Help & Care
Family Matters In-Home Care LLC, founded in 2002, is a family-owned California provider of non-medical in-home care services including 24-hour live-in, dementia, personal, and recovery care, delivered through six regional offices serving the San Francisco Bay Area, Sacramento, and San Diego.
- Company typePrivate
- Founded2002
- HeadquartersLos Gatos, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Help & Care does
Family Matters In-Home Care LLC is a California-based, family-owned and operated provider of non-medical in-home care services, founded in 2002 by Carol Pardue-Spears. The company delivers a comprehensive service portfolio directly to individual consumers and families across the San Francisco Bay Area, Sacramento, and San Diego regions through six staffed regional offices (Campbell, San Francisco, Redwood City, Pleasant Hill, Roseville, and San Marcos). Service lines span 24-hour live-in care, Alzheimer's and dementia care, personal care, companionship, homemaker/housekeeping, recovery care, senior transportation, veteran care, and a corporate services offering, with each office operating under a California Home Care Organization (HCO) license.
The underlying technology layer is low-capex: an in-home care service delivery platform with no proprietary software, APIs, or AI/ML components disclosed. Operations are powered by trained caregivers performing in-home assessments and billable care hours; the only described proprietary element is a caregiver matching process that considers client needs, personalities, and family preferences. Marketing and distribution are executed via a network of regional offices, a content-led website with location-specific SEO pages, a downloadable In-Home Care Guide, customer review aggregation across Yelp, Google, and Caring.com, and organic social media presence on Facebook, LinkedIn, and YouTube.
The business model is professional-services-based and primarily private-pay, with quote-based pricing determined during individual care assessments and billing on a pay-as-you-go (hourly or per-shift) cadence. The company functions as a direct-to-consumer operator — no franchising, no external investment, no parent company — generating revenue through delivered care hours across nine core service lines. Customer concentration is by definition distributed across a long-tail of individual families, with revenue predictable at the aggregate level but not at the individual client level.
Help & Care firmographics
Firmographics- Name
- Help & Care
- Legal name
- Family Matters In-Home Care LLC
- Website
- https://helpandcare.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Family Matters In-Home Care LLC, founded in 2002, is a family-owned California provider of non-medical in-home care services including 24-hour live-in, dementia, personal, and recovery care, delivered through six regional offices serving the San Francisco Bay Area, Sacramento, and San Diego.
- Ownership category
- akta.pro rank
Help & Care industry classification
Industry- Product category
- Home Care Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB)
- akta.pro secondary industries
- Dementia Personal Care (ADLs) Support (HSABAEAB), Dementia Companion & Engagement Care (HSABAEAA), Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)
Keywords
Where Help & Care is headquartered
LocationHeadquarters
- HQ city
- Los Gatos
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Help & Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- In-Home Care Services: The company generates revenue through providing in-home care services including 24-hour live-in care, Alzheimer's and dementia care, companion care, personal care, housekeeping, recovery care, senior transportation, and veteran care. Services are typically billed on an hourly or per-shift basis depending on care level needed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing determined by care assessment |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Help & Care product offering
Product offeringCore offering
Family Matters In-Home Care provides in-home personal and companion care services delivered by trained caregivers in clients' own homes across California. The offering includes 24-hour live-in care, Alzheimer's and dementia care, personal care, companionship, homemaker/housekeeping, recovery care, senior transportation, and veteran home care, billed on an hourly or per-shift basis. Care is matched to individual family needs through an assessment-based consultation and caregiver-matching process.
Product overview
Family Matters In-Home Care is a family-owned home care services company operating as a single unified service offering rather than a platform-plus-modules architecture. The company provides a comprehensive portfolio of in-home care services including 24 Hour Live-In Care, Alzheimer's & Dementia Care, Personal Care Services, Companion Care, Homemaker/Housekeeping Services, Recovery Care Services, Senior Transportation Services, and Veterans Home Care. These services are delivered through trained caregivers who provide direct in-home assistance, with additional offerings such as a free In-Home Care Guide resource and Corporate Services. The services are available across multiple California locations including San Francisco Bay Area, Sacramento, and San Diego regions, with specialized care teams matched to individual family needs.
Differentiator
Problem solved
Functional benefit
Products and services
- 24 Hour Live-In Care Round-the-clock in-home care service providing continuous caregiver support and assistance for individuals needing constant care coverage throughout the day and night.
- Alzheimer's & Dementia Care Specialized memory care service supporting individuals living with Alzheimer's disease or other forms of dementia in the comfort of their home.
- Bed & Wheelchair Transfer Assistance Professional assistance with safely moving individuals between bed, wheelchair, and other surfaces to ensure comfort and prevent injury.
- Companionship Services Social support and meaningful engagement through conversations, activities, and companionship to alleviate feelings of loneliness and isolation.
- Homemaker/Housekeeping Services In-home assistance with household tasks including cleaning, meal preparation, laundry, and general housekeeping to maintain a safe and comfortable living environment.
- Personal Care Services Assistance with daily personal hygiene activities such as bathing, dressing, grooming, and toileting to maintain dignity and independence.
- Recovery Care Services Post-hospitalization or post-procedure support to aid in recovery, including medication management, wound care observation, and rehabilitation assistance.
- Senior Transportation Services Safe and reliable transportation assistance for seniors to medical appointments, shopping, social activities, and other destinations.
- Home Care Services for Veterans Specialized in-home care services tailored for veterans, including assistance with accessing VA benefits and specialized care programs.
- Corporate Services Business-focused care solutions including workplace wellness programs or corporate employee assistance offerings related to elder care responsibilities.
Companies that use Help & Care
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles1 record
Help & Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Help & Care partnerships and signals
Strategic signalScale indicators2 records
Recent moves7 records
Expansion highlights4 records
Help & Care competitors and assessment
Company assessmentDirect peers
- Comfort Keepers: Franchise-based in-home care provider offering personal care, companionship, specialized dementia care, and 24-hour support. Comparable hourly/shift pricing model and similar elderly customer base across the U.S.
- Home Instead Senior Care: Large franchise-based in-home senior care network offering companion, personal, dementia, and 24-hour live-in services. Directly comparable in service portfolio and target customer (older adults aging at home), differing primarily in franchise vs. family-owned structure.
- Senior Helpers: Franchise-based senior home care provider specializing in Alzheimer's/dementia care, personal care, and companionship. Comparable specialty focus in dementia care and similar regional-office operating model.
- 24 Hour Home Care: California-headquartered in-home care provider with a regional density advantage in the same metros Family Matters serves. Closest geographic direct competitor with overlapping live-in, dementia, and personal care offerings.
- BrightStar Care: Franchise home care provider combining non-medical personal care with skilled nursing options. Overlaps Family Matters on personal care, dementia, and 24-hour services and competes for the same medically-adjacent private-pay market.
- Amada Senior Care: Franchise-based senior care provider offering in-home personal care, companionship, and dementia care, with a parallel veteran-care program. Directly comparable service mix and customer segment to Family Matters.
- Visiting Angels: Franchise network providing non-medical in-home care including Alzheimer's/dementia care, personal care, companionship, and respite. Highly comparable service mix and elder care focus; competes for the same California family decision-maker.
Broad incumbents
- Interim HealthCare: Established national home care and home health franchise network offering both non-medical personal care and skilled nursing services. Wider portfolio than Family Matters but overlaps meaningfully on elder personal care and companion services.
- Help at Home: Large multi-state personal care services provider focused on Medicaid and private-pay in-home care. Significantly larger and broader than Family Matters, but serves the same personal care and elderly customer segment with an institutional operating model.
Emerging players
- Honor Technology: Tech-enabled home care platform pairing caregivers with seniors and offering a software stack for agencies. Competes for the same private-pay family customer but differentiates via proprietary matching technology and a platform rather than direct-care model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Help & Care social profiles
Digital presenceHelp & Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Help & Care leadership team
Management profileNumber of profiles
Profiles1 record
Help & Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Help & Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Help & Care
What does Help & Care do?
Family Matters In-Home Care provides in-home personal and companion care services delivered by trained caregivers in clients' own homes across California. The offering includes 24-hour live-in care, Alzheimer's and dementia care, personal care, companionship, homemaker/housekeeping, recovery care, senior transportation, and veteran home care, billed on an hourly or per-shift basis. Care is matched to individual family needs through an assessment-based consultation and caregiver-matching process.
Is Help & Care a public or private company?
Help & Care is a private company. It is classified as family owned and is currently operating.
When was Help & Care founded?
Help & Care was founded in 2002. It employs 51 to 100 people.
Where is Help & Care based?
Help & Care is headquartered in Los Gatos, United States, in the North America region.
How does Help & Care make money?
One revenue line is on record: in-Home Care Services.
Who are Help & Care's main competitors?
Direct peers on record are Comfort Keepers, Home Instead Senior Care, Senior Helpers, 24 Hour Home Care, BrightStar Care, Amada Senior Care and Visiting Angels. Broad incumbents are Interim HealthCare and Help at Home. Honor Technology is listed as an emerging player.
Does Help & Care have an API?
No public API is recorded for Help & Care.
What industry is Help & Care in?
Help & Care's product category is Home Care Services. Its primary akta.pro industry code is HSABAHAB, Live-In Care (Single Caregiver, 24-Hour Presence), with a secondary code of HSABAEAB, Dementia Personal Care (ADLs) Support. Its NAICS code is 624120 and its SIC code is 8082.