What Think Cloud does

Think Cloud Inc Ltd is a privately held UK managed IT services and cybersecurity provider headquartered at The Deep business centre in Hull, East Yorkshire. Founded circa 2002 and operating with 11-50 employees, the company delivers managed IT support, cybersecurity, cloud infrastructure, voice communications, and AI-adoption services to small and medium enterprises (10-250+ staff) primarily across the Hull and East Yorkshire region, with verticals spanning manufacturing, finance and accounting, legal, construction, and non-profits. Operational scale signals include 4,490+ service tickets resolved in the prior 90 days, 97% customer satisfaction, and 98% customer retention.

The core technology stack combines proprietary and partner assets. Proprietary components include the award-winning 3 Click Support IT helpdesk app (claiming up to 50% employee productivity uplift), the Cloud Academy e-learning platform with freemium and paid tiers, Catalyst benchmarking diagnostic tools, and a managed password vault with role-based access and dark-web monitoring. These sit on top of resold Microsoft (Microsoft 365, Copilot for Microsoft 365) and Google (Workspace, Gemini) cloud stacks, with Cyber Risk Assessment services that proactively probe client infrastructure and Cyber Essentials Plus accreditation from the NCSC.

The business model is sales-led and subscription-anchored: annual managed IT and cybersecurity contracts on a quote-based model, supplemented by professional services for digital transformation and AI adoption. Go-to-market is consultative, combining direct website contact, phone outreach (01482 333505), Calendly-booked discovery calls, and partnerships with Microsoft and Google as resellers. Marketing is multi-channel — The Hack Podcast, The Hack Newsletter, blog content, LinkedIn, Facebook, Instagram, case studies, Cloud Academy, and events such as "Building the Agentic Powered Business." A DCMS-aligned initiative distributes free cyber e-learning nationwide, extending reach beyond the regional core.

Name

Think Cloud

Legal name

Think Cloud Inc Ltd

Website

https://think-cloud.co.uk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Think Cloud is a Hull-based managed IT services and cybersecurity provider delivering IT support, cybersecurity, cloud, voice, and AI-adoption services to UK SMEs (10-250+ staff) via Microsoft and Google platforms.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Systems Design and Related Services (5415), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Other Computer Related Services (541519)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Cloud Managed Services (M365/Azure/AWS/GCP) (BPAEABAE)

akta.pro secondary industries

Cloud Managed Services (Operations, Monitoring, Patching) (BPAEACAF), Cloud Security Managed Services (CSPM/CWPP/CNAPP) (BPAEADAF), Cloud Computing & Infrastructure (AWS/Azure/GCP, Virtualization) (EDABAFAB), Cloud Strategy, Assessment & Roadmap (BPAEACAA)

Keywords

• Managed IT services
• Cybersecurity services
• Cloud management services
• Cyber risk assessment
• Business IT support

Headquarters

HQ city

Full Sutton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Managed IT Services: Ongoing IT support and management services provided to businesses, typically on a recurring subscription basis. Includes 3 Click Support, helpdesk services, and system management.
2. Cybersecurity Services: Proactive cyber security protection including Cyber Risk Assessments, Cyber Essentials Plus certification support, and ongoing security monitoring.
3. Professional Services: Consultative services including tailored advice, expert knowledge, and implementation services for digital transformation, AI adoption, and cloud optimization.
4. Cloud Academy E-Learning: Educational platform offering free and paid courses on AI, productivity tools, and cybersecurity. Includes ELEVATE 360 Assessment and DMA Digital Maturity Assessment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Think Cloud delivers managed IT support, proactive cyber-risk management, cloud environment optimization, business communications, and AI productivity enablement to UK small and medium businesses with 10–250+ staff. Core offerings include IT helpdesk services via the proprietary 3 Click Support app, cybersecurity services (Cyber Essentials Plus accredited), Catalyst benchmarking tools, voice/communications, business continuity, and the Cloud Academy e-learning platform. The firm also resells and supports Microsoft 365 Copilot and Google Workspace Gemini as AI productivity services.

Product overview

Think Cloud is a Managed Cloud and IT Services Partner offering an integrated portfolio of technology services. The core offerings include IT Support and Cyber Security services, complemented by specialized modules including Managed Cloud, Professional Services, Voice (Communications), and Business Continuity. The product suite includes AI-powered productivity tools (Copilot for Microsoft 365, Gemini for Google Workspace) and analytics services (Business Intelligence, Workflow Automation). Catalyst provides benchmarking diagnostic tools while Cloud Academy delivers e-learning for digital skills development. The 3 Click Support helpdesk app and ELEVATE 360/DMA assessments enable continuous improvement. Think Cloud operates as a managed intelligence provider, reselling Microsoft and Google cloud services alongside their professional services.

Differentiator

Problem solved

Functional benefit

Products and services

• IT Support Managed IT support service for businesses providing helpdesk, troubleshooting, hardware support, and end-to-end technology management. Often delivered as a full IT function takeover for SMEs that lack internal IT resources.
• Cyber Security Proactive cyber risk management and protection service including Cyber Risk Assessments, Security monitoring, and defense against ransomware, hacking, and data breaches. Cyber Essentials Plus accredited.
• Voice (Communications) Business communications solutions designed to streamline telephony and collaboration while reducing costs and boosting productivity.
• Catalyst (Winning Moves) Suite of benchmarking diagnostic tools (driven by partner Winning Moves) to help businesses grow faster and smarter through digital, data, and know-how assessment.
• Cloud Academy E-learning platform offering digital skills courses on Microsoft Copilot, Google Gemini, ChatGPT, Microsoft 365, Google Workspace, and Cybersecurity Best Practices, with progress tracking and freemium access.
• Managed Cloud Cloud environment optimization service that enhances performance and ensures the security and reliability of business applications and data in the cloud.
• Professional Services Consultative service providing tailored advice, expert knowledge, and optimization guidance for digital transformation, AI adoption, and cloud projects.
• Business Continuity Backup and business continuity solution protecting against downtime or disasters through data backup, disaster recovery, and operational resilience.
• Business Intelligence Service that helps organizations turn their data into meaningful insights to accelerate performance and decision-making using AI-augmented analytics.
• Workflow Automation Automation service that streamlines repetitive tasks, reduces manual errors, and increases team efficiency across business processes.
• Copilot for Microsoft 365 AI-powered productivity service enabling Microsoft 365 Copilot features such as email drafting, document summarization, and PowerPoint generation across Word, Outlook, and other Microsoft 365 apps.
• Gemini for Google Workspace AI-powered assistant service for Google Workspace providing generative AI capabilities inside Gmail, Docs, Sheets and other apps with enterprise-grade security and privacy.
• ELEVATE 360 Assessment Diagnostic assessment for evaluating business AI readiness and organizational capabilities across people, process, and technology dimensions, delivered via Cloud Academy.
• DMA - Digital Maturity Assessment Diagnostic assessment for measuring digital maturity levels of businesses and identifying improvement areas, delivered via Cloud Academy.

Quantifiable outcome

• 4,490+ service tickets resolved in 90 days
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability10 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or IntegrationThink Cloud is a Microsoft partner offering Copilot for Microsoft 365 and related Microsoft cloud services. They provide AI adoption support for Microsoft 365 Copilot and integrate Microsoft technologies into their managed services offerings.
• GooglecoreTechnology or IntegrationThink Cloud offers Gemini for Google Workspace as part of their AI services portfolio. They provide implementation and support for Google Workspace environments with enterprise-grade security.
• Department for Digital, Culture, Media and Sport (DCMS)coreStrategic or Co-development PartnerFollowing a meeting with DCMS, Think Cloud made their entire Cyber Security E-Learning Pathways available for free to all UK businesses. This partnership supports the UK's overall cybersecurity posture improvement.
• Hull UniversityminorStrategic or Co-development PartnerLeon McQuade (Co-Founder) serves as Entrepreneur in Residence (EIR) at Hull University's Business School, mentoring entrepreneurship and innovation, and delivering to the Help to Grow Management programme.
• C4DI (Centre for Digital Innovation)minorStrategic or Co-development PartnerThink Cloud collaborates with C4DI, delivering keynote sessions on scaling businesses and supporting the digital innovation community in Hull.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Neuways: UK managed IT, cloud and cybersecurity provider serving SMEs across multiple verticals. Closely matches Think Cloud's customer profile, service mix and Microsoft-centric stack.
• Fitzrovia IT: London-based MSP offering managed IT, cloud and cybersecurity to UK SMEs and mid-market. Similar GTM (consultative, subscription recurring) and Microsoft partner ecosystem alignment.
• Air IT: UK-based managed IT services and cybersecurity provider serving SMEs and mid-market. Closely comparable to Think Cloud in target customer size, managed-service subscription model, and Microsoft/cybersecurity stack.
• Littlefish: UK MSP providing managed IT support, cloud and cybersecurity services to mid-market and enterprise clients. Directly comparable as a UK-based MSP with a similar mix of IT support, cloud managed services and security offerings.
• Mirus IT: UK managed services and cloud provider focused on SMEs. Comparable in size, managed-service subscription model and Microsoft 365/Azure-centric delivery.
• Quostar: UK managed IT services and cloud provider for SMEs. Comparable in scale, customer profile and managed-services-led recurring revenue model.
• Probrand: UK managed IT, cloud and Microsoft licensing partner serving SMEs and mid-market. Overlaps directly with Think Cloud's IT support, cloud managed services and Microsoft partner offering.

Emerging players

• CloudCoCo: UK-listed managed IT, cloud and communications provider targeting SMEs. Comparable customer segment and service mix (managed cloud, voice, cybersecurity), with a stated roll-up acquisition strategy that competes for the same regional MSP targets.

Broad incumbents

• ANS Group: Larger UK-based managed cloud, digital transformation and cybersecurity provider (now part of Accenture). Overlaps with Think Cloud's cloud managed services, cybersecurity and Microsoft Azure practice but at significantly greater scale and enterprise tilt.
• Computacenter: Large UK-headquartered IT infrastructure and managed services provider. Overlaps with Think Cloud in IT support, cloud and security, but operates at enterprise scale and as a broad incumbent rather than SME specialist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ThinkCloudIncLtd
• LinkedInlinkedin.com/company/thinkcloudinc
• Instagraminstagram.com/think_cloud_inc_ltd
• Xx.com/thinkcloudinc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Think Cloud