Valoon

What Valoon does

Valoon is a Dortmund-based vertical SaaS company that turns WhatsApp into a structured project communication and documentation platform for the European construction industry. Founded as a 2024 spin-off from the Karlsruhe Institute of Technology (KIT) Gründerschmiede, the company targets general contractors, trade and craft businesses (Handwerk), maintenance firms, and facility managers — segments where field workers resist adopting new software but already rely on WhatsApp for daily coordination. The product architecture is built around a zero-friction WhatsApp front-end (no new app to install) paired with a cloud-based dashboard that automatically structures chats into project records, generates construction logs and reports, translates messages in over 50 languages including construction-specific terminology, captures voice-to-text timesheets, archives photos with timestamps and project assignment, and produces legally compliant Bau documentation. The platform is hosted on German servers and holds ISO 27001, SOC 1, and SOC 2 Type 2 certifications alongside GDPR compliance, with native integrations to DATEV (the dominant German payroll/accounting standard) and Microsoft 365 (Teams, SharePoint), plus a REST API for ERP and CAFM connectivity. As of disclosure, Valoon reports 3,000+ construction projects managed across 10 countries.

The business model is a tiered per-user SaaS subscription built on a freemium base: WhatsApp end-users (typically the field workforce) use Valoon features at no cost, while site coordinators, administrators, and enterprise customers pay for premium features, with volume-based per-user discounts and custom enterprise agreements available. Go-to-market combines product-led growth (the WhatsApp channel itself drives organic, viral adoption among construction crews), event-driven demand generation through German and European construction trade fairs, and an enterprise field-sales motion for larger construction companies. The company operates with a lean 1–10 person team, has won the OUT OF THE BOX.NRW 2025 Landeswettbewerb (€25,000 prize), supports nine website languages, and is backed institutionally by KIT, Fraunhofer AHEAD, the German Accelerator, the European Investment Fund, and Microsoft Founders Hub — though no institutional venture round is disclosed in the source data.

Name

Valoon

Legal name

Valoon GmbH

Website

https://valoon.chat

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Valoon is a Dortmund-based vertical SaaS platform that turns WhatsApp into structured, GDPR-compliant project communication and documentation for European construction firms, trades, and facility managers — automating translation, timesheets, and reports across 3,000+ projects in 10 countries.

Ownership category

akta.pro rank

Product category

Construction Project Management Software

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)

akta.pro secondary industry

Helpdesk & End-User Support Services (BPAEABAB)

Keywords

• Construction project management
• Construction communication software
• Field team collaboration
• Construction documentation software
• Multilingual site translation

Headquarters

HQ city

Dortmund

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription - Per-User Licensing: Tiered per-user subscription model where more users result in lower per-user costs. Free access for WhatsApp end-users; premium features for coordinators and administrators requiring licensing.
2. Enterprise Licensing: Custom enterprise agreements for larger construction companies with additional features, support, and volume discounts.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Valoon provides a SaaS construction communication and documentation platform that turns WhatsApp-based site communication into structured, legally compliant project records. Field workers use WhatsApp as the primary interface, while the office-side Valoon Dashboard organizes photos, timesheets, messages, and reports into project files with AI-powered translation, automatic categorization, and digital signatures. The platform integrates with DATEV payroll, Microsoft 365, ERP, and CAFM systems via REST API, and is hosted on German servers with ISO 27001, SOC 1, and SOC 2 Type 2 certifications for GDPR compliance.

Product overview

Valoon is a modular construction management platform that transforms WhatsApp-based site communication into structured, legally compliant documentation. The core Valoon Platform connects field workers using WhatsApp (the primary interface requiring no new software or training) with office teams using the Valoon Dashboard. Key modules include: Projektserver for cloud document storage accessible via WhatsApp; Fotodokumentation for photo documentation with automatic categorization; Baudokumentation for daily reports and construction protocols; Digitaler Stundenzettel for timesheet capture via WhatsApp with DATEV export; Automatische Übersetzung for real-time translation in 50+ languages; Berichte for intelligent report generation from messages and tickets; Projektkommunikation for organizing and archiving WhatsApp chats by project; Auftrags- & Einsatzplanung for digital order management; REST API for ERP/CAFM system integration; and Exports for CSV/Excel/Word/PDF data export.

Differentiator

Problem solved

Functional benefit

Products and services

• Valoon Platform Cloud-based SaaS platform that structures WhatsApp site communication into legally compliant project documentation, with AI-powered translation, automatic photo and timesheet capture, intelligent reporting, and integrations with DATEV, Microsoft 365, ERP, and CAFM systems. Built for general contractors, construction trades, facility managers, and property managers who need field-to-office coordination without requiring field workers to install new software.

Quantifiable outcome

• 70% of construction sites already use WhatsApp daily - Valoon leverages this existing behavior without requiring change
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability7 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Microsoft Founders HubcoreGTM or Marketing PartnerMembership in Microsoft Founders Hub program providing startup resources, Azure credits, and go-to-market support for technology startups.
• Fraunhofer AHEAD ProgramcoreStrategic or Co-development PartnerParticipation in Fraunhofer Society's AHEAD acceleration program for technology transfer from research to commercial application.
• German AcceleratorcoreGTM or Marketing PartnerPartnership with German Accelerator program providing international market access and scaling support for German startups.
• DATEVcoreTechnology or IntegrationNative integration partnership with DATEV accounting software widely used by construction companies in German-speaking markets.
• Microsoft 365coreTechnology or IntegrationIntegration partnership with Microsoft 365 ecosystem enabling seamless workflow integration for enterprise customers.
• Bundesverband Digitales BauwesencoreGTM or Marketing PartnerPartnership with German Federal Association for Digital Construction representing industry interests and standards.
• Bauwirtschaft Baden-WürttembergminorGTM or Marketing PartnerPartnership with construction industry association in Baden-Württemberg for regional market development.
• Hauptverband der Deutschen Bauindustrie e.V.coreGTM or Marketing PartnerPartnership with the main German construction industry association representing large construction companies.
• InnoclubminorGTM or Marketing PartnerInnovation cluster partnership for networking and collaboration with other technology companies.
• NRW.Global BusinessminorGTM or Marketing PartnerPartnership with NRW economic development agency for international expansion support and networking.
• Andes Supply SolutionsminorChannel Partner/ Reseller/ DistributorChannel partnership for distribution of Valoon solutions to supply chain and logistics companies in the construction sector.
• CrucerlabsminorStrategic or Co-development PartnerStrategic partnership for joint product development and innovation in construction communication solutions.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Dalux: Dalux is a Danish construction and facility management software vendor focused on BIM-based field collaboration, snagging, and handover. It competes for the same European construction customers and overlaps with Valoon's documentation and project communication modules.
• Capmo: Capmo is a Munich-based construction SaaS platform for project management, defect tracking, and on-site coordination, serving many of the same German general contractors and trades. It overlaps directly with Valoon on field-to-office documentation and is a logical 'build vs. switch' comparison for customers.
• Fieldwire: Fieldwire provides field execution and construction project management software with task tracking, plans, and punch lists used by specialty contractors and general contractors. It is a comparable direct peer because both target the same field-based construction user with mobile-first project coordination.
• Buildertrend: Buildertrend provides a construction project management platform covering scheduling, communication, and documentation for residential and commercial builders. It is comparable in addressing construction communication and documentation, though it is primarily US-centric and serves a different geography.
• PlanRadar: PlanRadar offers a SaaS platform for construction and real estate project documentation, defect management, and field-to-office communication across Europe. It is the closest direct competitor to Valoon in terms of target customer (construction SMBs and enterprises) and core use case (structured documentation from site activity).
• 123erfasst.de: 123erfasst is a German construction SaaS for mobile time tracking, project documentation, and site reporting used by trades and general contractors. It overlaps directly with Valoon's Digitaler Stundenzettel and Baudokumentation modules in the German construction market.
• LetsBuild: LetsBuild (formerly GenieBelt) offers construction project management and field reporting software across Europe. It is a direct peer in the construction collaboration and progress-monitoring category where Valoon operates.

Broad incumbents

• Autodesk Construction Cloud: Autodesk Construction Cloud (including BIM 360 and Assemble) is the BIM-centric incumbent in construction collaboration and documentation. It competes with Valoon in the broader construction documentation and coordination category as part of a much larger Autodesk portfolio.
• Procore: Procore is a leading global construction management platform with broad capabilities across project management, field operations, and documentation. It serves the same end market as Valoon but at a much larger scale and with a different distribution model.
• Microsoft Teams: Microsoft Teams is the dominant enterprise communication and collaboration platform, and Valoon integrates with it via a native tab. Teams is a broad incumbent that could, if extended with construction-specific modules, partially substitute for Valoon's communication layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/valoonchat
• YouTubeyoutube.com/@valoonchat
• Facebookfacebook.com/ChatValoon
• LinkedInlinkedin.com/company/valoon
• Instagraminstagram.com/valoon.chat

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valoon