CENTRO CUIDAR

What CENTRO CUIDAR does

Centro Cuidar Apoio e Monitoramento 24 horas is a privately held Brazilian remote-monitoring services company headquartered in Rio Claro, São Paulo. The company operates a 24/7 monitoring center that connects to subscribers' homes via a microprocessor-based user terminal linked through a standard telephone line. The terminal integrates with wearable SOS pendants/bracelets, Wi-Fi event-detection sensors (gas leak, flooding, fire, intrusion), GPS tracking devices (IP65-rated for people, pets, and mobile assets), and special cell phones with built-in SOS/GPS functions. Service activation occurs within 24 hours of contract completion, and the platform supports automatic event detection without user activation, battery-backup operation during power outages, and 12-hour absence-detection check-ins.

The company monetizes through a combination of one-time equipment/adhesion fees (installable in up to three installments via boleto or check) and recurring monthly monitoring subscriptions sold under 12- or 24-month contracts with automatic renewal from month 13. Pricing is quote-based and not publicly disclosed. Go-to-market is hybrid: direct-to-consumer via website self-serve e-commerce and phone-based inside sales, supplemented by a partner/reseller channel of autonomous sellers, commercial representatives, and association referrals (notably AFUBESP, Associação dos Aposentados da Fundação CESP, and UFA). End customers span three horizontal use cases — elderly/family safety, pet tracking, and mobile-asset protection — with a regional distribution partner (Cia da Melhor Idade) extending reach into Paraná.

The operational footprint is concentrated in a single Rio Claro monitoring facility serving all of Brazil via fixed-line and cellular connectivity. No institutional investors, funding rounds, M&A activity, executive team, patents, certifications, or AI/ML capabilities are disclosed in the source material, indicating a small, founder-led operator with national service coverage but limited disclosed scale metrics.

Name

CENTRO CUIDAR

Legal name

Centro Cuidar Apoio e Monitoramento 24 horas

Website

https://centrocuidar.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Centro Cuidar is a privately held Brazilian 24/7 remote-monitoring services company, based in Rio Claro, São Paulo, that provides telephone-line-connected SOS, GPS, and IoT sensor subscriptions for elderly individuals, pets, and mobile assets across Brazil.

Ownership category

akta.pro rank

Product category

Personal Emergency Response and Remote Monitoring Services

NAICS

Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro industry

PRIMARYHSAHAHAB

In-Home Landline PERS & Base-Unit Medical Alert Services

Home & Personal Services/Home Security, Alarm & Smart Home Services/Personal Emergency Response Systems (PERS) & Medical Alert

SECONDARYHSAHAAAA

Professional Monitoring (Burglar/Intrusion)

Home & Personal Services/Home Security, Alarm & Smart Home Services/Monitored Security & Intrusion Alarm Services

SECONDARYHLACAFAE

Elderly/Frail & Assisted Living Connected Care (PERS/Fall Detection)

Healthcare & Life Sciences/Digital Health & Health IT/Remote Patient Monitoring (RPM) & Connected Care Platforms

SECONDARYBPAKAFAI

Central Station Monitoring (Third-Party Wholesale Monitoring)

Business & Public Services/Security & Investigations Services/Alarm Monitoring & Emergency Dispatch Services

SECONDARYIMAIAEAF

Security Systems Monitoring & Dispatch (SOC/Remote Guarding)

Industrials, Manufacturing & Construction/Industrial Services & Facility Operations/Security, Guarding & Access Control Services

Keywords

• Personal emergency monitoring
• Elderly care services
• GPS tracking devices
• Pet location services
• Mobile asset protection

Headquarters

HQ city

Sítio Beira Rio

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: One-time equipment fees for user terminals, GPS devices, sensors, special cell phones, and identification tags. Adhesion fee charged for providing the microprocessor equipment, payable in 3 installments via boleto or check.
2. Monthly Monitoring Subscription: Recurring monthly fees for 24/7 monitoring services. Contract terms of 12 or 24 months with automatic renewal from month 13 onwards. Pricing varies by plan and optional add-ons.
3. Optional Add-ons and Upgrades: Additional equipment and services can be added to plans for additional monthly fees, including extra SOS transmitters for multiple users in same residence.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Centro Cuidar provides 24/7 remote monitoring and emergency response services for individuals, families, pets, and movable assets across Brazil. Its core offering is a home-installed User Terminal connected via telephone line to a central monitoring station, paired with wearable SOS pendants/bracelets, environmental sensors (gas, fire, flooding, intrusion), GPS trackers, and special cell phones. Customers subscribe to monthly monitoring plans (12 or 24-month contracts) and receive continuous automatic event detection, emergency dispatch, and pre-established action plan execution.

Product overview

Centro Cuidar is a 24-hour monitoring and support service for people, pets, and belongings. The core offering consists of a User Terminal (central microprocessor equipment connected via telephone line) paired with wearable SOS devices (pendant/bracelet). Additional add-on modules include Wi-Fi event detection sensors (gas, flooding, fire, intrusion), special cell phones with GPS, standalone GPS tracking devices, and identification tags/bracelets. Service plans are segmented by use case: Plano 1000/1001/1010 for personal safety, Plano 2000/2001 for pet tracking, and Plano 3000/3001 for mobile asset protection.

Differentiator

Problem solved

Functional benefit

Products and services

• Plano 1000 - Personal Safety Plan with Terminal and SOS Device
• Plano 1001 - Special Cell Phone Plan
• Plano 1010 - GPS Device Plan for People
• Plano 2000 - Pet GPS Tracking Plan
• Plano 2001 - Pet Identification Tag Plan
• Plano 3000 - Mobile Asset GPS Plan
• Plano 3001 - Mobile Asset Identification Tag
• Event Detection Sensor Add-On (Gas, Flooding, Fire, Intrusion)

Quantifiable outcome

• More than 50% of people over 65 suffer at least one fall per year; this increases to 70% at age 80
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• AFUBESP - Associação dos Funcionários do Grupo Santander Banespa, Banesprev e CabespcoreChannel Partner/ Reseller/ DistributorAssociation providing exclusive discounts on Centro Cuidar monitoring plans for its members across Brazil. Members can identify themselves with their member number to receive special conditions on all subscription plans.
• Associação dos Aposentados da Fundação CESPcoreChannel Partner/ Reseller/ DistributorRegional association in Rio Claro providing members with access to Centro Cuidar monitoring services with special conditions and discounts.
• UFA - União dos Ferroviários AposentadosminorChannel Partner/ Reseller/ DistributorRetired railway workers association offering members access to Centro Cuidar monitoring services.
• Cia da Melhor IdadecoreChannel Partner/ Reseller/ DistributorRepresentative partner in Curitiba, Paraná offering Centro Cuidar services. Contact: Lizandre Nemoto and Aline. Phone: 41 3205.9274 / 9644.5051. Email: [email protected]
• Unimed Rio Claro - Dr. Marco Antonio Rocha (Geriatria)coreStrategic or Co-development PartnerGeriatric specialist providing elderly care services. Partnership for coordinated elderly care combining medical expertise with monitoring services. Contact: 19 3524.5503 / [email protected]

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Intelbras: Brazilian leader in security electronics, communication hardware, and home/PERS-style monitoring terminals. Intelbras sells directly comparable telephone-line connected alarm panels, SOS pendants, sensors and 24/7 monitoring center hardware and software that overlap with Centro Cuidar's User Terminal + sensors + SOS stack on both technology and target customer (Brazilian households, elderly care).
• Tractive: GPS pet tracker company selling subscription-based, cellular-connected pet wearables with live location, geofencing, and 24/7 monitoring — directly comparable to Centro Cuidar's Plano 2000 pet GPS plan. Subscription mechanics and target buyer (pet owner) are similar; serves as the international reference set for the pet-tracking revenue stream.
• Medical Guardian: US PERS provider selling in-home landline, cellular, and mobile GPS systems with optional fall detection, lockbox, and activity sensors — an end-to-end stack analogous to Centro Cuidar's Plano 1000/1001 plus sensors. Comparable subscription pricing model and elderly-customer orientation make it the cleanest model-comparable peer for an investor sizing Centro Cuidar.
• Bay Alarm Medical: In-home and on-the-go medical alert provider with landline base units, cellular, GPS mobile units, and an in-house 24/7 monitoring center — overlapping Centro Cuidar's product portfolio and recurring-fee revenue mechanics. Comparable customer demographic (older adults and their adult children) and similar go-to-market with caregiver/association referral channels.

Broad incumbents

• Life Alert: Iconic US PERS brand offering landline/cellular base units, SOS pendants/wristbands and a 24/7 emergency response center to elderly households. The closest historic analog to Centro Cuidar's Plano 1000 telephone-terminal + SOS button + national monitoring proposition, although Life Alert is much larger and does not target Brazil directly.
• ADT Inc. Large US/global monitored security company offering intrusion, fire, medical alert, and connected-home services with a 24/7 monitoring center — overlapping with Centro Cuidar's intrusion sensors, SOS button, and central-station monitoring. Broader portfolio than Centro Cuidar but the most credible incumbent reference for the monitored-home-services business model.
• VIVINT Smart Home: Smart home security and home automation company offering intrusion detection, sensors, cameras, and connected home devices with optional medical alert features. Overlaps Centro Cuidar's intrusion sensor and monitoring center stack; broader and more modern platform, frequently used as a benchmark for monitored home services revenue multiples.
• Tunstall Healthcare (Lifeline): Global PERS incumbent that operates Lifeline, the world's best-known medical alert brand, with landline base-unit, cellular, mobile GPS and 24/7 monitoring services — directly mirroring Centro Cuidar's Plano 1000/1001/1010. Comparable on product taxonomy, monitoring-center operating model, and target customer (elderly seeking independent living); not Brazil-domiciled but the international reference set PE buyers will benchmark against.

Emerging players

• AngelSense: GPS location and emergency alert service for vulnerable people (elderly with dementia, children with special needs), with a wearable device, two-way voice, and 24/7 monitoring — closely comparable to Centro Cuidar's Plano 1010 GPS locator and Plano 2000 tracking use cases. Niche specialization makes it an analogous emerging player for the people-tracking vertical.
• Jiobit (by Motorola Solutions): Small, subscription-based GPS tracker for kids, pets, and valuables using cellular networks — comparable to Centro Cuidar's Plano 1010/2000/3000 GPS devices. Different in form factor (smallest-in-class) but aligned on subscription economics, multi-vertical use case, and mobile-asset tracking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCkfdQIEINDf5_pxO7FfEaSg
• Facebookfacebook.com/centrocuidarmonitoramento
• Instagraminstagram.com/centro_cuidar
• LinkedInlinkedin.com/company/centro-cuidar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CENTRO CUIDAR