel accommodation across major Australian CBDs, directly competing with Meriton for leisure, corporate and extended-stay guests with kitchenette and full-apartment suite formats.
• Mantra Hotels (Accor): Major Australian hotel and apartment-hotel brand (now part of Accor) covering leisure and business stays across apartments, resorts and city hotels; competes with Meriton in CBD and leisure destinations like the Gold Coast.
• Oaks Hotels, Resorts & Suites: Operates a large portfolio of serviced apartments and hotel suites across Australia and New Zealand; directly comparable in product format (studio to multi-bedroom apartments) and target segments.
• Punthill Apartment Hotels: Australian apartment-hotel operator with locations in Melbourne and other major cities; provides self-contained suites with kitchens for corporate and leisure stays, directly comparable to Meriton's offering.

Broad incumbents

• Fraser Suites (Frasers Hospitality): Global serviced residence operator with Australian presence; competes with Meriton in the premium and extended-stay segment through larger apartment configurations and full kitchens.
• Citadines (The Ascott Limited): Ascott's apartment-hotel brand with locations in Sydney and Melbourne; targets business and leisure travellers with kitchenette-equipped studios and apartments, overlapping Meriton's core product.
• Marriott International Australia: Global hotel major with significant Australian presence across multiple brands including Residence Inn and Apartments; competes with Meriton for extended-stay and apartment-style accommodation demand.
• Accor Hotels Australia: Largest international hotel group in Australia operating multiple brands across luxury, midscale and economy tiers; competes broadly with Meriton for corporate and leisure demand, including via its Mantra apartment brand.

Emerging players

• Veriu Hotels & Suites: Boutique apartment-hotel brand in Australian metro locations with apartment-style suites targeting similar leisure and corporate guests; smaller portfolio than Meriton but overlapping product offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MeritonSuites
• Facebookfacebook.com/MeritonSuites
• LinkedInlinkedin.com/company/meritonsuites
• Instagraminstagram.com/meritonsuites
• Xx.com/MeritonSuites

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meriton Suites