iRealz

What iRealz does

iRealz Pte Ltd, founded in 2011 and headquartered in Singapore, is a private software and consulting firm serving commercial property managers, landlords, and mall management companies across the Asia Pacific region. The company delivers three proprietary products — retailer365 (a tenant collaboration and sales reporting platform with web portal and mRetailer mobile app, including lease-expiry auto-deactivation and percentage rent billing workflows), procure365 (a web e-procurement portal for Site Office and Branch Office environments with approval workflow consolidation), and iConnect (a Microsoft Excel Add-In for line-of-business reporting with preset templates and SharePoint distribution) — all built on a Microsoft .NET, SQL Server, and Business Intelligence technology stack. Implementation, custom development, operational assessment, and system evaluation services complement the licensed software. iRealz pursues a B2B enterprise field-sales motion with a consulting-led, quote-based annual subscription pricing model and no publicly disclosed pricing; revenue derives from a mix of software licensing and professional services revenue streams, operating with a lean 1-10 employee team and no external institutional funding on record.

Name

iRealz

Legal name

iRealz Pte Ltd

Website

https://irealz.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

iRealz Pte Ltd is a Singapore-based software and consulting firm that delivers property management, tenant collaboration (retailer365), procurement (procure365), and Excel-based BI reporting (iConnect) solutions to commercial property managers, landlords, and mall operators across the Asia Pacific region.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Real Estate Property Managers (53131)

SIC

Real Estate (6500)

akta.pro primary industry

Retail Real Estate Asset Management (BPAJAMAF)

akta.pro secondary industries

Property Management Advisory & Leasing Administration (FSAEAJAN), Real Estate Strategy & Portfolio Consulting (Corporate/Institutional) (BPAJANAB)

Keywords

• Property management software
• Tenant management solutions
• Commercial real estate software
• Mall management platform
• Procurement management software

Headquarters

HQ city

Bukit Merah

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Implementation Services: Implementation of Property Management Systems, Business Intelligence Solutions, and Tenancy CRM Solutions for real estate clients.
2. Custom Development and Customization: Development and customization of property management systems, interfaces, and analytics reporting using best-of-breed BI software.
3. Software Licensing: Software products including retailer365, procure365, and iConnect offered as part of the solution portfolio.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

iRealz develops and sells commercial property management and tenant management software for landlords, property managers, and mall operators. The product portfolio includes retailer365 (mall/tenant collaboration platform with sales reporting automation), procure365 (web e-procurement portal for distributed sites), and iConnect (Excel Add-In for line-of-business reporting). The company also delivers implementation, customization, and operational assessment consulting services for these real estate clients.

Product overview

iRealz offers a portfolio of three integrated software solutions for commercial real estate management: retailer365 is a collaboration platform for mall management and retail tenants with sales reporting automation and mobile capabilities; procure365 is a web-based procurement portal enabling purchase request management across distributed site and branch offices; and iConnect is a Microsoft Excel Add-In providing line-of-business reporting and data analytics. These products work together to serve property managers, landlords, and retail operators with complementary functionality for tenant management, procurement, and reporting.

Differentiator

Problem solved

Functional benefit

Brands

• retailer365: A collaboration platform for Mall Management and Tenants using web portal and mobile app
• procure365
• iConnect

Products and services

• retailer365

Quantifiable outcome

• Reduce cycle time for Percentage Rent billing and reporting

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Yardi Systems: One of the largest commercial real estate software suites globally, offering property management, accounting, and tenant portals comparable to iRealz's product portfolio across a far broader customer base.
• AppFolio: Cloud property management platform for commercial and residential portfolios with comparable tenant, lease, and accounting workflows; while primarily US-focused, it represents the modern SaaS architecture iRealz competes with in concept.
• MRI Software: Global commercial and residential property management software provider with property accounting, lease, and tenant functionality directly comparable to iRealz's retailer365 and iConnect offerings.
• Dynamics 365 Finance & Operations (Microsoft): Microsoft's enterprise ERP/finance suite increasingly includes property and lease management modules in direct competition with iRealz's iConnect and PM-system integration capabilities built on the .Net stack.
• Salesforce CRM (Commercial RE solutions): Horizontal CRM with AppExchange-based commercial real estate apps offering tenant and lease workflows comparable to iRealz's tenancy CRM scope.
• SAP RE FX (Real Estate Management): Enterprise real estate management module within SAP S/4HANA addressing lease accounting and property operations for large commercial real estate portfolios — comparable in target customer profile to iRealz's enterprise focus.

Regional players

• PropertyMe: Australia-based property management platform serving landlords and property managers across Asia Pacific with comparable tenant and lease workflows; relevant peer given iRealz's regional APAC focus.
• Ascora: Australia/NZ-based commercial property management and job management software; comparable in vertical focus on commercial property managers and landlords in Asia Pacific.

Emerging players

• Re-Leased: Cloud commercial property management software with strong tenant and lease functionality targeted at landlords and property managers; comparable to iRealz as a modern, focused competitor in the commercial RE SaaS space.

Others

• Civix (e-Builder / GCOM): Government and commercial real estate technology provider including property, permitting, and asset workflows; relevant adjacent peer serving institutional property owners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iRealz