Cabinet Wholesalers

What Cabinet Wholesalers does

Cabinet Wholesalers, Inc. (DBA BarrWood Cabinets) is a privately held, family-owned cabinet distributor founded in 1997 and headquartered in Jasper, Georgia. The company distributes kitchen, bath, and office cabinetry from nine manufacturers (Wellborn, Koch, JSI, ProCraft, Mantra, Carolina Artisan, CNC Cabinetry, Wolf, Kraftmaid, and Custom Wood Products) spanning stock, semi-custom, and full-custom price tiers. Its primary customers are trade professionals in the Southeast United States, including contractors, designers, remodelers, builders, installers, flooring companies, countertop suppliers, and handymen. Distribution occurs through three Georgia showrooms (Jasper headquarters, Roswell, and Alpharetta) and a dealer network supported by dedicated outside sales representatives.

Revenue is generated primarily through one-time cabinet sales at distributor pricing, which is reported to be up to 20% below big-box retailers, with payment via cash, credit, ACH, or wire transfer. The go-to-market motion combines direct sales-led engagement with a channel partner model: dealers receive satellite showroom access, marketing and lead-generation support (including local lead-capture websites), CAD design software rentals (ProKitchen and 20/20), and 33+ annual training classes covering product knowledge, design techniques, and installation. Owner Jim Barre, with 25+ years of cabinet design and installation experience, leads the educational programming and personally engages with trade customers. The company's technology stack is non-proprietary, relying on third-party design software rather than internally developed platforms.

Cabinet Wholesalers differentiates through a one-stop, multi-brand distribution model that addresses trade-customer pain points such as backorder delays, quality control issues, and the overhead of working with multiple suppliers. Complementary services include free price quotes, warehousing options for cabinet storage, comparison-shopping support, and a content-marketing program anchored by the weekly "Thirsty on Thursday" educational video series. The firm has no disclosed funding, no institutional investors, no parent company, and operates as a founder/owner-led regional business within the home improvement supply chain.

Name

Cabinet Wholesalers

Legal name

Cabinet Wholesalers, Inc.

Website

https://cabinet-wholesalers.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Cabinet Wholesalers is a family-owned regional cabinet distributor founded in 1997 in Jasper, Georgia, aggregating nine cabinet manufacturers (Wellborn, Koch, JSI, ProCraft, Mantra, and others) for trade professionals including contractors, designers, remodelers, and installers across the Southeast United States through three Georgia showrooms and a dealer network.

Ownership category

akta.pro rank

Headquarters

HQ city

Jasper

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Cabinet Distribution: Cabinet Wholesalers generates revenue by distributing cabinetry products from multiple manufacturers (Wellborn, Koch, JSI, ProCraft, Mantra) to trade professionals including contractors, designers, builders, and remodelers. They offer distributor pricing for trade professionals and provide value-added services including design support, CAD training, and installation training.
2. Dealer Services: Revenue derived from serving as the primary source for cabinetry needs for dealers, offering comparison quotes, design software access (20/20 and ProKitchens), and spec and price books.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Cabinet Wholesalers is a Southeast US cabinet distributor that aggregates stock, semi-custom, and custom cabinetry from multiple manufacturers (Wellborn, Koch, JSI, ProCraft, Mantra) and sells them at distributor pricing to trade professionals including contractors, designers, remodelers, builders, flooring companies, countertop suppliers, and handymen. The company complements distribution with ProKitchen design software support, CAD and installation training, free price quotes, warehousing, and a 3,000 sq ft industry showroom.

Product overview

Cabinet Wholesalers is a premier cabinet distributor serving the Southeast market, offering a unified distribution platform that aggregates multiple cabinet manufacturers into one source. The company provides stock, semi-custom, and custom kitchen, bath, and office cabinetry through partnerships with Wellborn Cabinets, Koch Cabinets, JSI Cabinetry, ProCraft, and Mantra. Alongside product distribution, Cabinet Wholesalers offers complementary services including ProKitchen design software for kitchen planning, educational training classes, free price quotes, and a 3,000 square foot showroom. The product portfolio ranges from entry-level Home Concepts to premium Estate Custom Collection, covering various price points and styles including traditional, transitional, and contemporary designs.

Differentiator

Problem solved

Functional benefit

Products and services

• Cabinet Distribution Services Premier Southeast US cabinet distribution service aggregating stock, semi-custom, and custom cabinetry from multiple manufacturers into a single trade source, with free quotes, CAD and installation training, warehousing, and showroom access.
• Wellborn Cabinets Distributed cabinet line featuring Estate, Premier, Select, and Home Concepts series spanning stock, semi-custom, and custom options in oak, maple, cherry, hickory and other wood species with stained, glazed, or painted finishes.
• Koch Cabinets American-made cabinet and door line featuring the Classic semi-custom series with 90+ modifications, Imperial plywood-box series, and Express quick-ship series with seven door styles.
• JSI Cabinetry Atlanta, GA-based cabinet line offering stylish and affordable kitchen and bath ready-to-assemble and assembled in-stock all-wood cabinetry in fashionable trending styles and colors.
• ProCraft Cabinets Major kitchen and bath cabinet manufacturer with 40 years of experience offering frameless and framed construction in traditional and modern stylings, with industry-leading quality and a no-backorder inventory model.
• Mantra Cabinets Budget-conscious cabinet line with all upgrades built-in, reliable service, and quick shipping, backed by MasterBrand Cabinets (the largest U.S. cabinet company) and supported by the Barrwood Cabinets team before, during, and after the sale.
• ProKitchen Design Software Support Web-based kitchen design program enabling users to draw rooms to exact measurements and add windows, doors, cabinets, appliances, and plumbing fixtures, with tutorials and the ability to save and send drawings to Cabinet Wholesalers for review and pricing.
• Educational Cabinet Design Training Classes One-on-one by-appointment training programs covering cabinet design topics including General Cabinet Primer, Choosing and Working with the Right Wood, and Layouts and Buildouts, led by owner Jim Barre.
• Dealer Support Services Services for dealers and trade professionals including free price quotes, comprehensive product information, CAD and installation training, warehousing options, local lead capture websites, marketing support, and a 3,000 sq ft showroom for industry use.

Quantifiable outcome

• Up to 20% lower pricing than big box stores for trade professionals
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Wellborn CabinetscoreChannel Partner/ Reseller/ DistributorMost popular brand and one of the most recognized consumer cabinet brands. Wellborn has been producing quality cabinetry for 50 years with vertical integration controlling materials from tree to finished product. Manufactured in Ashland, AL with multiple product lines (Home Concepts, Select Series, Premier Series, Estate Collection).
• Koch CabinetscoreChannel Partner/ Reseller/ DistributorAmerican made cabinets and doors. Founded in 1989 by Jim, Dan and Fred Koch. Classic Series features over ninety custom modifications. Imperial Series includes plywood box and shelves. Express Series offers seven popular door styles. Environmentally friendly company recycling wood waste into pellets.
• JSI CabinetrycoreChannel Partner/ Reseller/ DistributorLocated in Atlanta, GA. Offers stylish and affordable kitchen and bath RTA and assembled in stock all wood cabinetry. 'Designer' and 'Premier Series' cabinets with fashionable trending styles and colors.
• ProCraftcoreChannel Partner/ Reseller/ Distributor40 years of industry experience. Major kitchen and bath cabinet manufacturer providing innovative designs, industry leading quality and unparalleled service. Manufactures every cabinet allowing total control over production. Offers frameless and framed construction in traditional and modern stylings with massive inventory and no backorders.
• MantracoreChannel Partner/ Reseller/ DistributorBudget-conscious cabinet line with quality products and all upgrades built-in. Backed by MasterBrand Cabinets (largest and most trusted cabinet company in the U.S.). Focus on speed, service, quality with quick shipping. Supported by Barrwood Cabinets team before, during and after the sale.
• Carolina ArtisanminorChannel Partner/ Reseller/ DistributorLocated in Asheville, NC. Specializes in real barn wood cabinets made from reclaimed wood. Custom made to order in America.
• WolfminorChannel Partner/ Reseller/ DistributorMajor appliance and cabinet manufacturer. Featured in Sub Zero/Wolf Design Class contest through January 31, 2017.
• CNC CabinetryminorChannel Partner/ Reseller/ DistributorCabinet manufacturer included in dealer network offerings.
• Kraftmaid CabinetryminorChannel Partner/ Reseller/ DistributorNumber 1 familiar name in cabinets. No pre-cut boxes. Assembles kitchen all at once. More cost effective line named Quality and Woodstar available.
• Custom Wood ProductsminorChannel Partner/ Reseller/ DistributorComplete custom cabinets out of Kansas with 6-8 week lead time. Customer designs and they build it.
• ProKitchen Design SoftwarecoreTechnology or IntegrationWeb-based kitchen design software letting customers design kitchens from their homes. Cabinet Wholesalers offers CAD training opportunities with ProKitchen and 2020spaces.com for dealer education.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• IKEA:
• MasterBrand, Inc. MasterBrand is the largest cabinet company in the United States and parent of multiple cabinet brands Cabinet Wholesalers distributes, including Mantra. As a broad incumbent, MasterBrand serves the same end market (kitchen and bath cabinetry) through both direct manufacturing and dealer/distributor networks, making it the dominant player in Cabinet Wholesalers' competitive landscape.
• American Woodmark Corporation: American Woodmark is a publicly traded cabinet manufacturer (NASDAQ: AMWD) producing stock and semi-custom cabinetry distributed through home centers, independent dealers, and builders. It competes in the same kitchen/bath cabinet space as the brands Cabinet Wholesalers distributes, serving overlapping contractor and builder customers nationwide.
• Lowe's Companies, Inc. Lowe's is the second-largest US home improvement retailer and a direct competitor in cabinet and kitchen/bath sales. Its pro-contractor programs and kitchen design services compete with Cabinet Wholesalers' trade-focused value proposition for the same contractor and remodeler customer base.
• Builders FirstSource, Inc. Builders FirstSource is one of the largest US suppliers of building products to professional contractors, including cabinets and related millwork. Its national distribution platform serves the same professional builder and remodeler customer base as Cabinet Wholesalers, though at significantly larger scale with broader product categories.
• The Home Depot: The Home Depot is the largest home improvement retailer in the US and explicitly named in Cabinet Wholesalers' pricing comparison ("up to 20% lower than big box stores"). Home Depot's kitchen design services, pro-contractor programs, and in-store cabinet displays make it the primary mass-market competitor for both trade professionals and end consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cabinet-wholesalers-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cabinet Wholesalers