Home Fabrics

What Home Fabrics does

Home Fabrics Pty Ltd is South Africa's leading fabric and wallpaper distributor, operating a multi-brand portfolio spanning proprietary labels (FibreGuard, FR-One, Fabric Library, Sansaar, Cambon) and exclusive distribution rights for international designer brands (Designers Guild, Nina Campbell, Osborne & Little, JAB, Carlucci, Chivasso, Arte, AS Creation). The company distributes upholstery, curtaining, outdoor fabrics, wall coverings, and contract collections primarily sourced from parent company Bru Textiles in Belgium, with certifications including OEKO-TEX Standard 100, ISO 14001, ISO 9001, GRS, OCS, and REACH compliance. Its proprietary FibreGuard technology delivers fibre-level permanent stain protection, with variants for indoor, outdoor, and antimicrobial applications, while FR-One provides globally certified flame-retardant fabrics for hospitality and contract markets.

The business operates through 11 showrooms across South Africa (Port Elizabeth, Johannesburg, Pretoria, Cape Town, Durban, George, Bloemfontein) plus a Mauritius office, supplemented by the HF Online B2B portal for real-time stock checking, invoicing, project management, and product comparison. GTM is enterprise field sales plus showroom-led trade engagement targeting interior designers, decorators, contract specifiers, hospitality buyers, and residential customers. Revenue is generated through one-time fabric distribution sales and recurring digital platform services, with quote-based trade pricing accessed via an application vetting process.

The company is privately held, led by Director/Information Officer Stephen Black, with strategic alignment to parent Bru Textiles rather than external institutional investors. Expansion signals include the 2025 Sansaar sustainable collection launch, Mauritius geographic extension, Twinbru 3D visualization integration for architects and designers, and a multi-year push toward 100% ISO 14001 certified supply chain. The competitive position is anchored by showroom density, exclusive brand distribution rights, proprietary stain-free and flame-retardant technology, and regulatory certifications that create switching costs in the contract and hospitality segments.

Name

Home Fabrics

Legal name

Home Fabrics Pty Ltd

Website

https://homefabrics.co.za

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Home Fabrics is South Africa's leading fabric and wallpaper distributor, operating 11 showrooms and a B2B portal to deliver proprietary brands (FibreGuard, FR-One, Fabric Library, Sansaar) and exclusive international labels to interior designers, hospitality, and residential customers across Southern Africa.

Ownership category

akta.pro rank

Product category

Textile and Wallpaper Distribution

NAICS

Sewing, Needlework, and Piece Goods Retailers (45913), Home Furnishings Retailers (44912)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

General Fabric & Textile Stores (CRALADAA)

akta.pro secondary industries

Curtains & Drapery Panels Retail (Textile Window Coverings) (CRAIALAD), Upholstery & Drapery Fabric Retail (CRALADAI)

Keywords

• Fabric distribution
• Wallpaper distribution
• Upholstery fabrics
• Contract textiles
• Interior design supplies

Headquarters

HQ city

Midrand

HQ country

South Africa

HQ region

Africa

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fabric Distribution: Distribution of upholstery, curtaining, outdoor fabrics, wall coverings, and contract collections to South African and African markets through showrooms and the HF Online platform.
2. Proprietary Brand Sales: Sales of in-house brands including FibreGuard, FR-One, and Fabric Library through direct distribution channels.
3. Digital Platform Services: HF Online portal providing B2B services including real-time stock, product comparisons, invoice viewing, and project management for trade customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Home Fabrics distributes upholstery, curtaining, outdoor fabrics, wallcoverings, and contract fabric collections to the South African and broader African markets, primarily through 11 showrooms, the HF Online B2B portal, and direct contract/hospitality sales. The portfolio combines proprietary sub-brands (FibreGuard, FR-One, Fabric Library, Sansaar) with exclusive international designer and wallcovering brands (Designers Guild, Nina Campbell, Osborne & Little, JAB, Carlucci, Chivasso, Arte, AS Creation). Most inventory is sourced from parent company Bru Textiles in Belgium.

Product overview

Home Fabrics is South Africa's leading fabric and wallpaper distributor operating as a multi-brand portfolio company. The core offering spans upholstery, curtaining, outdoor fabrics, wall coverings, and contract collections. Key proprietary sub-brands include FibreGuard (stain-free technology with indoor, outdoor, and Pro variants), FR-One (flame-retardant fabrics), Fabric Library and Fabric Library Wide (wide-width drapery), and Sansaar (sustainable collections). The company also distributes international designer brands (Designers Guild, Nina Campbell, Osborne & Little, JAB, Carlucci, Chivasso) and wallcovering brands (Arte, AS Creation). Digital services include HF Online (trade portal with stock management and ordering) and Twinbru (3D visualization services). Products are imported primarily from Bru Textiles in Belgium and certified under OEKO-TEX, ISO 14001, GRS, OCS, and REACH standards.

Differentiator

Problem solved

Functional benefit

Brands

• FibreGuard: Stain-free fabric quality label with Stain Free Technology for easy cleaning and carefree living. Includes FibreGuard Pro (antimicrobial protection for hospitality, office, healthcare) and FibreGuard Outdoor (solution-dyed, fade-resistant for outdoor use).
• FR-One
• Fabric Library
• Fabric Library Wide
• Sansaar
• Twinbru

Products and services

• FibreGuard Stain Free Fabrics Stain-resistant fabric quality label with Stain Free Technology allowing easy removal of everyday stains (ballpoint pen, coffee, mud, red wine, ketchup) from upholstered furniture; family- and pet-friendly with OEKO-TEX certification. Targeted at residential and trade customers.
• FibreGuard Outdoor Fabrics Solution-dyed fabric engineered for harsh outdoor elements with colorfastness under continuous sun exposure, water repellency, stain resistance, and anti-bacterial/anti-microbial properties resistant to mildew and odours. Targeted at outdoor hospitality, patio, and residential outdoor settings.
• FibreGuard Pro Fabrics High-performance fabric with advanced anti-microbial and moisture-barrier protection designed for high-traffic commercial spaces including hospitality, office, and healthcare settings. Targeted at contract and commercial specifiers.
• FR-One Flame Retardant Fabrics Globally recognized quality label and guaranteed flame-retardant solution for contract markets, with inherent and treated fire-retardant options that pass international fire safety standards. Targeted at hotels, hospitality, and contract projects where fire compliance is mandatory.
• Fabric Library Collection Foundation fabric collection offering plains, patterns, and textures from curtaining and sheers to upholstery at competitive prices for all interior schemes. Targeted at trade designers and homeowners seeking accessible, quality fabrics.
• Fabric Library Wide Collection Wide-width fabric collection (200-350cm) for drapery applications combining quality, affordability, and timeless textures suited to both residential and hospitality spaces. Targeted at interior designers and decorators specifying drapery and curtains.
• Sansaar Sustainable Fabric Collection Sustainable fabric collection inspired by natural textures with earthy luxury aesthetic, focusing on sustainability, softness, and understated elegance for modern living spaces. Targeted at residential homeowners and interior designers.
• HF Online B2B Trade Portal Fully integrated B2B digital platform enabling trade customers to check real-time stock availability, find product alternatives, search by properties and look-and-feel, view invoices and orders, compare products, manage projects, and download product images. Targeted at trade interior designers, decorators, and contract specifiers.
• Twinbru 3D Visualization Services Digital product and services providing 3D modelling, rendering, visualization of fabrics on 3D models and curated room scenes, plus digital asset libraries of textures, models, and scenes. Includes a 3ds Max plugin powered by Material X. Targeted at interior designers, specifiers, and 3D artists using Home Fabrics fabrics in renderings.
• Designers Guild Distribution Distribution of the British Designers Guild brand known for bold creativity, vibrant colour, artistic prints, and sophisticated textures delivering statement interiors with personality. Targeted at trade designers seeking luxury designer fabrics.
• Nina Campbell Distribution Distribution of Nina Campbell's classic British elegance collection featuring refined patterns, rich textures, and warm sophisticated charm for timeless interior design. Targeted at interior designers and decorators.
• Osborne & Little Distribution Distribution of Osborne & Little's sophisticated fabrics and decorative designs blending classic inspiration with contemporary flair across luxurious interior collections. Targeted at trade designers and residential consumers seeking premium fabrics.
• JAB Distribution Distribution of JAB's premium European fabric collection combining innovation, craftsmanship, and quality to deliver elegant fabrics and interior solutions with modern European aesthetic. Targeted at trade designers.
• Carlucci Distribution Distribution of Carlucci's bold, glamorous fabric collection featuring rich textures, modern patterns, and luxurious finishes designed to make a statement. Targeted at trade designers.
• Chivasso Distribution Distribution of Chivasso's contemporary, trend-driven fabric collection offering playful yet sophisticated fabrics that bring colour, texture, and personality into modern interiors. Targeted at trade designers.
• Arte Wallcoverings Distribution Distribution of Arte's high-end wallcoverings celebrating refined textures, combining innovative design with exceptional craftsmanship to create luxurious spaces. Targeted at trade designers, hospitality specifiers, and premium residential customers.
• AS Creation Wallcoverings Distribution Distribution of AS Creation's stylish and accessible wallcoverings combining contemporary trends with practical design solutions for every interior style. Targeted at trade designers and residential consumers.
• Cambon Local Collection Local South African fabric and wallcovering collection representing innovation, quality, and service with high standards sustained through passion for innovation and creativity. Targeted at South African trade designers and consumers.
• Sustainable Fabric Collections Eco-certified fabric collection including Bassilk, Merit, Northstar, Ultra Weave, Alaska, and other fabrics with GRS, OCS, and OEKO-TEX certifications, targeting customers prioritising organic cotton and recycled polyester content. Targeted at sustainability-focused trade designers and consumers.

Quantifiable outcome

• 80% of fabric supply chain is ISO 14001 certified with goal to reach 100% within 4-5 years
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Bru TextilescoreStrategic or Co-development PartnerBru Textiles is the parent company headquartered in Belgium. The majority of Home Fabrics collections are imported from Bru Textiles, meeting all requirements for upholstery, curtains, and drapery with unique fabric properties. Bru provides quality assurance, safety certifications, and innovation for Home Fabrics' product range.
• Designers GuildcoreChannel Partner/ Reseller/ DistributorInternational fabric brand distributed by Home Fabrics in South Africa. Known for bold creativity, luxurious aesthetic, vibrant colour, artistic prints, and sophisticated textures for statement interiors.
• Nina CampbellcoreChannel Partner/ Reseller/ DistributorClassic British elegance and timeless interior design fabrics distributed by Home Fabrics. Features refined patterns, rich textures, and warm sophisticated charm.
• Osborne & LittlecoreChannel Partner/ Reseller/ DistributorRenowned international fabric brand distributed by Home Fabrics. Known for sophisticated fabrics and decorative designs blending classic inspiration with contemporary flair.
• JABcoreChannel Partner/ Reseller/ DistributorPremium fabric brand distributed by Home Fabrics. Combines innovation, craftsmanship, and premium quality delivering elegant fabrics with modern European aesthetic.
• CarluccicoreChannel Partner/ Reseller/ DistributorBold, glamorous fabric brand distributed by Home Fabrics. Designed to make statements through rich textures, modern patterns, and luxurious finishes.
• ChivassocoreChannel Partner/ Reseller/ DistributorContemporary fabric brand distributed by Home Fabrics. Offers playful yet sophisticated fabrics bringing colour, texture, and personality to modern interiors.
• ArtecoreChannel Partner/ Reseller/ DistributorHigh-end wallcovering brand distributed by Home Fabrics. Celebrated for refined textures combining innovative design with exceptional craftsmanship for luxurious spaces.
• AS CreationminorChannel Partner/ Reseller/ DistributorWallcovering brand distributed by Home Fabrics. Delivers stylish and accessible wallcoverings combining contemporary trends with practical design solutions.
• TwinbrucoreTechnology or IntegrationDigital product and services division of Bru Textiles. Services include 3D modelling, rendering, visualization of fabrics on 3D models and curated room scenes, and building asset libraries for digital textures, models and scenes. Available through Home Fabrics via the FibreGuard plugin for 3ds Max.
• FR-OnecoreChannel Partner/ Reseller/ DistributorGlobally recognized standard for flame-retardant fabrics distributed by Home Fabrics. Marries high-end style with maximum safety compliance to pass strict fire regulations in international markets.
• Fabric LibrarycoreChannel Partner/ Reseller/ DistributorFabric brand distributed by Home Fabrics offering variety of qualities from curtaining and sheers to upholstery at competitive prices. Foundation collection suitable for all interior schemes.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• York Wallcoverings: York Wallcoverings is one of the world's largest wallpaper manufacturers and distributors, offering designer and residential wallcovering collections globally. Comparable to Home Fabrics' wallcovering distribution vertical in scale and breadth of product.
• Fabricut: Fabricut is a US wholesale distributor of decorative fabrics, trimmings, and wallcoverings serving interior designers. Its trade-focused multi-brand distribution model is closely comparable to Home Fabrics' positioning in the South African market.
• St Leger & Viney: St Leger & Viney is a long-established South African distributor of exclusive international fabric, wallpaper, and rug brands. It competes head-to-head with Home Fabrics in offering premium imported collections to the local interior design trade.
• Hertex: Hertex is a South African fabric and wallpaper distributor with a similar showroom-based model and product portfolio targeting interior designers, decorators, and homeowners. It competes directly with Home Fabrics in the premium residential and contract fabric space across South Africa.
• Kravet Inc. Kravet is a major US-based distributor of fabrics, furniture, wallcoverings, and trimmings to the interior design trade. It mirrors Home Fabrics' model of curating multi-brand designer collections and selling to interior designers through showrooms and digital channels.

Broad incumbents

• Arte (wallcoverings): Arte is the Belgian high-end wallcovering brand that Home Fabrics distributes in South Africa. As a principal/manufacturer with its own global distribution, it sits both as a partner brand and as a broader incumbent in the premium wallcovering category.
• Brewster Home Fashions: Brewster Home Fashions is a US-based broadline wallpaper and home décor distributor. Its distribution model and product breadth in wallcoverings parallel the wallcovering distribution component of Home Fabrics' business.
• Romo (Walker Greenbank): Romo is part of the Walker Greenbank group and produces and distributes premium fabrics and wallcoverings globally. It competes in the same premium fabric/wallpaper category where Home Fabrics operates and supplies many of the same international designer brands.
• Designers Guild: Designers Guild is the British fabric and home furnishings brand that Home Fabrics distributes in South Africa. It operates its own direct retail and wholesale channels globally, making it both a partner and a broader competitive incumbent in the premium fabric category.

Regional players

• Wallpaper Warehouse (South Africa): Wallpaper Warehouse is a South African specialist retailer of wallcoverings. It is a regional/adjacent competitor in the same end-customer segments (homeowners and interior designers) that Home Fabrics addresses with its wallpaper distribution offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/homefabrics_sa
• YouTubeyoutube.com/channel/UCxwda_kBYuD_q0WQXpXgyhw
• Facebookfacebook.com/homefabricsSA
• LinkedInlinkedin.com/in/homefabrics
• Instagraminstagram.com/homefabricssa
• Pinterestza.pinterest.com/homefabricssa

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Fabrics