Holistic Services Group

What Holistic Services Group does

Holistic Services Group (legal entity: Holistic Service Group Pty Ltd) is an Australia-headquartered corporate wellness services provider founded in 2003, operating across all major Australian capital cities (Sydney, Melbourne, Brisbane, Adelaide, Perth, Canberra, Hobart) with extension into selected Asia-Pacific markets. The company delivers a broad portfolio of workplace wellbeing services including corporate massage, wellness workshops, corporate fitness and yoga classes, meditation and mindfulness training, ergonomic assessments, team building, leadership development, keynote speaking, and a trademarked 'Culture of Wellness©' organizational culture change program. Services are delivered either on-site at client premises by a network of 250+ vetted practitioners (credentialed via AAMT or ATMS) or remotely via live interactive video webinars introduced in 2020.

The underlying technology stack is deliberately light: an online booking and scheduling system for staff self-service and flexible payment (including user-pay options via PayPal or credit card), a live video webinar platform for remote delivery, and a website/blog/SEO content marketing presence. There is no proprietary software product, no disclosed AI or data platform, and no mobile app. The competitive positioning rests on service breadth, practitioner network density, brand longevity (self-described as Australia & Asia-Pacific's #1 provider with 20+ years of operation), and a hybrid delivery model that accommodates both in-person and remote workforces.

Revenue is generated through professional services fees (per-session or per-program unit pricing) plus structured annual health and wellbeing program agreements that provide recurring engagement. The customer base of 1,600+ organizations spans enterprise and mid-market across mining, technology, banking, healthcare, government, education, and coworking. Go-to-market is direct enterprise field sales augmented by event-driven content marketing tied to calendar moments such as Stress Awareness Month and Neurodiversity Celebration Week. The company is privately held, founder/management-owned, with no disclosed external funding, no parent company, and no subsidiaries.

Name

Holistic Services Group

Legal name

Holistic Service Group Pty Ltd

Website

https://holisticservices.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Holistic Services Group is an Australia-based corporate wellness services provider delivering on-site and webinar-based workplace programs including massage, yoga, mindfulness, ergonomic assessments, and leadership training to 1,600+ organizations across Australia and Asia-Pacific via a 250+ vetted practitioner network.

Ownership category

akta.pro rank

Product category

Corporate Wellness Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Other Health Practitioners (6213), Other Individual and Family Services (624190)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYHSADAGAL

Corporate/Workplace Wellness Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

SECONDARYHSADAGAG

Mind-Body Wellness Coaching (Holistic/Integrative)

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

SECONDARYHSADAJAF

Meditation Retreats, Workshops & Immersive Programs

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

SECONDARYEDAAAHAH

Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices)

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

Keywords

• Corporate wellness services
• Workplace massage programs
• Ergonomic assessments training
• Corporate yoga classes
• Leadership development programs

Headquarters

HQ city

Castlecrag

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Corporate Wellness Services: Service-based revenue model delivering workplace wellness programs including corporate massage, yoga classes, meditation, fitness programs, stress management workshops, and ergonomic assessments. Services are delivered by vetted practitioners and can be structured as one-off events, regular programs, or annual comprehensive wellbeing programs.
2. Corporate Massage Programs: Ongoing massage programs for corporate clients with options for regular weekly/monthly sessions or one-off event massage. Options include seated massage (standard, at-desk, deluxe), table massage, and conference/event massage services.
3. Annual Health and Wellbeing Programs: Comprehensive annual program design and delivery tailored to organization size, culture, and objectives, providing recurring revenue through ongoing service agreements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Holistic Services Group is a corporate wellness services provider delivering on-site and virtual workplace wellbeing programs to organizations across Australia and Asia-Pacific. Core services include corporate massage (office, seated, and event), workplace wellness workshops (mental health, resilience, stress management, mindfulness, nutrition), corporate health classes (yoga, meditation, tai chi, pilates, fitness), team building events, ergonomic assessments, and leadership training, all delivered by a network of 250+ vetted practitioners.

Product overview

Holistic Services Group is Australia and Asia-Pacific's leading provider of corporate wellness services, offering a comprehensive one-stop solution for workplace wellbeing. The company operates a platform-plus-services model delivering over a dozen distinct service categories including Corporate Massage (office, seated, and event massage), Workplace Wellness Workshops (mental health, resilience, stress management, mindfulness, nutrition, work/life balance), Corporate Health Classes (yoga, meditation, tai chi, pilates, fitness), Team Building & Corporate Events, Ergonomic Assessments & Training, Annual Health and Wellbeing Programs, Workplace Health and Wellness Expos, and Leadership Training & Development (coaching, retreats, culture change). Services are delivered both onsite at client premises and via live interactive video webinars, making programs accessible to organizations across Australia, Asia-Pacific, and globally. The company has over 20 years of experience serving 1,600+ organizations with a network of 250+ vetted practitioners.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Massage On-site workplace massage services including office massage, seated massage (standard, at-desk, deluxe with aromatherapy), table massage, and event/conference massage delivered by qualified therapists registered with AAMT or ATMS, for corporate clients across Australia.
• Workplace Wellness Workshops Educational wellness workshops covering workplace mental health training, resilience training, work/life balance, stress management, corporate mindfulness, nutrition seminars, healthy cooking demonstrations, women's and men's health, and financial literacy training, delivered as 1-hour Lunch 'n Learn, half-day, or full-day sessions, available onsite or via live interactive webinars.
• Corporate Health Classes Group fitness and wellness classes including corporate fitness programs, corporate yoga (since 2005 in Melbourne), corporate meditation and mindfulness training, tai chi & qigong, and corporate pilates classes, for corporate clients.
• Team Building & Corporate Events Team bonding activities and corporate events including laughter yoga, team cooking classes, The Great Race, ice breakers, and vision board workshops, designed to improve team cohesion.
• Ergonomic Assessments & Training Workplace ergonomic assessments, virtual ergonomics assessments and training, workstation assessments, ergonomic workshops, train-the-trainer programs, and office design consulting to reduce workers compensation claims and musculoskeletal injuries.
• Annual Health and Wellbeing Programs Comprehensive year-long workplace health and wellbeing programs tailored to organization size, culture, and objectives, providing structured ongoing service agreements.
• Workplace Health and Wellness Expo Multi-service health and wellbeing expo events combining various wellness services within a single tailored corporate event.
• Leadership Training & Development Leadership development programs including wellness coaching, business coaching, corporate retreats, organizational culture change, and the trademarked Culture of Wellness© program, designed to cultivate excellent leaders and inspire employees.
• Keynote, Conference and Guest Speakers Professional speakers bureau offering engaging keynote and conference guest speakers for corporate events, conferences, and leadership retreats.
• Live Interactive Webinar Options Online delivery channel for all workplace wellness workshops and programs via live, interactive video webinars, enabling service to remote workers, distributed teams, and organizations outside major metropolitan areas.
• Wellness Coaching & Business Coaching One-on-one coaching services for executives and staff focusing on personal wellness and business performance improvement.
• Corporate Retreats Off-site corporate retreats combining wellness activities with leadership development and team building.
• Culture of Wellness© Proprietary organizational culture change program (registered trademark) designed to embed wellness principles throughout the workplace.

Quantifiable outcome

• Reduced staff turnover through improved morale and job satisfaction
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Limeade: US-headquartered employee experience and corporate wellness platform. Comparable to HSG as a workplace wellbeing provider to mid-market and enterprise customers, but delivers primarily through a software platform rather than onsite practitioner services.
• LifeWorks (TELUS Health): Global employee wellbeing and mental health platform owned by TELUS Health. Comparable to HSG in addressing workplace mental health, resilience, and employee wellbeing needs, but operating at global scale with EAP and digital-first delivery.
• Virgin Pulse: Global corporate wellness platform serving enterprise HR buyers with engagement, content, and analytics. Overlaps with HSG in workplace wellbeing content delivery, but operates at vastly greater scale and as a tech-enabled SaaS rather than services-led model.

Direct peers

• Wellable: Corporate wellness platform offering wellbeing programs, challenges, and content to employers. Comparable to HSG in targeting HR buyers with workplace wellness content and engagement, though Wellable is more software- and challenge-led versus HSG's services-led model.
• Corporate Balance Concepts: Australian provider of corporate massage, yoga, and workplace wellness services. Direct competitor to HSG in the onsite workplace massage and wellness segment, with overlapping service mix and customer base.
• Vitality Works: Australia-based provider of corporate health, wellness, and employee benefit programs. Closest direct competitor to HSG in Australian workplace wellness, offering similar on-site and program-based services to corporate clients.

Emerging players

• Calm Business: B2B offering of Calm, providing meditation and mental wellness subscriptions to employers. Comparable to HSG's mindfulness and stress management workshops as a workplace mental wellbeing solution, but tech-mediated and globally scaled.
• The Resilience Institute: Provider of resilience training, stress management, and wellbeing workshops to organizations. Comparable to HSG's workplace wellness workshop offering, with similar focus on mental health and resilience content for corporate buyers.
• Headspace for Work: B2B arm of Headspace offering mindfulness, meditation, and mental health content to employers. Directly overlaps with HSG's corporate meditation, mindfulness training, and stress management workshops, but delivers primarily via app/digital rather than live sessions.

Regional players

• Wellness On Wheels: Australian mobile corporate massage and wellness provider. Direct competitor in HSG's core onsite massage segment with comparable chair massage, table massage, and event services for corporate clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hsgaustralia
• LinkedInlinkedin.com/company/holistic-services-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holistic Services Group