MM&J Marketing and Media

What MM&J Marketing and Media does

MM&J Marketing and Media is a privately held media brokerage firm founded in 1998 by Daniel Miller and headquartered in the NW suburbs of Chicago (Niles and Schiller Park, Illinois). The company specializes in monetizing unsold or remnant radio airtime inventory on behalf of U.S. radio broadcasters, including major holding companies such as Cumulus Media, Townsquare Media, Citadel Broadcasting, and Media One. Its core product is Public Service Announcement (PSA) packages — 30-60 second customizable commercial spots typically run 3-6 days — sold to businesses that are not regular radio advertisers, including manufacturers, contractors, and trucking companies. By design, MM&J targets non-advertising verticals to avoid competing with the radio stations' own sales teams.

The business operates a distinctive prepay model: MM&J prepays radio stations upfront before any announcements are sold, eliminating financial risk for station clients and embedding itself in the inventory workflow. Revenue is generated through the spread between prepay amounts and the sales price of PSA packages to end-business buyers. The company also offers a Sales Training Consulting service, leveraging 75+ years of combined inside-sales experience between owner Daniel Miller and General Sales Manager Daryl Hammond to train broadcaster sales staff on inventory and revenue optimization. The company has reported generating $1.5M+ in revenue for its media clients and sending $300K+ in prepays to radio station clients in a recent year.

Go-to-market is B2B telemarketing (inside sales) executed Monday-Friday from 8:30am to 2pm, with a small team (11-50 employees including Marketing Director Jackie Dahlstrom). The company holds BBB accreditation in Illinois and a registered trademark. It has no disclosed funding, no M&A activity, and no public technology platform or AI capabilities — operating instead as a relationship-driven, human-capital-intensive niche brokerage in a structurally declining traditional radio advertising market.

Name

MM&J Marketing and Media

Legal name

MM&J Marketing and Media

Website

https://mmjmarketingandmedia.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

MM&J Marketing and Media is a Chicagoland-based radio airtime brokerage founded in 1998 that sells remnant radio inventory via PSA packages to non-advertising businesses, serving U.S. broadcasters like Cumulus, Townsquare, Citadel, and Media One.

Ownership category

akta.pro rank

Product category

Media Brokerage / Radio Advertising Services

NAICS

Media Representatives (541840)

SIC

Services-Advertising (7310)

akta.pro primary industry

Radio Advertising Sales & Representation (Local/National, Network Ad Sales) (MPAIAEAI)

akta.pro secondary industries

Broadcast Media Buying (TV & Radio) (BPAFABAA), Radio Media Buying (MPAAABAI)

Keywords

• Radio airtime brokerage
• Media brokerage services
• Public service announcements
• Radio advertising sales
• Broadcast sales consulting

Headquarters

HQ city

Schiller Park

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Radio Airtime Package Sales: MM&J sells Public Service Announcement packages (30-60 seconds of commercial time) to businesses. Packages typically run 3-6 days. They prepay radio stations upfront before selling announcements, generating revenue through the spread between prepay amount and sales price.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

MM&J Marketing and Media is a media brokerage firm that purchases unsold or remnant radio airtime from radio stations on a prepay basis and resells it as customizable 30-60 second Public Service Announcement (PSA) packages to local businesses such as manufacturers, contractors, and trucking companies. It also provides sales training and consulting seminars to media broadcasting clients on inventory maximization and revenue optimization.

Product overview

MM&J Marketing and Media is a single-service media brokerage company offering three interconnected offerings: radio airtime sales (selling unsold or remnant radio inventory to new advertisers), Public Service Announcement packages (30-60 second customizable commercial spots for community-minded businesses), and sales training consulting services for media broadcasting clients. The company operates as a unified service model where radio stations receive prepayments before announcements are sold, and the sales team targets businesses unlikely to advertise through traditional channels.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• $1.5M+ in revenue generated to media clients annually
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Cumulus MediacoreStrategic or Co-development PartnerMajor national radio broadcasting company that MM&J has worked with to sell remnant radio airtime inventory. Represents significant portion of their media client base.
• Townsquare MediacoreStrategic or Co-development PartnerNational radio broadcasting company partnered with MM&J for selling unsold radio inventory. One of the key media companies in their network.
• Citadel BroadcastingcoreStrategic or Co-development PartnerRadio broadcasting company that has utilized MM&J's services to generate additional revenue from remnant inventory.
• Media OnecoreStrategic or Co-development PartnerMedia broadcasting company partnered with MM&J for inventory sales services.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Townsquare Media: US radio broadcaster and digital advertising company that is also a current MM&J partner. Comparable because Townsquare monetizes local radio inventory through its own sales force alongside digital ad products — an alternative model for selling the same kind of remnant airtime MM&J brokers.
• iHeartMedia: Largest US radio broadcaster with extensive in-house ad sales and representation capabilities. Comparable to MM&J as a seller of radio airtime to advertisers, though iHeartMedia owns the inventory and is dramatically larger in scale and reach.
• Premiere Networks: iHeartMedia-owned radio network and ad sales division that represents radio content and sells advertising inventory at scale. Comparable as a radio ad sales/representation business, though it operates inside a much larger broadcaster owner rather than as an independent broker.
• Cumulus Media: One of the largest US radio broadcasters and a current MM&J partner. Relevant peer because Cumulus sells its own airtime inventory (including remnant) via an in-house sales team — a directly comparable monetization approach to MM&J's, but executed internally at far greater scale.
• Westwood One: Major US radio network and audio advertising sales company (owned by Cumulus Media) that sells ad inventory across affiliated radio stations. Comparable to MM&J because it monetizes broadcaster inventory through representation sales, but at much larger scale and as part of a broadcaster owner.
• Hubbard Radio: US radio broadcaster that operates stations and sells advertising airtime directly. Comparable to MM&J's model of monetizing radio inventory, but as an owner-operator rather than as an outsourced brokerage serving multiple broadcasters.

Direct peers

• Compass Media Networks: Independent US radio representation and media sales company that sells advertising airtime on behalf of radio broadcasters to advertisers and agencies. Directly comparable to MM&J's function as an outsourced sales intermediary for radio station inventory.
• Katz Media Group: One of the largest US radio and audio advertising representation firms, acting as the sales arm for broadcasters by selling airtime inventory to advertisers. Comparable to MM&J because both monetize broadcaster remnant/local inventory through outsourced sales representation rather than owning stations themselves.

Others

• Eastlan Ratings: Independent US radio ratings and audience research provider serving broadcasters and advertisers. Comparable ecosystem player because it supports the same radio advertising market MM&J operates in, even though its function is audience measurement rather than ad sales representation.

Emerging players

• AdsWizz: Digital audio ad-tech platform (now part of SiriusXM) that enables programmatic and remnant audio ad sales across radio, streaming, and podcast inventory. Comparable as an emerging monetization layer for audio remnant inventory — a logical adjacency for MM&J's broadcast remnant model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MM&J Marketing and Media