Vitality Works
Vitality Works is an Australia-based B2B workplace health and wellbeing provider delivering injury prevention, mental health, vaccination, and safety consulting services to 1,500+ enterprise and government clients across Australia and New Zealand via onsite, remote, and digital channels.
- Company typePrivate
- Founded2003
- HeadquartersNorth Sydney, Australia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Vitality Works does
Vitality Works is an Australian-headquartered B2B workplace health and wellbeing provider serving 1,500+ clients across Australia and New Zealand. The company delivers a structured portfolio of injury prevention, health promotion, mental health, vaccination, and strategic safety consulting services, organized around its proprietary Assess, Prevent, Flourish framework developed over a decade of field deployment. Service lines include onsite health checks, ergonomic and functional movement assessments, skin checks, flu vaccinations, health coaching, seminars, workplace massage, and the SafeSpine™ SafeMind integrated program, supplemented by the Charge program tailored for FIFO workers and a consulting arm, SafetyWorks, focused on psychosocial risk and safety maturity.
The technology layer consists of the Vitality Hub online wellbeing platform and the recently acquired Thrive Mental Health digital EAP solution (2024), enabling remote and online delivery alongside onsite services. Vitality Works generates revenue primarily through enterprise-level professional services engagements and subscription-based digital platform access, priced via customized quotes rather than published tiers. Customers are predominantly mid-to-large organizations across high-risk verticals (mining, construction, energy, government, manufacturing, transport, utilities) plus selective government and large corporate accounts, with sales executed through a consultative enterprise field motion directed at HR and safety decision-makers.
Vitality Works firmographics
Firmographics- Name
- Vitality Works
- Legal name
- Vitality Works
- Website
- https://vitalityworks.com.au
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Vitality Works is an Australia-based B2B workplace health and wellbeing provider delivering injury prevention, mental health, vaccination, and safety consulting services to 1,500+ enterprise and government clients across Australia and New Zealand via onsite, remote, and digital channels.
- Ownership category
- akta.pro rank
Vitality Works industry classification
Industry- Product category
- Workplace Health and Wellbeing Services
- NAICS
- Offices of Physicians (6211)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Occupational Health & Worksite Health Virtual Care (fit-for-duty, RTW) (HLALADAM)
Keywords
Where Vitality Works is headquartered
LocationHeadquarters
- HQ city
- North Sydney
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Vitality Works business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Workplace Health Services: B2B workplace health and wellbeing services delivered to organizations across Australia and New Zealand, including health checks, ergonomic assessments, functional movement screening, skin checks, vaccinations, mental health programs, and safety consulting. Services are customized per organization and delivered through multiple channels (onsite, remote, online).
- SafetyWorks Consulting: Strategic health and safety consulting services covering systems risk and assurance, biopsychosocial safety and wellbeing, and leadership and culture development.
- Subscription-based Digital Platforms: Ongoing access to digital platforms including Vitality Hub online wellbeing platform and Thrive Mental Health, likely offered as recurring subscriptions to client organizations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Vitality Works product offering
Product offeringCore offering
Vitality Works delivers customized, end-to-end workplace health, safety, and wellbeing services to organizations across Australia and New Zealand. Offerings span injury prevention and health promotion (health checks, ergonomic assessments, functional movement screening, skin checks, massage therapy), mental health and wellbeing (Thrive Mental Health EAP, SafeSpine™ SafeMind, seminars, coaching), workplace flu vaccinations, the Vitality Hub online wellbeing platform, the Charge FIFO workers lifestyle programme, and the SafetyWorks strategic health and safety consulting division. Services are delivered onsite, remotely, and online through a proprietary Assess, Prevent, Flourish framework.
Product overview
Vitality Works is a workplace health and wellbeing solutions provider offering a portfolio of services and one digital platform structured around an Assess, Prevent, Flourish framework. The portfolio includes injury prevention services (Health Checks, Functional Movement Screening, Ergonomic Workplace Assessments, Skin Checks, Massage Therapy), mental health and wellbeing programmes (Thrive Mental Health, SafeSpine™ SafeMind, Health Seminars & Workshops, Health Coaching), end-to-end vaccination services (Workplace Flu Vaccination), and the digital Vitality Hub online wellbeing platform. An additional subsidiary, SafetyWorks, provides strategic health and safety consulting. The company also operates a specialist programme, Charge, tailored for FIFO workers. Together the offerings serve over 1,500 clients across Australia and New Zealand.
Differentiator
Problem solved
Functional benefit
Brands
- Thrive Mental Health: Mental health solution disrupting Australian EAP services.
- SafetyWorks
- SafeSpine™ SafeMind
- Vitality Hub
- Charge
Products and services
- Health Checks Workplace health assessment services including biometric screening and health risk assessments for employees.
- Functional Movement Screening
- Skin Checks
- Thrive Mental Health
Quantifiable outcome
- 50.6% of Australian workers have experienced a mental health condition, with 2 in 5 believing their workplace caused or worsened the condition, creating business case for workplace health investment.
- +1 more outcomes
Companies that use Vitality Works
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
Vitality Works technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Vitality Works partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SafetyWorkscoreSafetyWorks is a consulting entity that assesses and manages workplace risk across health, safety and wellbeing with a culture and leadership focus. They offer specialist incident investigations, audits and system development, psychosocial risk assessments, biopsychosocial strategy development, safety maturity assessments, and leadership coaching. While operating under a separate domain (safetyworks.com.au), it appears to be integrated with the Vitality Works family of workplace health solutions, sharing the same corporate health and safety expertise.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Vitality Works competitors and assessment
Company assessmentDirect peers
- Konekt: Konekt is an Australian workplace health, injury prevention, and vocational rehabilitation provider serving enterprise and government clients. It competes directly with Vitality Works across occupational health, RTW, and workplace wellbeing services in ANZ.
- IPAR Rehabilitation: IPAR is a leading Australian vocational rehabilitation and occupational health services provider. It is comparable to Vitality Works on workplace injury prevention, return-to-work, and allied health service delivery in ANZ.
- PeopleSense by Altius: PeopleSense is an Australian EAP and workplace wellbeing provider serving enterprise customers. It is a direct competitor to Vitality Works' Thrive Mental Health EAP service in the ANZ market.
- Sonic HealthPlus: Sonic HealthPlus is Australia's largest occupational health provider, offering workplace health assessments, injury prevention, immunizations, and EAP services to enterprise clients. It is the most direct competitor to Vitality Works in the Australian occupational health and workplace wellbeing market.
- Benestar: Benestar is an Australian EAP and psychological services provider offering employee assistance programs and workplace wellbeing. It is comparable to Vitality Works in EAP delivery and enterprise mental health services.
- Converge International: Converge International is one of Australia's largest EAP and mental health providers, offering counselling, critical incident support, and wellbeing services to enterprise and government clients. It directly competes with Vitality Works' Thrive Mental Health offering.
- Recovre: Recovre is an ANZ-based injury management and workplace health provider offering occupational rehabilitation, return-to-work, and wellbeing services. It overlaps with Vitality Works' injury prevention and SafeSpine™ SafeMind offerings.
Broad incumbents
- TELUS Health (formerly LifeWorks): TELUS Health is a global digital health and wellbeing platform offering EAP, mental health, and virtual care to enterprise clients across multiple geographies. It is a broad incumbent competitive to Vitality Works' Thrive Mental Health in the global EAP market.
- International SOS: International SOS is a global workplace health, safety, and wellbeing provider serving multinational enterprises with occupational health, EAP, and travel risk services. It is a broad incumbent competitive to Vitality Works for global enterprise contracts.
- Lyra Health: Lyra Health is a leading global mental health platform for employers, offering EAP, therapy, and digital mental wellbeing. It is a competitor to Vitality Works' Thrive Mental Health in the enterprise mental health space, though concentrated in the US.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Vitality Works social profiles
Digital presenceVitality Works financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vitality Works leadership team
Management profileNumber of profiles
Profiles1 record
Vitality Works subsidiaries and ownership
Company hierarchySubsidiaries1 record
Vitality Works funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vitality Works M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vitality Works
What does Vitality Works do?
Vitality Works delivers customized, end-to-end workplace health, safety, and wellbeing services to organizations across Australia and New Zealand. Offerings span injury prevention and health promotion (health checks, ergonomic assessments, functional movement screening, skin checks, massage therapy), mental health and wellbeing (Thrive Mental Health EAP, SafeSpine™ SafeMind, seminars, coaching), workplace flu vaccinations, the Vitality Hub online wellbeing platform, the Charge FIFO workers lifestyle programme, and the SafetyWorks strategic health and safety consulting division. Services are delivered onsite, remotely, and online through a proprietary Assess, Prevent, Flourish framework.
Is Vitality Works a public or private company?
Vitality Works is a private company. It is classified as unknown and is currently operating.
When was Vitality Works founded?
Vitality Works was founded in 2003. It employs 101 to 250 people.
Where is Vitality Works based?
Vitality Works is headquartered in North Sydney, Australia, in the Oceania region.
How does Vitality Works make money?
Three revenue lines are on record. Workplace Health Services are the primary driver. The others are safetyWorks Consulting and subscription-based Digital Platforms.
Who are Vitality Works's main competitors?
Direct peers on record are Konekt, IPAR Rehabilitation, PeopleSense by Altius, Sonic HealthPlus, Benestar, Converge International and Recovre. Broad incumbents are TELUS Health (formerly LifeWorks), International SOS and Lyra Health.
Does Vitality Works have an API?
No public API is recorded for Vitality Works.
What industry is Vitality Works in?
Vitality Works's product category is Workplace Health and Wellbeing Services. Its primary akta.pro industry code is HLALADAM, Occupational Health & Worksite Health Virtual Care (fit-for-duty, RTW). Its NAICS code is 6211 and its SIC code is 8000.