St Leger & Viney

What St Leger & Viney does

St Leger & Viney (Pty) Ltd is a South African distributor of decorative fabrics, wallcoverings, trimmings, and home accessories, incorporated in 1951 and headquartered in Johannesburg. The company operates as a specialty trade distributor, holding what appear to be exclusive South African distribution rights for over 30 international prestige brands including Ralph Lauren, Cole & Son, Kravet, Lee Jofa, Liberty Home, Mulberry, Thibaut, de Gournay, Zoffany, Schumacher, Morris & Co, GP&J Baker, Dedar Milano, Boråstapeter, and Elitis. It complements this international portfolio with 30+ own-designed local collections including Casablanca, Wild Thing In/Outdoor, Cote d'Azur, Savvy, and the Tessa Proudfoot for SLV designer collaboration, supported by a content library of 4,538+ fabric SKUs across 1,373+ collections.

The business serves design professionals (interior designers, decorators, design firms) and industry professionals (upholsterers, decorators, trade professionals) through a hybrid channel model: five physical showrooms in Johannesburg (Kramerville), Cape Town (Wynberg), Bellville, Durban (uMhlanga), and Pretoria (Waterkloof); a direct e-commerce platform serving South Africa and SADC countries; and a regional sales agent network covering the Garden Route, Port Elizabeth, Pretoria/Mpumalanga, and Windhoek. A dedicated SLV Home sub-brand (slvhome.co.za) extends the offering into home décor accessories.

Revenue mechanics are predominantly transactional product sales (fabrics, wallpapers, trimmings, leather) with per-metre and per-unit pricing, supplemented by recurring trade account credit terms (end-of-month following delivery) for established B2B customers. Go-to-market is sales-led through physical showroom consultation, augmented by digital channels (Instagram, Facebook, Pinterest, LinkedIn, newsletter) and annual in-person sale events at the Johannesburg showroom. Pricing includes VAT for South African orders, with import-duty passthrough for SADC shipments, and payments processed via PayGate with Visa/MasterCard support.

Name

St Leger & Viney

Legal name

St Leger & Viney (Pty) Ltd

Website

https://stleger.co.za

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

11–50 employees

Short description

St Leger & Viney is a South African distributor of premium decorative fabrics, wallcoverings, and home accessories, serving interior designers and trade professionals through five showrooms and an e-commerce platform with 30+ international brands.

Ownership category

akta.pro rank

Product category

Decorative Fabric & Wallcovering Distribution

NAICS

Sewing, Needlework, and Piece Goods Retailers (45913), Paint and Wallpaper Retailers (444120)

akta.pro primary industry

Curtains & Drapery Panels Retail (Textile Window Coverings) (CRAIALAD)

Keywords

• Decorative fabrics distribution
• Wallcovering retail
• Interior textiles
• Home furnishings trade
• Fabric showroom retail

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Fabric Sales: Sale of decorative fabrics including own local collections and international branded fabrics through showrooms and online
2. Wallcovering Sales: Distribution of wallpapers and wallcoverings from international brands and own collections
3. Trimmings and Accessories: Sale of home accessories through SLV Home brand and associated décor items
4. Trade Account Terms: Credit terms offered to established trade customers with payment due end of month following delivery

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

St Leger & Viney distributes decorative fabrics, wallcoverings, and trimmings through five physical showrooms across South Africa and an e-commerce platform, offering both proprietary local fabric collections (Casablanca, Wild Thing In/Outdoor, Cote d'Azur, Savvy, Tessa Proudfoot for SLV) and exclusive distribution of 30+ international prestige brands including Ralph Lauren, Cole & Son, Kravet, Lee Jofa, and Liberty Home to interior design professionals, hospitality specifiers, and retail consumers. The company also operates the SLV Home accessories brand for home décor.

Product overview

St Leger & Viney operates as a leading distributor of decorative fabrics and wallcoverings in South Africa, serving design and industry professionals. The company offers its own local fabric collections (including Casablanca, Wild Thing In/Outdoor, Cote d'Azur, Savvy Upholstery Ticking, and Tessa Proudfoot for SLV with over 30 collections total) alongside an extensive portfolio of international brands such as Liberty Home, Lewis & Wood, Lee Jofa, Kravet, Cole & Son, de Gournay, Thibaut, Boråstapeter, Morris & Co, and Ralph Lauren. The product range spans decorative fabrics (upholstery, drapery, sheers), wallcoverings, trimmings, and leather goods. The company also operates an accessories platform (SLV Home) for home décor accessories.

Differentiator

Problem solved

Functional benefit

Brands

• SLV Home: Home accessories and décor accessories online shop operated by St Leger & Viney, accessible at slvhome.co.za

Products and services

• Decorative Fabrics

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

26 partnerships are on record, tiered minor and core.

• AldecominorChannel Partner/ Reseller/ DistributorInternational fabric brand distributed by St Leger & Viney in South Africa
• Anna FrenchminorChannel Partner/ Reseller/ DistributorInternational fabric and wallpaper brand distributed by St Leger & Viney in South Africa
• Baker LifestyleminorChannel Partner/ Reseller/ DistributorInternational fabric and wallpaper brand distributed by St Leger & Viney in South Africa
• BoråstapeterminorChannel Partner/ Reseller/ DistributorSwedish wallpaper brand distributed by St Leger & Viney in South Africa
• Cole & SoncoreChannel Partner/ Reseller/ DistributorPrestigious British wallpaper manufacturer distributed by St Leger & Viney in South Africa
• de GournaycoreChannel Partner/ Reseller/ DistributorLuxury hand-painted wallpaper brand distributed by St Leger & Viney in South Africa
• Dedar MilanocoreChannel Partner/ Reseller/ DistributorItalian luxury fabric brand distributed by St Leger & Viney in South Africa
• ElitisminorChannel Partner/ Reseller/ DistributorFrench fabric and wallpaper brand distributed by St Leger & Viney in South Africa
• Garrett LeatherminorChannel Partner/ Reseller/ DistributorLeather brand distributed by St Leger & Viney in South Africa
• GP&J BakercoreChannel Partner/ Reseller/ DistributorPrestigious British fabric and wallpaper brand distributed by St Leger & Viney in South Africa
• James MaloneminorChannel Partner/ Reseller/ DistributorFabric and wallpaper brand distributed by St Leger & Viney in South Africa
• KravetcoreChannel Partner/ Reseller/ DistributorIndustry leader in home furnishings, fifth generation family business distributing fabrics, wall coverings and trimmings globally, represented by St Leger & Viney in South Africa
• Lee JofacoreChannel Partner/ Reseller/ DistributorFounded 1823, industry leader in high end furnishing fabrics and wallcoverings, distributed by St Leger & Viney in South Africa
• Lewis & WoodminorChannel Partner/ Reseller/ DistributorBritish fabric and wallpaper brand established 25 years ago, distributed by St Leger & Viney in South Africa
• Liberty HomecoreChannel Partner/ Reseller/ DistributorBritish heritage brand since 1875 with archive of 45,000+ textile prints, distributed by St Leger & Viney in South Africa
• Mind the GapminorChannel Partner/ Reseller/ DistributorWallpaper brand distributed by St Leger & Viney in South Africa
• Morris & CocoreChannel Partner/ Reseller/ DistributorHeritage British fabric and wallpaper brand distributed by St Leger & Viney in South Africa
• MulberrycoreChannel Partner/ Reseller/ DistributorPrestigious British brand distributed by St Leger & Viney in South Africa
• Paolo MoschinominorChannel Partner/ Reseller/ DistributorDesigner fabric and wallpaper brand distributed by St Leger & Viney in South Africa
• Ralph LaurencoreChannel Partner/ Reseller/ DistributorIconic lifestyle brand including Home collection with fabrics, wallcoverings and home accessories, distributed by St Leger & Viney in South Africa
• Rebel WallsminorChannel Partner/ Reseller/ DistributorContemporary wallpaper and mural brand distributed by St Leger & Viney in South Africa
• SchumachercoreChannel Partner/ Reseller/ DistributorPrestigious American fabric and wallpaper brand distributed by St Leger & Viney in South Africa
• ScionminorChannel Partner/ Reseller/ DistributorContemporary fabric and wallpaper brand distributed by St Leger & Viney in South Africa
• ThibautcoreChannel Partner/ Reseller/ DistributorPrestigious American wallpaper brand distributed by St Leger & Viney in South Africa
• ZoffanycoreChannel Partner/ Reseller/ DistributorPrestigious British fabric and wallpaper brand distributed by St Leger & Viney in South Africa
• PayGatecoreTechnology or IntegrationPayment gateway provider processing card transactions for St Leger & Viney's e-commerce platform. Uses SSL3 encryption with no card details stored on the website.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Calico Corners: North American retail chain specializing in decorative fabrics, custom drapery, and home décor with trade-focused showrooms. Comparable in serving interior designers and trade customers with curated fabric assortments and custom workroom services.
• Zinc Textile: UK premium fabric brand distributed globally to interior designers. Comparable in product category (decorative fabrics), target customer (design trade), and distribution approach (trade showrooms plus online).
• Romo (Romo Black Edition): UK heritage fabric and wallcovering brand with global distribution network serving interior designers. Comparable as a mid-sized premium decorative textile brand combining proprietary collections with trade-focused distribution.
• Harlequin (Sanderson Design Group): Premium UK fabric and wallpaper brand within Sanderson Design Group, distributed through trade showrooms globally. Comparable in positioning as a design-led decorative fabric and wallcovering brand serving interior designers and decorators.
• Designers Guild: UK-based designer and distributor of premium decorative fabrics, wallcoverings, and home accessories with its own retail/showroom network. Highly comparable in business model — proprietary design plus curated international brand distribution targeting design professionals and consumers.
• Style Library: UK distributor representing multiple premium fabric and wallpaper brands to trade specifiers internationally. Closely comparable business model: multi-brand curated distribution targeting interior designers, with both proprietary and partner brand portfolios.
• Clarke & Clarke (Sanderson Design Group): UK fabric and wallcovering brand distributed internationally to design professionals. Comparable product offering (decorative fabrics, wallpapers, trimmings) and target customer (interior designers and trade specifiers).

Broad incumbents

• Sanderson Design Group: UK-listed owner of multiple heritage fabric and wallpaper brands (Sanderson, Morris & Co, Harlequin, Clarke & Clarke, Zoffany). Comparable as a multi-brand decorative textile platform; broader portfolio and corporate scale, but overlapping customer base and distribution model.
• Spotlight Stores: Australia/New Zealand retail chain offering a broad assortment including fabric, curtain, and home décor categories. Comparable in retail model for decorative fabrics to consumers and trade, though operating at significantly larger scale and broader category breadth.
• John Lewis Home: Major UK retailer with significant premium home furnishings, fabrics, and curtain categories across physical department stores and online. Broader incumbent with overlapping decorative textile offering and design professional customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/stlegerandviney
• LinkedInlinkedin.com/in/st-leger-and-viney-a5648414b
• Instagraminstagram.com/stleger_and_viney
• Pinterestza.pinterest.com/stlegerandviney
• Xx.com/STLEGERANDVINEY

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St Leger & Viney