Taxi Xanh SM

What Taxi Xanh SM does

Taxi Xanh SM (Green SM), legally Công Ty Cổ Phần Di Chuyển Xanh Và Thông Minh GSM, is a Vietnamese electric ride-hailing platform founded on March 1, 2023 in Hanoi. It operates Vietnam's first all-electric taxi service, with its fleet composed exclusively of VinFast vehicles. The platform serves both individual consumers and corporate clients, offering more than 10 service tiers including Car, Mini, Premium, Limo, Airport, Tour, Inter-provincial (Liên Tỉnh), Bike, Food, Express, and Van through iOS and Android applications, supported by a 1555 hotline.

The business model is asset-light and platform-based: Green SM does not own vehicles but connects riders with 70,000+ partner drivers ("Tài xế Xanh") who retain up to 90% of fare revenue. The platform has completed 100+ million customer trips and handles 1+ million trips per day across 34 provinces in Vietnam and 3 additional international markets (4 countries total). The B2B segment supplies 7,000+ corporate clients with mobility services through the Green Business division and accompanying payment solutions.

The product ecosystem extends beyond ride-hailing into adjacent verticals: Green SM Care (insurance), Green Subscription, Gift Card, Merchant, and the Green Creator content program (1,798 participants, 14,962 content pieces, 1.33 billion views). Regulatory assets include transport license 9620/GPKDVT (06/03/2023) and postal license 6150/XN-BTTTT (13/12/2023), the latter enabling delivery and express services. Revenue is generated through platform commissions on rides, B2B contracts, subscriptions, and adjacent service fees, though no revenue figures or funding rounds are publicly disclosed.

Name

Taxi Xanh SM

Legal name

Công Ty Cổ Phần Di Chuyển Xanh Và Thông Minh GSM

Website

https://taxixanhsm.vn

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Taxi Xanh SM (Green SM) is Vietnam's first all-electric ride-hailing platform, operating a 70,000+ driver fleet of VinFast vehicles across 34 provinces and 4 countries, serving both individual consumers and 7,000+ B2B corporate clients.

Ownership category

akta.pro rank

Product category

Electric Ride-Hailing Services

NAICS

Taxi and Ridesharing Services (485310), Taxi and Limousine Service (4853)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Ride-Hailing & Taxi Aggregation Platforms (BPAMAIAE)

akta.pro secondary industries

EV Ride-Hailing / Chauffeur Services (EV-Only Fleets) (THADANAG), Motorbike Taxi & Two-Wheeler Ride-Hailing (THAIAGAG)

Keywords

• Electric ride-hailing services
• On-demand mobility platform
• Corporate transport solutions
• Electric delivery services
• EV fleet operations

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Ride Transaction Fees: Platform charges commissions on completed rides across all service tiers (Car, Mini, Premium, Limo, Airport, Tour, Bike, Food, Express, Van). Drivers receive up to 90% revenue share.
2. Business Transport Services: B2B transport solutions for corporate customers including dedicated fleet services and enterprise accounts.
3. Membership Packages: Premium membership subscriptions offering additional benefits and prioritized access to services.
4. Delivery Services: Express delivery and food delivery services (Green SM Food, Green SM Express) generating transaction-based revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Taxi Xanh SM (Green SM) operates an all-electric ride-hailing and mobility platform powered exclusively by VinFast electric vehicles, offering on-demand passenger transportation across multiple service tiers (Car, Mini, Premium, Limo, Bike), airport transfers, interprovincial travel, and electric food/package delivery. The platform connects 70,000+ partner drivers with consumers via a mobile app and also provides dedicated B2B corporate transport services and a merchant delivery integration platform across 34 Vietnamese provinces and 4 countries.

Product overview

Green SM operates as an all-electric ride-hailing and logistics platform powered by VinFast electric vehicles. The portfolio consists of a core platform offering multiple transportation and delivery services including passenger rides (Green SM Car, Mini, Premium, Limo, Bike), airport and interprovincial travel (Green Airport, Green Tour, Green Liên Tỉnh), logistics services (Green SM Express, Food, Van), and business solutions (Green Business, Green Business Payment). Add-on services include membership subscriptions, gift cards, insurance coverage (Green SM Care), and a content creator program (Green Creator). The ecosystem serves individual consumers, corporate clients, merchant partners, and driver partners across 34 provinces in Vietnam and operates in 4 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Green SM Car: Standard electric car ride-hailing service, flagship offering marked by cyan brand color.
• Green SM Mini
• Green SM Premium
• Green SM Limo
• Green Airport
• Green Tour
• Green Liên Tỉnh
• Green SM Bike
• Green SM Food
• Green SM Express
• Green SM Van
• Green SM Merchant
• Green Business
• Green SM Care
• Green Creator
• Green SM Platform

Products and services

• Green SM Car Standard electric car ride-hailing service featuring VinFast electric vehicles, marked by cyan brand color identity, for individual consumer transportation.
• Green SM Mini Compact electric car ride-hailing service for economical urban transportation targeting budget-conscious travelers.
• Green SM Premium Premium electric car ride-hailing service with enhanced amenities and elevated customer experience.
• Green SM Limo Luxury electric limousine ride-hailing service offering spacious and premium transportation for high-end travel needs.
• Green SM Bike Electric motorcycle ride-hailing service enabling emission-free two-wheeled last-mile transportation.
• Green Airport Airport transfer service providing dedicated electric vehicle transportation to and from airports.
• Green Tour Electric vehicle tour service for sightseeing and tourism travel experiences.
• Green Liên Tỉnh Interprovincial electric vehicle transportation service connecting cities across Vietnam for long-distance travel.
• Green SM Food Electric vehicle-powered food delivery service for restaurant and food orders.
• Green SM Express Ultra-fast parcel and small package delivery service using electric vehicles with optimized costs.
• Green SM Van Electric van service for larger group transportation and cargo delivery needs.
• Green Business Corporate transportation solution offering fleet management and business account services for enterprise clients including employee transportation and corporate travel.
• Green SM Merchant Platform for merchant partners to integrate with Green SM delivery and logistics services.

Quantifiable outcome

• 70,000+ driver partners on platform
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• VSHOW Quang PhổminorGTM or Marketing Partner · 25 July 2026Green SM partnered with VSHOW Quang Phổ music event at Vinhomes Royal Island, Hải Phòng, providing green transportation for attendees along with promotional offers.
• Meliá Ba Vì Mountain RetreatminorStrategic or Co-development Partner · 24 July 2026Green SM partnered with Meliá Ba Vì Mountain Retreat to offer travel discounts up to 25% for rides to or from the hotel, providing comprehensive travel experiences from green roads to serene natural spaces.
• Green Creator Program ParticipantsminorOthersContent creators participating in the Green Creator program to produce social media content promoting green lifestyle and spreading Green SM brand awareness. Program has 1,798 participants and 14,962 content pieces with 1.33 billion views.
• VinFastcoreStrategic or Co-development PartnerGreen SM utilizes VinFast electric vehicles exclusively for its fleet, including cars, bikes, and other electric vehicles. Platform promotes VinFast EV ecosystem integration.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Bolt: Bolt is a European ride-hailing and delivery platform offering app-based on-demand mobility with competitive take rates. It is a relevant emerging peer given its focus on low take rates and international expansion strategy similar to Green SM's.
• BluSmart Mobility: BluSmart is an India-based all-electric ride-hailing platform operating premium EV-only fleets. It is a direct EV-only ride-hailing comparable to Green SM, sharing the same value proposition of zero-emission, premium chauffeur service with app-based booking.

Direct peers

• DiDi Global: DiDi is the world's largest ride-hailing platform, operating across Latin America and Asia. Its mobile-app-based driver aggregation model and multi-tier ride offering (economy, premium, express) directly mirror Green SM's product architecture and take-rate economics.
• Grab: Grab is Southeast Asia's largest ride-hailing and delivery super-app and the dominant player in Vietnam. It competes head-to-head with Green SM across ride-hailing, food delivery, and corporate transport, with comparable multi-service platform economics.
• Be Group: Be Group is Vietnam's leading homegrown ride-hailing platform (Be, beCar, beDelivery) and Green SM's most direct domestic competitor, offering comparable multi-service ride-hailing and last-mile delivery to Vietnamese consumers and businesses.
• Gojek: Gojek is a Southeast Asian super-app offering ride-hailing, delivery, and mobility services. It is a direct comparable in multi-service platform model, two-sided driver marketplace, and Southeast Asia geographic focus, even though its core market is Indonesia.

Broad incumbents

• Uber: Uber is the global ride-hailing incumbent offering UberX, Uber Premium, Uber Green, and Uber for Business. Its multi-tier, multi-product ride-hailing and delivery platform is the global blueprint for the super-app model Green SM is building regionally.
• Lyft: Lyft is a major North American ride-hailing incumbent offering app-based passenger transport, delivery, and corporate transport. It is a broad incumbent comparable given its mature platform economics, B2B Lyft Business offering, and multi-tier ride portfolio analogous to Green SM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TaxiXanhSM
• LinkedInlinkedin.com/company/greensmartmobility
• Xx.com/taxixanhsm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taxi Xanh SM