Fitzrovia IT
Fitzrovia IT is a London-based managed service provider founded in 1999, delivering managed IT support, Microsoft cloud, cybersecurity, and Dynamics 365 Business Central services to UK small and mid-market businesses across multiple verticals.
- Company typePrivate
- Founded1999
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Fitzrovia IT does
Fitzrovia IT (legal entity: Fitzrovia I.T. Limited, company registration 03720812) is a London-headquartered managed service provider founded in 1999 by Daren Oliver, serving UK businesses with a portfolio of IT support, cloud, cybersecurity, and business-application services. The firm organises its offering into four pillars: IT Foundations (managed IT support, managed Azure, managed cloud, IaaS, backup and continuity), Modern Work and Digital Innovation (Microsoft 365, Teams, SharePoint, Exchange, Windows 365, and an AI Solutions Automation line built around Microsoft Copilot), Security and Performance (Cyber Essentials certification, incident response, security architecture, GRC, penetration testing, vulnerability management, and security consultancy), and Business Applications (Microsoft Dynamics 365 Business Central and Power Platform with dedicated vertical tracks for accounting, legal, financial advisory/wealth management, and insurance). The technology stack is anchored on the Microsoft ecosystem, complemented by security partnerships with Tenable, Mimecast, Datto, and Custodian360.
Fitzrovia IT firmographics
Firmographics- Name
- Fitzrovia IT
- Legal name
- Fitzrovia I.T. Limited
- Website
- https://fitzroviait.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fitzrovia IT is a London-based managed service provider founded in 1999, delivering managed IT support, Microsoft cloud, cybersecurity, and Dynamics 365 Business Central services to UK small and mid-market businesses across multiple verticals.
- Ownership category
- akta.pro rank
Fitzrovia IT industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Computer Facilities Management Services (541513), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Collaboration & Productivity Platforms (M365/Google Workspace, Email, Chat/Meetings) (BPAEAIAD)
- akta.pro secondary industries
- AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)
Keywords
Where Fitzrovia IT is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Fitzrovia IT business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Managed IT Support Services: Ongoing IT support services provided on a recurring subscription basis, offering helpdesk, maintenance, and troubleshooting capabilities
- Managed Cloud Services: Cloud infrastructure management including Azure services, cloud migration, and ongoing optimization delivered as managed services
- Cybersecurity Services: Security services including penetration testing, vulnerability management, incident response, and security consultancy
- Business Applications: Microsoft Dynamics 365 Business Central and Power Platform development services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom managed IT support packages |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Fitzrovia IT product offering
Product offeringCore offering
Fitzrovia IT is a London-based managed service provider delivering outsourced IT support, managed cloud (Azure) services, cybersecurity, Microsoft 365 optimisation, and Microsoft Dynamics 365 Business Central and Power Platform implementations to UK businesses. Its offering combines recurring managed services contracts with project-based deployment work, packaged under the pillars of Stabilise, Secure, Transform, and Modern Work. The company is a Microsoft Solutions Partner with five designations and multiple ISO certifications, positioning itself as a strategic outsourced IT function for UK commercial and public-sector clients.
Product overview
Fitzrovia IT is a London-based managed service provider (MSP) offering a comprehensive portfolio of IT support and cybersecurity services. Their offering is structured as a platform of managed services with multiple service lines spanning IT foundations (managed IT support, Azure, cloud, IaaS), modern workplace (Microsoft 365 optimisation including Teams, SharePoint, Exchange, Windows 365), security and performance (cybersecurity, penetration testing, vulnerability management, incident response), and business applications (Microsoft Dynamics 365 Business Central and Power Platform with industry-specific implementations for accounting, legal, financial services, and insurance). The core value proposition combines proactive IT management, cybersecurity services, and digital transformation support, all underpinned by multiple Microsoft Solutions Partner designations and ISO certifications.
Differentiator
Problem solved
Functional benefit
Brands
- The Fitz Academy: A structured three-year apprenticeship programme that builds the foundation for a thriving career in IT, combining industry-leading technical training with practical hands-on experience in the MSP environment.
Products and services
- Managed IT Support
- Managed Azure Services
- Managed Cloud Services
- Infrastructure-as-a-Service (IaaS)
- Microsoft 365 Optimisation
- Managed Cybersecurity Services
- Cyber Essentials Certification Services
- Microsoft Dynamics 365 Business Central Solutions
- Microsoft Power Platform Development Services
- AI Solutions Automation
- Device Management and Endpoint Security
- Backup Configuration and Business Continuity
- Windows 365 Cloud Configuration
Companies that use Fitzrovia IT
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles1 record
Fitzrovia IT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Fitzrovia IT partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- MicrosoftcoreMicrosoft Solutions Partner with Designates in Azure (Infrastructure, Data & AI), Security, Modern Work, and Business Applications. Deep integration with Microsoft 365, Azure, Teams, SharePoint, Exchange, Dynamics 365 Business Central, and Power Platform.
- TenablecoreTenable Security MSSP Partner providing risk-based vulnerability management solutions for clients. Partnership enables delivery of industry-leading vulnerability assessment and management services.
- MimecastcoreMimecast Partner providing cloud email security solutions. Partnership enables delivery of comprehensive email security and cyber threat protection services.
- DattocoreDatto Partner providing data protection and business continuity solutions. Partnership enables access to enterprise-level MSP technology for premium data protection services.
- Custodian360coreSecurity partner providing managed endpoint security solutions. Collaborated on cybersecurity workshops with Metropolitan Police and has conducted joint case studies on fileless malware delivery.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Fitzrovia IT competitors and assessment
Company assessmentDirect peers
- Bytes Technology Group: UK-based IT services provider focused on software, cloud, and security, with deep Microsoft alignment. Directly comparable as a UK mid-market IT services company with overlapping Microsoft partnership credentials and managed services focus.
- Trustmarque: UK-based IT services and managed services provider with strong Microsoft partner status. Direct competitor in the UK mid-market for managed IT support, cloud, and licensing services.
- Phoenix Software: UK-based Microsoft-focused IT services and licensing specialist offering cloud, security, and managed services. Direct overlap with Fitzrovia IT in Microsoft-aligned managed services delivery.
- Littlefish: UK-based managed IT services provider offering IT support, cloud, and security to mid-market customers. Comparable in scale, target market, and managed service portfolio.
- Kocho: UK MSP specialising in Microsoft 365, Azure, security, and managed services. Very similar profile to Fitzrovia IT in size, Microsoft focus, and managed service delivery model.
Emerging players
- Bridewell Consulting: UK cybersecurity consultancy providing managed security, penetration testing, and compliance services. Comparable cybersecurity portfolio to Fitzrovia IT, with a similar UK mid-to-enterprise customer focus.
- Infosec Partners: UK cybersecurity consultancy offering penetration testing, GRC, and security advisory. Comparable to the cybersecurity services line within Fitzrovia IT's portfolio, with overlapping certifications and customer types.
Broad incumbents
- Six Degrees Group: UK managed cloud, connectivity, and security services provider. Comparable managed services model and UK mid-market customer orientation, though broader in connectivity.
- NCC Group: UK-listed cybersecurity and software resilience firm. Overlaps with Fitzrovia IT's cybersecurity services (penetration testing, vulnerability management, incident response) but operates at much greater scale and breadth.
- Softcat: Large UK IT infrastructure provider and Microsoft partner, listed on the LSE. Comparable in Microsoft ecosystem focus, cloud, and managed services, but materially larger and broader in scope than Fitzrovia IT.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights8 records
Customer concentration
Fitzrovia IT social profiles
Digital presenceFitzrovia IT compliance and trust
Trust signalCompliance18 records
Fitzrovia IT financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fitzrovia IT leadership team
Management profileNumber of profiles
Profiles6 records
Fitzrovia IT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fitzrovia IT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fitzrovia IT
What does Fitzrovia IT do?
Fitzrovia IT is a London-based managed service provider delivering outsourced IT support, managed cloud (Azure) services, cybersecurity, Microsoft 365 optimisation, and Microsoft Dynamics 365 Business Central and Power Platform implementations to UK businesses. Its offering combines recurring managed services contracts with project-based deployment work, packaged under the pillars of Stabilise, Secure, Transform, and Modern Work. The company is a Microsoft Solutions Partner with five designations and multiple ISO certifications, positioning itself as a strategic outsourced IT function for UK commercial and public-sector clients.
Is Fitzrovia IT a public or private company?
Fitzrovia IT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fitzrovia IT founded?
Fitzrovia IT was founded in 1999. It employs 11 to 50 people.
Where is Fitzrovia IT based?
Fitzrovia IT is headquartered in London, United Kingdom, in the Europe region.
How does Fitzrovia IT make money?
Four revenue lines are on record. Managed IT Support Services are the primary driver. The others are managed Cloud Services, cybersecurity Services and business Applications.
Who are Fitzrovia IT's main competitors?
Direct peers on record are Bytes Technology Group, Trustmarque, Phoenix Software, Littlefish and Kocho. Emerging players are Bridewell Consulting and Infosec Partners. Broad incumbents are Six Degrees Group, NCC Group and Softcat.
Does Fitzrovia IT have an API?
No public API is recorded for Fitzrovia IT.
What industry is Fitzrovia IT in?
Fitzrovia IT's product category is Managed IT Services. Its primary akta.pro industry code is BPAEAIAD, Collaboration & Productivity Platforms (M365/Google Workspace, Email, Chat/Meetings), with a secondary code of BPAEAAAJ, AI/ML Solution Integration & MLOps Enablement. Its NAICS code is 541513 and its SIC code is 7370.