ICO

What ICO does

ICO (Istituto Clinico di Odontoiatria) is a private dental and multi-specialty medical clinic founded in October 2015 in Como, Italy, operating under the legal entity COMO CARE S.R.L. The clinic provides comprehensive dental services including orthodontics (traditional braces and Invisalign clear aligners), dental implants including zygomatic implants for bone-deficient patients, prosthetics (crowns, veneers, inlays/onlays), oral surgery, periodontics, endodontics, teeth whitening, and pediatric dentistry. It also offers adjacent polispecialistico services — osteopathy, nutrition counseling, and aesthetic medicine — positioning itself as a holistic health center rather than a single-discipline dental office. The patient base is direct-to-consumer, primarily serving adults seeking orthodontic and aesthetic treatment (primary segment), along with children, patients with complex dental needs, periodontal patients, and wellness-focused individuals.

The clinic is built on a digital-dentistry technology stack including CEREC CAD/CAM for same-day ceramic restorations, three intraoral scanners, iTero scanning with Digital Smile Design simulation, and The Wand computerized anesthesia for pain-free injections. ICO operates an in-house dental laboratory (ICO Smile Lab) that produces custom prosthetics, aligners, and restorations, enabling faster turnaround than outsourced lab models. The clinic holds Healthcare Authorization n. 563 from ASL di Como, is GDPR-compliant, and operates under Medical Director Dr. Adriana Brenna with a multi-specialist clinical team.

Revenue is generated through fee-for-service treatment pricing, with orthodontic packages ranging from €1,900 to €5,000, pediatric expanders at €900-€1,200, simple fillings capped at €130, and complex procedures like crowns and zygomatic implants priced at €1,000 and above. ICO employs interest-free installment plans up to 24 months and partnerships with financial institutions to broaden access to higher-ticket treatments. Patient acquisition is driven by content marketing (educational blog), active Instagram presence (@meet_ico), listing on the Mio Dottore booking platform, SEO targeting Como-area dental searches, Open Day events offering free orthodontic consultations, and patient referrals. The clinic serves primarily the Lombardy region, with cross-border patient flows from Switzerland and Dubai supported by remote monitoring protocols.

Name

ICO

Legal name

COMO CARE S.R.L.

Website

https://istitutoico.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

ICO is a private multi-specialty dental and medical clinic in Como, Italy, founded 2015, providing orthodontics, implants, prosthetics, pediatric dentistry, and adjacent osteopathy and aesthetic medicine services to individual consumers using digital dentistry technology and an in-house dental laboratory.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Periodontic & Implant Group Practices (HLABAKAF), Prosthodontic & Restorative Group Practices (HLABAKAH), Oral & Maxillofacial Surgery Group Practices (HLABAKAE)

Keywords

• Dental services
• Orthodontic treatment
• Dental implants
• Cosmetic dentistry
• Pediatric dentistry

Headquarters

HQ city

Como

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Dental Treatment Services: ICO generates revenue through fee-for-service dental treatments including orthodontics, implants, prosthetics, aesthetics, and general dental care. Services range from routine cleanings and fillings to complex procedures like dental implants, zygomatic implants, and All-on-4 treatments. Pricing varies by treatment complexity with transparency around costs.
2. Orthodontic Treatment Packages: Fixed-price treatment packages for orthodontic services including invisible aligners (Invisalign), traditional braces, and interceptive orthodontics. Pricing ranges from €1,900 to €5,000 depending on treatment duration and complexity. Packages include consultation, aligners, controls, and retention.
3. Pediatric Dental Services: Specialized dental care for children including sealants, fluoride prophylaxis, and interceptive orthodontic treatments. Children's orthodontic treatments like palatal expanders range from €900-€1,200.
4. Polispecialist Services: Additional healthcare services including osteopathy, nutrition counseling, and aesthetic medicine provided within the same clinic facility. These services complement dental treatments and provide holistic patient care.
5. ICO Smile Lab Internal Laboratory: In-house dental laboratory (ICO Smile Lab) that produces custom dental prosthetics, aligners, and restorations, reducing turnaround time and costs while maintaining quality control.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ICO operates a multi-specialty dental and medical clinic in Como delivering fee-for-service dental treatments including orthodontics (traditional braces and Invisalign clear aligners), dental implants (including zygomatic and All-on-4 immediate loading), prosthetics (crowns, veneers, inlays/onlays), oral surgery, pediatric dentistry, periodontics, endodontics, and aesthetic dental care, alongside complementary osteopathy and nutrition counseling. The clinic uses a digital workflow (CEREC, intraoral scanning, digital smile design) and an in-house laboratory (ICO Smile Lab) to deliver treatments, with financing options including interest-free installments up to 24 months.

Product overview

Istituto Clinico di Odontoiatria (ICO) is a dental medical center opened in Como in October 2015 offering comprehensive dental services as its core product. The clinic provides a full range of dental treatments including orthodontics (traditional and invisible/Invisalign), dental implants including zygomatic implants for complex cases, prosthetics (crowns, veneers, inlays/onlays), oral surgery, pediatric dentistry, periodontics, and teeth whitening. The clinic also offers polyspecialist services (osteopathy and nutrition) that work synergistically with dental care. ICO differentiates itself through advanced technology including CEREC for same-day restorations, intraoral scanners (3 units), The Wand computerized anesthesia, and iTero digital scanning. The clinic operates an internal dental laboratory (ICO Smile Lab) for faster turnaround. Services are available through direct booking and the Mio Dottore platform, with Open Day events offering free consultations.

Differentiator

Problem solved

Functional benefit

Brands

• ICO SMILE LAB: Internal dental laboratory that allows for a short and controlled supply chain, enabling fast and complete service delivery.

Products and services

• Dental Implants Titanium dental implant procedures to replace missing teeth, including techniques for patients with insufficient bone density. Targeted at adult patients who have lost one or more teeth and seek a fixed prosthetic solution.
• Zygomatic Implants Special implants anchored to the zygomatic (cheekbone) bone for patients with severe bone deficiency who cannot receive traditional implants. Targeted at complex cases including edentulous patients or those with failing prior implants.
• Immediate Loading Implants (All-on-4) Same-day full-arch rehabilitation using the All-on-4 technique, with in-house lab production enabling fixed teeth within 48-72 hours. Targeted at patients needing rapid full-arch fixed restoration.
• Invisible Orthodontics (Invisalign) Clear aligner-based orthodontic treatment using custom transparent aligners to gradually straighten teeth, with tiered fixed-price packages from €1,900 to €5,000 by complexity. Targeted at adults and adolescents seeking discreet orthodontic correction.
• Traditional Orthodontics (Braces) Fixed traditional orthodontic appliances for correcting dental alignment and malocclusions in children, adolescents, and adults. Targeted at patients requiring conventional bracket-based orthodontic correction.
• Teeth Whitening Professional whitening treatments delivered either in-office (two 15-minute cycles) or via custom-fitted home trays with whitening gels. Targeted at adults seeking tooth shade improvement.
• Dental Veneers (Faccette) Custom-made ceramic or composite laminates applied to natural teeth to improve color, shape, and overall aesthetics. Targeted at adult patients seeking aesthetic dental enhancement.
• Dental Inlays and Onlays (CEREC) Custom composite or ceramic inlays/onlays for restoring damaged or root-canaled teeth, produced via CEREC in under approximately one hour in a single appointment. Targeted at patients requiring restoration of damaged teeth.
• Dental Crowns (Corone) Custom-fabricated dental crowns and caps for restoring damaged, fractured, or root-canaled teeth. Targeted at patients requiring full tooth coverage restoration.
• Oral Surgery (Chirurgia Orale) Surgical dental procedures including tooth extractions and other oral surgical interventions. Targeted at patients requiring surgical management of teeth or oral tissues.
• Pediatric Dentistry Dental care for children from age 3-4 including cleanings, sealants, fluoride treatments, and interceptive orthodontic treatments, with recommended check-ups every 4-6 months. Targeted at parents seeking preventive and interceptive dental care for their children.
• Periodontics (Periodontal Disease Treatment) Treatment of gingivitis and periodontitis including non-surgical scaling and root planing, surgical interventions, and regenerative procedures to save natural teeth. Targeted at patients with gum disease or at risk of tooth loss due to periodontal disease.
• Root Canal Treatment Endodontic treatment of infected or damaged dental pulp to preserve the natural tooth. Targeted at patients with pulpitis, dental infection, or post-trauma tooth damage.
• Dental Hygiene and Professional Cleaning Routine professional teeth cleaning and oral hygiene maintenance to prevent gum disease and caries. Targeted at adults and children for preventive maintenance visits.
• Caries Treatment (Fillings) Restorative treatment of dental caries using composite fillings (obturazioni), priced at a maximum of €130 per tooth for simple cases. Targeted at patients with tooth decay requiring restorative intervention.
• Removable Prosthetics Removable dental prostheses for patients with multiple missing teeth who are not candidates for fixed solutions. Targeted at partially or fully edentulous patients.
• Osteopathy Manual osteopathic therapy targeting the musculoskeletal system, jaw muscles, TMJ, skull, and cervical posture, often coordinated with dental treatments for bruxism and postural issues. Targeted at patients referred by ICO's orthodontists or hygienists for muscular or TMJ-related issues.
• Nutrition Counseling Personalized dietary counseling services for general wellness and oral health, addressing weight management, sports nutrition, and conditions such as diabetes, celiac disease, lactose intolerance, and hypertension. Targeted at patients seeking diet-related oral health guidance or general nutrition plans.
• Aesthetic Medicine Plastic, reconstructive, and aesthetic surgical and medicine services integrated within ICO's polyspecialist division, complementing dental aesthetic offerings. Targeted at adult patients seeking aesthetic medical procedures.
• Orthodontic Open Day Events Periodic free promotional events offering initial consultations, digital photos and scans, panoramic X-rays, and personalized orthodontic treatment plans to prospective Invisalign patients. Targeted at adult and family prospects considering invisible orthodontic treatment.

Quantifiable outcome

• Same-day dental restoration (inlays) in approximately 1 hour
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• DentalPro: Italy's largest multi-specialty dental clinic chain, offering general dentistry, orthodontics, implants, and aesthetic services through owned clinics. Directly comparable to ICO in service mix, single-country Italian footprint, and pay-out-of-pocket model, though at much broader scale.
• Vitaldent: Spanish dental clinic chain owned by a major healthcare group (Dentix-family lineage), with a multi-specialty offering (orthodontics, implants, aesthetics) across Iberia and Latin America. Directly comparable in service breadth, premium positioning, and multi-site scaling playbook.
• Dentic: Czech-origin European dental network offering preventive, orthodontic, implant, and aesthetic services across multiple countries. Comparable to ICO as a multi-specialty digital clinic with private-equity backing pursuing cross-border expansion.
• Impress: European chain specializing in clear-aligner orthodontics with owned clinics in Spain, Italy, the UK, and other markets. Comparable to ICO as a digital-first orthodontics provider delivering standardized patient experiences — Impress targets the same orthodontic segment ICO leads with Invisalign.

Broad incumbents

• Colosseum Dental Group: Pan-European DSO operating hundreds of dental clinics across Switzerland, the Nordics, Italy, the Netherlands, and other markets. Comparable as a broader incumbent with overlapping premium-clinic positioning in Italy and Switzerland, where ICO also draws cross-border patients.
• European Dental Group: Netherlands-based dental service organization aggregating premium clinics across Benelux, Germany, and beyond. Comparable in multi-site premium dentistry positioning and pursuit of European consolidation, though operating at materially greater scale than ICO.

Regional players

• Helvetic Clinics: Swiss-Hungarian dental chain serving Swiss patients with high-end implant, orthodontic, and aesthetic services. Comparable in premium positioning, cross-border patient base, and heavy reliance on advanced digital equipment — overlapping the segment ICO targets through dental tourism.
• Istituto Stomatologico Italiano: Long-standing Milan-based Italian dental institute offering multi-specialty clinical services and specialist training. Comparable to ICO as a specialist Italian dental institution with multi-specialty offerings including implants, orthodontics, and surgery serving premium patients in Lombardy.

Others

• Straumann: Swiss-headquartered global leader in dental implants, prosthetics, and digital dentistry equipment. Relevant to ICO as the upstream supplier of implant systems ICO uses and as a benchmark for the implant-and-digital value chain that surrounds the clinic's zygomatic and immediate-loading offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/meet_ico
• Facebookfacebook.com/istitutoico
• LinkedInlinkedin.com/company/istituto-clinico-di-odontoiatria

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICO